• The Korean Journal of Franchise Management
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• v.14 no.2
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• pp.31-46
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• 2023

Purpose: Brand communication plays an important role in the credibility of consumer behavior as it enhances brand equity. This study investigates the effects of brand communication (firm-created communication, consumer-generated communication) on brand awareness, brand attitude, brand loyalty in the hotel business sector by applying the SOR theory (stimulus-organism-response theory). Research design, data, and methodology: This study was analyzed in a quantitative way using the survey results of 400 customers who had experience of visiting hotels. In this study, SmartPLS 4.0 was used to evaluate the research model. The reliability, convergent validity, and discriminant validity of the measurement tool were verified. Result: Result was found that consumer-generated communications had a positive effect on brand awareness and brand attitude, whereas firm-created communications had a significant effect on brand awareness. In addition, brand awareness had a positive effect on both brand attitude and brand loyalty. Finally, brand attitude was found to have a positive effect on brand loyalty. Conclusions: This study redefines the concept of where chain hotel groups should focus when providing consumers with information about their brands and services. As a result, the conceptual framework of brand communication to increase new customer visits to the hotel brand has been expanded.

• International Journal of Quality Innovation
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• v.9 no.2
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• pp.11-30
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• 2008

The purpose of this study is to develop BSC model of social enterprise. Performance analysis tool of BSC have been brought over from the business world, designed and created from the perspectives of profit-based businesses. The BSC is a strategic performance measurement and management tool designed for the private sector acting as a communication/information and learning system, to measure 'where we are now' and 'where to aim for next'. It prescribes a plan for translating 'vision' and 'strategy' into concrete action across four perspectives at different stages, depending on the business. These perspectives are 'financial', 'customer', 'internal processes' and 'learning and growth', each of which is connected by cause-and-effect relationships that reflect the firm's strategy. Social aims of social enterprise are to accomplish desired outcomes which are to employ vulnerable people and to provide social services. The measurement factors of financial perspective are stable funding, efficiency of budgeting, stakeholders' financial supports, and trade profit. The measurement factors of customer perspective are government, social service users, employees, local communities, sup plier, social activity company, and partnership with external organizations. The measurement factors of internal process perspective are organizational culture, organizational structure/management, internal/external communication, quality of products and services, information sharing. The measurement factors of learning and growth perspective are training and development, management participation, knowledge sharing, leadership of CEO and manager, and learning culture.

• Journal of Distribution Science
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• v.16 no.3
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• pp.33-47
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• 2018

Purpose - The purpose of this study is to derive the performance improvement factors of courier corporations that operate global franchise systems as business strategies through their brands and to determine. Research design, data, and methodology - In the first study, 129 valid questionnaire sheets were analyzed. In the second study intended to determine whether the four performance improvement factors derived in the first study have positive effects on franchisees' business performance, 781 valid questionnaire sheets secured from six GDFFs were analyzed using AMOS analysis. Results - In the first study, four performance improvement factors were derived. In the second study, hypotheses regarding whether the performance improvement factors: leadership, communication, education and training, and brand, have positive effects on franchisees' business performance were tested, and as a result, one hypothesis was rejected and three hypotheses were adopted. Conclusions - The first and largest contribution of this study is that it derived performance improvement factors from GDFFs. The second contribution is that it determined whether the performance improvement factors that were derived have positive effects on franchisees' business performance with tests. The third contribution is that it created significant implications in terms of other studies, research value, and applications in industry fields.

• The Journal of Economics, Marketing and Management
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• v.4 no.4
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• pp.17-24
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• 2016

The purpose of the present study is to investigate the relationship between Management bonuses and earnings stability of the listed companies on the Tehran Stock Exchange (TSE). The population includes 94 firms selected through systematic sampling. The data is collected from the audited financial statements of the firms provided by TSE's website from 2009 to 2016. The results of multiple linear regression analysis show that there is a significant relationship between Management bonuses and earnings stability. The aim of this study primarily investigating the relationship between earnings stability and management bonus. In the case of this target, the next goal of this research is to develop a proposal for legislation in the domain of capital market, students and faculty as well as accounting information users provide research interests. Observations show many companies despite the decline in profitability, bonus managers to continually pay. Increase in listed companies Stock Exchange as well as the importance of communication between earnings quality and bonus managers in Financial Accounting the authors created an incentive to research about this relationship do. The results of this research could be the development of literature done in the past. Thus, more knowledge about the issue of sustainability and its relation to bonus managers the users of accounting information, accounting courses provide students and faculty.

• KIPS Transactions on Computer and Communication Systems
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• v.4 no.2
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• pp.65-72
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• 2015

According to recent statistics published by the National Industrial Security Center, former and current employees are responsible for 80.4% of companies' technology leakages, and employees of cooperative firms are responsible for another 9.6%. This means that 90% of technology leakages are intentionally or mistakenly caused by insiders. In a recent incident, a credit card company leaked private information, and the person responsible was an employee of a cooperative firm. These types of incidents have an adverse effect not only on a company's assets but also on its reputation. Therefore, most institutions implement various security solutions to prevent information from being leaked. However, security solutions are difficult to analyze and distinguish from one another because their logs are independently operated and managed. A large number of logs are created from various security solutions. This thesis investigates how to prevent internal data leakage by setting up individual scenarios for each security solution, analyzing each scenario's logs, and applying a monitoring system to each scenario.