• Journal of the Korean Home Economics Association
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• v.43 no.11 s.213
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• pp.153-164
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• 2005

The purpose of this study was to examine the effect of relationship commitment on the female customer's future behavioral intention in relation to the criteria of evaluating cyber stores in internet shopping malls. This study used questionnaire and judgment sampling to survey consumers who have bought product in internet shopping malls. The respondents were 329 women from their twenties to fifties. The data were analyzed by factor analysis, cluster analysis, ANOVA, regression and Duncan test. The results were as follows: 1. The evaluative criteria of cyber stores were product characteristics of the store, convenience and trust, and promotion and information provision. 2. There were significant differences in relationship commitment among groups according to differences of cyber store evaluation criteria. 3. The dimensions of relationship commitment were affective commitment, calculus commitment and normative commitment. 4. Relationship commitment was found to have a significant effect on the customer's future behavioral intention. Especially, affective commitment was shown to have a significant effect on the future behavioral intention.

• Culinary science and hospitality research
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• v.23 no.7
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• pp.167-175
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• 2017

The purpose of this study is to understand the perception of fishery products and processed food of marine products in college students through empirical analysis. 446 questionnaires were used in the analysis. As a result of the empirical analysis, the frequency of consumption of aquatic food was 2~3 times a week, the place of intake was good for taste of home and aquatic foods, respectively. Purchase motifs of processed fish products are easy, the frequency of ingestion is 3 to 4 times a week, the criteria for selection were always consumed, and the taste was considered to be high when purchased. The perception of nutrition and necessity of consumption of aquatic foods was high and radioactivity was low. 133 male students (57.8%) and 98 female students (45.4%) were aware of the aquatic traceability system. The college students generally has a high preference for the taste of marine products and high frequency of consumption, and they recognized that nutritional excellence and necessity were positive. The marketing strategy should be developed by developing proper product considering the age level and sex of consumers. The limitation is that they are college students in Busan and Gyeongsang provinces and coastal areas.

• Journal of the Korean Society of Costume
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• v.60 no.9
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• pp.77-94
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• 2010

It was the era, from 1876 to 1910, that some dramatic changes, including an influx of foreign dyes and the beginning of the modern dyeing manufacture, happened in Korea. This paper explores what dyes were sold in the market in this period, who was the main seller of the goods, and how the dyers produced their products. A wide range of natural dye stuffs coexisted with the various kinds of aniline dyes, alizarin dye and synthetic indigo in the market. Coloring materials had been sold by hwapi-jeon, a group of official merchants who acquired a privilege of monopoly from the government. However, the dyes were also traded by sang-jeon and yakguk merchants in the nineteenth century. Most of the synthetic dyes sold in Korea were produced in Germany or in Japan later, and imported in large amount by Chinese, Japanese and German merchants. Yet there also existed Korean merchants and peddlers who sold the goods to the local consumers. Dyers were male and female who belonged to the middle class. They received the orders and payments from the government or merchants. Not only did they dye textiles, threads, cotton, paper and leather, but they also redyed clothes. Indigo dyers were differentiated from other dyers. Modern dyeing manufacture, which was presumably forced to keep pace with the productivity of the weaving process, appeared in the 1900s. It was a branch of the modern weaving manufacture.

• Fashion & Textile Research Journal
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• v.2 no.3
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• pp.198-204
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• 2000

This study aimed to analyze the characteristics of domestic textile designs for miss and madam apparel and to find out the trend sensibility felt by young female judge according to the product year and apparel target age. Textile designs of 170 pictures of 1999 and 1994-1995 were collected at 4 shopping malls and from consumers, and results are as follows; As the sources of textile design were 'nature', 'imagination', and 'combination' used in the order of frequence, but the sources appeared more diverse in 1999 than in 1994-1995. The interpretation techniques expressed most often were 'stylized', 'geometry', and the mast frequent arrangements were 'all over', and the second was '4-way' in 19941995, '2-way' in 1999, that is, the arrangement were different according to product year. The trend sensibility were varying to the target age and product year.1999 apparel products were felt more 'sophisticated', 'contemporary', and 'sporty' if they were the textile designs for miss, while 1994-1995 products were more 'sophisticated', 'contemparary', and 'sporty' if for madam.

• Fashion & Textile Research Journal
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• v.8 no.1
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• pp.89-98
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• 2006

The purpose of this study is Korean fashion designers' tendency and degree to adopt and receive overseas fashion trends, as a founding work to suggest a direction for Korean fashion industry and designers to select and adopt overseas fashion trends. 204 survey results out of 270 ones from the same number of fashion designers in 68 brands, who work in domestic mass-fashion female-garment brands for more than 3 years, are used as final analysis data. For the data analysis, SPSS, ${\chi}^2$-verification, variable analysis and MANOVA are executed, and statistical significance is verified at significance level 0.05. Conclusions obtained from the result and discussions of study are as follows: 1) The periods for domestic fashion industry to need to adopt overseas fashion trends are during 1992-94, and 1986-88. 2) There are discrepancies of utilization of design factors per brand concept. 3) When a line which is not suitable to domestic consumers is presented as subject of fashion trend, there are difficulties to reflect, and per brand concept there are differences of reflection sequence. 4) Whether or not to develop independent themes is dichotomized per brand concept.

• The Korean Journal of Community Living Science
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• v.16 no.4
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• pp.59-69
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• 2005

This study examined the shop selection standards and preferred shops depending on the clothing attitudes identified by the psychological characteristics of consumers. To this end, this study selected the Korean Chinese college women in Yanbian. The study was conducted against 300 college students from May to June, 2002. Questionnaire was used for studying the subject of the thesis. Each question was rate4 in 5 point scale, where 1 means 'not at all' and 5 means 'definitely'. The data of this study was statistically analyzed using the SAS PC program. The t-test and $X^{2}$ were conducted to identify the evaluation criteria for clothing store and the preferred shops depending on clothing attitude groups and the factor analysis was carried out to analyze the clothing behavior factors. The results of study are summarized as described below. The clothing attitude of college women was classified into four factors: fashionable, brand-oriented, aesthetic and modest. The subjects were divided into two groups with higher average score and that with lower average score by factor, respectively. As a result of study on the evaluation standards of shop selection and preferred shops depending on the clothing attitude, for the evaluation standards of shop selection, three factors, fashionable, brand-oriented and modest factors, showed the significant difference between two groups. There was a significant difference between two groups in fashionable and brand-oriented factor and the preferred shops.

• The Research Journal of the Costume Culture
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• v.19 no.4
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• pp.766-779
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• 2011

The purpose of this study is to find the levels of self-monitoring, self-consciousness and cosmetic attitude of female university students and to analyze the relationship between the levels of self-monitoring, self-consciousness and cosmetic attitude in an effort to strengthen external human beauty. The respondents were 264 university women attending a university Chung-Cheong Province in Korea. In this study, a questionnaire method was used. The questionnaire consisted of SMS(self-monitoring scale), the(self-consciousness scale), and a measurement of the cosmetic attitude. Earlier studies were used to create the measuring instruments with some adjustments for the purpose of this research. Factorial analysis, correlation analysis, multiple regression analysis were carried out with SPSS 18.0. The cosmetic attitude consisted of four factors, and those factors were related to self-monitoring and self-consciousness. The Four factors were happiness with change, manners to others, the instrument of change, and conformity. It was found that the cosmetic attitude reflected the personal internal mental states; hence, the cosmetic attitude was used as method to express the internal mind. Determining the correlations between self-monitoring, self-consciousness and the cosmetic attitude was useful in understanding the personal peculiarity of the cosmetic attitude. Moreover, in the cosmetic industry, it is likely meaningful to investigate the capability whether the variables of self-monitoring and self-consciousness can be applied in an effort to understand consumers' internal character.

• Journal of Fashion Business
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• v.19 no.5
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• pp.77-92
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• 2015

The purpose of this study is to examine and compare effects of psychological factors on market mavenism and fashion leadership in order to determine the differences of two influential groups in the marketplace. The data were collected from 20's-50's consumers through an online survey institute and a total of 857 questionnaires were analyzed. Demographic variables (gender, age, and income level) were entered into the regression model 1 as independent variables, and 6 factors of consumer self-confidence, clothing involvement, status consumption, and price consciousness were entered into the regression model 2. In the regression model 1, gender (female) alone was significant in explaining market mavenism, while the income level had a positive relationship with fashion leadership. In the regression model 2, information acquisition, social outcome, persuasion knowledge among consumer self-confidence, and status consumption were significant predictors of market mavenism. On the other hand, personal outcome, social outcome, persuasion knowledge, clothing involvement, and status consumption had an effect on the fashion leadership. When comparing magnitudes of effects in predicting market mavenism and fashion leadership, social outcome and status consumption showed to have stronger impacts on fashion leadership than on market mavenism. Psychological factors showed to be more powerful in predicting market mavenism or fashion leadership, as compared to demographic variables.

• Journal of Fashion Business
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• v.16 no.6
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• pp.1-20
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• 2012

This study aims to define the influences of an individual's talent types and body consciousness factors on high((intense)-level appearance management behavior in 367 adults(female 172 and male 195). The present study is the first to consider both human talent type and the body consciousness on the high level-appearance management behavior correlates to appearance management behaviour. According to the result of the analysis, plastic surgery on body forms or faces are done by few people. However, straightening teeth, ear piercing, removal of spots or imperfections, and eyebrow tattoos are conducted by many consumers without much resistance. It is rather widely accepted, despite the fact that it can cause pain, discomfort, and side-effects. Furthermore, although excessive acts such as muscle training, dieting, weight managing, and oriental treatments can lead to side-effects, the standardized efficient beta value turned out to be high for these treatments. Thus, this study suggests that both the interpersonal talent among 8 talent factors and 2 body consciousness factors contributes to the reinforcement of the self-identity through high level-appearance management behaviors, but except risky plastic surgery. Therefore, this study supports the previous researches that body consciousness composed of self-source, which is desires and efforts to achieve the ideal body, and external-source, which is the internalization of other people's feedbacks.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.15-29
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• 2014

Setting the ease amount takes the important part to the fit that consumers satisfies. Therefore, it is required to create a pattern for off-the-rack jackets that considers the proper amount of ease. However, few studies have been done previously regarding the ease amount of jacket pattern for the women in their 20s whose demand for jacket is high and who are sensitive to the fit. Therefore, this study selected top five brands in terms of sales and preference among the national female apparel brands. It obtained a tailored jacket pattern for basic size (55 size) and made the jacket. Then, an expert panel group put the pattern on Hani body, a torso dummy for education made by the anthropometric data of Size Korea for females in their 20s and conducted an evaluation on the ease amount and analyzed the results. As a result, the ease amount of the Pattern A was evaluated as proper and that of the Pattern B was found to be lease proper. From the fact, we can see that each of the top 5 off-the-rack brands has different ease amount, though they are of the same basic size (55 size).