The objective of the study was to compare the curricular in fashion field between Korean and American universities. Initially, curricular data of Korean universities were collected through the internet, telephone calls and e-mails from March to May, 2006. The data was then modified in August, 2009. Data from American universities were only collected through the internet from January to March, 2009. The name of the department, total credits opened, credits opened for each area and so on, were analyzed using descriptive statistics. There were 20 national universities and 61 private universities with fashion related departments in Korea, while 87 public universities and 21 private universities in the USA. The name of'Fashion Design' in the departments was prevalent in 40 universities in Korea. On the contrary,'Fashion Marketing' was the most dominant name in 31 universities in the USA. Ninety percent of the universities in Korea opened over eighty to ninety total credits, but 83% of American universities opened under eighty to ninety total credits. Most universities in Korea opened many credits for construction, design/ aesthetics, marketing and textile areas more than those in the USA.
Universities in Korea are already saturated with fashion-related majors, and graduates are having difficulties getting jobs. For this reason, Korean universities should educate students with a competitive curriculum. The purpose of this study was to analyze and compare the curricula of fashion-related majors at universities in Korea and the United States (U.S.) in order to help develop fashion-related curricula at the universities in Korea. The curricula of the 52 majors in 47 Korean universities and the 62 majors in 62 U.S. universities were analyzed. Data was analyzed using MS Excel 2010 and R 3.0.1.; the statistical significance was determined at ${\alpha}$=0.05. There were five main differences between fashion-related majors in Korean universities and those in the U.S. universities: 1) The subjects of the U.S. were more diverse and more business-oriented than those of Korea, but the universities of Korea had more design subjects. 2) The U.S. more often utilized computer technology, than Korea, in the field of fashion design. 3) The U.S. offered more theoretical courses, than Korea, in the field of fashion materials. 4) In the clothing construction field, the U.S. offered more apparel design and technical design than Korea. 5) The U.S. mainly educated on retailing and buying subjects while Korea mainly educated on fashion marketing subjects within the fashion business field.
Journal of the Korea Fashion and Costume Design Association
/
v.17
no.4
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pp.191-200
/
2015
The purpose of this study is to analyze the difference of educational institutions and majors on Learning Participatory Motivation of Lifelong Education Organizations of Universities and Job Technical Colleges that are operating academic degrees on bachelor of fashion and associate of industrial arts in Academic Credit Bank System. The significance of this study is to provide basic information for educational institutions to promote efficient operation and devise a strategy for reinforcing educational competitiveness according to individual Learning Participatory Motivation and purpose of learners. In this study, educational institutions were classified into Lifelong Education Organizations of Universities and Job Technical Colleges operating academic degrees in Academic Credit Bank System. Degrees were divided into bachelor of fashion and associate of industrial arts, and majors were divided into fashion design and fashion business for bachelor of fashion and fashion design and fashion business for associate of industrial arts. Looking at Learning Participatory Motivation of learners, factors selected by learners as considerations for registration and selection of currently affiliated educational institution were found to be 'acquisition of degree at a university' and 'acquisition of degree' for Lifelong Education Organizations of Universities and fashion design major, and 'for employment' and 'acquisition of new knowledge and skill' for Job Technical Colleges and fashion business major.
Journal of the Korean Society of Clothing and Textiles
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v.40
no.1
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pp.69-80
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2016
This study investigated the National Competency Standards (NCS) of fashion planning to compare the fashion planning curriculum of domestic universities and colleges with NCS as well as suggest ways to activate the application of NCS to fashion planning education. Qualitative research was employed based on references from the old and new homepages of NCS as well as fashion planning related subjects of domestic universities and colleges. The results are as follow. First, fashion planning NCS was composed of 10 competency units. Competency units were composed of competency unit elements and performance criteria. The levels of the competency units and the competency unit elements were suggested based on 8 stages. There were significant differences in the content of competency units and the level of competency units between the old version and the revised version of fashion planning NCS. Second, considerable fashion planning related subjects seemed at a higher level than the function level of recent college graduates. There were also omitted subjects which were required for recent college graduates. Third, the requirements for the reorganization of curriculums and education systems as well as the cooperation among industry, colleges, universities, and development part of NCS were suggested for the activation of NCS based education and the validation of NCS.
Journal of the Korean Society of Clothing and Textiles
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v.46
no.2
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pp.232-249
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2022
As the postsecondary school-age population continues to decline, the competition among universities to attract potential students has intensified. As an alternative, we propose to introduce a collaborative marketing strategy to universities to gain the attention of precollege students and parents. This study examines perceived fit, the prestige of university and fashion brands, consumption values, and the category of fashion brands in the context of collaboration between university identity and fashion brands. Utilizing an online survey, we collected 391 responses. The results indicate that perceived fit between universities and fashion brands has a significant impact on the purchase intention of collaborative university merchandise. In addition, the prestige of fashion brands plays a key role, while the prestige of universities has no direct effect on purchase intention. However, the indirect effect of university prestige on purchase intention mediated by perceived fit is significant. Also, this study confirms that social value and emotional value have significant impacts on purchase intention. These findings present a guideline for selecting a collaborative partner, which is the most important task in a collaboration strategy. Finally, merchandising strategies reflected consumption values based on precollege students and their parents' needs are proposed.
Journal of the Korean Society of Clothing and Textiles
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v.46
no.4
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pp.687-703
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2022
This study aims to derive suggestions to help develop Hanbok education in the future by examining its current status in domestic educational institutions in light of rising social demand for Hanbok in the era of fashion Hanbok. We assessed the Hanbok curriculum in educational institutions nationwide, including universities and specialized institutes, and conducted in-depth interviews to understand the operational status of Hanbok-specialized education. We found that the demand for education on production functions is decreasing, while the demand for in-depth education on the history of Korean costume and education integrating Hanbok with design and marketing is increasing. We also found that, in the case of universities, which play an important role in Hanbok research and education, professional research and training are shrinking in graduate schools, whereas Hanbok subjects are being maintained and new subjects are being taught in undergraduate courses. In the fashion Hanbok era, it has been suggested that Hanbok education needs to converge with design and marketing education, beyond teaching only Hanbok. In addition, the necessity of expanding liberal arts education within universities to meet social demand was proposed, and online education was expected to help spread knowledge.
This study was following one of 'A study on the consciousness of fashion industries internship'. The purposes of this study were to develop the internship program which focused on practical use to introduce and carry out for fashion industries, and secondly to propose some regime for government to activate fashion internship. Reference searching method and depth interviewing method were used for this study. The results were as follows : Fashion industry internship was grouped into two classes, 'on-the-job training'; educating students fields and 'talent hunting'; selecting good persons. Internship of industry-academic world was classified into two types; the one is 'credit type' which has curriculums between universities and industries and the other is 'non-credit type' which has not any credit and is operated by industry own system. This study provided the development courses of pragmatic program to perform internship systematically and it also provided the program models for guide line in fashion industries. Six grades such as ready step, introduction step, selection step, management step, evaluation step and feed-back step were proposed for the internship program development steps of fashion industries. A virtual organization, 'The Fashion Industry and Academy Association' was proposed as a policy for activating internship between universities, industries and government.
This case study is centered on the developing process for the curriculum of fashion design major that is focused on the concept of competency, which is becoming increasingly more important in universities. The purpose of this study is to develop a competency-oriented curriculum for fashion design majors based on recent social changes that accentuate the importance of competency in such programs. In order to establish a competency-oriented curriculum of the Department of Fashion Design, the researchers examined environmental trends within the fashion industry, the curriculum and major competencies of other universities were examined. As a result, the key ability types of the Department of Fashion Design at A University, a local private university, were determined to be: communication and consideration, creativity and convergence, digital fashion, and practical adaptability. Four major abilities were selected to develop competencies suitable for the aforementioned ability types. These abilities are design planning and development, creative and convergent thinking, integrated information search and utilization, and field expertise application. From there, the curriculum was organized with these four major abilities in mind, and curriculum completion plans were developed for each grade and semester according to the stage and level of contents for each subject. To ensure the validity of the curriculum, it is necessary to develop a back-flow system that demonstrates whether the targer competency has been acquired through a competence-based curriculum.
For the Korean fashion industry to become more competitive, not only does it need to develop a higher value-added fashion products, but also needs to raise creative and professional talented people. The purpose of this study is to propose ways to develop new curriculum for education in the fashion design field by analyzing the degree of recognition about the importance of curriculum in fashion design. Based on the curriculums of fashion design field of universities, a survey was conducted using a questionnaire to measure the degree of importance and the degree of application for the curriculum of fashion design field. The study gathered data from 235 students from 6 universities in Seoul. Major conclusions of the study are as follows: First, preferred career courses after graduation were fashion designer for woman's or menswear, patterner. Second, clothing construction field is considered to be the most important subject in the present, while material planning field is considered to become the most important in the future. The fashion design field was evaluated as an important field in the present and the future. Third, fashion design, accessory design, fashion design CAD, fashion illustration were evaluated as important subjects and highly available for career. Fourth, fashion design CAD, fashion illustration, and textile design were evaluated as the courses that needed more emphasis. Flat sketch, spec sheet, on-the-job training were needed to be included. Fashion designer, and patterner were preferred for career courses. Clothing construction, material planning, and fashion design were evaluated as important fields. Accessory design, fashion design CAD, and fashion illustration were evaluated as important and highly available subjects for career. For the new curriculum in the fashion design field, more courses on fashion design CAD, fashion illustration, textile design and on-the-job training are needed.
This study aims to suggest better future-oriented improvements by considering the traits and changes of the curriculum of the courses related to the field of fashion. To get the best results from the study, out of all the fashion-related majors (courses) from 4-year based universities in Korea, 65 was selected and divided into 24 courses in the category of clothing & textiles, 34 courses in the category of fashion design and 7 courses in the category of fashion industry in 7 universities, and their education goals and contents of the curriculum posted on the internet homepage of each university were analyzed. The results of the study are as follows: Firstly, with the result from analyzing what the core terms have in common, which are used to express the educational purposes of fashion-related courses in Korea, the ideal type of talents that most of the fashion-related courses tend to pursue can be said to be those who are equipped with a sense of future-oriented creative direction and international communication capability, based on a multidisciplinary general capability, a professional executive ability, an information-analytic ability and an ability of planning, as well as in possession of a sense of beauty, creativity and a scientific mind. Secondly, with the traits of the curriculum of courses in each category, it was found that the category of clothing & textiles courses belongs to colleges of human ecology the most, and in terms of major subjects, the relative importance of clothing science seemed high compared to other school categories while the category of fashion design courses belongs to colleges of art, modeling or design the most, and in terms of major subjects, the scope of dress design appeared the widest, and finally the category of fashion industry courses belongs to colleges of natural science the most, and the relative importance of marketing seemed quite high. Moreover, with the result mentioned earlier, It was found that the names of departments and majors of fashion-related courses are differentiated, depending on what kind of college they belong to, and their curriculum have been differentiated to some degree accordingly. Thirdly, as shown above, Korean universities have attempted to make a lot of changes in the curriculum of fashion-related courses according to changes of the age, compared to what they did in the past, but they have still seemed to lack many things for the cultivation of talents fit for their educational purposes. Through the result from investigating both the changes of the current age and the directions in developing the curriculum, the study came to conclusion that each university in Korea should develop the major curriculum of fashion-related courses that are more sophisticated and intensive fit for the its department name and educational purposes.
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