• 제목/요약/키워드: Festival Design

검색결과 109건 처리시간 0.036초

IPA를 통한 중국 허쩌 국제 모란축제관광객의 만족도에 관한 연구 (A Study on Visitors' Satisfaction of International Peony Festival in Heze, China through IPA)

  • 최철;김영국
    • 아태비즈니스연구
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    • 제13권1호
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    • pp.289-300
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    • 2022
  • Purpose - This study is a study on China's national flower, the Peony Festival', with a focus on the Heze International Peony Festival, which is called the "City of Peonies, to investigate the difference in the importance and achievement of festival items". Design/methodology/approach - IPA is used to identify items that need to be improved for festival satisfaction attributes, and to suggest the direction of the annual peony festival in the future. Findings - The difference in importance and achievement for each of the 17 items of the Heze International Peony Festival, there was a statistically significant difference between importance and satisfaction, except for the peony admission ticket. It was found that satisfaction was relatively low in these items as it was higher than the average value. Second, the first quadrant showed information on traffic communication, food taste, convenient facilities (parking lot, restroom, shelter), service delivery speed, service provider attitude, natural scenery at the festival site, road signs, and information boards. Third, the diversity of cultural performances appeared in the fourth quadrant. Finally, the second quadrant is an area of high importance but low achievement. Two items were derived: the environment of the entertainment venue and the diversity of the entertainment venue. Research implications or Originality - These are the items that led to the dissatisfaction of visitors to the festival, and seem to be the items that need to be improved the most urgently.

Analysis of Festival Ordinances of Gyeonggi Province: Focusing on Developing A Representative Festival of Seongnam City

  • PARK, Hyun Jung;HAN, Seon Mi;KWON, Ki Hyun;SEO, Won Jae
    • Journal of Sport and Applied Science
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    • 제5권1호
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    • pp.1-9
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    • 2021
  • Purpose: In Seongnam City, a number of festivals are held in various areas, led by the city and private organizations. The necessity of developing a representative festival of Seongnam City, which can enhance the brand value of Seongnam, a cultural city, and promote a sense of local community and economic effects, is emerging. The purpose of this study is to analyze festival-related ordinances of Gyeonggi-do local governments, and to derive implications necessary for the development of festival support ordinances representing Seongnam City. Research design, data, and methodology: This study used the database of National Legal Information Center of the Ministry of Legislation and the autonomous legal information system to thoroughly investigate the ordinances related to festival support of basic local governments in Gyeonggi-do and the whole country. To do this, descriptive statistics analysis was conducted. Results: As a result of the study, it was found that 168 organizations (68.6%) of 245 local governments nationwide have adopted the festival support ordinance, and there are a total of 231 ordinances. In the case of basic organizations, out of 228 basic organizations, 151 organizations, including Seongnam City, adopted the ordinance on festival support, showing an adoption rate of about 66%. As a result of analyzing the basic organizations that enacted representative festival related ordinances among Gyeonggi-do basic organizations, 9 out of 28 cities adopted 16 representative festival ordinances, based on the legal and institutional basis for supporting representative festivals. Conclusions: In the case of Seongnam City, it is believed that in order to develop a representative festival, an ordinance to support the representative festival must be established. Considerations regarding the composition of the ordinance for the representative festival were discussed.

평창동계올림픽 사후 관광객 재유치 방안에 관한 연구 -국내외 유명 축제를 중심으로- (A Study on the Re-attraction of Tourists after the PyeongChang Winter Olympics -Focus on domestic and international famous festivals-)

  • 이창범;김승인
    • 디지털융복합연구
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    • 제16권2호
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    • pp.327-334
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    • 2018
  • 본 연구는 평창 동계올림픽 이후 올림픽 배후시설을 활용하여 평창지역축제와 연계한 관광객 재유치 방안에 관한연구로서 국내외 성공적인 축제사례분석을 통하여 지역축제 발전방향 제안에 목적이 있다. 1차연구 방법으로는 선행사례 및 문헌연구로 국내외 유명축제 사례를 분석하였으며 2차적으로 통계청, 문화관광부 등 통계자료를 활용하여 내용을 보완하였다. 따라서 사례분석을 통해 도출한 축제 전략의 필수적 요인을 올림픽 배후시설과 활용과 연계하여 기존 평창지역의 송어 축제 및 눈꽃축제에 도입하는 방안을 제시하고자 한다. 이를 통해 올림픽 배후시설 활용도 증가와 지역축제 발전과 더불어 나아가 평창의 지역경제 활성화에도 이바지할 수 있다. 또한, 본 연구를 바탕으로 평창동계 올림픽 이후에 지역 축제를 통한 관광객 재유치 방안을 위한 참고 자료로 사용될 것을 기대하며, 이후에 진행될 후속연구에 도움이 되길 기대한다.

하얼빈 국제빙설제의 사례로 본 겨울축제의 방문동기 및 시장 세분화 연구 (A Study on the Motivation and Market Segmentation of the Winter Festival as a Case of Harbin International Ice and Snow Festival)

  • 김성범;정젤나;권기준
    • 아태비즈니스연구
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    • 제14권2호
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    • pp.153-165
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    • 2023
  • Purpose - The purpose of this study is to derive sub-group of Chinese residents to Harbin International Ice and Snow Festival through market segmentation and to identify their characteristics of each group. Design/methodology/approach - The survey was conducted with a total of 405 Chinese residents, and empirical analysis was conducted using SPSS program. Findings - As a result of the analysis, four factors were derived. Based on the factors, four sub-markets were derived by conducting cluster analysis for market segmentation. Market strategies for each sub-group were discussed based on significant differences between clusters according to demographic characteristics. Research implications or Originality - The results of this study contribute to find out potential target market of Chinese residents, and to provide data for better positing of Harbin International Ice and Snow Festival.

지역주민의 축제 참여동기와 만족도가 지지도에 미치는 영향: 유달산 봄꽃 축제를 중심으로 (Local Participation, Festival Motivation, Satisfaction Level, and Support Level: Focusing on Yudalsan Mountain's Spring Festival)

  • 손종원;나승화
    • 유통과학연구
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    • 제12권8호
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    • pp.103-112
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    • 2014
  • Purpose - There have been local government systems since June 1955. Many local governments have made use of festivals for regional public relations and the achievement of competitiveness. This study analyzes effective components of local festivals. There has been extensive research in relation to variables such as participation motivation, satisfaction level, recall intention, royalty, and recommend purpose. However, as a variable factor, attachment to the participation motivation of a festival has been overlooked along with support level to a festival. This study has added new variables named "attachment to local society" and "support level," which are dependent variables. We will study the relationship of these two variables. Research design, data, and methodology - This study has devised a cause-and-effect relationship model, which deduces that local residents' participation motivation for the festival will have positive influence on the festival support level and satisfaction level. We circulated questionnaires to local residents to get the data required to prove the hypothesis. To analysis the data, we used SPSS 21.0, and accomplished basic analysis through the analysis of frequency as well as descriptive statistical analysis. Further, we verified our measurement tools through reliability analysis, and examined the research hypothesis through multiple regression analysis. Results - With regard to the festival satisfaction level, the variables of local society attachment, festival attraction, escaping from the daily life, and family harmony have influence upon a positive effect (+) in this order. Among them, the variable of local society attachment has the greatest influence. However, in respect of support level for the festival, only the variables of local society attachment and escaping from the daily life have a valid influence on the positive effect (+), and local society attachment has relatively greater influence. In addition, not only does the festival satisfaction level affect the support level for the festival in terms of positive effect, the influence is also far-reaching, which verifies the mediating effect. Conclusions - The result shows that the local residents' satisfaction level with the Yudalsan Mountain Spring Flower Festival is comparatively high, which is due to the local society attachment. It also shows that it is difficult to create support without local residents' attachment with their area. Consequently, this study insists that the Yudalsan Mountain Spring Flower Festival should exceed its limitation as just a village-level party, in order to become a remarkable and outstanding festival, and suggests three operational implications: macro-environmental development, task environment development, and internal operational environmental development. From the macro-environmental perspective, the constant development of local culture and local business is proposed. In the task environment perspective, a new functional development for the festival is proposed. From the internal operational environmental perspective, improvements in festival operation methods are proposed. If these weak points are addressed and resolved through a more detailed approach, it will be very helpful for local government systems to operate the festival.

태백산 눈 축제 방문객 만족연구: 눈 조각전을 중심으로 (Visitors' Satisfaction about Snow Sculptures of the Mt. Taebeck Snow Festival)

  • 노봉호;정강환;노용호
    • 디자인학연구
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    • 제18권2호
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    • pp.91-100
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    • 2005
  • 국내 문화관광 축제 연구 중 방문객과 주민을 대상으로 눈을 활용한 조각 예술 축제 만족도 연구는 매우 부족하다. 이에 본 연구는 눈 조각을 주제로 한 축제인 2004년 태백산 눈 축제 방문객을 대상으로 방문객들의 축제 프로그램 만족도를 밝히고, 축제 실무 기획자들에게는 시사점을 제시하였다. 본 축제 연구의 주요 결과는 다음을 포함한다. 첫째, 방문객들이 만족한 프로그램으로는 전국 눈 조각 경연대회, 국제 눈 조각가 초청 전시회 그리고 신비의 세계문명 특별 눈 조각 전이었다. 그리고 불만족한 프로그램으로는 기네스 눈사람 만들기, 우리가족 눈 조각 그리고 겨울 탈거리체험이었다. 둘째, 지역민들은 국제 눈 조각가 초청 전시회, 신비의 세계문명 특별 눈 조각 전 그리고 전국 눈 조각 경연대회에 만족 하였다. 그러나 지역민들은 우리가족 눈 조각 그리고 겨울 탈거리 체험에 불만족 하였다. 보다 나은 축제를 위해, 방문객들을 위한 체험 프로그램들의 시설과 체험프로그램의 기획이 필요하다.

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GeoRSS기능을 활용한 축제정보 사이트 구축 (The Design and Implementation of Festival Information Website using the GeoRSS Function)

  • 조아라;강영옥
    • Spatial Information Research
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    • 제18권1호
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    • pp.89-99
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    • 2010
  • 기존 축제정보 웹사이트에서 지리 정보가 텍스트 중심으로 제공되어 지리정보의 효율적인 전달이 이루어지지 않는다는 문제점이 있었다. 이를 극복하기 위해 지도를 기반으로 축제관련 최신기사를 위치기반으로 매쉬업하여 표출하는 축제정보 사이트를 구현하였다. 축제관련 신문 기사 제공방법으로 GeoRSS 기능을 활용함으로써 신문기사를 통해 최근 축제정보를 지도를 기반으로 한눈에 파악할 수 있도록 하였다. 축제정보를 지도기반으로 재조직함으로써 정보전달이 효율적으로 이루어지는 것을 확인할 수 있었고, 지도기반 최신정보 제공의 가능성과 GeoRSS 기술의 활용가능성을 확대하였다.

관광축제 지각된 서비스 품질, 태도, 행동의도간의 관계분석 (Relationship among Perceived Service Quality, Attitude, Behavioral Intention in Festival)

  • 임명재;임미라
    • 한국콘텐츠학회논문지
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    • 제10권6호
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    • pp.460-470
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    • 2010
  • 본 연구는 관광축제에서 지각된 서비스 품질의 측정 구성요소를 분석하고 서비스품질이 고객의 태도와 행동의도간의 어떠한 영향을 미치는가를 규명하는 것을 목적으로 한다. 연구에서는 관광축제를 중심으로 진행된 선행연구를 바탕으로 관광축제 서비스 품질 측정도구를 도출하여 연구에 적용하였다. 그 결과 관광축제의 서비스 품질구성요소는 프로그램, 운영서비스, 이용성, 가격, 접근성과 관련된 5가지 차원의 측정 도구를 도출할 수 있었다. 구성된 측정항목을 바탕으로 축제방문경험이 있는 잠재방문객을 대상으로 실증조사를 수행하였으며, 분석결과 관광축제의 지각된 서비스품질 요소 중 관광축제 운영서비스, 프로그램, 가격요인이 관광객의 태도에 영향을 미치는 것으로 나타났다. 또한 관광객의 태도와 행동의도 간의 관계를 분석한 결과, 축제에 대한 태도는 관광객의 행동의도에 영향을 미치는 것으로 나타났다.