• 한국프랜차이즈경영연구
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• 제14권2호
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• pp.31-46
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• 2023

Purpose: Brand communication plays an important role in the credibility of consumer behavior as it enhances brand equity. This study investigates the effects of brand communication (firm-created communication, consumer-generated communication) on brand awareness, brand attitude, brand loyalty in the hotel business sector by applying the SOR theory (stimulus-organism-response theory). Research design, data, and methodology: This study was analyzed in a quantitative way using the survey results of 400 customers who had experience of visiting hotels. In this study, SmartPLS 4.0 was used to evaluate the research model. The reliability, convergent validity, and discriminant validity of the measurement tool were verified. Result: Result was found that consumer-generated communications had a positive effect on brand awareness and brand attitude, whereas firm-created communications had a significant effect on brand awareness. In addition, brand awareness had a positive effect on both brand attitude and brand loyalty. Finally, brand attitude was found to have a positive effect on brand loyalty. Conclusions: This study redefines the concept of where chain hotel groups should focus when providing consumers with information about their brands and services. As a result, the conceptual framework of brand communication to increase new customer visits to the hotel brand has been expanded.

• International Journal of Quality Innovation
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• 제9권2호
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• pp.11-30
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• 2008

The purpose of this study is to develop BSC model of social enterprise. Performance analysis tool of BSC have been brought over from the business world, designed and created from the perspectives of profit-based businesses. The BSC is a strategic performance measurement and management tool designed for the private sector acting as a communication/information and learning system, to measure 'where we are now' and 'where to aim for next'. It prescribes a plan for translating 'vision' and 'strategy' into concrete action across four perspectives at different stages, depending on the business. These perspectives are 'financial', 'customer', 'internal processes' and 'learning and growth', each of which is connected by cause-and-effect relationships that reflect the firm's strategy. Social aims of social enterprise are to accomplish desired outcomes which are to employ vulnerable people and to provide social services. The measurement factors of financial perspective are stable funding, efficiency of budgeting, stakeholders' financial supports, and trade profit. The measurement factors of customer perspective are government, social service users, employees, local communities, sup plier, social activity company, and partnership with external organizations. The measurement factors of internal process perspective are organizational culture, organizational structure/management, internal/external communication, quality of products and services, information sharing. The measurement factors of learning and growth perspective are training and development, management participation, knowledge sharing, leadership of CEO and manager, and learning culture.

• 유통과학연구
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• 제16권3호
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• pp.33-47
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• 2018

Purpose - The purpose of this study is to derive the performance improvement factors of courier corporations that operate global franchise systems as business strategies through their brands and to determine. Research design, data, and methodology - In the first study, 129 valid questionnaire sheets were analyzed. In the second study intended to determine whether the four performance improvement factors derived in the first study have positive effects on franchisees' business performance, 781 valid questionnaire sheets secured from six GDFFs were analyzed using AMOS analysis. Results - In the first study, four performance improvement factors were derived. In the second study, hypotheses regarding whether the performance improvement factors: leadership, communication, education and training, and brand, have positive effects on franchisees' business performance were tested, and as a result, one hypothesis was rejected and three hypotheses were adopted. Conclusions - The first and largest contribution of this study is that it derived performance improvement factors from GDFFs. The second contribution is that it determined whether the performance improvement factors that were derived have positive effects on franchisees' business performance with tests. The third contribution is that it created significant implications in terms of other studies, research value, and applications in industry fields.

• 융합경영연구
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• 제4권4호
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• pp.17-24
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• 2016

The purpose of the present study is to investigate the relationship between Management bonuses and earnings stability of the listed companies on the Tehran Stock Exchange (TSE). The population includes 94 firms selected through systematic sampling. The data is collected from the audited financial statements of the firms provided by TSE's website from 2009 to 2016. The results of multiple linear regression analysis show that there is a significant relationship between Management bonuses and earnings stability. The aim of this study primarily investigating the relationship between earnings stability and management bonus. In the case of this target, the next goal of this research is to develop a proposal for legislation in the domain of capital market, students and faculty as well as accounting information users provide research interests. Observations show many companies despite the decline in profitability, bonus managers to continually pay. Increase in listed companies Stock Exchange as well as the importance of communication between earnings quality and bonus managers in Financial Accounting the authors created an incentive to research about this relationship do. The results of this research could be the development of literature done in the past. Thus, more knowledge about the issue of sustainability and its relation to bonus managers the users of accounting information, accounting courses provide students and faculty.

• 정보처리학회논문지:컴퓨터 및 통신 시스템
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• 제4권2호
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• pp.65-72
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• 2015

최근 산업기밀보호센터의 기밀 유출 통계에 따르면 기술유출 주체는 전 현직원이 80.4%이고, 협력업체 직원에 의한 유출은 9.6%로 내부자에의한 고의 또는 실수로 발생하는 경우가 90%이다. 최근 발생한 카드사 개인정보유출 또한 내부시스템 컨설팅 프로젝트에 참여한 협력업체 직원이 정보유출을 감행한 것으로 밝혀져 사회적으로 큰 충격을 주었다. 이러한 내부정보유출 사고는 기관 및 기업의 이미지 손실뿐만 아니라 금전적인 손실을 발생시킬 수 있어, 다양한 보안솔루션을 도입하여 운영하고 있다. 하지만 보안솔루션들이 독립적으로 운영 및 관리되고, 보안솔루션에서 발생되는 대용량 로그와 다양한 형식의 이벤트를 보안 담당자가 식별하고 판단하기에는 어려움이 있다. 따라서 본 논문에서는 내부정보유출 방지를 위한 모니터링을 하기 위해 보안솔루션별로 정보유출 단일 시나리오를 도출하고, 솔루션별로 발생하는 로그 분석에 따라 이를 적용하기 위한 방안을 연구하고자 한다.