• 한국식생활문화학회지
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• 제15권4호
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• pp.287-293
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• 2000

부산지역 대학생 340명을 대상으로 패스트푸드점 이용실태를 조사한 결과 다음과 같다. 1. 조사 대상자는 남학생 56.2%, 여학생이 43.8%이었고, 20-24세가 66.8%를 차지하였고, 자기집에 거주하는 학생이 73.6%이었으며. 평균용돈은 16-20만원이 31.8%로 가장 많은 비율을 차지하였다. 2. 대상자 중 패스트푸드점을 이용하는 대학생이 83.3%로 남학생이 77.6%, 여학생이 90.3%, 19세이하가 88.1%를 차지하였으며, 자기집에 거주하는 학생이 87.7%, 월평균용돈의 액수에 상관없이 높은 비율의 학생이 이용하고 있었다. 3. 패스트푸드점을 이용하는 시간대는 아무 때나가 44.7%로 가장 많았으며, 저녁시간, 점심시간 순으로 남학생은 아무 때나, 저녁시간대가 많았고, 여학생은 모든 시간대에 비슷한 비율로 높았다. 또한 자기집에 거주하는 학생이 아무 때나, 저녁시간대 이용하는 비율이 높았다. 4. 1회 이용시 평균비용은 삼천원대가 가장 많았는데 남학생은 삼천원이상 비용대의 비율이 높았고 여학생은 삼천원 비용대에서 두드러지게 그 비율이 높았다. 또 연령이 높을수록 비용이 많이 들었고, 자취와 하숙생이 삼천원 이상의 비용을 이용하는 비율이 높았으며, 평균용돈이 많을수록 삼천원 이상의 비용대의 비율이 상대적으로 높았다. 5. 패스트푸드점 이용시 메뉴선택은 기호에 따라 선택하는 비율이 64.5%로 가장 높았고, 남학생에 비해 여학생이 기호에 따라 선택한다는 비율이 80.1%로 높았다. 6. 대학생들이 이용하는 패스트푸드점은 맥도널드이었으며 특히 남학생보다 여학생이 상대적으로 월등히 높게 나타났다. 연령이 낮을수록 맥도널드, 롯데리아 등을 많이 이용하였고, 나이가 많을수록 다른 패스트푸드점도 이용하는 것으로 나타났다. 이와같은 결과로 볼때 대학생들의 패스트푸드점 이용은 점점 증가하고 있고, 소비하는 비용도 많아져 가고 있어 젊은이들의 식습관에 문제가 되리라 사료된다. 그러므로 패스트푸드의 영양성을 고려한 메뉴개발 등의 노력이 필요하며 미래의 주역이 될 대학생들의 식습관에 대한 보다 심도있는 연구가 함께 병행되어야 할 것으로 생각된다.

• Journal of Community Nutrition
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• 제7권1호
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• pp.8-20
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• 2005

The study purpose was to examine which factors including health perceptions & behaviors, psychosocial factors, dietary intakes were different by stages of change to reduce fast food consumption among university students. Survey data(n = 341) were analyzed using X$^2$ test or analysis of variance. With respect to stages of change, $17\%$ were in the precontemplation ; $21.4\%$ for contemplation, $19.7\%$ for preparation, 11.7% for action, and $30.2\%$ for the maintenance stage. Frequency of fast food consumption (p < 0.001), health status, interest toward health, and exercising behavior (p < 0.05) differed significantly by stages of change. Demographics and nutrient intakes, however, had no association with stages of change. Those in precontemplation through preparation stages felt more strongly on the advantages such as taste, satiety, cleanness of restaurants (p < 0.001), and diverse menus (p < 0.05). Compared to maintainers or actors, pre-contemplators agreed less to the disadvantages of eating fast foods, including sanitary problems (p < 0.001), overeating, indigestion, decreased vegetable intakes (p < 0.01) and loss of freshness (p < 0.05). Influence of significant others (e.g., friends, siblings, parents) significantly differed by stages of change. Compared with maintainers, those in preaction stages felt less control over facilitators or situations for fast food consumption. These included 'others like fast foods', 'providing standard meals', 'when I don't have foods for meals'(p < 0.001), availability, advertisement, 'socially popular', 'when I feel hungry'(p < 0.01), and 'when I don't like to prepare meals' (p < 0.05). These results suggested that nutrition education be planned considering one's stages of change for fast food consumption. For those in preaction stages, it is desirable to use motivational strategies to increase benefits and remove barriers of change, and help to develop skills to deal with situations or factors for fast food consumption. The support from friends or families is also needed to move to further stages.

• Journal of Nutrition and Health
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• 제47권3호
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• pp.206-213
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• 2014

본 연구에서는 패스트푸드점 아르바이트생 118명과 패스트푸드점 외의 음식 관련 서비스업에서 일하는 아르바이트생 115명을 대상으로 설문조사를 실시하여 식습관과 패스트푸드에 대한 인식 및 패스트푸드 섭취 빈도 등을 비교하여 두 집단 간에 차이가 있는지를 남녀별로 나누어 파악하고자 하였다. 남자의 경우 패스트푸드점 아르바이트생과 그 외 아르바이트생에 있어서 연령, 신분, 주거형태, 용돈, 음주, 흡연, 일하는 시간 및 시급에는 차이가 없었으며, 음주횟수에 차이가 있었다. 여자의 경우 패스트푸드점 아르바이트생은 그 외 아르바이트생에 비해 20세 이상의 대학생이 더 많았고, 6시간 이상으로 일하는 학생이 많았으며, 시간당 급여가 더 높았다. 여자의 경우 패스트푸드점 아르바이트생이 그 외 아르바이트생에 비해 식사 횟수는 적고, 간식으로는 패스트푸드를 먹는다고 한 사람이 더 많았으며, 남녀 모두 야식을 더 자주 먹는 것으로 나타나 식습관이 더 나쁜 경향이 있었다. 또한 패스트푸드점 아르바이트생은 그 외 아르바이트생에 비해 남자의 경우 과일류의 섭취빈도, 여자의 경우 콩 및 콩제품의 섭취빈도가 유의적으로 낮았다. 또한 패스트푸드점 남자 아르바이트생은 패스트푸드의 장점에 대한 인식 점수가 더 낮았다. 패스트푸드점 아르바이트생은 남자의 경우 햄버거류, 피자류, 탄산음료, 여자의 경우 햄버거류, 감자튀김, 도넛, 탄산음료에서 그 외 아르바이트생보다 유의적으로 섭취빈도가 높았으며, 연령, 신분, 주거형태, 용돈, 음주, 흡연, 일하는 시간, 시급 등으로 보정한 후에는 남녀 모두 햄버거류, 피자류의 섭취빈도가 유의적으로 높았다. 총 섭취빈도도 패스트푸드 아르바이트생의 섭취빈도가 더 높았으며, 연령, 신분 등으로 보정한 후에도 여전히 유의적인 차이를 나타냈다. 이와 같이 패스트푸드점에서 일하는 아르바이트생은 그 외아르바이트생보다 식습관이 더 나쁘고, 패스트푸드를 더 자주 섭취하고 있었다. 따라서 패스트푸드 아르바이트생은 결식하지 않고, 다양한 식품을 충분히 섭취하도록 노력하는 등의 좋은 식습관을 갖도록 더 노력해야 할 것이며 이를 도울 수 있는 영양교육이 요구된다.

• 대한지역사회영양학회지
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• 제26권3호
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• pp.177-187
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• 2021

Objectives: This study investigated the different perceptions of customers toward traditional and non-traditional fast-food restaurants regarding restaurant healthfulness, corporate reputation, and the impact of corporate reputation on loyalty intentions through corporate social responsibility (CSR) motive. Methods: An online survey was conducted on U.S. residents who were aware of fast food restaurants' CSR activities. Participants selected one fast food restaurant participating in CSR activities, coded as either traditional (n = 117) or non-traditional (n = 48), and answered questions about the selected restaurant's healthfulness, reputation, CSR motives, and loyalty intentions. The participants' perceptions of healthfulness and corporate reputation of the two types of fast-food restaurants were compared. A mediation path of corporate reputation - CSR motive - loyalty intention was analyzed. Results: Non-traditional fast-food restaurants (5.02 ± 1.26) were perceived to be more healthful than traditional ones (3.93 ± 1.72). The participants perceived that compared to traditional fast-food restaurants, non-traditional ones had a better overall corporate reputation (P = 0.037), were more concerned about their customers (P = 0.029), better workplaces (P = 0.007), more environmentally and socially responsible (P < 0.001), and offered higher quality products and services (P = 0.042). Significant positive correlations were shown between restaurant healthfulness and corporate reputation (P < 0.001 for all reputation items). The suggested mediation path was supported with 95% CIs excluding zero, implying that when fast-food restaurants had a better reputation overall, were customer oriented, good employers, strong companies with a good product and service quality, social and environmental responsibility, the participants were more likely to perceive their CSR activities to be sincere and were hence loyal to that restaurant. Conclusions: Overall, participants were more favorable towards non-traditional fast-food restaurants which had a healthier image and better reputation than traditional ones. Therefore, fast food restaurants need to consider offering healthy food and enhance their image, which would maximize the return on their investment in CSR.

• 한국조리학회지
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• 제13권2호
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• pp.223-239
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• 2007

This study aims at providing managerial insight into researchers and marketers who are intending to maintain and develop a loyal group and long-term relationships in fast food restaurants. The summary of results is as follows : There was a wide difference in evaluation of perceived value, trust and customer loyalty according to sex, age, occupation and customer's visit behavior. Customers considered the convenient and quick service as the most important selective factor. And also, the important attribute of fast food restaurants was taste of food, followed by price, cleanliness, kindly service, quick service. We are able to classify the four customer groups according to analysis results. If we lay great emphasis on the above mentioned selective factors and also develop needs in each customer group, it does much for delivering profits of fast food restaurants.

• 아태비즈니스연구
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• 제10권4호
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• pp.181-195
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• 2019

This study aims to investigate the influencing attributes on price fairness in the domain of fast food service context. As the research subject, this research selects McDonald's business because of its market share in the fast food market. Five attributes are examined to account for price fairness. The attributes are advertising attitude, employee service, waiting, convenience, and brand love. This study performed survey to collect the data. The survey participants are university students because they are essential market segment for fast food business. The number of observation is 299 for the data analysis. To analyze the data, this research used various statistical instruments (e.g., frequency analysis, mean and standard computation, exploratory factor analysis, reliability test, correlation matrix, and multiple regression analysis). Regarding the results, this research identified advertising attitude, employee service, and brand love are influential attributes to establish price fairness of university students. This research could inform the marketing director of food service business to understand university students target better.

• 한국식품조리과학회지
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• 제7권3호
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• pp.37-46
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• 1991

The objectives of the study were to provide the basis for nutrition education for consumers so that they could select nutritious and balanced fast foods and to promote menu items for fast foods franchisers by addressing nutrition and health. Nine franchisers (3 hamburger, 3 noodles and 3 chicken) were surveyed in terms of their nutritional concern for product development, and 360 consumers were interviewed at 36 fast food chains to assess their perceptions of nutrient adequacy of fast foods. The taste of foods was being addressed most when developing menu items in surveyed franchisers but nutrition and variety of menu were being considered least. Hamburger chain franchisers showed greater nutritional concerns in promoting menu items than noodles or chicken chain restaurants. Their nutritional concerns include utilization of nutritional information as promotion of menu item, providing nutrition information of menu item to consumers, and evaluating nutritional balance of their menu items. As a result of INQ evaluation of combined fast food selected by consumers for a meal, the desirable case of both nutritious and adequate in calorie was 14.7%, nutritious but lack in calorie was 44,1%, adequate in calorie was 24.5%, and undernutritious and lack in calories was 21.6%, 45.7% of snack selected by consumers had more calories than needed for a meal.

• 한국식생활문화학회지
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• 제24권5호
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• pp.518-524
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• 2009

This study was conducted to investigate the effects of fast food customer's perceived risks on risk reduction behavior, attitude and purchase intention. A total of 268 usable surveys were collected using a stratified random sampling method. Descriptive analysis and factor analysis was then conducted using SPSS 12.0, and a Cronbach's $\alpha$ was generated to estimate the internal consistency of the survey items. Multiple regression analysis was used to evaluate the relationships among variables. The results indicated that fast food safety and monetary risks had a negative effect on customer feelings and satisfaction with fast food, which had a positive effect on buying purpose and recommendation purpose. Conversely, obesity and monetary risks only had a negative effect on buying purpose. An improved menu more effectively reduced the risk perceived by the fast-food customers than an improved image.

• Nutrition Research and Practice
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• 제9권6호
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• pp.667-672
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• 2015

BACKGROUND/OBJECTIVES: To encourage healthier food choices for children in fast-food restaurants, many initiatives have been proposed. This study aimed to examine the effect of disclosing nutritional information on parents' meal choices for their children at fast-food restaurants in South Korea. SUBJECTS/METHODS: An online experimental survey using a menu board was conducted with 242 parents of children aged 2-12 years who dined with them at fast-food restaurants at least once a month. Participants were classified into two groups: the low-calorie group (n = 41) who chose at least one of the lowest calorie meals in each menu category, and the high-calorie group (n = 201) who did not. The attributes including perceived empowerment, use of provided nutritional information, and perceived difficulties were compared between the two groups. RESULTS: The low-calorie group perceived significantly higher empowerment with the nutritional information provided than did the high-calorie group (P = 0.020). Additionally, the low-calorie group was more interested in nutrition labeling (P < 0.001) and considered the nutritional value of menus when selecting restaurants for their children more than did the high-calorie group (P = 0.017). The low-calorie group used the nutritional information provided when choosing meals for their children significantly more than did the high-calorie group (P < 0.001), but the high-calorie group had greater difficulty using the nutritional information provided (P = 0.012). CONCLUSIONS: The results suggest that improving the empowerment of parents using nutritional information could be a strategy for promoting healthier parental food choices for their children at fast-food restaurants.

• 대한지역사회영양학회지
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• 제10권3호
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• pp.271-280
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• 2005

The purpose of this study was to investigate fast-food consumption and it's nutrient density, and the correlation between subject's characteristics and consumption frequency of fast-foods among middle school students. The questionnaires were distributed to 150 male and 190 female students in Cheongju city. The data were analyzed using SAS and statistics used were percent of frequency, $X^2$-test, t-test, and pearson's correlation coefficient. The main reasons for using fast-food restaurants were 'good taste' and 'convenience'. The major concerns when the subjects choose fast-foods were 'taste ($65.9\%$), price ($20.3\%$) and 'nutrition'($6.0\%$). The consumption pattern of fast-foods go as follows: twice a month ($42.3\%$), once a week ($31.5\%$), and less than once a week. The number of fast food items that the subjects ate for one meal was two ($46.0\%$) or three ($33.2\%$). The most frequently chosen combination of foods for number of two choices was beefburger and cola. The mean average energy intake from fast foods for one meal was 620.7 kcal for male, 504.5 kcal for female. The energy ratio of carbohydrate : protein fat from fast foods was 49 : 14 : 43, which means fat intake is much higher than recommended level ($20\%$). Fiber was appeared to be the lowest on the nutrient density which was $17.7\%$ of the recommended level for Koreans, vitamin C was next ($22.8\%$ for male, $20.1\%$ for female). In mineral, iron was the lowest ($71.8\%$ for male, $67.1\%$ for female), and protein was over $100\%$ for both males and females. Frequency of fast food intake was positively correlated with eating frequency of the salty, the sweets, him, caffeine containing foods, instant noodles, and cookies. In conclusion, frequent consumption of fast foods can lead unbalanced nutrient intakes for middle school students, and those who consumed fast foods frequently showed undesirable food habits in their daily meal. Therefore, nutrition education for middle school students should be needed to encourage them to choose more nutritious food and have healthier dietary pattern.