• 복식
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• 제61권8호
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• pp.73-84
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• 2011

Upholstery style is the form which bulges a shape by putting fillings in the support and covering them with patterned textile or pile fabric. Modern upholstery style was combined with the various socio-cultural products and artistic styles and expressed in interior furniture and costumes of historical time periods. The style first originated when people built houses for settlement and made furniture to decorate its interior. The characteristics of upholstery style came to be prominent in the Renaissance, Baroque and Rococo times with the development of science and textile industry. The interior furniture represented the ages of the Renaissance, Baroque and Rococo and were made with similar images of the architectural style from those different time periods. Textiles, tapestry, velvet, corduroy, damask, brocade, and the most frequently used velvet are elements that make up the structural and figurative features of the architectural style. The upholstery style of furniture also shows the forms of clothing that represents each of the different periods. This style still continues to be used today. In modern day fashion, the figurative characteristics of the upholstery style that derives from interior furniture and clothing from the different time periods are bulkiness, asymmetry and exoticism. Such figurative characteristics have evolved through the combination of diverse genres but it still maintains similar designs and forms.

• 복식문화연구
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• 제20권1호
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• pp.83-98
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• 2012

In 2009, two national universities were integrated into one and the following was newly named Gangneung- Wonju National University. Therefore, this university requires consolidation and promotion of UI(University Identity) as a college brand in order to secure and enhance its competitiveness. The purpose of this study was to design and develop campus-wear, ultimately, it can be used as a part of the Gangeung-Wonju University's UIP policy. A qualitative approach of searching==incorporating books, dissertations, and web-based information==was taken to investigate theoretical backgrounds. The campus-wears were collected from the selected universities in Korea and abroad for the distinct design development. The result of the research are as follows. The concept for the design planning was "wit, exciting & challenge for campus life". The developed UI had focused on expressing positive images of the University. Six items were chosen for the campus-wear design. The goal was to demonstrate practicality and fashion trend. The color arrangement primarily focused on the University's official color and pursued a bright, breeze look. The detailed techniques used for the actual production were printing, embroidery, and accessories. The UI products may not only instill the members of the university with the spirit and pride by strengthening the sense of belonging, but also create a synergistic effect in education by boosting the university promotion and by newly establishing standing as the integrated university.

• 패션비즈니스
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• 제23권3호
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• pp.101-114
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• 2019

This study aims to analyze the color characteristics of Japanese cultural product shops and differences in business categories by analyzing the colors of the Gion Shopping Street in Kyoto, Japan. Through the study, the traditional colors are reflected not only in the domestic cultural products but also the interior colors of shops. That way, visitors can be influenced naturally and gain indirect cultural experience to form a good image of Korea, which can help to improve sales of cultural products. The analysis was conducted through the colors of Munsell to determine the overall, dominant, assort, and accent colors based on categories of goods to identify the characteristics of the traditional Japanese cultural product shop. Among the 85 shops that were surveyed, YR and W frequently appeared as chromatic and neutral colors. Dominant was W, and assort was YR. B, P and Y also showed up. In color combination analysis, 35.3% was contrasted. For the hue, 32.9% was dark. Based on goods categories, confectionary shops used YR mainly, while souvenir and fashion accessory shops used W the most. Restaurants mostly had W as thedominant and YR for assorting. Cafes and art shops used Bk the most. The interior colors of cultural products shops should maintain the atmosphere of tradition and convey images of the products well. Based on this research, Korea also needs to actively reflect the interior designs of cultural product shops using traditional colors.

• 한국의상디자인학회지
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• 제21권1호
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• pp.149-162
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• 2019

The purpose of this study is to suggest various directions of living hanbok and proposed the living hanbok design that integrated the tradition and the contemporary, as well as the past and present with denim material that represents the youth cultureby while using the motif of Korean Jogakbo. For the research method, the data on living hanbok, denim, and Jogakbo were surveyed to develop and produce a living hanbok design. The development of a living hanbok design emphasized the meaning of longing for an accumulation of good fortune, by using the concept of 'wishing for fortune' including the symbolic images of denim and Jogakbo. The production results of this study are as follows. First, the Jogakbo motif consisted of patterns yearning for harmony, great fortune, longevity, and many children, and the living hanbok design integrated with the denim material symbolized the convergence of the past and present and the harmony of eastern and western cultures. The study could verify that the living hanbok design was recreated in a contemporary sense to be used everyday by expressing contemporary senses in a traditional image. Second, leftover fabric pieces and recycled materials that can be abandoned by the material market were used for denim. This study could also develop the living hanbok design as a sustainable design through upcycling, an important social trend, puting an emphasis on carrying out socio-ethical responsibilities. Third, denim Jogakbo work, which is connected by small pieces of denim material, used to be a difficult and labor intensive handicraft, but it could be proposed as a new high value-added fashion and generate contemporary living hanbok with a new image.

• 패션비즈니스
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• 제23권4호
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• pp.68-85
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• 2019

The purpose of this study is to analyze the characteristics of the New-Hanbok styling of online shopping mall, and to also suggest a solution to the problems of the New-Hanbok styling and develop a progressive plan. The research method was to search six keywords related to 'Hanbok' in the search portal 'Naver' and select 14 Hanbok brand companies. A total of 412 pictures of products for the model used on main screen were analyzed among 14 companies. The results of analyzing the New-Hanbok styling are as follows. First, the New-Hanbok styling showed the unstructured characteristics like unconventional arrangement after getting out of the fixed form of traditional Hanbok styling elements. Secondly, diverse images were represented as the hairstyle and makeup were highlighted as the elements of New-Hanbok styling. Thirdly, the new, fresh, trendy, and fashionable New-Hanbok styling was shown through the mix-and-match of traditional Korean-style accessories and fashion jewelries. However, regarding the New-Hanbok styling shown in online shopping mall, the overlapped items were especially found while the difference in material, pattern, and color required to overcome this problem was insufficient. It was lacking in the styling consistency for the establishment brand image while the awareness of the importance of accessory styling was insufficient. The brand competitiveness of the New-Hanbok could be secured by raising awareness on differentiation, consistency, and importance through the styling elements such as item composition, material, pattern, color, hairstyle, makeup, and accessory of brand.

• 한국의상디자인학회지
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• 제23권3호
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• pp.23-42
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• 2021

The purpose of this study is to analyze the characteristics of the Chinese Miao people's Batik patterns and provide data in the field of fashion design for the utilization of the traditional patterns. This study investigated and analyzed the regional characteristics of Batik dyeing, which was listed on China's national intangible cultural heritage list; Danzhai, Anshun, Huangping, and Gonghyeon. The expressive characteristics were classified into four categories: symbolism, abstraction, decorativeness, and playfulness. The results are as follows. First, symbolism can be classified into the origins of the Miao, symbols of faith, history of migration, and the symbols of status with Batik patterns from different regions, seemingly involving various symbolic implications. Due to the absence of letters, Miao people expressed their emotions and history in the design patterns. A series of developments in recent years has led to incorporating the temperament of the Miao people, history of migration, expression of emotions, and ideal hopes in Batik dyed design patterns and the symbolic functions have been significantly emphasized. Second, the decorativeness is mainly characterized by repeated patterns of the Miao Batik dyeing design. The overall patterns demonstrate design features characterized by regularization and simplification, along with a sense of rhythm with the unique arrangement of patterns. Third, the abstractness of the Batik dyeing design patterns is often found in plant and animal patterns, properly delivering new designs created by Miao women by extracting and rearranging various elements, including dots, lines, and faces shown in natural images. Fourth, playfulness is expressed by the transformation and distortion of Miao Batik patterns, and were created by applying patterns or other elements to original forms to express animal or plant patterns in a playful way.

• 한국인터넷방송통신학회논문지
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• 제22권6호
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• pp.185-190
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• 2022

오픈 데이터는 많은 경제적 가치를 지닌다. 우리나라 뿐만 아니라 여러 나라에서도 오픈 데이터를 확장하고 활용하기 위하여 갖은 정책과 노력을 기울이고 있다. 하지만 우리나라는 많은 데이터를 가지고 있음에도 불구하고 이를 잘 활용하지 못하여 효과를 보지 못하고 있어 여러 산업에서 다양한 시도가 필요하다. 그중에 패션 산업에서는 소비자의 단순 변심에 의해 교환, 환불 문제가 가장 많다. 이러한 문제를 해결하기 위해 서비스 제공자에게 더 나은 피드백이 필요하며 소비자의 요구사항이 반영된 사용자 리뷰와 함께 불만 사항이 개선된 이미지를 보여줌으로써 해결하고자 한다. 본 논문에서는 소비자의 요구사항을 파악하기 위해 온라인 쇼핑몰 사이트에서 사용자 리뷰 분석을 진행하고 K-fashion 데이터의 속성을 활용하여 제품에 대한 속성을 정의한다. 제품에 대한 사용자의 요구를 불만 속성으로 정의하고, 이에 해당하는 속성을 가진 라벨링 데이터를 검색하여 서비스 제공자에게 사용자의 요구사항을 텍스트 데이터나 속성 뿐만 아니라 이미지 또한 제공하여 제품 개선에 도움을 주고자 한다.

• 패션비즈니스
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• 제27권1호
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• pp.140-155
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• 2023

This study was undertaken to observe the influence of the model image and self-image congruence of consumers in Korean cosmetic advertisements on the advertising attitude and analyze the relationship between self-image congruence and advertising demand type, participation, and advertising effect, and to help develop plans to more effectively communicate advertising images. The experimental design of this study was 2 (self-image congruence: consistency vs. inconsistency) × 2 (advertising appeal: rational appeal vs. emotional appeal) × 2 (involvement: high vs. low) three-way ANOVA. The results of the study showed that the interrelationship between self-image congruence and advertising appeal type and involvement played an important role in determining the advertising attitude. More specifically, firstly, the self-image congruence of consumers in Korean cosmetic advertising affected the advertising attitude. Secondly, in the advertisements of Korean cosmetics, consumers preferred a rational advertising appeal to an emotional advertising appeal. Finally, statistical results showed significant differences in the influence of the interaction effect of the self-image congruence status of consumers and the advertising appeal on the attitude of advertising. The Korean cosmetic involvement of consumers had a significant impact on whether the Korean cosmetic advertising model image and consumer self-image were consistent with the type of advertising appeal and on the interaction effect of advertising attitude.

• 한국산학기술학회논문지
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• 제18권2호
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• pp.681-688
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• 2017

이 연구는 경제상황 변화와 인구통계학적 구조변화 등으로 인하여 국내 취업시장이 불안하게 인식되고 있는 가운데 항공산업 발전을 배경으로 항공사 취업을 목표로 하는 대학생을 대상으로 항공사 승무원 이미지가 항공사 취업결정에 미치는 관계를 분석하였다. 연구목적을 달성하기 위하여 설문조사를 실시하였고, 342부의 설문지를 바탕으로 SPSS 20.0을 이용하여 빈도분석, 요인분석, 신뢰도분석, 상관관계분석, 다중회귀분석을 실시하였다. 연구결과 항공사 승무원 이미지가 항공사 취업결정에 미치는 영향은 부분채택 되었다. 세부적으로는 항공사 승무원 이미지 중 고객지향성과 패션성이 항공사 취업결정의 호감성에 영향을 미치는 것으로 나타났다. 직업전문성과 외향성은 신뢰성에 영향을 미치는 것으로 나타났다. 항공사 승무원 이미지 중 직업전문성, 패션성, 외향성 등은 장래성에 영향을 미치는 것으로 나타났다. 그리고 연구결과를 바탕으로 다음과 같은 시사점을 도출하였다. 첫째, 유형성은 서비스에서 필수적인 요인이지만 승무원을 준비하는 대학생은 취업결정에 앞서 직업으로서의 승무원에 대한 인식이 필요하다. 둘째, 항공사 취업준비생은 풍부한 상식, 항공관련 정보력, 기내 식음료 정보 등의 지식을 기반으로 한 직업전문성을 고려한 접근이 필요하다. 셋째, 인적서비스가 강조되는 승무원은 밝은 표정, 고객을 배려하는 인성, 친근한 미소, 상냥한 말씨, 승객과의 친화력, 탁월한 기내서비스 능력 등 고객지향성 요인의 중요성인식과 자질 준비가 필요하다. 이 연구는 취업 준비생이 인식하는 항공사 승무원 이미지와 취업결정에 대한 세부적 인과관계 연구한데 의의가 있으며, 준비생은 직업전문성과 아울러 외향성, 패션성 등과 같은 유형적 요인가 취업결정에 영향을 미쳤다.

• 스마트미디어저널
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• 제12권7호
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• pp.43-51
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• 2023

온라인 거래가 증가하면서 의류 이미지는 소비자의 구매 결정에 큰 영향을 미치게 되었다. 의류 소재에 대한 이미지 정보의 중요성이 강조되고 있으며, 의류 이미지를 분석하여 사용된 소재를 파악하는 것은 패션 산업에 있어서 중요하다. 의류에 사용된 텍스타일의 소재는 육안으로 식별하기 어렵고, 분류 작업에도 많은 시간과 비용이 소모된다. 본 연구는 딥러닝 알고리즘을 기반으로 의류 이미지로부터 텍스타일의 소재를 분류하고자 하였다. 소재를 분류함으로써 의류 생산 비용을 절감하고, 제조공정의 효율성을 증대하는데 도움이 되며 소비자에게 특정 소재의 제품을 추천하는 AI 서비스에 기여할 수 있다. 의류 이미지를 분류하기 위해 머신비전 기반의 딥러닝 알고리즘 ResNet과 Vision Transformer를 이용하였다. 760,949장의 이미지를 수집하였고, 비정상 이미지를 검출하는 전처리 과정을 거쳤다. 최종적으로 총 167,299장의 의류 이미지와 섬유라벨 19개, 직물라벨 20개를 사용하였다. ResNet과 Vision Transformer를 사용해서 의류 텍스타일의 소재를 분류하였으며 알고리즘 성능을 Top-k Accuracy Score 지표를 통해 비교하였다. 성능을 비교한 결과, ResNet 보다 Vision Transformer 알고리즘이 더 우수하였다.