• 제목/요약/키워드: Favorable Attitude

검색결과 248건 처리시간 0.022초

전문의약품 대중광고에 대한 의약전문인과 일반인간의 인식 비교 연구 (Comparisons of Perception on Direct-to-Consumer Advertisements of Prescription Drugs between Healthcare Providers and Consumers)

  • 오지운;김기태;안숙희;곽혜선
    • 한국임상약학회지
    • /
    • 제25권1호
    • /
    • pp.42-49
    • /
    • 2015
  • Objective: The aim of this study was to investigate the difference of perception on direct-to-consumer advertisement (DTCA) of prescription drugs between healthcare providers and consumers. Methods: The online and offline survey was conducted from May 26th to June 5th, 2013. The questionnaire was composed of 15 items about perception on DTCA of prescription drugs. Results: A total of 215 healthcare providers and 202 consumers responded to the questionnaire. Consumers had an overall positive attitude on permitting DTCA of prescription drugs and carried favorable views about the influence of the DTCA of prescription drugs on providing drug information, promoting communications between healthcare providers and consumers, and improving images of healthcare providers. Healthcare providers displayed negative perception for the needs of permitting the DTCA of prescription drugs compared to consumers. They showed somewhat skeptical perception about the influence of the DTCA of prescription drugs on necessities and efficiencies of delivering drug information, promoting communications between healthcare providers and consumers, and improving images of healthcare providers. Both healthcare providers and consumers were concerned about the increase of drug prices following the increase in advertisement expenses of pharmaceutical products. Conclusion: This study identified the perception differences on direct-to-consumer advertisements of prescription drugs between healthcare providers and consumers. This study could be of much help in the process of review on permitting DTCA of prescription drugs in Korea.

미래적 이미지 패션의 연구 (A Study on Futuristic Image of Fashion - Futuristic Image in 20C Fashion -)

  • 유현정
    • 한국의상디자인학회지
    • /
    • 제14권2호
    • /
    • pp.11-21
    • /
    • 2012
  • The purpose of this study is to understand of future image in fashion for 20C, to suggest a guideline's role in the development on fashion designs study. The methods of this study are used academic literatures as well as practical study. Futuristic image in fashion is to introduce about the future period, as fashion goes ahead times. Trends and formative characteristics of future image in 20C fashion are summarized as follows. First, futuristic images in fashion for 20C had emerged strongly futurism, space look, kinetic look, glitter look, techno look, cyber look. Second, perspectives on response for future society's changes are summarized as follows. Attitude of futuristic images of fashion, futurism, space look, kinetic look and glitter look, had been favorable about future society's changes until 1980. In 1990, techno look had been defensive and cyber look had been aggressive about future society's changes. Third, formative characteristics of future image in 20C fashion are studied shape, material, color, pattern. Shape was preferred linear and geometric form in the first half of the 20C, but body conscious type had appeared often in the second half of 20C. Material maintained the luster or the metal touch. Color was based image of colorless and preferred the gold, silver or color feels like metal. Pattern was preferred clarity with geometric type in the first half of the 20C. On the other hand in the second half of 20C pattern of future image was dominated by vague and abstract chaotic type.

  • PDF

Lessons From Healthcare Providers' Attitudes Toward Pay-for-performance: What Should Purchasers Consider in Designing and Implementing a Successful Program?

  • Lee, Jin-Yong;Lee, Sang-Il;Jo, Min-Woo
    • Journal of Preventive Medicine and Public Health
    • /
    • 제45권3호
    • /
    • pp.137-147
    • /
    • 2012
  • We conducted a systematic review to summarize providers' attitudes toward pay-for-performance (P4P), focusing on their general attitudes, the effects of P4P, their favorable design and implementation methods, and concerns. An electronic search was performed in PubMed and Scopus using selected keywords including P4P. Two reviewers screened target articles using titles and abstract review and then read the full version of the screened articles for the final selections. In addition, one reference of screened articles and one unpublished report were also included. Therefore, 14 articles were included in this study. Healthcare providers' attitudes on P4P were summarized in two ways. First, we gathered their general attitudes and opinions regarding the effects of P4P. Second, we rearranged their opinions regarding desirable P4P design and implementation methods, as well as their concerns. This study showed the possibility that some healthcare providers still have a low level of awareness about P4P and might prefer voluntary participation in P4P. In addition, they felt that adequate quality indicators and additional support for implementation of P4P would be needed. Most healthcare providers also had serious concerns that P4P would induce unintended consequences. In order to conduct successful implementation of P4P, purchaser should make more efforts such as increasing providers' level of awareness about P4P, providing technical and educational support, reducing their burden, developing a cooperative relationship with providers, developing more accurate quality measures, and minimizing the unintended consequences.

범프로 지지되는 다엽 포일을 갖는 가스 포일 베어링의 성능 해석 (Performance Predictions of Gas Foil Bearing with Leaf Foils Supported on Bumps)

  • 김태호;문형욱
    • Tribology and Lubricants
    • /
    • 제34권3호
    • /
    • pp.75-83
    • /
    • 2018
  • Microturbomachinery (< 250 kW) using gas foil bearings can function without oil lubricants, simplify rotor-bearing systems, and demonstrate excellent rotordynamic stability at high speeds. State-of-the-art technologies generally use bump foil bearings or leaf foil bearings due to the specific advantages of each of the two types. Although these two types of bearings have been studied extensively, there are very few studies on leaf-bump foil bearings, which are a combination of the two aforementioned bearings. In this work, we illustrate a simple mathematical model of the leaf-bump foil bearing with leaf foils supported on bumps, and predict its static and dynamic performances. The analysis uses the simple elastic model for bumps that was previously developed and verified using experimental data, adds a leaf foil model, and solves the Reynolds equation for isothermal, isoviscous, and ideal gas fluid flow. The model predicts that the drag torques of the leaf-bump foil bearings are not affected significantly by static load and bearing clearance. Due to the preload effect of the leaf foils, rotor spinning, even under null static load, generates significant hydrodynamic pressure with its peak near the trailing edge of each leaf foil. A parametric study reveals that, while the journal eccentricity and minimum film thickness decrease, the drag torque, direct stiffness, and direct damping increase with increasing bump stiffness. The journal attitude angle and cross-coupled stiffness remain nearly constant with increasing bump stiffness. Interestingly, they are significantly smaller compared to the corresponding values obtained for bump foil bearings, thus, implying favorable rotor stability performance.

청소년을 위한 성 허용성 개념분석 (Concept Analysis of Sexual Permissiveness for Adolescents)

  • 김희경;이현주;박보림;김향수;림금란
    • 한국학교ㆍ지역보건교육학회지
    • /
    • 제10권2호
    • /
    • pp.69-83
    • /
    • 2009
  • Objectives: The purpose of this study was to analyze sexual permissiveness in order to solve the problems it creates for setting up desirable sexual culture. Methods: This study used Walker and Avant's methods for concept analysis. Results: Sexual permissiveness is the favorable attitude that is agreed upon and accepted as physiological, socio-cultural, and moral sexuality of an independent human who was born in man or woman. The property of sexual permissiveness that is accepted overall the humans are sex generously, change over the course of growth. sex consciousness, and attitudes toward sexual activity change based on race, age and religion etc. The values and beliefs of individuals that were formed in social and cultural background are bipolar. It is mutually agreed upon and accepted that volunarary activities should be spontaneous. The antecedents of sexual permissiveness included achievement of sexual development, establishment of the relationship, and mutual agreement between them. The consequences included mature relationship with others, meeting sexual needs, and raising sexual problems. Conclusions: These results suggest further studies are required that refine the diverse attributes of the concept of sexual permissiveness. The sexual education and enlightenment should be conducted at the period of secondary sex character.

  • PDF

가격 프레이밍과 메시지 프레이밍 전략이 소비자 태도에 미치는 영향: 온라인 여행상품을 중심으로 (The Effects of Price-Framing and Message-Framing Strategies on Consumer Attitudes: Focusing on Online Travel Products)

  • 김미경;정누리;양성병
    • 한국정보시스템학회지:정보시스템연구
    • /
    • 제26권3호
    • /
    • pp.119-147
    • /
    • 2017
  • Purpose In an online e-commerce environment without face-to-face contact between the seller and the buyer, the attitudes of consumers differ greatly depending on which framing strategy is applied, even in cases when the benefits of the deals represent the same value. The purpose of this study is to explore the effects of price-framing and message-framing strategies on consumer attitudes through an experimental analysis in the context of online travel product purchasing. This study suggests a research model based on prospect theory and prior literature on price-framing and message-framing strategies. Design/methodology/approach The experiment was structured as a 2 (discount price presentation: 'Won' vs. '%') ${\times}$ 2 (discount level: low vs. high) ${\times}$ 2 (time-limit message: none vs. one) mixed design. The research hypotheses were tested in a study of 200 undergraduate and graduate students assigned randomly and distributed evenly to each of the eight cells. Findings The findings indicate that consumer attitudes become more favorable when the '%' discount, higher discount rate, and time-limit message are presented. However, no significant interaction effect is found between the discount price presentation and the discount level/time-limit message. This study has a theoretical implication in that it extends the scope of research by examining the influence of framing strategies on experience goods such as online travel products. Moreover, this study can provide managers with more specific guidelines when establishing framing strategies in the context of purchasing online travel products.

온라인 맞춤형 광고 효과에 미치는 요인들 연구 (Study on Factors Affecting Effects of Online Behavioral Advertising)

  • 엄남현;김소정
    • 한국콘텐츠학회논문지
    • /
    • 제19권12호
    • /
    • pp.376-388
    • /
    • 2019
  • 최근 온라인 마케팅에서 가장 중요한 분야로 온라인 맞춤형 광고가 떠오르고 있다. 온라인 맞춤형 광고는 개인정보 수집 및 동의, 소비자의 인지된 개인화 및 소비자의 온라인 사생활 침해 걱정 등과 같은 이슈들을 만들었다. 본 연구는 이러한 세 가지 이슈들이 온라인 맞춤형 광고에 미치는 영향들이 무엇인지를 알아보고자 한다. 연구결과, 정보 수집과 사용동의 구분은 온라인 맞춤형 광고 평가에 주요한 역할을 하고 있다는 것이 밝혀졌다. 개인정보 수집에서 향후 온라인 맞춤형 광고 노출 시 리워드를 받을 수 있을 거라고 고지된 사람들은 그렇지 않은 사람들보다 브랜드 태도가 더 긍정적이었다. 광고 메시지의 인지된 개인화 정도는 온라인 맞춤형 광고 태도 및 브랜드 태도에 영향을 미치는 것으로 나타났다. 마지막으로, 온라인 사생활 침해 걱정 역시 온라인 맞춤형 광고 태도 및 브랜드 태도에 영향을 미치는 것으로 나타났다. 이론적 및 실무적 시사점은 토의에서 더 자세히 살펴보았다.

게임 플레이 효과의 양면성과 게임 규제 태도 연구 :게임 장르를 중심으로 (Two Aspects of the Game Playing Effect and Attitude toward Game Regulation :Focused on Game Genre)

  • 정창원
    • 한국콘텐츠학회논문지
    • /
    • 제19권12호
    • /
    • pp.425-439
    • /
    • 2019
  • 본 연구는 게임 플레이 효과에 대한 양면적인 측면의-긍정적(인지 욕구), 부정적(게임 중독)-효과를 분석하여 게임 규제 정책과 게임 연구가 나아가야 할 방향을 제안했다. 게임 장르의 특수성에 초점을 두고, 게임 플레이가 인지 욕구와 부정적 효과에(중독/과몰입) 미치는 영향에 대해 논의했다. 또한, 게임 플레이 효과는 게임정책과 밀접하게 관련이 있으므로, 게임 유저를 중심으로, 게임 장르와 게임 규제 정책에 대한 태도가 어떤 관계가 있는지 분석했다. 분석 결과, 게임 장르의 특성에 따라 게임 플레이의 효과와 규제에 관한 태도가 상이하게 나타났다. 게임을 오래 할수록 게임 중독 효과가 증가했지만, 동시에 인지 욕구도 상승했다. 게임 규제대상이었던 RAS(Role playing, AOS(Aeon of Strife), Strategy) 게임 장르를 플레이할수록 게임 중독을 상승시켰지만 동시에, 인지 욕구를 높이는 데도 기여했다. AR(Augmented Reality) 장르 플레이는 인지 욕구에 긍정적으로 영향을 미쳤던 반면, 전반적인 게임 규제에는 찬성하는 태도를 보였다. 본 연구결과는 게임 플레이가 가져오는 긍정적인 효과와 부정적인 효과를 동시에 트레이드 오프 (trade-off)할 수 있는 밸런싱 전략이 요구된다는 시사점을 제공한다.

시설노인의 식생활태도에 관한 연구 (Study on Food Habits of the Elderly in Institution)

  • 조경자;한동희
    • 한국식품영양과학회지
    • /
    • 제27권4호
    • /
    • pp.756-764
    • /
    • 1998
  • The purpose of this study is to compare food habits of four institution(public boarding home, public mursing home, private boarding home, meal service in welfare center) in Pusan, Korea. Data were collected from 119 of were more than 65 years in the above institutions. Chi-square test was the main data analysis method. More than a quarter of the respondents(27%) showed fairly good level of activity, while a half of them(52.9%) answered the middle level. More than 80 percent of the respondents reported that their food attitude was "Good". There were more elderly women than elderly men among the four institutions. Although the four institutions have served snacks on the regular basis, they did not provide the residents with nutritious food. Most of the residents want to have snacks between meals, but they did not perfer candy. All the subjects didn't point out any particular problem of institution. They were accustomed with their old food served by their institution. As food perferences, almost all of the respondents preferred cooked rice and cooked rice with cereals. Only the residents of private boaring home liked cooked rice with red bean. In case of soup, all of residents liked any kind of soup. The most preferred most menu was beef. But only residents of private boarding home did not like pork. All residents like any all kind of kimchi except kimchi made by radish. In preference of cooking method of a side dish, seasoned food and vegetables were the most favorable menu by the respondents. Compared to the private home, the institutions give residents effective plan to prepare meals. Even though this study tried to find differences in attitudes of dietary life among the institutions, it could not find any meaningful difference among them. Korean elders in the institutions seem to have no proper that they do not have any proper sense of evaluating their dietary life.

  • PDF

정보시스템 계획의 상황적인 연구 (A Contingent Study of Information System Planning)

  • 조현달
    • 경영과정보연구
    • /
    • 제4권
    • /
    • pp.137-159
    • /
    • 2000
  • Recently, the importance of ISP(Information System Planning) has been increased because of rapid change and severe competition in business environments. Furthermore, the role of IS in the organization has included not only the supportive activities but also the strategic activities. Organizations can get the competitive advantages through the strategic use of IT by establishing effective and systematic ISP implementation. The main focus of this study is investigate the relationship among three subunits(organizational factors, the role of IS and effective ISP) based on the contingent settings which the process of ISP is implemented. The reasons that conceptual framework of this study is based on the contingent theory are as follow: First, ISP process itself has a series of complicated work which various elements in a company are involved. ISP externally must have the process to evaluate information technology (technology related with IS). Internally ISP process has a serious of works including determining information requirements to develop successful IS for other functional departments and identifying strategic opportunity of IS aligned with business strategy. Secondly, the activity of ISP is occurring on the continual basis. Business environments in which ISP process has implemented are changing continuously. Specific ISP methodology which was appropriate in a certain period of time does not work any more because of the rapid changes in business environments. For this reason managers can hardly expect successful ISP without considering external environments or internal environments such as organizational or management side. For this study, 240 survey questionnaires were mailed and 71 questionnaires were returned. 57 samples were used for the final analysis and 14 samples were excluded from analysis in that they didn't exercise official and systematic ISP. As the result of analysis, among the internal factors(organizational size, time frame of decision making, budget, management style, organizational culture) organizational culture, management style and time frame of decision making are identified as contingent factors on the effective ISP. The result of this study may have meaning in suggesting the way to develop effective ISP through the formalization of business process, more favorable users attitude toward IS and selection of an appropriate ISP methodology.

  • PDF