• Journal of Distribution Research
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• v.3 no.1
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• pp.71-98
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• 1998

This study aimed to investigate how such retailers as department stores, large discount stores, book wholesalers, and clothing wholesalers used information technology for the QR strategy and whether the QR strategy had an effect on performance with a focus on the pipeline strategy. For this purpose, the QR strategy was divided into transaction efficiency, supplier partnership, and customer detail strategy. The differences in performance and information technology were analyzed according to the fit of the pipeline strategy, such as internal focus, supplier focus, and customer focus, the business strategy which were used by the retailers. And, an attempt was made to investigate whether performance was raised according to the level of adopting information technology. The results can be summarized as allows. First, the adaptive level of information technology had an effect on performance. But, seeing that the explanatory power of the regression analysis on the effect of the adaptive level of information technology on performance was shown to be very weak, it is judged that the level of QR information technology in the responding firms was very low compared to that of foreign firms. Second, information technology used by the retailers included universal product code, bar coding, customer database, and information utilities. It was shown that the group of firms seeking the transaction efficiency QR strategy and the internal focus pipeline strategy had the higher level of information technology than the retailers seeking other customer detail QR strategy and the customer focus pipeline strategy and the retailers with inconsistent strategy. This indicates that the firm seeking to raise its internal efficiency has a high level of using information technology. At the end of the paper, managerial implication and future research directions were discussed.

• International Commerce and Information Review
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• v.11 no.4
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• pp.313-344
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• 2009

Corporate Social Responsibility(CSR) is considered recently a key factor for the firm's success and sustainable growth in today's changing business environments. Discussions on CSR are extensively unfolding in various sectors, public, civil society and business organizations, across the world. Consumer in foreign markets have been insisted that multinational corporations and foreign supplier need to adapt their business activities to not only the economic, but also social needs of the consumer. Therefore Korean companies operating in global markets need their global CSR strategy, which will contribute to the improvement of their international competitiveness and long term growth. Thus, the purpose of this study is to report on the strategy of corporate social responsibility through the literature review and illustration of CSR activities of the leading companies in global market. In addition, this paper is aimed to provide Korean firms the insight in reinforcement of global competitiveness in relation of strategic CSR.

• Culinary science and hospitality research
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• v.8 no.1
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• pp.1-21
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• 2002

A study is on the market ing strategy which applied the web site for family restaurant. The internet marketing that the firm uses to attract consumer needs and it can be said to be the strategic effort to cope with dynamic environmental change in the market with strategic flexibility which has competitive advantage and increase its profitablelity. This study establish an internet marketing strategy plan and it presented. First, it constructs a data base using CRM and it manages with to create the benefit model. Second, it constructs the trusted relationship of the customer using Permission marketing. Third, the virus marketing is effect ive to create customers in short duration. Forth, e-mai1 marketing for target customer is also effective Fifth, experienced marketing provides the good experience and an immersion. Sixth, tie-in marketing which co-operate with the other company is magnifies a category of customer therefore this study about internet marketing action will be hopefully continued.

• 한국IT서비스학회:학술대회논문집
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• 2002.06a
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• pp.238-243
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• 2002

With the advancement of information technology and the proliferation of e-Business, CRM has been emerging as a powerful concept or strategy for dealing with customer relationship, though not a new concept. Most CRM applications have been focused on business situation where there are direct channels with customers, as in retailing and banking industry, etc. In this paper, we analyze the case of a manufacturing company where the primary concern lies on indirect channels management, such as selling agencies and distributors. Some issues related to the characteristics of the manufacturing company and the interface with ERP and SCM need to be investigated. Based on the consultation project with L company, we propose a successful CRM implementation strategy and point out some issues in implementing the CRM for a manufacturing company.

• The Transactions of the Korean Institute of Electrical Engineers A
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• v.52 no.11
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• pp.668-674
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• 2003

The electric marketplace is in the midst of major changes designed to promote competition. No longer vertically integrated with guaranteed customers and suppliers, electric generators and distributors will have to compete to sell and buy electricity. Unit commitment (UC) in such a competitive environment is not the same as the traditional one anymore. The objective of UC is not to minimize production cost as before but to find the solution that produces a maximum profit for a generation firm. This paper presents a hi-level formulation that decomposes the UC game into a generation-decision game (first level game) and a state(on/off)-decision game (second level game). Derivation that the first-level game has a pure Cournot Nash equilibrium(NE) helps to solve the second-level game. In case of having a mixed NE in the second-level game, this paper chooses a pure strategy having maximum probability in the mixed strategy in order to obviate the probabilistic on/off state which may be infeasible. Simulation results shows that proposed method gives the adequate UC solutions corresponding to a NE.

• The Journal of Information Systems
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• v.9 no.1
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• pp.157-188
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• 2000

Today a knowledge management systems (KMS) is an enabler for gaining competitive position in the market environments. However, it is just recognized as a conceptual management paradigm not as realistic management philosophy in an organization. A firm just accustomed to deal with tangible assets such as inventory and buildings based on the cumulated experiences. However, the firm often struggle with how to define and apply the knowledge management system into its real business activities such as business strategy and productivity. For example, one of textile company, E-land, in Korea found the way how the firm utilize intelligent assets of its employees to overcome the performance differences among the employees in an organization to increase their ability. Managers in an organization should fully understand and try to figure out the concept of knowledge management systems to implement KMS more efficiently and effectively. Even though lots of previous knowledge management literature proposed several unique knowledge management process models, they have their own terms, process sequences, or different approaches. There are three common knowledge management processes： knowledge creation, knowledge store and search, knowledge sharing process. In this study, a new KM process theoretical framework based on the previous researches is developed. This study will guide to those who will adopt or implement of KMS in the organization in near future.

• Journal of Distribution Science
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• v.17 no.2
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• pp.13-23
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• 2019

Purpose - Corporate activities for enhancing and improving corporate performance can largely be divided into exploration and exploitation. The purpose of this study is to examine the impact of implementing organizational ambidexterity in SMEs, including distribution firms, by reviewing the extant literature and deriving the basis on which this strategy affects the managerial performance. Research, design, and methodology - The study uses a systematic review methodology, which employs a structured process to discern trends and meaningful themes across a wide body of literature on specific subjects and research questions. This qualitative study examined the influence of ambidextrous strategies of SMEs on firm performance, and the results were synthesized from the literature. Results - Organizational ambidexterity in SMEs is related to the firm's managerial performance. However, it is crucial to know that there are many ways to generate an ambidextrous organization, and decisions about what method to choose should be based on the environmental aspects of the enterprise. Conclusions - The following aspects should be considered for execution; : making practical decisions based on accurate information about the resources the firm has, considering the organizational level of human resources for implementing organizational ambidexterity, and sharing specific performance goals.

• Journal of Technology Innovation
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• v.14 no.2
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• pp.29-48
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• 2006

This paper analyzes organizational behavior of an established firm when disruptive innovation, a change in product architecture, occurs on a previous product. For the analysis, the paper analyzes and compares the behavior of an established fm through product trajectories between NEC (an established firm) and Toshiba (a new entrance) in the Japanese laptop computers industry. An established firm that has developed and produced a previous product is difficult in adapting to a disruptive innovation due to accumulated immense knowledge through a previous product. By using regression model in the product trajectory analysis, the paper analyzes the behavior of established firms. Product trajectory means a pattern of product strategy shown in a series of products. Two facts found in the paper are as follows. First, though NEC was able to develop a laptop computer at the same time with Toshiba, it was restricted by the resources of a previous product in the early stage. Second, possibility of teaming trap in the adapting process was found. The paper found the risk that too much commitment in one evolution stage would prohibit the adapting behavior in the next evolution stage.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.171-182
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• 2020

This research focuses on the importance of corporate social responsibility in building the company's reputation. Experts have studied CSR as an antecedent of a company's reputation, but the mechanisms underlying this process are rarely explored. Therefore, to fill this research gap, we demonstrate CSR's implementation combined with organizational justice based on discrepancy and equity theory. This study involved 210 employees in a family company. The study's analysis method uses Structural Equation Model (SEM), SmartPLS, with a five-step measurement and analysis procedure. The variables in this study are CSR implementation, organizational justice, employee trust, firm reputation, organizational objectiveness, organizational commitment, job satisfaction, and job performance. The results found that some of the direct relationships stated were not significant, but all demonstrations of indirect links were substantial. Besides, optimal CSR and organizational justice provide a reliable and positive domino effect in increasing the role and consequences of employee trust and firm reputation. The findings in this study confirm that upstream-downstream job performance causality can be successfully achieved if job satisfaction has been realized, job satisfaction can be achieved if organizational commitment can also be recognized, and organizational commitment can be developed. Reflection and influence, rather than organizational attractiveness becomes essential.

• Journal of the Korea Safety Management & Science
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• v.10 no.4
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• pp.327-336
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• 2008

Recently, technology growth and globalization of the market bring the age of knowledge based economy. These competitive environment require that the firms should cooperate among industry, academia, and institute. Cooperation between firms and universities for research and development is one of the most important business strategy in improving their business competences. This paper studied the factors of the firm involvement in the cooperation between firms and universities for technology development. To analyze the involvement factors, the data of 'R&D activity survey' of Ministry of Science and Technology(MOST) were used. Based on results of the analysis, 6 factors such as firm size, the years of firms, ratio of the researchers, the ratio of collaborative investments, the ratio of new product development, and the number of property right were significant. As the technology cooperation get flourished, the results of this research is expected to play a meaningful role as an basic data for developing the cooperation between industry and academia policy for technology development.