• Title/Summary/Keyword: Firm Strategy

검색결과 681건 처리시간 0.036초

섬유제품의 경쟁력 제고를 위한 기업의 전략방안 (Corporate strategy for competitiveness of textile products)

  • 강병서
    • 경영과학
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    • 제12권2호
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    • pp.1-14
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    • 1995
  • Recently Korean textile industry has been in the phase that requires its strategy change from the less-develped country style of the labor-intensive products to the developed country style of the technology-intensive products. It needs to make more efforts to develop the value-added products to meet the customer's various needs. In addition, development of technology, equipment, and design is required to implement its corporate strategy successfully. Although Korean textile companies have currently kept skillful labor and advanced equipments, they are losing their share in the international textile markets. This is mainly because corporate management has not been involved with efficient strategy. Strategy is an adoption of a company to environment by its corporate members, thus leading to the requirement of coordination of the main functions such as manufacturing and marketing. In fact, the coordination of the two departments toward reaching the corporate goal is not easy since the two are interested in different areas, respectively. Manufacturing people show their interests in production capacity, equipment layout, process technology, quality, purchasing, and labor while marketing people, target customer, product mix, advertisement, product specification, and customer service. For this reason, conflicts sometimes happen between the two departments. There are, however, many area that need a horizontal cooperation, for instance, in layout, process technology, product mix, and potential demand. Therefore, reciprocal coordination is necessary for achieving the firm's common objectives. This study was concerned with determining the factors that enhance the competitiveness of textile firms so that they could reach the common goal of the two departments with a horizontal collaboration.

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Note on Debate over Relationship Between Business Model and Strategy

  • PARK, Kyoo-Ho
    • 동아시아경상학회지
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    • 제10권4호
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    • pp.39-45
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    • 2022
  • Purpose - This short paper reviews the debate dealing with the relationship between strategy and traditional strategy approach on the one hand, and business models and new business model approach on the other hand and tries to offer useful direction to be more helpful to theoretical discussions. Research design, data, and methodology - This paper makes a theoretical analysis to explain the confusion surrounding the debate, reviewing mainly literature survey papers and finds theoretical conjecture and its limitations in order to present useful direction to the future theoretical work. Result - In order to comprise its diversity, business model studies should consider the characteristics of each firm, sector, and market. Adding further elements which are related to each sector or market, theoretical studies can capture the diverse phenomena related to business model and business model innovation. Conclusion - The traditional strategy perspective can be utilized to the Business model phenomenon in the case of incumbent firms and non-digital sector and existing markets. Meanwhile the new business model perspective can be utilized to business model phenomena in case of start-ups and digital sector and emerging markets. Reconciling two perspectives, the studies dealing with the business model should focus on the characteristics of firms, markets, and knowledge from the perspective of business model innovation.

Financial Data Assessment Using Table-Graph-Mixed Reality Visualization

  • Tanlamai, Uthai;Savetpanuvong, Phannaphatr;Kunarittipol, Wisit
    • Journal of Information Technology Applications and Management
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    • 제19권1호
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    • pp.13-24
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    • 2012
  • Usability and knowledge drawn from utilizing various ways of representing accounting data were examined. Classroom experiments were conducted to compare students' assessment of financial data using table of numbers, 2-dimensional column graphs (2D), 3-dimensional column graphs (3D), and mixed reality visualization of true 3-dimensional graphs (MR). The results showed that in assessing the financial status and performance of a firm, Table of numbers and MR took longer than 2D and 3D graphs. The time spent on true 3D graphs using MR technology was about the same as Table of numbers. When compared the assessment scores of the firm's financial status and performance between participants and experts, the difference was the least when participants used 2D graphs. However, MR was seen as being a new way to provide data of greater complexity and was very useful for financial information.

물류비 절감을 통한 기업경쟁력 강화방안 (The Study on Improvement of the Logistics Competition in Korea Enterprise)

  • 양화섭
    • 경영과정보연구
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    • 제16권
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    • pp.77-94
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    • 2005
  • Nowadays, to change our country into advanced economy, the factor of growth obstacles was to be eliminated, or it is so important that the logistics base establishment enlarges to improve potential productivity. The best strategy to enforce the competition power is that we should be ready for some condition which can do cooperations and association very well. Also it is necessary for actors, government, firm and logistics field, to part their role. The national effort that firm supported by government and community participates in is reduced to achieve rational logistics system because logistics is complicate action flowing to final consumer. That is, self effort is needed for logistics competition system, adjustable arrangement of logistics field, the establishment of comprehensive informations system, logistics rationalization.

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중소벤처기업의 시장진입전략에 관한 실증적 연구 (A empirical test of strategy market entry on venture business)

  • 박상규;이강준
    • 산학경영연구
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    • 제12권
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    • pp.67-82
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    • 1999
  • 본 연구는 벤처기업이 진입하려는 시장의 환경에 따른 전략의 선택이 벤처기업의 성과에 미치는 영향을 분석하고 벤처기업이 추구해야할 전략의 대안을 찾고자 한다. 가격과 촉진경쟁의 차별적 상황 즉, 가격경쟁(High, Low)/ 촉진경쟁(High, Low)의 환경에서 벤처기업의 전략적 선택을 검증하였다.

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고객접점센터 구축 요소와 도입 효과의 관계에 관한 연구 (A Study on the Relationship between Customer Interaction Center′s Design Elements and Its Effectiveness)

  • 김성근;김은정
    • Journal of Information Technology Applications and Management
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    • 제10권3호
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    • pp.143-162
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    • 2003
  • Today's firm runs on a customer-centric environment. Customers prefer to deal with companies that are accessible at anytime, from anywhere, in any form. Thix trend requires an ever-increasing number of channels to interact with the firm. And these channels ought to be integrated as well. To meet these challenges firms tend to rely on a customer interaction center (CIC) solution, enabling two-way interactions with customers through seamless contact channels. Though many firms these days tend to introduce the CIC into their organization, there is not much empirical research dealing with design elements that have to be fabricated in the CIC. This study is to investigate the relationship between CIC design elements and CIC effectiveness. To meet this objective we have contacted and surveyed a number of firms that are operating some form of CIC. We also describe a few success and failure cases in an effort to deliver issues or insights that should be considered in introducing CIC.

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DEA/WINDOW 기법을 이용한 정보기술산업의 경영 효율성과 규모 경제성 평가에 관한 연구 (A Study on the Productivity Analysis and Restructuring of Information Technology Industry Using DEA/WINDOW)

  • 이대용;이청호
    • Asia pacific journal of information systems
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    • 제10권3호
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    • pp.17-40
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    • 2000
  • This study aims at proposing a direction of improving the efficiency in Korean information technology(IT) industry. In the face of re-engineering which has been done in most industries, it is very important to assess the validity of their restructuring or M&A based on the future efficiency. At first, by using the DEA/WINDOW, we will evaluate how the 30 firms are efficient for outputting their performance with respect to the profit realization and market ability. Then, in order to propose the direction of the efficiency improvement and suitable restructuring strategy, we will clarify how the efficiency of IT firms depends on their firm size. Finally, we will analyze their 'economy of scale' and also reveal how their economy of scale depends on the firm size based on return-to-scale(RTS).

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중소기업의 사업영역과 기술역량이 경영성과에 미치는 영향 (Business Scope, Technological Capability and Performance)

  • 이병헌;김영근;박상문
    • 기술혁신연구
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    • 제16권1호
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    • pp.23-46
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    • 2008
  • The purpose of this research is to analyze the impact of business scope and technological capability on firm performance in SMEs. Existing studies on business scopes and technological capabilities have focused on the unilateral relationships with financial performances. This study examines the independent and interaction effects of business scopes and technological capabilities on financial performances of SMEs in capital industries. Based on 228 firm-level data, technological capabilities have positively significant impacts on performance. Business scope measured by product variety and number of buyers have been significantly positive relationships to financial performances. Also SMEs with technological capabilities can moderate the effects of business scope on their performances. However, the results show different relationships depending on measurements on business scope, technological capabilities and performance. The results provide interesting findings on strategic behaviors of SMEs when they pursue growth strategy through expanding business scopes and building technological capabilities.

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우리나라 택배산업의 경쟁력 제고요인 (Promotion of Competitiveness in Korean Parcel Express Service Industry)

  • 송계의
    • 무역상무연구
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    • 제50권
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    • pp.163-185
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    • 2011
  • The purpose of this paper is to suggest competitiveness promotion factors of korean Parcel Express Service Industry. This study considered in terms of three competitiveness promotion factors which are a firm's subjective factors, a industrial environment factors, and a governmental policy factors. According to analysis results of the factors, a firm's subjective factors(4.07 score) are scored the most ones of competitiveness promotion factors of korean Parcel Express Service Industry, to be compared with a industrial environment factors(3.89 score), with a governmental policy factors(3.76 score). Therefore, first of all, korean Parcel Express Service firms have to promote competitiveness through as follows : (1) speedy meeting to customer's needs, (2) to promote customer service, to reduce delivery lead time, (3) to procure reliability of Parcel Express Service with customers mutually, (4) strategy of global Parcel Express Service.

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The Impacts of Institutional Environment, Social Capital and Strategic Importance on Knowledge Sharing and Performance

  • Kwon, Soo-Ra
    • Journal of Information Technology Applications and Management
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    • 제15권3호
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    • pp.275-286
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    • 2008
  • Employing a sample of 126 suppliers in Korean electronic industry, this research examined the effects of institutional environment, social capital and strategic importance in manufacturer-supplier relationships on knowledge sharing. Building on the relational view and knowledge-based theories, this study proposed that these factors facilitate knowledge sharing in manufacturer-supplier relationships and that knowledge mediates satisfaction between manufacturer-supplier relationships for competitive advantage. Results indicate that institutional environment, social capital and strategic importance in manufacturer-supplier relationships are indeed associated with greater knowledge sharing. Inter-firm satisfaction is, in turn, positively associated with knowledge sharing for competitive advantage through technical support, financial support, competence increasing. Further, results provide evidence that knowledge sharing plays a mediating role between institutional environment, social capital, strategic importance and inter-firm satisfaction.

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