• International journal of advanced smart convergence
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• 제11권2호
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• pp.71-76
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• 2022

The continuous development of virtual reality technology in the last five years has brought about a big change in the future film industry. Interactive VR movies using virtual reality technology in movies showed the result of increasing the immersion of the audience due to the characteristics of interaction. This will provide a unique opportunity for a new experience of immersion in various forms of cinema in the near future. In this paper, the interaction of narrative VR movies was studied as an example of the movie , which won the [The Best VR Experience Award] at the Venice International Film Festival, In future development, improve the scene transition, Dizziness, Ways of interaction and other questions, let the audience increase the sense of participation, immersion and curiosity when watching movies, and make watching movies a more interesting thing in life.

• 한국농공학회논문집
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• 제50권6호
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• pp.83-91
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• 2008

This study grasped problems and properties of rural tourism through Cooperative Tourism Development Model Project, so it provided to develop network program and to indicate long-term development direction. This study area was Gubyung-Areum village in Boeun-gun, Chungcheongbuk-do. This village has superior natural landscape and rich area theme. Also, this village was chosen in Areum Village Revitalization Project in 2002, infrastructure full equipment was achieved. Gubyung-Areum village is administering buckwheat flower festival and experience program by Bo-Eun County Office help to change the farm stay village to the rural experience village. But, there were some problems to operate in experience program. So that Chungcheongbuk-do Provincial Government Republic of Korea is propelling Cooperative Tourism Development Model Project for coping these problems from 2007.12.31 to 2008.9.30. This study is going to develop tourism network program that take advantage of enough area resources grasping problem of Gubyung-Areum village through propulsion of Cooperative Tourism Development Model Project. This study present Developing Strategies for Gubyung-Areum village through investigation, analysis and operation process.

• 마케팅과학연구
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• 제17권2호
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• pp.55-73
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• 2007

문화관광축제는 전국의 지역축제 가운데 광역시 도에서 추천한 축제 가운데 관광상품성이 크고, 경쟁력 있는 우수한 축제를 선정하여 지원하는 사업이다. 문화관광축제 종합평가계획(문화관광부, 2006)에 의하면 방문객의 만족도 평가, 전문위원 평가, 그리고 축제 개선실적 등을 감안하여 최우수축제, 우수축제, 유망축제, 예비축제로 선정되고 있다. 특히 예비축제를 제외한 문화관광축제는 공공부문의 사업비 지원을 받기 때문에 1,000여 개가 넘는 지역축제의 방문객 만족도 평가는 상호비교가 가능한 평가척도를 이용하여 종합평가분석이 이루어진고 있다. 이러한 견지에서 본 연구에서는 문화관광축제 공통평가속성이 방문객 만족과 사후행동의도에 미치는 영향관계를 파악하여, 향후 축제기획 시 방문객 만족도 제고와 지속가능한 문화관광축제로 선정되기 위한 시사점을 제시하였다. 본 연구에서는 이론연구를 통하여 문화관광축제 평가속성, 만족, 그리고 행위의도에 관한 변수를 도출하였으며, 2006 광주김치대축제 방문객을 대상으로 실증분석을 수행하였다. 문화관광축제 평가속성에 대한 요인분석을 통하여 홍보안내, 행사내용, 기념품 음식, 편의시설 요인을 도출하였으며, 축제방문객 만족과 행동의도와의 관계를 분석하였다. 연구모형을 통해 수립한 연구가설은 차이분석, 회귀분석, 공분산 구조분석 등을 통해 검증하였으며, 연구결과 모든 가설은 채택되었다. 향후 본 연구결과를 바탕으로 본 축제와 성격이 유사한 축제방문객 분석을 통한 비교연구를 기대한다.

• 한국식생활문화학회지
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• 제29권4호
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• pp.314-325
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• 2014

To contribute to the globalization of Korean food, a Korean food culture publicity event was conducted at Hayabusa Station, Tottori Province, Japan. This study investigated and analyzed recognition and preferences towards Korean food in participants at the event. The method of information acquisition was also analyzed. Most participants had prior experience eating Korean food. As for information, participants responded that they were affected by public media such as dramas, and the most effective way of getting information was participating in lectures. This study also investigated intake of 20 kinds of Korean food and found highest preferences for bibimbap, kimchi, naengmyeon, and galbigui, in that order. The main motive for participating in the Korean food culture publicity event was a desire to experience a new culture. Further, satisfaction, intention to participate, and intention to recommend Korean food were high. These attitudes had significant effects on the intention to visit Korea. In the future, Korean food culture publicity events held in foreign lands can contribute to Korean tourism.

• 한국조경학회지
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• 제35권4호
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• pp.81-89
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• 2007

Urban landscape represents a city's internal identity as well as external form. Therefore, urban landscape and image planning has to involve marketing strategies to deliver the economic growth and regional revitalization through recreating the environmental and cultural value of the city. This study intends to develop practical city image management programs as city marketing tools which consider opinions of local authorities, related experts, and residents. To achieve this purpose conjoint analysis was applied on three components which symbolically reflects features of assets and resources in Anseong. This study can be summarized as follows: 1. The first consideration for Lake Geumgwang is to develop farm experience Programs on waterside fields. 2. The rot consideration for Bauduki Festival is to make efforts for public relations(PR) to be able to merchandise festival-related goods and develop unique products. 3. The first consideration for Anseong Grapes is to build leisure-oriented theme parks for local farm products. This study is meaningful to develop the efficient and quantitative management method of city image for marketing. The integrated approach to the management programs to reflect opinions of local policies, experts and citizens is expected to become a useful foundation in studying city images and marketing.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2009년도 학술대회
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• pp.301-309
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• 2009

This study focuses on event-driven social media (EDSM), which supports the production of unique cultural items of small groups by satisfying the conflicting desires of distinctiveness and assimilation that small groups possess. EDSM is a system which promotes the production of idioculture through small group interaction by using an actual event in which people participate in small groups. By setting up an EDSM system in a university festival in which 10,000 to 15,000 people gather in small groups, idioculture production was tested for approximately eight hours and a half. Interaction records gathered from the test, as well as focus group interview data garnered soon after were used to analyze usage patterns of EDSM, types of idiocultures produced, and resulting factors of user experience. Through this, considerations upon designing future EDSM were proposed.

• 한국지역지리학회지
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• 제8권3호
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• pp.326-346
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• 2002

본 연구는 지역의 역사적 경험에 기초한 전통과 문화가 다양한 물리적 지역경관과 함께 지역의 상징성과 정체성 형성에 어떻게 활용되고 있는가를 영암군 구림마을을 대상으로 고찰한 사례연구이다. 구림은 지난 400 여 년 역사의 대동계를 매개로 한 사족(士族)공동체로 존재하다가 1970년대 이후 왕인의 상상적 기억의 기념 공간화를 시작으로 왕인축제의 현장, 도요지 발굴과 도기문화센터 창출로 인한 '도기문화'의 마을, 가장 최근에는 도선의 구림을 부각시킨 '전통마을'로 새롭게 변모하고 있다. 구림의 왕인의 작업은 이와 병행하여 진행되었던 도기문화센터를 중심으로 한 '문화마을 만들기'라는 문화전략으로 이어지면서 '왕인의 구림'이라는 구림의 지역정체성으로 표출되었다. 대동계의 구림과 왕인의 구림은 축제화 과정을 거치면서 더욱 탄탄하게 결합되었고, 구림의 왕인화 과정에서 시기적으로 중첩이 되면서 진행된 구림의 도요지(陶窯地) 발굴은 왕인의 도일(渡日)설화 종에서 '토기'에 관련한 문화적 에피소드에 고고학적 근거를 제공하면서 결과적으로 현재의 도기문화센터라는 문화공간올 창출하기에 이르렀다. 그러나 현재까지의 구림지역 정체성을 대변했던 '왕인과 대동계의 구림'은 도기문화센터를 매개로 한 문화전략인 '문화마을 구림'으로 발전하는 동안 그 동안 구림의 역사만들기에서 왜곡되고 소외된 채로 남아있던 도선을 '전통마을 구림'이라는 담론 위에 새롭게 부각시키고 있다. 이러한 일련의 과정을 거치면서 구림은 이제 도기문화센터의 진정한 '구림화'라는 문제와 합에 봉인과 도선을 '전동마을 구림'이라는 문화전략 안에서 어떻게 결합시킬 것인가라는 지역 상징성 문제가 새로운 쟁점이 되고 있다.

• 한국학교ㆍ지역보건교육학회지
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• 제6권
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• pp.75-87
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• 2005

The purpose of this study was to describe elementary school students' health communication needs based on school-based health fairs by students' demographic characteristics and school health education experiences. A self-administered survey was conducted to a total of 851 fifth-grade students in 8 elementary schools in Seoul. For survey participant sampling, Seoul area was divided into four districts: north, south, east, and west, and two elementary schools were selected from each district by the stratified convenient sampling process. Three class 5th-grade students in each selected school finished the survey. Questionnaires and survey instruction letters were delivered to vice-principals in the designated schools and the vice-principals managed the survey process. The survey Questionnaire included demographic characteristics (sex, parent's marital status, parents' educational status, famil financial status, the person whom was with after school, and daily computer hour), health education experiences (health education at school, and school health education satisfaction), and health communication types. The health communication types were reorganized into eight types based on comprehensive literature review on health fairs (or child and adolescence. The health communication types were 'health exam and advice fair,''health promotion advertising and campaign,' 'health-related exhibition and experience fair,' 'profession visit-in-school education,' 'health-related VCR or movie festival,' 'health-related institute visits,' 'internet health counseling,' and 'telephone health counseling.' Regarding demographic characteristics, sex, family financial status, and academic performance were significant factors related to health communication need scores (p <.05). Girl, high level of family financial status, and excellent academic performance score were related to high score of health communication need. In terms of school health education experience, taking regular class for health education and satisfaction with school health education were linked to higher health communication need scores. This result discusses that experience and satisfaction with school health education largely contribute to building participants' health communication concepts and needs.

• 인간식물환경학회지
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• 제23권2호
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• pp.233-243
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• 2020

This study collects social big data used in various fields in the past 9 years and explains the patterns of major keywords of the arboretums and botanical gardens to use as the basic data to establish operational strategies for future arboretums and botanical gardens. A total of 6,245,278 cases of data were collected: 4,250,583 from blogs (68.1%), 1,843,677 from online cafes (29.5%), and 151,018 from knowledge search engine (2.4%). As a result of refining valid data, 1,223,162 cases were selected for analysis. We came up with keywords through big data, and used big data program Textom to derive keywords of arboretums and botanical gardens using text mining analysis. As a result, we identified keywords such as 'travel', 'picnic', 'children', 'festival', 'experience', 'Garden of Morning Calm', 'program', 'recreation forest', 'healing', and 'museum'. As a result of keyword analysis, we found that keywords such as 'healing', 'tree', 'experience', 'garden', and 'Garden of Morning Calm' received high public interest. We conducted word cloud analysis by extracting keywords with high frequency in total 6,245,278 titles on social media. The results showed that arboretums and botanical gardens were perceived as spaces for relaxation and leisure such as 'travel', 'picnic' and 'recreation', and that people had high interest in educational aspects with keywords such as 'experience' and 'field trip'. The demand for rest and leisure space, education, and things to see and enjoy in arboretums and botanical gardens increased than in the past. Therefore, there must be differentiation and specialization strategies such as plant collection strategies, exhibition planning and programs in establishing future operation strategies.

• 디지털융복합연구
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• 제19권5호
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• pp.383-395
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• 2021

본 연구는 Pine과 Gilmore(1998)의 체험경제이론(4E's) 이론을 바탕으로 비대면 패션·뷰티 공연의 체험요인(오락적 체험, 심미적 체험, 일탈적 체험, 교육적 체험)이 지각된 가치를 매개로 고객만족에 미치는 영향에 관하여 분석하였다. 2020년 비대면으로 서울에서 성공적으로 진행된 제15회 '아시아모델페스티벌' 패션·뷰티 공연 관람객을 대상으로 총 230부의 설문지를 배포 및 회수하여 실증분석을 실시하였다. 통계분석 방법으로 SPSS 21.0 통계 프로그램을 사용하였고, 유의수준 p<.05에서 가설검증을 하였다. 연구 결과, 비대면 패션·뷰티 공연의 체험요인이 지각된 가치와 고객만족에 유의미한 영향을 미치는 것으로 나타났다. 또한, 지각된 가치는 고객만족에 긍정적인 영향을 미치는 것으로 나타났고, 매개변수인 지각된 가치는 체험요인이 고객만족에 미치는 영향을 부분 매개하는 것으로 나타났다. 이와 같이 실증분석을 연구함으로써 실무적인 측면의 시사점을 제시하고 실무자 및 관련 연구에 참고할 수 있는 기초자료를 제공하였다. 하지만 향후 연구에서는 이 연구에서 다루지 못한 변수들의 연구를 통해 학문적 발전에 기여해야 할 것이고, 다양한 비대면 공연을 대상으로 한 연구가 지속적으로 이루어져야 할 것이다.