• 한국컴퓨터정보학회논문지
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• 제24권4호
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• pp.177-183
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• 2019

The purpose of this study is to analyze the effect of behavior attitude and subjective norm on food festival behavior intention of married women living in Ulsan area. The data were analyed with PASW 18.0 using reliability analysis, frequency analysis, paired T-test, T-test, correlation analysis, one-way ANOVA and multiple regression analysis. The results were as follows. First, First, married women had a slightly higher passive behavior intention than aggressive behavior intentions on food festivals. Second, the more the experience of past food festivals, the higher the economic level, the higher the housewife's housewives, the higher the food festival behavior intention. Third, the behavioral intention of food festival increased with higher behavioral attitude and subjective norms. Fourth, subjective norms were the most influential variable for the behavioral intention of married women. Next, the behavior attitude for food festival was found.

• 대한지리학회:학술대회논문집
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• 대한지리학회 2004년도 추계학술대회
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• pp.23-23
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• 2004

• 대순사상과 동아시아종교
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• 제2권2호
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• pp.149-153
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• 2023

• 한국지역사회생활과학회지
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• 제15권4호
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• pp.127-136
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• 2004

Local fairs are often part of the economic development strategy of rural areas. This study aims to find out marketing strategies for promoting the sales of regional specialty products through local festivals in rural Korea. The data were collected in late 2003 (from a sample of interviews and surveys from 351 visitors. The data were analyzed using the SPSS computer program. The results were as follows; First, the factors that visitors were considered in purchasing were quality (49.5％), commemorative value (36.9％), and reliability (33.0％). And the top reasons cited for not buying were lack of distinction (45.1％) and high prices (26.6％). The discount rates expected in markets was 16.8％. Second, 49.8％ of visitors has spent over 10,000 won and their purchase pattern has been for themselves and their family. Third, the public organizations for certi(ication for visitors were the National Agricultural Cooperative Fedration (37.9％) and the Ministry of Agriculture and Forestry (MAF) (22.5％). In conclusion, it was important for local stakeholders to provide more locally-manufactured, seasonal and traditional food, and to plan more locally characteristic events for their fairs. Further recommendations have included having a guide showing pricing and quality standards for products bought at rural fairs, developing product ideas for inducing impulse purchases, active promotion and marketing at event sites, and setting a standard system of warranties on products under the certification of the local authorities and with the financial support of the MAF Such recommendations were aimed at increasing the sale of traditional and regional specialty products at local festivals.

• 복식
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• 제60권2호
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• pp.51-67
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• 2010

The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.

• 한국식생활문화학회지
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• 제29권6호
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• pp.528-538
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• 2014

The purpose of this study was to investigate the relationships among recognition, preference, and purchasing characteristics for Changnyeong onions and garlic as well as festival satisfaction among participants at agricultural product festivals in the Changnyeong region. Results showed that festival satisfaction of 'place of festival' was highest while 'convenience facility & event contents' earned the lowest scores. Most subjects (90.5%) had purchased Changnyeong agricultural and processed products. A major purchasing type was fresh agricultural products (66.7%). The pathways to recognize Changnyeong agricultural products were mostly 'promotion by related institutions' (22.0%), 'family relatives' (20.8%), 'mass media' (16.6%), and 'festivals and events' (16.1%). The most considered factors for purchasing regional products were 'geographical origin' and 'ingredients'. Changnyeong onion showed higher scores for recognition and preference and rate of purchase experience and intention than for garlic. The correlation coefficients of recognition and preference for onion and galic were 0.603 (p<0.001) and 0.598 (p<0.001), respectively. The explanation power ($R^2$) of related variables for purchase of Changnyeong onions was 0.258. The regression coefficients (${\beta}$) for 'recognition', 'preference' and 'convenient facility & event contents' were positive, whereas the regression coefficient for 'price' was negative. Recognition, preference, and convenient facility & event contents with garlic purchase showed a positive relationship ($R^2$=0.253). The most effective promotion method to increase sales of Changnyeong agricultural products was 'local festivals and events' (27.8%).

• 한국콘텐츠학회논문지
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• 제10권1호
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• pp.170-180
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• 2010

본 연구는 부산국제영화제와 전주국제영화제를 중심으로 지역개발을 위한 문화전략의 하나로 영화제에 대한 현황들을 짚어보고 그 활성화 방안을 제시해 보고자 한 것이다. 부산과 전주는 그 나름대로 영화의 뿌리를 가지고 있는 역사성이 있었으며 영화제의 특성이나 목적에 차별성을 갖고 있었다. 그러나 이러한 목적이 지역축제로서 성공적인 자리매김을 하기에는 지역적 주제설정과 독창적 이벤트가 부족하였다. 부산국제영화제의 경우 참여와 체험중심의 프로그램을 보강함으로써 부산이라는 지역성을 살릴 수 있는 영화축제가 되어야 할 것이며 전주국제영화제의 경우는 전주가 영상산업의 중심으로 자리 잡을 수 있는 지속적인 기획 및 정책들을 내놓아야할 것이다. 마지막으로 지역문화축제로서 국제영화제의 활성화 방안으로는 영화 로케이션 장소로서의 지역공간의 적절한 활용과 지역문화축제 콘텐츠 개발, 네트워크 형성, 지역문화 인력양성, 필름마켓 조성, 문화복합산업으로서 영화제 활성화 등을 제시하였다.

• 만화애니메이션 연구
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• 통권36호
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• pp.75-89
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• 2014

1926년 만씨 삼형제가 연출한 <서진동 중국어 타자기>라는 첫 번째 애니메이션 광고부터 오늘날 의 애니메이션 광고 수량이 매년 증가하고 있다. 광고 산업에서 애니메이션 광고가 차지하는 비중이 점점 늘어나고 있으며, 애니메이션은 상품 가치를 향상시키는 하나의 직접적인 수단이 되고 있다. 이러한 전제 아래, 본 논문은 애니메이션 광고 역사와 특징 등에 대해 분석해보고, 다른 한편으로는 중국 4대광고제와 세계 양대 광고제에서 애니메이션 광고 샘플을 추출하여 비교 분석해 보았다. 세계 애니메이션 광고시장에 비해 중국 애니메이션 광고 시장이 아직 완전히 개방되지 않아 협소하지만 본 논문은 이러한 문제들을 포함하여 광고계 표본조사를 통해 중국 애니메이션 광고 현황에 대해 분석을 하였고, 업종별 애니메이션광고의 중국과 해외시장의 선호도 분석을 통해 중국 애니메이션 광고 발전에 대한 예측과 개선방향을 찾아보려 한다.

• 패션비즈니스
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• 제18권3호
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• pp.148-166
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• 2014

The purpose of this study is to establish the basic materials necessary for red carpet fashion design by examining the formativeness and fashion images of red carpet dresses at film festivals in the Great China Region. For the purpose of this study, research methods include a literature review on the origin and significance of red carpet dresses, the characteristics of film festivals in the Great China Region and their red carpet dresses as well as an analysis of the formative features and images of 615 red carpet dresses collected from each film festival official homepage, diverse media articles, and online search sites (www.google.com, www.hao123.com). The research finding can be summarized as follows: First, the formative features of red carpet dress designs were analyzed herein. It was found that the most frequently appearing type of silhouette was straight followed by hourglass and bulk in order. More specifically these included fit and flare, mermaid, trapeze, and slim in order. For the neckline styles, strapless was the most frequently seen followed by camisole, jewel, and one shoulder. Solid colors were more often seen than multiple colors. Bk, W, R, and YR were the most frequent main solid colors in order. Solid materials were frequent as well, such as soft and shiny materials. Non-patterned and unadorned styles were most frequent as for pattern types and details and trimmings. Second, the fashion images of red carpet dresses in the Great China Region were analyzed. The most frequent images were elegant, feminine, ethnic, modern, classic, avant-garde, others, mannish and sportive, in order.

• 한국콘텐츠학회논문지
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• 제16권8호
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• pp.310-321
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• 2016

본 연구는 서울시에서 1996년부터 매년 5월 개최되는 지구촌 나눔 한마당축제 사례를 들어, 지역축제 평가속성인 축제내용, 편리성, 축제이미지가 축제에 참여한 방문객을 대상으로 만족도와 행동의도에 미치는 영향에 대하여 분석 하고자 하였다. 이 축제는 서울에 소재하고 있는 64개 대사관과 서울시 자매우호도시 14개가 직접 참여하고 방문객 35만 명 중 10만 명이 외국인이 참여하는 축제로 구성되어 있다. 본 연구는 참가 방문객 277명에게 설문지를 받아 축제내용과 인구 통계적 빈도분석을 하였고, 요인은 주성분을 이용한 회전방법인 베리멕스 직각회전으로 얻어진 결과, 다섯 개로 묶여진 요인을 기술통계와 신뢰도 분석, 상관분석을 하였다. 가설검증은 회귀분석으로 지역축제 평가속성이 방문객 만족도와 행동의도에 영향을 미치고 있음을 살펴보았다. 본 연구에서 나타난 결과를 이론적 시사점과 실무적 시사점을 제시하여 지구촌 나눔 한마당축제만이 가진 차별화성을 발전시켜 수준 높은 축제가 되도록 제언하였다.