• 제목/요약/키워드: First-Level Categories

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Ecological flow calculations and evaluation techniques: Past, present, and future

  • LIU Yang;Wang Fang
    • 한국수자원학회:학술대회논문집
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    • 한국수자원학회 2023년도 학술발표회
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    • pp.28-28
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    • 2023
  • Most countries worldwide are finding it difficult to make decisions regarding the utilization of water resources and the ecological flow protection of rivers because of serious water shortages and global climate warming. To overcome this difficulty, accurate ecological flow processes and protected ecological objectives are required. Since the introduction of the concept, ecological flow calculations have been developed for more than 60 years. This technical development has always been dominated by countries such as the United States, Australia, and the United Kingdom. The technical applications, however, vary substantially worldwide. Some countries, for instance, did not readjust the method because of a lack of understanding of the ecological effect or because they failed to achieve elaborate scheduling. Mostly, readjustments were not made because the users could not make their choices from among numerous methods for ecological flow. This paper presents three research results based on a systematic review of 240 methods with clear connotation boundaries. First, the ecological flow algorithm was developed along with the scientific and technological progress in the river ecosystem theory, ecohydrological relationship, and characterization and simulation of hydrological and hydrodynamic processes. In addition, the basis of the method has evolved from the hydrological process of the ecosystem, hydraulics-habitat conditions, and social development interference to whole ecosystem simulation. Second, 240 methods were classified into 50 sub-categories to evaluate their advantages and disadvantages according to the ecological flow algorithms of hydrology, hydraulics, habitat, and other comprehensive methods. According to this evaluation, 60% of the methods were not suitable for further application, including the method based on the percentage of natural runoff. Furthermore, the applicability of the remaining methods was presented according to the evaluation based on the aspects of allocation of water resources, water conservancy project scheduling, and river ecological evaluation. Third, In the future, most developing countries should strengthen the guarantee of high-standard ecological flow via a coordination mechanism for the ecological flow guarantee established under a sustainable framework or via an ecological protection pattern at the national level according to the national system. Concurrently, a reliable ecological flow demand process should also be established on the basis of detailed investigation and research on the relationship between river habitats, ecological hydrology, and ecological hydraulics. This will ensure that the real-time evaluation of ecological flow forces the water conservancy project scheduling and accurate allocation of water.

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Diversification Strategy through Market Creation: The Case of CJ Group

  • Jeong, Jaeseok;Kim, Nam Jung;Lim, Hyunjoo;Kang, Hyoung Goo;Moon, Junghoon
    • Asia Marketing Journal
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    • 제15권4호
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    • pp.1-32
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    • 2014
  • The purpose of this paper is to investigate upon a diversification strategy through market creation of CJ Group, which has contributed in positioning of the firm as one of the leading conglomerates in South Korea. With such objective, the background of CJ Group, followed by its business diversification strategies were explored, with reference to several case studies. The history of CJ Group began with establishment of CheilJedang Industrial Corporation in 1953, as the first domestic sugar producer and exporter of South Korea. The corporation gradually expanded its business ever since at both national and global level, to include the fields of food production, pharmaceutical, biotechnology, and life chemicals. Later, CheilJedang (CJ) Group was established as an affiliate of CheilJedang Industrial Corporation. With such independence, extension of business has been witnessed across the industries of media, entertainment, finance, information technology and distribution. Thus, the current CJ Group pursues to define itself as a progressive global living culture company with four major business categories from food and food service, biotechnology, entertainment and media, and logistics. Despite its success in today's market, CJ Group underwent hardships in its business diversification in 1990s due to indiscreet management, along with the Asian financial crisis. Here, many firms overcame the financial difficulties by taking advantage of the exchange rate for overseas expansion. Though, CJ Group tried to differentiate itself by focusing on the domestic market by creating something out of nothing. Hence, CJ Group takes a unique position among many cases of business diversification and their categorization. In an effort to identify and classify the types of growth experienced by the top 30 companies in South Korea, the firms were categorized into four groups according to their diversification strategies adapted after the Asian financial crisis. Based on the mode and time of entry, corporations were identified either as the 'Explorer', 'Invader', 'Venture Capitalist', or 'Assimilator'. Here, the majority of the firms showed the qualities of Invader, entering mature markets through large-scaled mergers and acquisitions. However, CJ Group was the only firm that was categorized as an Explorer, for its focus on the newly emerging service sector in culture-contents industry. This diversification strategy through market creation is worth examining, due to its contribution in generating simultaneous growth between the market and the company itself. Diverse brands of CJ Group have been referred to as case studies in this regard, from 'Hatban', 'Cine de Chef', 'VIPS' to 'CJ GLS'. These four businesses, each to represent processed food, film, restaurant service, and logistics industries respectively, show CJ Group's effectiveness in creating a whole new category of goods and services that are innovative. In fact, such businesses not only contributed in advancement of consumers' wellbeing, but toward generating additional value and employment. It is true that the diversification strategy of CJ Group requires long-term capital investment with high risk, compared to the other strategies mentioned in the paper. However, this model does create high employment and additional values that are positive to both the society and the firm itself. Therefore, the paper comes to a conclusion that the diversification strategy through market creation conveys the most positive impact relative to the others.

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제휴 프로모션에 관한 탐색적 연구 (An Exploratory Study on Tie-in Promotion)

  • 이은미;박현희;전중옥
    • Asia Marketing Journal
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    • 제13권1호
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    • pp.27-50
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    • 2011
  • 본 연구는 현재 업계에서 진행하고 있는 다양한 형태의 제휴 프로모션 현황을 분석하여 제휴 프로모션 수단의 개념을 정의하고, 심층면접법을 통해 제휴 프로모션에 대한 소비자의 인식을 확인하고자 하였다. 연구결과는 다음과 같이 요약할 수 있다. 첫째, 사례분석을 통해 제휴 프로모션 수단을 제휴 가격할인, 제휴 쿠폰, 제휴 회원제도, 제휴 콘테스트, 제휴 경품, 제휴 프리미엄(유·무형), 제휴 지불조건, 제휴 샘플, 제휴 이벤트(문화이벤트, 자선이벤트, 체험이벤트), 제휴 리펀드 리베이트로 체계화 시키고, 각 수단에 대한 개념을 정의함으로써 기존의 판촉수단과 제휴 프로모션 수단의 개념을 구분하고자 하였다. 둘째, 제휴 프로모션에 대한 소비자의 인식을 조사하고, 수집된 자료를 분석하기 위해 Nvivo 8을 이용하여 확보된 질적 자료를 처리하였다. 분석결과, 제휴 프로모션에 대한 소비자의 인식은 크게 '선호하는 제휴 프로모션의 특성', '제휴 프로모션의 기대혜택', '제휴 프로모션의 위험요소' 측면의 총 세 가지 주요 범주로 나누어졌다. 특히, 세 가지 범주 중에서 선호하는 제휴 프로모션의 특성 범주에 속하는 제휴 프로모션과 자아추구혜택 적합성이라는 요인이 도출된 것은 매우 흥미로운 결과이다. 본 연구의 시사점은 기존 연구에서 기업간 전략적 제휴의 제한적 영역에서만 다루어졌던 제휴프로모션에 관한 연구를 소비자 관점으로 확대하여 그 연구의 범위를 확장하고, 이와 같은 연구결과를 기반으로 제휴 프로모션의 유형을 구분하기 위한 향후 연구의 초석을 마련하였다는 점에 있다.

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Word2Vec을 활용한 제품군별 시장규모 추정 방법에 관한 연구 (A Study on Market Size Estimation Method by Product Group Using Word2Vec Algorithm)

  • 정예림;김지희;유형선
    • 지능정보연구
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    • 제26권1호
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    • pp.1-21
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    • 2020
  • 인공지능 기술의 급속한 발전과 함께 빅데이터의 상당 부분을 차지하는 비정형 텍스트 데이터로부터 의미있는 정보를 추출하기 위한 다양한 연구들이 활발히 진행되고 있다. 비즈니스 인텔리전스 분야에서도 새로운 시장기회를 발굴하거나 기술사업화 주체의 합리적 의사결정을 돕기 위한 많은 연구들이 이뤄져 왔다. 본 연구에서는 기업의 성공적인 사업 추진을 위해 핵심적인 정보 중의 하나인 시장규모 정보를 도출함에 있어 기존에 제공되던 범위보다 세부적인 수준의 제품군별 시장규모 추정이 가능하고 자동화된 방법론을 제안하고자 한다. 이를 위해 신경망 기반의 시멘틱 단어 임베딩 모델인 Word2Vec 알고리즘을 적용하여 개별 기업의 생산제품에 대한 텍스트 데이터를 벡터 공간으로 임베딩하고, 제품명 간 코사인 거리(유사도)를 계산함으로써 특정한 제품명과 유사한 제품들을 추출한 뒤, 이들의 매출액 정보를 연산하여 자동으로 해당 제품군의 시장규모를 산출하는 알고리즘을 구현하였다. 실험 데이터로서 통계청의 경제총조사 마이크로데이터(약 34만 5천 건)를 이용하여 제품명 텍스트 데이터를 벡터화 하고, 한국표준산업분류 해설서의 산업분류 색인어를 기준으로 활용하여 코사인 거리 기반으로 유사한 제품명을 추출하였다. 이후 개별 기업의 제품 데이터에 연결된 매출액 정보를 기초로 추출된 제품들의 매출액을 합산함으로써 11,654개의 상세한 제품군별 시장규모를 추정하였다. 성능 검증을 위해 실제 집계된 통계청의 품목별 시장규모 수치와 비교한 결과 피어슨 상관계수가 0.513 수준으로 나타났다. 본 연구에서 제시한 모형은 의미 기반 임베딩 모델의 정확성 향상 및 제품군 추출 방식의 개선이 필요하나, 표본조사 또는 다수의 가정을 기반으로 하는 전통적인 시장규모 추정 방법의 한계를 뛰어넘어 텍스트 마이닝 및 기계학습 기법을 최초로 적용하여 시장규모 추정 방식을 지능화하였다는 점, 시장규모 산출범위를 사용 목적에 따라 쉽고 빠르게 조절할 수 있다는 점, 이를 통해 다양한 분야에서 수요가 높은 세부적인 제품군별 시장정보 도출이 가능하여 실무적인 활용성이 높다는 점에서 의의가 있다.

가정간호사업 운용을 위한 정보전달체계 개발 I (가정간호 데이터베이스 구축과 뇌졸중 환자의 가정간호 전산개발) (Development of the Information Delivery System for the Home Nursing Service)

  • 박정호;김매자;홍경자;한경자;박성애;윤순녕;이인숙;조현;방경숙
    • 가정간호학회지
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    • 제4권
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    • pp.5-22
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    • 1997
  • The purpose of the study was to development an information delivery system for the home nursing service, to demonstrate and to evaluate the efficiency of it. The period of research conduct was from September 1996 to August 31, 1997. At the 1st stage to achieve the purpose, Firstly Assessment tool for the patients with cerebral vascular disease who have the first priority of HNS among the patients with various health problems at home was developed through literature review. Secondly, after identification of patient nursing problem by the home care nurse with the assessment tool, the patient's classification system developed by Park (1988) that was 128 nursing activities under 6 categories was used to identify the home care nurse's activities of the patient with CAV at home. The research team had several workshops with 5 clinical nurse experts to refine it. At last 110 nursing activities under 11 categories for the patients with CVA were derived. At the second stage, algorithms were developed to connect 110 nursing activities with the patient nursing problems identified by assessment tool. The computerizing process of the algorithms is as follows: These algorithms are realized with the computer program by use of the software engineering technique. The development is made by the prototyping method, which is the requirement analysis of the software specifications. The basic features of the usability, compatibility, adaptability and maintainability are taken into consideration. Particular emphasis is given to the efficient construction of the database. To enhance the database efficiency and to establish the structural cohesion, the data field is categorized with the weight of relevance to the particular disease. This approach permits the easy adaptability when numerous diseases are applied in the future. In paralleled with this, the expandability and maintainability is stressed through out the program development, which leads to the modular concept. However since the disease to be applied is increased in number as the project progress and since they are interrelated and coupled each other, the expand ability as well as maintainability should be considered with a big priority. Furthermore, since the system is to be synthesized with other medical systems in the future, these properties are very important. The prototype developed in this project is to be evaluated through the stage of system testing. There are various evaluation metrics such as cohesion, coupling and adaptability so on. But unfortunately, direct measurement of these metrics are very difficult, and accordingly, analytical and quantitative evaluations are almost impossible. Therefore, instead of the analytical evaluation, the experimental evaluation is to be applied through the test run by various users. This system testing will provide the viewpoint analysis of the user's level, and the detail and additional requirement specifications arising from user's real situation will be feedback into the system modeling. Also. the degree of freedom of the input and output will be improved, and the hardware limitation will be investigated. Upon the refining, the prototype system will be used as a design template. and will be used to develop the more extensive system. In detail. the relevant modules will be developed for the various diseases, and the module will be integrated by the macroscopic design process focusing on the inter modularity, generality of the database. and compatibility with other systems. The Home care Evaluation System is comprised of three main modules of : (1) General information on a patient, (2) General health status of a patient, and (3) Cerebrovascular disease patient. The general health status module has five sub modules of physical measurement, vitality, nursing, pharmaceutical description and emotional/cognition ability. The CVA patient module is divided into ten sub modules such as subjective sense, consciousness, memory and language pattern so on. The typical sub modules are described in appendix 3.

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ERIS모델 기반 창업지속요인 분석: 조직 리질리언스를 중심으로 (Analysis of Start-up Sustainability Factors Based on ERIS Model: Focusing on the Organization Resilience)

  • 김인숙;양지희
    • 벤처창업연구
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    • 제16권5호
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    • pp.15-29
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    • 2021
  • 본 연구의 목적은 창업성과모델인 ERIS모델과 조직 리질리언스를 중심으로 창업지속요인을 도출하는 것이다. 이를 위해 체계적 문헌고찰과 수정된 델파이 기법을 활용하여 조직 리질리언스를 중심으로 한 ERIS모델 기반 창업지속요인을 분석하였다. 분석결과, ERIS모델 기반 창업지속요인은 창업가, 자원, 산업환경, 전략의 4가지 분류와 하위구분 8개, 세부요인 54개로 분석되었으며 수정된 델파이 기법을 통해 창업지속요인의 적합도를 확인하였다. 또한, 조직 리질리언스를 중심으로 ERIS모델 기반 창업지속요인을 구조화한 결과, 리더십, 문화, 사람, 시스템, 환경의 5가지 분류 아래 ERIS모델에 기반하여 창업지속요인을 구조화하여 통합 프레임웍(ERIS-R)으로 제시하였다. 본 연구의 결과는 다음과 같다. 첫째, 기존 선행연구 분석결과, 다양한 분야의 선행연구에서 창업성공과 창업지속성의 개념이 혼용되어 사용되고 있었다. 둘째, ERIS모델을 기반으로 한 창업성과와 창업지속성에 주요하게 영향을 미치는 요인이 공통적으로 존재함을 확인하였다. 셋째, 조직 리질리언스를 중심으로 창업지속요인에 대한 수정된 델파이 분석 결과, 창업가 개인과 기업의 일반적 특징은 실제로 창업지속성에는 영향을 미치지 않는 것으로 확인되었다. 본 연구는 조직 리질리언스 개념을 중심으로 창업지속요인을 ERIS모델에 기반하여 분석했다는 것과 점차 확장되고 있는 창업 육성·지원 분야에서 ERIS모델에 전략(Strategy)을 시스템(System)으로 포괄하여 조직 리질리언스(Organization resilience)를 R로 연결한 통합 프레임웍(ERIS-R)을 제시했다는 점에서 그 의의가 있다. 본 연구결과를 통해 창업기업에서는 수시로 직면하는 다양한 위기상황에 대해 예측, 예방 및 극복할 수 있는 창업기업 지속성을 높일 수 있으며, 창업기업 지원 기관에서는 창업기업의 지속가능한 경영을 지원할 수 있는 육성 및 지원 정책 개발, 성과관리 등의 기초자료로 활용할 것으로 기대된다.

미혼여성의 성, 피임, 그리고 인공유산 - 수출공단지역의 사례연구 (Sexuality, Contraception, and Induced Abortion among Adolescents and Young Adults in the Export Processing Zones of Korea)

  • 조성남
    • 한국인구학
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    • 제19권1호
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    • pp.93-122
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    • 1996
  • 본 연구는 최근 심각한 건강문제로 부상하고 있는 미혼여성의 성, 피임, 그리고 유산행동의 결정요인을 연구한다. 자료는 구로(서울), 구미(경북), 마산-창원(경남) 등의 수출공단 지역에서 수집되었고, 표본은 1) 프로그램 참가자인 공장노동자, 2) 유흥업소 종사자, 3) 산부인과 환자로 재분류된다. 연구결과는 유흥업소 종사자가 혼전 성관계, 성감염증, 피임실패, 원치 않는 임신, 인공유산 등에 노출될 위험이 가장 큰 집단임을 보여준다. 유흥업소 종사자 중에서 20%가 첫 경험의 결과 성병에 걸렸고, 약 70%가 비효율적인 피임법을 사용하여 2회 이상 임신하였다. 전체표본에서 임신경험자의 비율은 60% 수준이었으며, 집단별로는 프로그램 참가자 36%, 유흥업소 종사자 64%, 산부인과 환자 91%로 나타났다. 이 비율은 각 집단의 인공유산 경험자의 비율과 정확하게 일치하였으며, 그것은 모든 임신은 원치 않는 것으로 결국은 인공유산으로 끝난다는 것을 의미한다. 조사당시 성활동을 한다고 응답한 여성 중에서, 인공유산의 경험횟수는 프로그램 참가자 1.6회, 유흥업소 종사자 2.3회, 산부인과 환자 1.9회로 나타났다. 이들의 80%는 4달안에 유산시술을 받았고, 첫 유산의 전체건수 중2/3는 20세에서 23세 사이에 시술된 것이었다. 약 1/4은 유산후유증을 경험하였으며, 이들의 60%는 후유증을 치료하기 위하여 병원을 찾거나 약을 복용하였다. 유산경험 후에도, 이들의 피임사용율은 유흥업소 종사자를 제외하고는 그렇게 높지 않았다. 본 연구에서 나온 중요한 정책적 건의내용은 공장노동자는 물론 유흥업소 종사자를 대상으로 중앙정부와 지방정부의 후원 아래 우수한 카운셀링 서비스와 가족계획 서비스가 제공되어야 한다는 것이다. 또한 유흥업소 부문은 근본적으로 개혁되어 유흥업소에서 일하는 미혼여성들이 원치 않는 임신, 성감염증, 그리고 인공유산 등의 위험으로부터 제대로 보호를 받아야 한다고 믿는다.

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한국 소아청소년을 위한 신체활동분류표의 타당도 평가 및 이를 이용한 일일 총에너지소비량, 에너지필요추정량과 신체활동 평가 (Validation of the physical activity classification table for Korean youth and assessment of total energy expenditure, estimated energy requirement and physical activity in Korean children and adolescents)

  • 곽지연;김명희;박종훈;;김은경
    • Journal of Nutrition and Health
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    • 제56권1호
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    • pp.35-53
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    • 2023
  • 소아청소년은 성인과는 다른 신체적, 생리적 특성이 있으므로 동일한 신체활동을 할지라도 에너지소비량이 다름이 보고된 바 있다. 그러나 지금까지 국내에서 수행된 소아청소년 대상 연구에서 이들의 에너지소비량을 평가 시, 성인 대상으로 측정한 에너지소비량 또는 성인대상 18단계 신체활동분류표가 이용되어왔다. 최근 소아청소년을 대상으로 한 미국의 자료와 국내의 일부 자료를 토대로 4단계 연령대 (6-9세, 10-12세, 13-15세 및 16-18세)에 따라 서로 다른 에너지당량 (METs)을 제시하는 한국 소아청소년을 위한 신체활동분류표가 보고되었다. 이에 본 연구의 1부에서 에너지소비량 측정방법의 gold standard로 알려져 있는 이중표식수법을 이용하여 소아청소년을 위한 신체활동분류표의 타당도를 평가한 결과, 이의 활용 가능성을 확인하였다. 2부에서는 세계보건기구에서 제안한 방법 (TEE = REE × PAL), 즉 간접열량계로 측정한 REE과 소아청소년 신체활동분류표로 측정한 PAL을 이용하여 166명의 소아청소년 (초·중·고등학생)의 일일 총에너지소비량을 산출하였다. 이를 기준으로 한국인 영양소 섭취기준에서 제시한 공식을 이용한 EER을 비교한 결과, 과대평가 비율이 47.3%로 나타났다. 또한 소아청소년 신체활동분류표를 이용하여 산출된 신체활동 강도별 및 신체활동 유형별 소비시간이 성별 및 연령대별로 차이가 있음을 알 수 있었다. 앞으로 중학생 및 고등학생을 포함하는 다수의 소아청소년을 대상으로 이중표식수법을 이용하여 일일 총에너지소비량을 측정하는 연구가 수행되어, 소아청소년을 위한 신체활동분류표의 타당도가 폭넓게 평가되어야 한다. 또한 이와 같은 이중표식수법 연구를 통하여 우리나라 소아청소년을 위한 에너지필요추정량 산출 공식의 타당도 평가와 함께 한국의 소아청소년을 위한 에너지필요추정량공식이 개발되어야 할 것이다. 또한 학업부담이 많은 고등학생 뿐만 아니라, 중학생 및 초등학생에서도 강도있는 신체활동의 소비시간이 매우 낮은 것으로 나타났으므로 우리나라 소아청소년의 건강 및 비만의 예방 및 관리를 위하여 이들의 에너지소비량을 증진시킬 수 있는 프로그램의 개발 및 적용이 요구된다

소비자의 라이프스타일에 따른 서비스품질 지각 차이에 관한 연구 (A Study on the Consumer's Service Quality Perception Based on the Types of Life-style)

  • 박윤서;이승인;최인
    • 마케팅과학연구
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    • 제19권2호
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    • pp.53-67
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    • 2009
  • For the last decades, service quality has been studied as one of the most important tools for a service company to compete with the other companies. Based on these past researches, it has been agreed that the service quality is a basic and powerful tool to create the competitive advantage. Due to similar reason, many service marketing practitioners have been also focused on the service quality to retain the existing consumers and collect the new consumers. However, service quality is subjectively perceived by individual consumers. Consumer evaluation of service quality can be different from each other. Especially consumers with one life-style may evaluate the service quality differently from the consumers with the other life-styles. Therefore we need to know whether there are differences in service quality perception on the categories of life-style. Life-style refers to a distinctive mode of living in its aggregate and broadest sense. It embodies the patterns that were developed and emerged from the dynamics of living in a society. Since the concept of life-style and its relationship to marketing was introduced in 1963 by William Lazer, methods of measuring the life-style and their application have been developed. Life-style has been usually used to segment the marketplace because it offers marketers a unique and important view of the market. When Life-style is combined with clustering methods, life-style segmentation can generate identifiable whole persons rather than isolated fragment. Life-style segmentation begins with people instead of products and classifies them into different life-style types, each characterized by a unique style of living based on a wide range of activities, interests, and opinions(Plummer, 1974). In this study we applies the life-style segmentation based on the AIO(Activities, Interests, and Opinions) to the consumers of the large discount stores. In Korea, the large discount store market has entered into maturity stage so that the market differentiation strategy is becoming a more critical issue to the marketing practitioners. One of the most important tools to differentiate from the competitors in large discount store market is continuously to provide service of better quality than competitors. This study tries to find answers about the following questions: 1) How can we categorize the consumer life-styles in the large discount store? 2) What are the characteristics of the categorized groups? 3) Are there any differences in service quality perception among the consumers with different life-styles 4) Are there any differences in consumer behavior among them in the large discount store? For the purpose, we collected survey data from consumers and analyzed the data with the SPSS package where we had $X^2$-test, factor analysis, ANOVA, MANOVA, and cluster analysis. The survey was made during one month in the April of 2008. Among the collected 306 copies of questionnaires, 281 copies were chosen as the effective samples for empirical analysis except 25 copies with wrong responses. To identify the life-style patterns, we used the measures employed by Kim and Kwon(1999), where 44 items on a seven-point scale were used to measure factors of the life-style patterns. The Principal Component Method was used for factor extraction, and the VARIMAX orthogonal factor rotation was employed. The 7 items showing low factor loading were eliminated. The results of the factor analysis suggested that nine factors of the life-style patterns were identified as follows: 1) the equality-of-sexes and pursuit-of-independence tendency 2) self-management tendency 3) sociable tendency 4) self-display tendency 5) degree of a dilettante life 6) pursuit-of-information tendency 7) bargain hunter tendency 8) TV preference tendency 9) pursuit-of-leisure tendency. Next, after the K-means cluster analysis was performed with nine factors of the life-style patterns, the life-styles of the respondents were classified into four groups which are named as the 'progressive practicality-oriented group', 'positive success-oriented group', 'sociable ostentation-oriented group', 'stable conservation-oriented group'. The analysis results for usage behavior between the market segments showed statistically significant differences in the frequency of usage, duration time in the store, consumer satisfaction, and loyalty. Also, we tried to investigate whether the large discount store consumers differently perceive the quality of service based upon the types of life-style. To measure the service quality of large discount store, we adapted several measurement models measuring the service quality such as SERVPERF, BCP, R-SERVPERF, R-BCP. MANOVA and One-Way ANOVA were performed to confirm the difference in service quality perception based on the market segments. The results have also shown significant differences between life-style types in service quality perception. These findings show that the large discount store marketers should consider consumer life-style as one of the most important market segments for marketing and understand the difference in service quality perception between life-style types. Our findings give important implications to marketers of large discount stores as well as life-style researchers. First, this study showed there were significant differences in consumer's service quality perception and usage behavior between the types of life-style. It provides evidence that the life-style approach can be a important basis in segmenting the large discount store market and will make consumers perceive the service quality high. Second, most previous researches on service quality have been in aggregate level. However, our results imply that the future research on service quality have to focus on segment level.

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농촌지역사회 보건요원의 교육을 통한 주민의 보건복지향상에 관한 사회의학적 연구 (Socio-Medical Approach to the Welfare of Rural Residents Through the Education of Community Health Personnel)

  • 염용태;이명숙;조병희
    • 농촌의학ㆍ지역보건
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    • 제17권1호
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    • pp.34-45
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    • 1992
  • In this county, the gap between the urban 'haves' and the rural 'have-nots' continues to be an increasing problem. WHO and UNICEF see primary health care(PHC) as the key to achieving an acceptable level of health throughout the world as a community development. PHC is essential health care made accessible to individuals and families in the community by means acceptable to them. It is the first level of contact of individual, the family, and community with the national health system. It includes at least education on health system. It includes at least education on health problems, promotion of food supply, MCH including family planning, immunization against infectious diseases, control of endemic diseases, treatment of common diseases and injuries, promotion of mental health, and provision of essential drugs. However, of the aboves, education concerning of mental health problems and the methods to identify, prevent, and control them is the principal step of establishment. In Korea, the category of PHC worker includes the physician as public doctor and nurse as primary health care practitioner and community health leader as village health worker. PHC workers of the aboves will thus function best if they are appropriately trained to respond to the health needs of the community. However in this country, since the national PHC service project launched in 1980, the government has not developed and performed appropriate and enough education and training activities. In light of above reasons, several categories of health education activities had been planned and performed being aimed at above specific target groups and the main focus was on the village health workers for about one year from July 1991 to July 1992 in Yeoju Kun of Kyonki Province. At the end of the period, evaluation of education input was carried out to measure the improvement of healthful life of people in terms of awareness, attitude, and practice. At the end of the period, evaluation of education input was carried out to measure the improvement of healthful life of people in terms of awareness, attitude, and practice. The totals of 80 village health workers, 13 public health practitioners and 9 public docters took in the course of health education for a few hours at every month and the evaluation works of educational effect were taken. The results the study were as follows. 1) Number of persons who realized the maxim "health care of the people is a duty of the government" increased after the education course, On the other hand, the rate of satisfaction on the effort of government for health promotion of the people decreased. 2) Public doctors and primary health care practitioners(nurses) liked and enjoyed the education schedule as a meeting of peer group. It provided chances of communication with staffs of Korea University Hospital. It was said that lectures covered great deal of knowledge and technic they urgently needed in the field. 3) After finishing the education course, more of village health workers(VHW) thought they adapted themselves to their roles and functions showing increased number of home visit and contact with primary health care practitioners by month. 4) In case of patient refer, VHW preferred primary health care practitioners to public doctors. 5) Capability of VHWs in most of their functions increased dramatically after when the education course finished except tuberculosis control.

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