• Title/Summary/Keyword: Fast-Follower 전략

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An Integrated Approach for Korea's e-Navigation Development Project to Playing the Global Lead in Maritime Safety Logistics of IMO's Next Generation (한국의 이네비게이션개발사업이 IMO차세대 해사안전보안물류상 세계 주역을 맡기 위한 통합적 접근)

  • Gim, Jin-Goo
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2016.05a
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    • pp.58-58
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    • 2016
  • This study aims to enhance Korea's competitiveness by taking the lead in the international standardization and relevant global market. This is to be achieved by performing the role of First Mover through the resolute investment from Fast Follower that is servile to the decision of the organization in the e-Navigation strategy that has been promoted by the IMO. The study methodology is an integrated approach. It is established by modelling LSCM G2B2C2 Platform in maritime safety/security logistics and applied to the enhancement of maritime safety/security in global LSCM. This paper externally contributes to the reduction of world maritime accidents and exalt the national prestige; internally, the enhancement of the national competitiveness through the improvement of shipping port logistics and others. These eventually contribute to Korea's economic development that is combined by both theory and practice and of practical use of the integrated approach.

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The effect of ambidextrous strategic balance on the management performance of venture businesses (양손잡이 전략균형이 벤처기업 경영성과에 미치는 영향)

  • Se-jong Yoo;Yong-seok Cho;Woo-hyoung Kim
    • Korea Trade Review
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    • v.48 no.1
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    • pp.83-126
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    • 2023
  • The revenue histogram of venture businesses is shifting from bell-shaped normal distribution to power-law distribution, which implies that the fitness landscape of the venture businesses ecosystem is changing to be more rugged terrain. We argue that the firm should adopt both exploitation (fast follower) and exploration (or first mover) strategies not to get stuck in local maxima in the rugged fitness landscape from the complex system perspective. By designing and performing agent-based modeling simulation experiments which consist of three types of agents (new technologies, entrepreneurs, and consumers), we demonstrated that the ambidexterity strategy showed the highest performance score in three of four different environment except 'Fast Widening' case where the exploitation strategy showed the highest performance score under low technology appropriation and fast disruptive technology development speed. By investigating the financial and other statistics of 617 top venture businesses who have earned 100B won or higher annual revenue, we concluded that 82% and 9% of firms are bent on the exploitation and exploration strategy.

A Study on the Factors Influencing on the Intention to Continuously Use a Smart Factory (스마트 팩토리 지속사용의도에 영향을 미치는 요인에 관한 연구)

  • Kim, Hyun-gyu
    • Journal of Korea Society of Industrial Information Systems
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    • v.25 no.2
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    • pp.73-85
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    • 2020
  • While Korea became one of manufacturing powers in the world through a fast-follower strategy as well as implementing the approach of advancing manufacturing business focused on quantitative input, The advent of the fourth industrial revolution and demand becoming more complicated than ever both require a system that quickly detects the change of markets in advance and reflects it in the manufacturing strategy. Accordingly, the introduction of a smart factory is not optional but mandatory in order to strengthen the competitiveness of manufacturing business using ICT. This paper aims to investigate key factors having influence on the intention to continuously use a smart factory, the innovative IT device, on the basis of the technology acceptance model. This paper analyzed the influence of the leadership of CEO, organizational learning and perceived switching costs on the intention to continuously use a smart factory by the parameters of perceived ease of use and usefulness, the major belief valuables of the IT acceptance model.

Diffusion Policy for the Gendered Innovations in Science and Technology Research (과학기술 연구개발에서의 젠더혁신 확산방안 - 성별특성분석 토대의 젠더혁신 지원정책을 중심으로 -)

  • Paik, Hee Young;Woo, Soo-jung;Lee, Heisook
    • Journal of Korea Technology Innovation Society
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    • v.20 no.4
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    • pp.989-1014
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    • 2017
  • Major advanced countries pursuing accountability for research and development are carrying out gendered innovations by recognizing the importance of sex and gender analysis in science research and technology development. Korea needs to actively promote gendered innovations as a strategy moving from Fast Follower to First Mover. In order to promote gendered innovations in the science, technology and ICT fields, policies of integrating the gender dimension in the process of research from research design to the analysis of research outcomes should be declared and research support measures should be introduced from the proposal evaluation for the gendered innovations. In particular, in order to support the new gendered innovations research systematically in Korea's R & D system, a legal basis must precede. In this study, we propose an amendment to the law related to gender innovation by analyzing the cases in foreign countries.

Detecting Weak Signals of Emerging Technologies (미래 유망기술의 Weak Signal 탐지 방안)

  • Choi, S.G.;Kim, K.Y.;Oh, J.T.
    • Electronics and Telecommunications Trends
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    • v.31 no.2
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    • pp.18-27
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    • 2016
  • 국가 경제의 지속적인 발전이 가능하게 하려면 미래 유망기술의 발굴이 중요함은 널리 알려져 있다. 하지만, 과학기술의 융 복합화와 불확실성의 증가 그리고 기존 기술의 틀을 깨는 혁신적 기술의 등장 등으로 인해서 실효성 높은 미래 유망기술의 발굴이 어려워지고 있다. 미래 유망기술 선점을 위해서는 fast follower 전략에서 first mover 형으로 전환이 필요하며, 이를 위해서는 기술태동 초기의 weak signal을 파악해야 한다. 지금까지 weak signal 탐지는 주로 전문가 기반으로 이루어져 왔으나 분석 시간이 오래 걸릴 뿐만 아니라 대상 분야가 넓어지고 분석할 데이터의 양이 급격히 증가하면서 정량적 데이터 분석을 보완적으로 사용하는 방향으로 패러다임의 변화가 일어나고 있다. 하지만, 텍스트 분석을 통한 weak signal 탐지기술은 아직 기초적인 수준에 머물러 있어서 관련 연구에 대한 투자가 필요하다.

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Social curation as an advertising tool - Message strategy of fashion brand images on vertical SNS - (소셜큐레이션과 광고 - 버티컬 SNS에서 표현된 패션브랜드 이미지의 메시지 전략 -)

  • Shin, In Jun;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.23 no.3
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    • pp.498-511
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    • 2015
  • This paper examines advertising images of fashion brands in vertical social network site (SNS) from the viewpoints of message strategies. Vertical social network sites are types of social curation systems applied to social networking, where information is selected, organized, and maintained. Fashion brands communicate with consumers by presenting images on vertical SNSs, anticipating improvements in brand image, popularity, and loyalty. Those images portray content for particular brands and seasonal concepts, thus creating paths for product sales information. Marketing via SNSs corresponds to relationship marketing, which refers to long-term interrelationship and value augmentation between the company and consumer, and viral advertising, which relies on word of mouth distribution via social network platforms. Taylor's six-segment message strategy wheel, often used for analyzing viral ads, was applied to conduct a content analysis of the images. A total of 2,656 images of fashion brands advertised on Instagram were selected and analyzed. Results indicated that brand values were somewhat related to the number of followers. Follower rankings and comment rankings were also correlated. In general, fashion brands projected sensory messages most often. Acute need and rational messages were less common than other messages. Sports brands and luxury brands presented sensory messages, whereas fast fashion brands projected routine images most often. Fashion brands promoted on vertical SNSs should portray advertising images that combine message strategies

Patent Production and Technological Performance of Korean Firms: The Role of Corporate Innovation Strategies (특허생산과 기술성과: 기업 혁신전략의 역할)

  • Lee, Jukwan;Jung, Jin Hwa
    • Journal of Technology Innovation
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    • v.22 no.1
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    • pp.149-175
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    • 2014
  • This study analyzed the effect of corporate innovation strategies on patent production and ultimately on technological change and new product development of firms in South Korea. The intent was to derive efficient strategies for enhancing technological performance of the firms. For the empirical analysis, three sources of data were combined: four waves of the Human Capital Corporate Panel Survey (HCCP) data collected by the Korea Research Institute for Vocational Education and Training (KRIVET), corporate financial data obtained from the Korea Information Service (KIS), and corporate patent data provided by the Korean Intellectual Property Office (KIPO). The patent production function was estimated by zero-inflated negative binomial (ZINB) regression. The technological performance function was estimated by two-stage regression, taking into account the endogeneity of patent production. An ordered logit model was applied for the second stage regression. Empirical results confirmed the critical role of corporate innovation strategies in patent production and in facilitating technological change and new product development of the firms. In patent production, the firms' R&D investment and human resources were key determinants. Higher R&D intensity led to more patents, yet with decreasing marginal productivity. A larger stock of registered patents also led to a larger flow of new patent production. Firms were more prolific in patent production when they had high-quality personnel, intensely investing in human resource development, and adopting market-leading or fast-follower strategy as compared to stability strategy. In technological performance, the firms' human resources played a key role in accelerating technological change and new product development. R&D intensity expedited new product development of the firm. Firms adopting market-leading or fast-follower strategy were at an advantage than those with stability strategy in technological performance. Firms prolific in patent production were also advanced in terms of technological change and new product development. However, the nexus between patent production and technological performance measures was substantially reduced when controlling for the endogeneity of patent production. These results suggest that firms need to strengthen the linkage between patent production and technological performance, and take strategies that address each firm's capacities and needs.

모바일 최강국 달성을 위한 2013년 차세대이동통신 국가연구개발 전략

  • Lee, Hyeon-U;Kim, Geun-Dae;Park, In-Seong
    • Information and Communications Magazine
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    • v.29 no.11
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    • pp.68-74
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    • 2012
  • 국내 차세대 이동통신 산업은 1994년 세계 최초 CDMA 상용화에 이은 CDMA2000 및 W-CDMA 구축, 세계 최초 최고의 무선 인터넷 기술인 WiBro기술의 개발 및 보급, 꿈의 통신으로 여겨지는 3.9세대 LTE시스템 구축과 보급으로 세계 최고의 뛰어나 기술력을 가진 산업으로 발전하였다. 이러한 우수한 국내 이동 통신 인프라는 기존의 조선 및 선박과 같은 전통산업과 바이오 및 의료기기와 같은 신산업과의 융합을 통하여 국가 경쟁력 한층 더 향상 시키는데 기여하였다. 또한 휴대폰분야에서도 국내 기업이 세계 최고의 경쟁력을 가진 기업으로 성장하는 등, 차세대이동통신 산업은 타 산업과 달리 기술의 빠른 추종자 (Fast Follower)에서 기술 선도자 (First Mover)로서의 지위를 가지게 되었다. 그러나, 이동통신 시스템 분야에서는 이미 중국 업체가 세계적으로 약진하고 있으며, 휴대폰 분야에서는 선도 기업과의 경쟁 및 견제, 후발 주자인 중국 및 대만 기업의 추격에 직면하고 있다. 한편 국내 휴대폰관련 중소 중견기업은 급격한 단말 환경변화에 따라 많은 어려움에 처해 있다. 따라서 본 논문에서는 차세대 이동통신 기술 선도자로서 지속적인 경쟁력 확보 및 대-중소기업 동반성장 생태계 조성을 통한 모바일 최강국 달성을 위한 이동통신 분야 국가 연구 개발 전략을 제시하고자 한다. 먼저 제I장에서는 차세대이동통신의 개념 및 분류 기준에 대하여 알아보고, 제II장에서는 차세대이동통신에 대한 국내외 현황과 국내 기술 수준 및 기술 경쟁력을 고찰한다. 제III장에서는 기술 선도자로서의 차세대이동통신 분야의 비젼을 제시하고, 이러한 비젼을 실현시키기 위한 국가연구개발 추진 전략을 제시한다. 마지막으로 제IV장에서는 우리나라 이동통신 미래상과 함께 국가연구개발 전략에 대한 결론을 맺는다.

A Comparative Study of Information Delivery Method in Networks According to Off-line Communication (오프라인 커뮤니케이션 유무에 따른 네트워크 별 정보전달 방법 비교 분석)

  • Park, Won-Kuk;Choi, Chan;Moon, Hyun-Sil;Choi, Il-Young;Kim, Jae-Kyeong
    • Journal of Intelligence and Information Systems
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    • v.17 no.4
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    • pp.131-142
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    • 2011
  • In recent years, Social Network Service, which is defined as a web-based service that allows an individual to construct a public or a semi-public profile within a bounded system, articulates a list of other users with whom they share connections, and traverses their list of connections. For example, Facebook and Twitter are the representative sites of Social Network Service, and these sites are the big issue in the world. A lot of people use Social Network Services to connect and maintain social relationship. Recently the users of Social Network Services have increased dramatically. Accordingly, many organizations become interested in Social Network Services as means of marketing, media, communication with their customers, and so on, because social network services can offer a variety of benefits to organizations such as companies and associations. In other words, organizations can use Social Network Services to respond rapidly to various user's behaviors because Social Network Services can make it possible to communicate between the users more easily and faster. And marketing cost of the Social Network Service is lower than that of existing tools such as broadcasts, news papers, and direct mails. In addition, Social network Services are growing in market place. So, the organizations such as companies and associations can acquire potential customers for the future. However, organizations uniformly communicate with users through Social Network Service without consideration of the characteristics of the networks although networks have different effects on information deliveries. For example, members' cohesion in an offline communication is higher than that in an online communication because the members of the offline communication are very close. that is, the network of the offline communication has a strong tie. Accordingly, information delivery is fast in the network of the offline communication. In this study, we compose two networks which have different characteristic of communication in Twitter. First network is constructed with data based on an offline communication such as friend, family, senior and junior in school. Second network is constructed with randomly selected data from users who want to associate with friends in online. Each network size is 250 people who divide with three groups. The first group is an ego which means a person in the center of the network. The second group is the ego's followers. The last group is composed of the ego's follower's followers. We compare the networks through social network analysis and follower's reaction analysis. We investigate density and centrality to analyze the characteristic of each network. And we analyze the follower's reactions such as replies and retweets to find differences of information delivery in each network. Our experiment results indicate that density and centrality of the offline communicationbased network are higher than those of the online-based network. Also the number of replies are larger than that of retweets in the offline communication-based network. On the other hand, the number of retweets are larger than that of replies in the online based network. We identified that the effect of information delivery in the offline communication-based network was different from those in the online communication-based network through experiments. So, you configure the appropriate network types considering the characteristics of the network if you want to use social network as an effective marketing tool.