• 한국의류산업학회지
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• 제22권3호
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• pp.310-322
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• 2020

This study investigated the classification and characteristics of augmented reality (AR) content of fashion brands. The AR contents of fashion brands were classified according to user participation space and content delivery method. Based on these types, eight case studies were conducted, along with a discussion of AR characteristics in terms of presence, interactivity, and immersion. The results showed that AR content could be divided into four types: offline visit-external information type, offline visit-internal experience type, online utilization-external information type, and online utilization-internal experience type. It was also found that there were differences in characteristics for each type of AR content. First, the offline visit-external information type requires various new content that can provide entertainment immersion to users. Second, the offline visit-internal experience type requires a powerful inducement for users to visit a specific space providing AR content and to participate in augmented environments. Third, the online utilization-external information type needs a series of AR content that can consistently incite users' curiosity about brands and products. Fourth, the online utilization-internal experience type needs effective content to improve users' shopping experience with the virtual fitting of fashion accessories, such as eyewear, hats, jewelry, and watches. Accordingly, fashion companies should create contents that can provide appropriate presence, interactivity, and immersion by AR type.

• 패션비즈니스
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• 제19권5호
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• pp.17-33
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• 2015

The purpose of this study was to evaluate the role of political image and the phenomenon of fashion politics on the style of women presidents, with focus on the President of Argentina, Cristina Fernandez de Kirchner. The results of the study were as follows. First, the political image of President Cristina Fernandez is identified with the second image of Eva Peron and Kirchnerismo, in terms of political issues. Second, fashion style includes the power and sexy images of glamour style that emphasizes the body line of suits and dress form. Vivid colors and black fashion reflects the Kirchner government's charisma and identity. Fernandez's iconic Rolex watches, expensive jewelry, and luxury accessories such as brooches that replicate Eva Peron's brooch were instrumental in forming a second image of Eva Peron. Third, the phenomenon of fashion politics appeared to equate the phenomenon of recreating the image of Eva Peron with displays of power and wealth for the successor to Kirchnerismo.

• 디지털융복합연구
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• 제20권2호
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• pp.353-359
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• 2022

4차 산업혁명시대에 접어들어서 차별화 된 라이프 스타일로 인간은 아름다움을 추구하고 삶의 질이 향상 될수록 네일아트는 미용과 장신구 예술의 한 부분으로써 또 다른 예술 분야로 각 광 받고 있다. 또한 최근 급속히 성장하고 디지털시스템화 된 장식적 미용 네일 산업이 세계의 주요 산업의 자리 잡으면서 창의적이고 독창적인 장식 표현을 요구하는 조형미용 예술로 표현되고 있다. 최근 급속히 성장하고 디지털시스템화 된 장식적 미용 네일 산업이 세계의 주요산업의 자리 잡으면서 창의적이고 독창적인 장식 표현을 요구하는 조형미용 예술로 표현되고 있다. 본 연구는 디지털 시스템 중 레이저 마킹 프로그램을 활용하여 이미지 각인 표현 방법으로 창의적인 뷰티산업과 장신구 네일아트가 대중화되기를 기대하며 시각적인 아름다움을 표현하는 새로운 표현 발상의 방향성을 제시하고자 한다.

• 패션비즈니스
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• 제17권6호
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• pp.76-87
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• 2013

The purpose of this study is to understand how the silhouette changed throughout 1970s and assess how US women express their identities through their dress, which may explain societies' attitudes through the way women dresses. US Vogue fashion magazines were used to explore all the information on fashion and style trends, social trends, beauty, and travel. A content analysis was performed on the issues of the March and September for the years 1970 to 1979. The findings for this study about the 1970s were all about perpetual change, constantly moving forward with innovation. The color ranged from bright, cheery and bold to deep and passionate to subtle neutrals. There were a few constant colors through the decade like white, black and navy. Occasionally the trend would completely change from one season to the next within the same year. They would be full and oversized and then be slim and body conscious. The one trend that stayed true for the entire decade was wrapping. Skirts, pants, dresses, tops, shoes and jewelry; everything wrapped in one-way or another. Clothes steadily became more revealing as the years progressed. Fabrics over all were soft and knitted. Casual and comfortable was the phase heard most often. In the 1970s there was constant change in prints. They were bold and large or subtle and small, ethnic or floral. Hair was mostly smooth and sleek however towards the style moved to a fuller look.

• 패션비즈니스
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• 제24권2호
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• pp.44-59
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• 2020

This investigated the romanticism of Alessandro Michele who leads new trends in fashion industry as a creative director for Gucci. In this study, 307 women's wears exhibited by Alessandro Michele for 3 years in Milan collections from 2015 F/W to 2017 F/W are categorized according to the aesthetic characteristics of romanticism. Additionally, the five aesthetic features of Gucci's fashion design are an addition since the appearance of abnormally large size under the influence of postmodernism. The results based on the study purpose are as follows. First, the decoration makes the garments stand out by using fancy materials, splendid multicolor combination, applique embroidery and three-dimensional objects. Second, exotic style is expressed from an occidental perspective using Chinese traditional fashion or textiles, and exotic accessories. Thirdly, sensuality is manifested using see-through materials to emphasize women's breasts, or the beautiful and sexual expression of women's body. Fourth, the new creations are designed by combining contrasting elements, such as disparate materials and, different genders. Furthermore, traditional cultures like baroque and rococo, and the 1970's vintage looks inspires the creation of retro-style. Finally, the appearance of extremely large shoulders, silhouettes, and details of the human body can be explained with expansive tendency. The aforementioned results further suggest that diverse characteristics are expressed via reflection of contemporary art and trends.

• 한국의류학회지
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• 제43권5호
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• pp.649-665
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• 2019

This study presents a conceptual framework for the growth process as a manager based on data gathered from the sales experiences and careers of fashion brand managers. The study participants were seven managers with over 15 years of sales experience in a women's clothing brand in Gwangju. Data were collected through in-depth interviews from January 2018 to September 2018 and analyzed using open coding, axis coding, and selective coding according to Strauss and Corbin's grounded theory method. The study results are as follows. First, this study found six categories and 17 sub-categories based on the shop manager's sales experiences and careers. Second, we found the central job category as well as categories with causality, interaction, moderating and outcome relationships. Third, we developed a paradigm model that links the main phenomena, causal conditions, contextual conditions, intervening conditions, action/interaction strategies, and consequence categories. Fourth, the process of growing as a fashion brand manager was described by an integrated story.

• 한국컴퓨터정보학회논문지
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• 제25권11호
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• pp.167-178
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• 2020

본 연구는 소재 특성, 맞음새, 여밈 등을 고려하여 변화되고 있는 신한복 저고리의 패턴을 비교 분석해봄으로써 시판 신한복 브랜드 간의 저고리 패턴의 차이를 알아보고자 하였다. 6개 제품을 구매, 분해한 후 분해 패턴을 가지고 분석을 실시하였다. 저고리 형태의 경우, 1, 3, 6브랜드의 경우 다트가 없는 형태를 나타냈고 5브랜드는 프린세스라인으로 인체의 입체감을 표현하였다. 외관 평가결과, 5브랜드가 앞품너비의 여유량, 뒤소매진동의 군주름을 제외한 대부분의 항목에서 가장 높게 평가되어 외관이 가장 우수한 것으로 분석되었다. 의복압은 1브랜드의 경우 다른 브랜드의 제품보다 가슴둘레가 작고 어깨폭이나 길이도 짧아 착용 후 당김 현상이 발생하였다. 신한복에 대한 수요가 증가됨에 따라 기성복화하여 사이즈 체계에 대한 확립이 필요할 것으로 생각된다.

• 한국컴퓨터정보학회논문지
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• 제26권8호
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• pp.113-125
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• 2021

본 연구는 신한복 저고리에 대한 선호도 조사를 통해 추출된 신한복 저고리 디자인을 기본으로 하여 신한복 저고리 원형을 개발하고자 하였다. 본 연구는 선행연구에서 선정된 K패턴을 기본으로 하여 진행되었으며, 외관평가에 대한 분석은 SPSS 27.0 프로그램을 활용하였다. 1차 외관평가 및 의복압 평가 결과, 어깨부위의 수정이 요구되어 어깨끝점을 1cm 줄여 진동둘레를 다시 정리하였다. 소매길이와 둘레의 수정은 소매길이를 1.5cm 줄이고 소매둘레는 양쪽 끝에서 0.5cm씩 줄여 주었다. 2차 평가결과, 저고리길이와 밑단둘레, 소매길이에 대한 수정이 요구되어 앞뒤저고리길이와 소매길이를 1cm 줄여 주었다. 밑단둘레는 프린세스라인에서 각각 0.2cm씩 줄여 총 1.6cm를 줄여 최종 평가에서는 높은 평가를 받았다. 향후 연구에서는 소재별, 길이별, 연령별 패턴 연구를 실시하고 실제 착의실험을 통한 수정사항 도출이 이루어져야 할 것으로 생각된다.

• 한국의류산업학회지
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• 제10권6호
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• pp.822-826
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• 2008

The data for application of mordanting is shown in this experiment by researching dying properties of iron-dye process and concentration changes using persimmon. The strength of persimmon-dying fabrics was controlled by diluting persimmon dye with water and iron mordanting showed the possibility of textile design. The experiments were performed with various conditions processed with iron mordanting liquid by adding water to persimmon-dying liquid and drying well. The most dark color of fabric is observed with the pure persimmon dying without adding water. As the adding water is increased, the color of the fabric is getting lighter with the amount of adding water. After process of iron mordanting, dark color of the fabric turns into dark grey and light color turns into light grey. The possibility of persimmon dying with fabric can be applied in the design of textile with deepened color.

• 패션비즈니스
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• 제9권4호
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• pp.30-43
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• 2005

The purpose of this study is to examine the ladylike style of Grace Kelly focusing on her costume design of 1950s movie and star image, and to understand how she became a fashion icon today. Her city elegant look was usually composed of A line or H line suits and dresses, pearl jewelry, gloves, handbags and her classic ladylike attitude. Kelly's luxury casual look epitomized a relaxed elegance based on the American sporting image including the Hermes "Kelly" bag. Her sexual elegant look showed the combination of freshness, ladylike virtue and underlying sex appeal. Her self-confident, ladylike style appeals to modern fashionable women who likes to be elegant but also sexy.