• 한국산학기술학회논문지
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• 제7권4호
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• pp.753-758
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• 2006

근래의 외국계 레스토랑의 국내 진출은 의식 서비스 품질의 중요성을 인식시켜주는 계기가 되었으며, 고객 만족은 그 어떤 무엇보다도 중요한 비즈니스 활동의 목적으로 여기게 되었다. 이러한 점을 감안하여, 본 연구에서는 한국에서 패밀리 레스토랑의 고객 만족을 위한 중요한 요소들을 규명하기 위하여, Fishbein의 행동모델을 이용하여 패밀리 레스토랑의 호스트 호명제 서비스 타당성을 검증하고자 하였다. 연구가설은 문헌연구를 통해 설정하였으며, 패밀리 레스토랑 고객을 대상으로 설문조사하여 실증연구를 수행하였다. 수집된 설문조사 자료는 SPSS를 이용하여 분석하였으며, 기술통계, t-test. F-test 및 회귀분석을 수행하였다. 분석결과 본 연구에서 설정한 4개의 가설이 모두 유의함을 확인하였다. 따라서 패밀리 레스토랑의 호스트 호명제 서비스는 고객 만족을 증대시키기 위하여 도입되어야 함을 유추할 수 있다. 결론적으로 패밀리 레스토랑의 호스트 호명제 서비스는 고객의 만족도를 향상시킬 수 있는 중요한 요소임을 입증하였고, 패밀리 레스토랑의 경쟁력을 강화하기 위해서는 차별화된 서비스를 지속적으로 개발하여야 한다.

• 한국조리학회지
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• 제17권5호
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• pp.30-41
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• 2011

본 연구는 피쉬바인 모델과 IPA를 이용하여 커피전문점의 소비자 태도를 분석하였다. 설문지는 2010년 12월 6일부터 12월 20일 까지 배포하였으며 200부중에서 175부를 회수하였다. 이후 불성실한 설문지 27부를 제외한 148부를 최종분석에 사용하였다. IPA 결과 매력적인 건물외형, 화장실 청결, 커피 신선도, 커피 맛은 좋은 성과유지 부분이며 커피 가격은 노력집중 영역에 있으며 커피 전문점 관리자는 이 부분을 개선해야 한다. 또한, 피쉬바인 모델을 통한 분석결과 커피 맛, 매력적인 건물외형, 화장실 청결, 커피 신선도 순으로 중요하게 나타났으며 스타벅스, 엔젤리너스, 커피빈, 파스쿠찌 순으로 선호하는 것으로 나타났다. 본 연구는 커피전문점 관리자에게 매우 의미 있는 시사점을 제안하고 있으며 자기기입법에 대한 한계점을 나타내고 있다.

• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2004년도 춘계학술대회
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• pp.331-334
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• 2004

외식산업은 국민경제의 발전에 따른 가처분 소득 증가, 여가시간의 증대, 맞벌이 세대의 증가, 핵가족화 등의 성장원인으로 국민의 의식형태의 변화에 따라 수많은 외국 브랜드의 레스토랑이 국내에 진출하여 경쟁이 심화되어 있다. 외국계 레스토랑의 국내 진출은 의식 서비스 품질의 중요성을 인식시켜주는 계기가 되었으며, 고객만족은 그 어떤 무엇보다도 중요한 기업활동의 목적으로 여기는 계기가 되었다. 이러한 점을 감안하여 본 연구는 패밀리 레스토랑을 이용하는 고객들의 만족영향요인으로서 서비스 품질을 선행요인으로 하여 고객만족과 사후에 전개되는 행동과의 관계를 구조적으로 측정하였다. 그리고, 가장 취약한 점을 찾은 후 그 점을 가장 잘 보완할 수 있고, 고객과의 관계를 더욱 친밀히 할 수 있는 새로운 서비스의 타당성을 측정해 보았다. 새로운 서비스로써 지금까지 각 테이블당의 호스트 개념을 고객관리를 함께 하도록 호스트들에게 더 많은 권한을 이양해 주어, 개개인의 호스트라는 느낌을 가져서 타 패밀리 레스토랑보다 특별한 고객으로 대한다는 것을 느낄 수 있게 한다면 통계적으로 살펴봤던 반응성과 공감성 요인의 취약함을 오히려 강점으로 만들 수 있다는 결론이 도출되었다.

• 복식
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• 제40권
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• pp.109-119
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• 1998

In order to identify the factors responsible for the recent drastic increase of imported apparel in Korea, an attempt was made to determine the variables influencing the purchasing behavior of imported and domestic apparel and forecast the purchasing intention with the use of Fishbein & Ajzen's behavioral intention model including both attitude and subjective norm. Based on literature review, the empirical study was conducted using the questionnaire for 900 college women and high school girls living in Seoul. Descriptive statistics, t-test, paired-t test, multiple regression analysis, and correlation analysis were made of 771 returned questionnaires using SAS program. The results were as follows : First, the results of assessing both their attitudes toward imported and domestic apparel and their subjective norms were shown to be different. Second, there was a difference in the attributes that had an effect on their attention to buy imported and domestic apparel. Third, those respondents having a preference for imported apparel were most highly influenced by color and price. While those respondents showing a preference for domestic apparel were most highly influenced by materials and comfortableness. Fourth, the validity of the prediction value of their buying intention was confirmed as it was shown to be more than coreelation coefficien r=0.65. In conclusion, 1) it was proved that both attitude and subjective norm were the important variables that could predict the consumer's purchasing intention, 2) since competitiveness in color and materials and brand influencing the consumer's purchase of and preference for domestic apparel relatively lagged behind in comparison with that of imported apparel, the domestic apparel business enterprise will have to make a greater effort to develop differentiated color, material and prestigious brand so as to enhance competitiveness with imported apparel.

• 대한간호학회지
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• 제13권2호
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• pp.1-21
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• 1983

The purposes of this study were to(a) develop theoretical modifications of the extended gate control theory of pain using Fishbein's model and（b) test the efficacy of these modifications. Attitude, social subjective norm, personal subjective norm, habit and state anxiety were operationalized to represent internal stimuli for the cognitive-evaluative and motivational-affective dimensions of the theory. Pain expression was operationalized as sensory and affective responses to pain, and pain endurance. Sixty-two female nurses from 20 to 50 years of age participated. A semantic differential scale measured attitude and motivations to comply; a Likerty-type scale measured personal and social norms and habit. Spielberger's STAI measured state anxiety, Pain was produced using a modified submaximum effort tourniquet technique. Pair expression was measured using ratio scales of sensory intensity and unpleasantness developed by Gracely and his associates. Pain endurance was measured by subtracting time of pain threshold from pain tolerance. The first hypothesis examining whether pain endurance would be more significantly related to the affective response than to the sensory response was net rejected. Four remaining hypotheses, testing the ability of the five variables to predict the sensory and affective responses were not rejected. However, the habit of pain expression and the attitude toward pain expression contributed to the prediction of both sensory and affective responses to pain. The interaction between the cognitive-evaluative and the sensory-discriminative dimensions and the interaction between the cognitive-evaluative and motivational-affective dimensions were partially supported by the data from these two variables. The interaction between the motivational-affective and the sensory-discriminative dimensions was also supported by the relationship of sensory to affective responses. The variables which did not significantly predict pain expression appeared to have potential for prediction. Revision and testing of the tools for better reliability, validity, and clinical usuability are needed. The study contributed to theory building. The identification of variables which pre-dict pain behavior must occur before effective nursing interventions can be developed.

• 간호행정학회지
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• 제4권1호
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• pp.193-214
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• 1998

The purpose of the present study was to examine the causal model of nurses' organizational commitment. Based on literature review and Fishbein's behavioral intentions model ((Fishbein. 1967: Fishbein & Ajzen. 1975). the organizational commitment was conceptualized within a motivational framework that mediate between antecedents variables and outcome variables. Antecedent variables were pay, promotional chances. continuing education opportunity. rigidity of the administration. paticipative decision making, latitude, group support, role conflict, work load, need for achievement. experience and pride for professional nursing. Outcome variable was turnover intention. The subjects were 373 nurses who were working at 2 large general hospitals located in Seoul. It represents a response rate of 94%. Data for this study was collected from August 29 to September 22 in 1997 by Questionnaire. Path analysis with LISREL 7.16 prigram was used to test the fit of the proposed conceptual model to data and to examine the causal relationships among variables. The result showed that both the proposed model and the modified model fit the data excellently. It needs to be notified, however. that path analysis can not count measurment errors: measurement error can attenuate estimates of coefficient and explanatory power. Nontheless the model revealed considerable explanatory power for organizational commitment (58%), pride for professional nursing (50%) and turnover intention(40%). In predicting nurses' organizational commitment, the findings of this study clearly demonstrated 'the pride for professional nursing' might be the most important variables of all the antecedent variables. Group support, role conflict, need for achievement were also found to be important determinants for the organizational commitment and turnover intention, The result showed experience might be a predictor for 'pride for professional nursing' and 'turnover intention' but not 'organizational commitment', 'Rigidity of the administration' and latitude were also found to have important roles in predictingr the organizational commitment, while participative decision making might have an impact on turnover intention. On the other hand promotional chance had an influence on all the outcome variables, while pay only on turnover intention. In predicting turnover intention, the result clearly revealed 'the pride for professional nursing' and 'organizational commitment' might be the most powerful predictors among all the variables. Theses results were discussed, including directions for the future research and practical implications drawn from the research were suggested.

• 간호행정학회지
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• 제4권1호
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• pp.183-214
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• 1998

The purpose of the present study was to examine the causal model of nurses' organizational commitment. Based on literature review and Fishbein's behavioral intentions model ((Fishbein, 1967;Fishbein & Ajzen. 1975), the organizational commitment was conceptualized within a motivational framework that mediate between antecedents variables and outcome variables. Antecedent variables were pay, promotional chances, continuing education opportunity, rigidity of the administration, paticipative decision making, latitude, group support, role conflict, work load, need for achievement, experience and pride for professional nursing. Outcome variable was turnover intention. The subjects were 373 nurses who were working at 2 large general hospitals located in Seoul. It represents a response rate of 94%. Data for this study was collected from August 29 to September 22 in 1997 by Questionnaire. Path analysis with LISREL 7.16 prigram was used to test the fit of the proposed conceptual model to data and to examine the causal relationships among variables. The result showed that both the proposed model and the modified model fit the data excellently. It needs to be notified, however, that path analysis can not count measurement errors; measurement error can attenuate estimates of coefficient and explanatory power. Nontheless the model revealed considerable explanatory power for organizational commitment (58%). pride for professional nursing (50%) and turnover intention(40%). In predicting nurses' organizational commitment. the findings of this study clearly demonstrated 'the pride for professional nursing' might be the most important variables of all the antecedent variables. Group support. role conflict, need for achievement were also found to be important determinants for the organizational commitment and turnover intention. The result showed experience might be a predictor for 'pride for professional nursing' and 'turnover intention' but not 'organizational commitment'. 'Rigidity of the administration' and latitude were also found to have important roles in predictor for the organizational commitment, while participative decision making might have an impact on turnover intention. On the other hand promotional chance had an influence on all the outcome variables, while pay only on turnover intention. In predicting turnover intention, the result clearly revealed 'the pride for professional nursing' and 'organizational commitment' might be the most powerful predictors among all the variables. Theses results were discussed, including directions for the future research and practical implications drawn from the research were suggested.

• 한국조경학회지
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• 제19권3호
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• pp.128-143
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• 1991

To understand and predict destination choice behavior for urban parks, two hypotheses, which are based on extended Fishbein model, were proposed and tested in Kwangju. Data was analyzed by the citizens of Kwangju and by target markets segmented by demographic variables. Analysis by the citizens of Kwangju showed that postulated hypotheses are true. However, they were partially thru in the other cases : it was a general tendency that suggested model applied well in the high-involvement product. Among the demographic variables, sex was the most useful to understand park choice behavior. Park management directions were suggested, and several future research implications were discussed.

• 스마트미디어저널
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• 제5권2호
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• pp.84-89
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• 2016

스마트폰이나 태블릿 PC와 같이 GPS를 탑재한 모바일 기기 보급으로 위치 기반 정보는 모바일 생활의 필수 요소로 자리잡았다. 이제 사용자들은 더 나아가 개인별 성향에 따른 맞춤형 정보를 원하고 있다. 개인 맞춤형 추천을 위해서는 사용자의 행동을 이해하는 것이 필요한데 실생활에 많은 부분을 차지하고 있는 음식점 방문도 맞춤형 추천 서비스를 제공해 줄 수 있다. 본 논문에서는 음식점 방문에 대한 비슷한 태도를 보인 사용자를 추출한 후 방문했던 장소를 비교하여 추천하는 사용자 행동기반 다속성 태도 모델 기반의 장소 추천 모델을 연구한다. 다속성 태도점수를 산출하기 위해 피쉬바인(Fishbein) 방정식을 활용하고 피어슨 상관계수를 이용하여 사용자들이 방문했던 장소의 중 유사한 속성을 가진 장소를 추출했다. 그리고 그룹렌즈의 선호도 예측 알고리즘을 활용하여 추천 대상 장소를 선정하고 유클라디안 거리법으로 사용자에게 거리기반 장소를 추천하였다. 또한 실제 데이터를 이용한 실험을 통해 본 논문에서 제시한 시스템의 우수성도 입증하였다.

• 컴퓨터교육학회논문지
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• 제15권3호
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• pp.49-59
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• 2012

본 연구에서는 학생들의 디지털 콘텐츠 불법복제를 방지하기 위한 교사들의 태도와 노력에 미치는 다양한 요인을 분석하고자 하였다. 본 연구는 Ajzen과 Fishbein에 의해 개발된 합리적 행동 이론에 기반을 두고 있다. 177명의 현직 교사를 대상으로 실시한 설문 결과를 토대로 이루어졌으며, 가설 검증을 위해 PLS(Partial Least Square) 모형이 사용되었다. 검증 결과, 학생들의 디지털 콘텐츠 불법복제를 방지하기 위한 의도에 교사의 태도와 사회적 영향력이 긍정적인 영향을 미칠 것이라는 가설은 유의한 것으로 나타났다. 또한, 교사의 인식수준과 불법복제에 대한 처벌수준도 의도에 직 간접적으로 영향을 미치는 것으로 나타났다. 그러나 태도나 의도에 영향을 미칠 것으로 예상한 교사의 효능감에 대한 가설은 기각되었다. 연구 가설의 검증을 통해 결론적으로, 학술적이고 실질적인 결과들이 논의되었다.