• Journal of the Korean Home Economics Association
• /
• v.49 no.8
• /
• pp.13-24
• /
• 2011

This paper purports to find the characteristics of blue costumes as expressed in modern fashion. As such, we made an empirical analysis, using 436 works from 2006 S/S through 2010 F/W collections. Result indicated that modernness was emphasized by applying a minimum expressive technique to items of a simple form, and an image of simplicity was emphasized by placing focus on the rational color image of blue. Second, images of blue, such as trust, stability, and success were expressed as refined elegance through the combination of tight silhouettes, glossy and translucent materials, and indirect exposure. Third, natural image was expressed through natural silhouettes, soft or natural materials, gradation of various tones, and natural motif decorations as well as the color itself. Fourth, dynamic image was expressed by introducing fashion items, mostly worn by men only, to simple and tight forms or through the inspiration of a masculine fashion image. Fifth, abstinent image was expressed by using an image of religious apparel or symbols, covering up the body, minimizing details, and using a dark blue tone.

• Fashion & Textile Research Journal
• /
• v.16 no.2
• /
• pp.185-195
• /
• 2014

This study is to develop marine fashion items for various marine leisure activities based on the identity of Busan. Motifs from the fireworks festival and image colors of Busan are introduced for the items. A prototype design to express uniqueness and characteristics of fireworks was produced with a line combination among design modeling factors and applied to T-shirt item for comfort use in the marine leisure activity and daily life. T-shirt is one of fashion items for a message communication due to a unique modeling which can be used an excellent advertising item for the culturel identity and image of Busan. Designs were produced with the characteristics of fireworks in which circular shapes of a chrysanthemum, ring, and peony designates as motif 1, 2, 3 as well as linear shape of Niagara, fan shape, and tiger-tail as motif 4, 5, and 6. These designs were located on the front, central chest, and left chest in the T-shirts then analyzed by major students in the course of master and doctor of clothing and textiles with statistical methods. A design with new coloring preferred than the design of a symbolic construction, and circular design on the front and linear design on the left chest were preferred in the results. Prototypes were produced with peony and tiger-tail design which show a high corelation between circular and linear shape, and coloring as well as high purchasing needs. This study results will expect to use for the development of advertising items for the various events of Busan based on the textile design and fashion items with the identity of Busan.

• Fashion & Textile Research Journal
• /
• v.8 no.4
• /
• pp.400-406
• /
• 2006

The purpose of this study is to investigate characteristics of arrangement methods and weaving types of fabrics during 16-17 century. Research was done through the references of exhumed clothing in Chosun Dynesty. Seeing the waving types of fabrics of flower patterned fabrics of total 108 items, satin damask(Dahn) was 71items, took the majority. And the next order was twill(Neung) and plain(Ju). It means Dahn was the most popular fabric among the upper classes. It was regarded as one of the noble textiles, because of its luxurious appearance and pleasant touch. Flower patterned plain fabric(Munju) was found only 9items, even though the plain fabric was the most common used type. Assumed for the reason, Chosun government had restrict to extravagance of the people. In terms of the arrangement of flower pattern, it can be classified into three methods. The most common arrangement method was Arabesque type, followed by open order shaped type and scattering shaped type. In the repetition of pattern, there were brick-shaped pattern and half drop pattern which were spread flower pattern all over the surface of fabric.

• The Research Journal of the Costume Culture
• /
• v.23 no.5
• /
• pp.876-893
• /
• 2015

The purpose of this study is to identify the influences of psychological variables and fashion-related psychological variables on purchasing fashion items on the Internet. Boredom proneness and public self-consciousness were selected as psychological variables, and dressing style was selected as a fashion-related psychological variable. It was hypothesized that boredom proneness and public self-consciousness not only influence the purchasing frequency of fashion items on the Internet directly, but also indirectly through dressing style. Data were gathered by surveying university students in Seoul using convenience sampling. Two hundred and eighty-six questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for hypothesized relationship testing. The factor analysis of boredom proneness revealed five dimensions, "helplessness," "affective response," "lack of internal stimulation," "lack of external stimulation," and "perception of time." The factor analysis of public self-consciousness revealed two dimensions, "appearance-consciousness" and "style-consciousness," and the factor analysis of dressing style revealed one dimension. The overall fit of the hypothesized model suggests that the model fits the data well. The hypothesized relationship test proved that boredom proneness and public self-consciousness influence the purchasing frequency of fashion items on the Internet indirectly through dressing style. The results implicate effective strategies for Internet shopping malls and suggestions for future study.

• Journal of Fashion Business
• /
• v.19 no.2
• /
• pp.1-22
• /
• 2015

This study provides the basic data for clothing construction of teen girls by researching and analyzing the characteristics of physical changes of tween generation school girls between 8 to 14 age. Fifty eight items of direct measurements and 61 calculated-items based on the 6th Korean National Physical Standard Reports were used. Results were obtained by using ANOVA, SNK test, coefficient of variation and growth rate of age groups. Significant differences were found among all the age groups, and were in the increasing order of height > length > width > depth > circumference. The growth rate was found in the increasing order of bust depth > hip width > N.P. to B.P. > hip circumference > bust circumference and thigh circumference. There were dramatic increases in height, circumference and width during the age of 8~9 and 10~11, in length during age of 10~11, and in depth during age of 8~11. The growth of the vertical measurement items is slowing at the age of 13. The individual differences were great in the vertical measurements at the age of 8 and 9 and in the horizontal measurements, at the age of 10. The increasing growth of bust and hip than waist gave it a curved shape.

• Journal of Fashion Business
• /
• v.20 no.2
• /
• pp.134-148
• /
• 2016

In this study, we determined the characteristics and importance of market maven to today's fashion retailers. Market maven is defined as an individual who is highly involved in the marketplace and takes a role as an information diffuser. In order to identify market maven, a total of 415 data were collected from 30-40 consumers who purchased fashion items from the various types of retailers. The data were divided into three groups based on the average score of summated market maven's scale, and the high group was referred to as "market mavens." Results suggested that the market mavens existed in the fashion retailing market and presented the differences from the other two groups. The market maven group spent more and purchased more fashion items than the other groups. With respect to shopping behavior, the market maven group was more likely to browse and bargain hunt when shopping, and showed higher mean scores on impulse buying and overall satisfaction. In addition, market maven tended to purchase fashion items from different types of retailers including online channel. Accordingly, market mavens seemed to present common characteristics with heavy browser, recreational shopper, and/or multi-channel shopper. Market mavens showed shopping enjoyment characteristics when searching for market-related information from various retailers, hence this segment should be the essential target market in the multi-channel retailing environment.

• Fashion & Textile Research Journal
• /
• v.14 no.5
• /
• pp.846-852
• /
• 2012

Pets (such as dogs) are considered as important as family members, this perspective is due to an aging population and the decreased size of the traditional nuclear family. The pet industry has been growing every year; subsequently, is useful to develop practical patterns and designs appropriate for the body structure and movement of pet dogs. However, studies to develop a new form of pet dog's wear patterns and designs are limited. This study develops a basic pattern that is easily used based on a pet dog's size, designs popular clothing items for pet dogs, and helps in the manufactures of pet dog's wear. The results are as follow: 1) Analyzed categories and popular items of pet dog's wear from the research of the prior studies and on-line pet dog shopping malls; three categories (everyday wear, street wear, and special wear) and six items (T-shirt, one-piece, coat, jumper, and dress, tuxedo). 2) Developed the basic bodice pattern and sleeve pattern after test-wearing and revising the experimental patterns referenced from prior studies. 3) Developed patterns and designs for six popular items based on situation and gender: one-piece (everyday wear), coat (street wear), wedding dress (special wear) for female dogs/T-shirt (everyday wear), hood jumper (street wear), tuxedo (special wear) for male dogs. 4) Developed the previous six items to illustrate the research results of the study.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.9 no.3
• /
• pp.75-85
• /
• 2007

This study analyzes characterization and classification of body types of Mongolian women. 100 adult subjects within the 20 to 49 age group were studied. The physical measurements of the research subjects come up to a total of 50 items. Data was statistically analyzed with SPSS program using basic statistics, t-test, one-way ANOV A, Duncan-test, factor analysis and cluster analysis. The conclusions are as follows. In the result of factors analysis in physical measurements of Mongolian women, 7 factors such as on the obesity of body, the vertical size of body, hip length, the bust from back length, the bust from front length, the ankle size and the shoulder size were extracted. The accumulated contributory rate of these was 70.7%. The cluster analysis for the comparison of the body types, by categorizing the body types produced three types. Mongolian women were grouped as those with the short stature and light weight, the medium stature and heavy weight, the tall stature and medium weight. The comparison of 50 items in physical measurements between Korean women and Mongolian women resulted in the differences in 39 items. While the height items including stature between them showed negligible differences, most of the length items relating to breadth, circumference, depth and obesity showed differences, which were big.

• Journal of Fashion Business
• /
• v.18 no.1
• /
• pp.132-148
• /
• 2014

The objective of this research is to provide data for the power dressing of female politicians when analyzing the fashion styling of Margaret Thatcher. The method is based on considering Margaret Thatcher's life and political career, together with the power dressing of politicians from domestic and foreign literature, advanced research and internet. In addition, 133 clothing photos of Margaret Thatcher's costumes are collected from the internet and several web-sites. The fashion styling being displayed from 4 May 1979 to 28 November 1990 are classified with the 1st term, 2nd term, 3rd term depending on the prime minister. We then analyze items, colors, patterns and fashion accessories. And also observe the power dressing through Thatcher's fashion styling. The results of this study are as follows: Margaret Thatcher expresses authority through blue clothes which symbolizes conservatism at conservative parties, black clothes at formal parties, two or three piece of various colors at international conferences. She also has simple and impressive styles emphasizing accessories such as ribbons or pearls necklaces and earrings, brooches, and handbags. Margaret Thatcher fulfills the styling power dressing of a strong and feminine figure by using items symbolizing authority as a powerful woman.

• Journal of Fashion Business
• /
• v.21 no.4
• /
• pp.90-104
• /
• 2017

In a rapidly changing fashion design world, creative ideas are always required. Knowledge has been created as an art, exhibiting a new imagination that surpasses reality, while being visualized from the past. The purpose of this study is to derive types of visualization of knowledge for continuous creation of fashion design. The study consists of literature and empirical studies. ATTA, a creativity evaluation method made by Torrance applied for analyzing of Gucci fashion design collections from 2016-2017. Creativity of the Gucci collection by ATTA evaluation items are that first, a vivid idea was revealed through collection history, myths and animal and plants, second, conceptual incongruity is in the composition of the garment, third, provocative questions are the symbolism of the meaning of the text, fourth, different perspectives derive a new formative beauty through the synthesis of twisted elements, fifth, abstraction is a symbolic expression of animals and plants, sixth, synthesis is a mixture of various materials and techniques by plural inspiration, seventh, context, it is developed as a design accompanied by stories of history and myth and eighth, fantasy is fictitious animals and animals and detail. In addition, formativeness of fashion design by visualization of this knowledge was extracted with contamination, symbolism, enjoyment and fabrication. Visualization of the knowledge is expected to be used as a strategy to attract ongoing ideas for creative fashion designs.