• 한국실내디자인학회논문집
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• 제22권6호
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• pp.212-219
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• 2013

This study uses a fashion shop facade design to track human gaze, find gaze frequency for gaze time for the gaze points along the path of sight, and expose the importance of facade design and figure out the value through theoretical systematization. Thus, this study employed the measurement method in physiological psychology which is sight-tracking device with eye-tracking to perform effective data evaluation. To find gaze frequency and study the contents to reflect on the facade, precedent study review, and case study of facade design to collect stimulants to be used in eye-tracking experiment were executed. And the eye-tracking experiment which traces the movement of eye[pupil] was performed. As the result of analyzing gaze frequency, The characteristics of such gaze path formation made the characteristics for gaze frequency even clearer. What was characteristic in the analysis result according to 'average value for gaze time' was that only 8 out of 2000 areas showed over 1 second of frequency and, and all other shoed less than 1 second of gaze time. This indicates that human sight endlessly jumps around, and that it 'Stay' where it has interest. This study found the average of the frequency of this 'Stay' in facade design. This study well presents the major points to add value to the design of the space of facade based on scientific measurement/analysis data obtained through visual understanding. Through such, this study is thought to be able to have a positive interaction with marketing by forming a theoretical background bringing utility to purchase environment and assisting in sales increase.

• Human Ecology Research
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• 제52권1호
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• pp.21-31
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• 2014

The purpose of this study was to analyze the types and meanings of calligraphy presented in modern fashion design. Calligraphy refers to beautiful handwriting or fine penmanship in the West, and handwriting with brushstrokes in the East. The expression patterns being used at present can be divided into three categories. Legible calligraphy is focused on readability more than embellishment. Decorative calligraphy places its importance on decoration at the expense of practicality. The third type, harmonious calligraphy, pursues decorativeness and legibility at the same time. Each of these types of calligraphy is expressed in modern fashion with its own purpose: calligraphy for conveying emotional messages, calligraphy as a special brand image, and calligraphy as an expression of formativeness. The first, calligraphy for conveying emotional messages, is used with characters that are familiar to the public. Calligraphy of this type delivers messages confined emotionally to the conscious world, harmonizing calligraphy with words, or expressing readability filled with purity and delight. Second, calligraphy as a special brand image refers to transmitting a distinctive brand image from other companies through employment of a design motive or pattern by expressing the brand logos or names of designers. Third, calligraphy as a expression of formativeness has the function of shaping expressions as motives or patterns, avoiding meanings of words or phrases. It can be represented by the abbreviation or modification of words, or arranging words in different shapes, harmonizing the words with the clothing construction and atmosphere of the other images.

• 복식문화연구
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• 제28권4호
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• pp.446-462
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• 2020

The objectives of this study are to explore the information source, assessment, and preferred styles of 3D virtual influencers(VI), to investigate the expected impact of advertisements with 3D VIs on brands, and to explore ways of expanding the use of 3D VIs. In-depth interviews with 40 males and females in their 20s and 30s were conducted and qualitative data were analyzed. The study results are summarized as follows. First, the information source of the 3D VI was SNS, acquaintances, and broadcasting. Second, 3D VIs were considered positively due to their attractive appearance, wide utilization, innovative use, freshness, separation from private identity, and time and cost savings, while considered negatively due to their unrealistic appearance and antipathy against replacing a person's role. Third, the preferred appearance styles of the 3D VI differed according to the level of virtuality although the majority of interviewees preferred similar looks to real people with low virtuality. Fourth, diverse image qualities such as innovative, differentiated, trendy, high-value, professional, and future-oriented were considered as transferred to the brand advertised by 3D VIs. Fifth, advertisements with 3D VIs may help build positive perceptions of advertised brands that may lead to purchase behaviors for some consumers. Lastly, to expand the use of 3D VIs, the specific advantages of virtual models should be maximized with consideration of how to implement a variety of body types and images of models. Findings present an important foundation to generate strategies to better apply 3D VIs to the fashion market.

• 복식문화연구
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• 제24권5호
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• pp.561-576
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• 2016

Born in the 19th century as an intermediate between the past and the future, steampunk provides a strong feeling of fantasy. The objective of this research is to understand the utilization of steampunk in all realms through an in-depth literature review and empirical study. Taking the findings as a foundation, we will analyze examples shown in fashion designs that are put into real production, and those designs that can provide inspiration for further design development. The research methodology will constitute a major analysis of advanced research, internet materials, and literature. Photo materials will be collected from professional websites for steampunk. The product method such as follows. Firstly, we will classify the internal meaning of characteristics in steampunk that are similar to the characteristics that are being researched, then take it as the standard and arrange to integrate all five features: restoration, pluralism, duplicity, resistibility and abnormality. We will spread out the design based on images from advanced research. Secondly, in order for to design a steampunk product, I decided on four themes: devastated environment, brutal wars, cool-headed machinery, and the overlap of the future and the past. Inspiration was acquired from representative movies and animations featuring steampunk. Thus, new directions for fashion design with steampunk features can be discovered. It raises the feasibility of this combination in modern society. In the future with the development of technology, it functions as a design that is easy for users to approach.

• 한국의상디자인학회지
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• 제18권2호
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• pp.237-251
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• 2016

The purpose of this study is to provide the improvement idea for an school uniform styling that better satisfies female high school students' changing demands, through evaluating images differences according to design variation in school uniforms. This study was carried out with a between-subject design by using the stimulant materials of school uniform design and image assessment scale. The stimulant materials used for this study were 27 designs with blazer/skirt ensemble and 21 designs with vest/skirt ensemble. The survey materials were collected through a questionnaire from a total of 192 female high school students living in Gyeongsangnam-do. As a result of analyses on a image of blazer/skirt ensembles, 4 factors were extracted such as neatness, uniqueness, activeness, and attractiveness. Blazer was the only variables that exerted significant effects on neatness, uniqueness, and attractiveness. As a result of analyses on a image of vest/skirt ensembles, 4 factors were extracted such as attractiveness, neatness, uniqueness, and activeness. Skirt was the only variables that exerted significant effects on attractiveness, neatness, and uniqueness. Neat image was perceived to be high in ensembles of standard blazer/standard collar/horizontal-seam skirt, standard vest/skirt with horizontal color combination, and buttons-down vest/horizontal-seam skirt. Unique image was perceived to be high in ensembles of blazer with bindings/standard collar/solid skirt, and vest with pockets/skirt with vertical bindings. Also, active image was perceived to be high in ensembles of vest with pockets/skirt with vertical bindings, and buttons-down vest/skirt with vertical bindings. Attractive image was perceived to be high in ensembles of blazer with bindings/peaked lapel/skirt with vertical bindings, and standard vest/horizontal-seam skirt. In conclusion, this study reveals that different items and pieces of school uniforms can be combined in many different ways to create quite diverse looks. Thus, this study provides important basic data for research on teenagers' fashion and clothing.

• 한국의상디자인학회지
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• 제17권1호
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• pp.141-154
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• 2015

The purpose of this study is to look for a development plan for strategic brand logo by a means of scrutinizing general characteristics and trend in the visual properties of outdoor logo brands. In this study, data research and analysis were conducted over the 68 outdoor brands in circulation in the domestic market based on the information on the website of each brand in order to examine the visual characteristics of an outdoor brand logo. For this, it was performed to examine the desired brand concept of each brand and to analyze the visual characteristics of typeface, color, and type of logo. The results of this research are the followings: First, it was found that the most popular typeface in outdoor brand logos is a capitalized Gothic type. It seems that the logo type is designed to symbolize power, toughness, and masculinity and to express the concept of sportswear brand. Second, when it comes to color, black color tone appeared most frequently, and also reddish colors among chromatic colors were prevailing over others like green, blue, or yellow. It is believed that reddish colors were used to express passion, power, youthfulness, and energy; black color tone for tough, masculine power. Third, the logo symbol of outdoor brands mostly contains mountain, the heads of powerful animals, spherical shape/abstract image that embodies outdoor sports activities. It was analyzed that these resulting symbols were chosen to convey the images of nature, conquest, challenge, future, and passion that are the brand concept of most outdoor brands. Today, in our country, the logo of an outdoor brand is the important factor that symbolizes the brand concept, function, or characteristics. Therefore, the necessity of constant follow-up researches is required to devise the way of designing the brand logo that can build brand power and enhance brand image.

• 한국의상디자인학회지
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• 제8권2호
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• pp.1-16
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• 2006

The purpose of this study was to find out the various impressions that tone-on-tone coloration of shirts and ties gives. This experiment was based on the $2{\times}4{\times}4{\times}2$ factorial design: colors(red and blue), shirt tones(vivid, light, dull, and dark); tie tones(vivid, light, dull, and dark) and perceivers' gender(male and female). The materials in the experiment developed for this study were composed of 32 upper body photographs which were color printed and 27 bi-polar adjectives, each of which was graded into seven in its degree, were used to evaluate the impression. We unified those colors of shirts and neckties, and then made shirt and necktie tone different. The subjects of this research were 192 male and 192 female college students in Gyeongnam province including Jinju City The data was analyzed by using SPSS program. Analyzing methods were one-way ANOVA and LSD test. The items of the adjectives were classified into 5 impression dimensions - potency, activity, attractiveness, visibility and tenderness. All the image by the match of shirt and tie could be possible to make various images by the color, the shirt tone and the tie tone. Blue was given more effective potent image, vivid or light tone shirt in blue was the active image. As shirt and tie had different tone, regarded as the attractive image. Vivid tone tie was evaluated the visible image, light tone shirt is the tend image.

• 복식
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• 제55권8호
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• pp.85-98
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• 2005

This Study is to analyze characteristics of costume change of according to the status of character succeeding the investigation of the ceremonial costume change in historical TV dramas that The Empress Myungsung entered. For this study, the costume images among historical TV dramas, that Myungsung entered, '500 years of Chosun Dynastyv, Taewongun(1990, MBC)', 'The Glorious Dawn(1993, KBS1)', 'The Empress Myungsung(2001, KBS2)'were used: The characteristics of the costume change of main character are as follows. First, main character's costume has been increase gradually in number and item. Second, Especially in the last work,'The Empress Myungsung', the royal costume based on historical evidence in aspects of silhouette, but it didn't according to the historical costume in aspects of color and textile. Nevertheless the costume reveals the status of each person significantly. Third, the costumes of the recent historical drama appears as a optical symbol that represents historical view point and different interpretation of each drama. Therefore the costume according to the status of the character wrong from the historical point of view. Consequently, TV costume in historical drama Myungsung entered has been focused on the beauty of the screen and dramatic effect than historical viewpoint. So the costume have been to be an essential visual part by means of the symbol revealed the purpose.

• 한국의상디자인학회지
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• 제7권1호
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• pp.85-99
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• 2005

This study is to know the blue jean image according to type and its constituting element. and also to analyze image according to the sex of wearers and recognizers, the existence and nonexistence of blue jean affect the wearer's body type. Thirty-six photo stimulus material attached to men and women wearers selected as people of skinny types, average types and fat types, were seen to 1,354 men and women university students and had them measure blue jean image and element of twenty one items. 1, The blue jean image was different according to design type. The broad blue jean was active but it looked fat. The bleached blue jean matched with any clothing. The legs looked long. Painting blue jean seemed o be new, colorful, splendid, The torn blue jean appeared to match with any clothing. And lap seam blue jean was active but the waist seemed as thick image. 2, In the wearer's body type, the jeans image strengthen the wearer's body image. The legs looked long. The fat type appeared high in the item like this; they looked fat. The waist looked thick. It was courageous and casual. It appeared that the fat element appeared as blue jean image of fat type. 3, In the relation of wearer's sex and blue jean image, when the wearers were men, the image was passable. It matched with anyone. It was splendid and refined. The legs appeared long. When the wearers were women, the blue jean image was economic. It had no relation with a fashion. It was active, comfortable, free, casual and fat. The waist looked thick. In image element, activity and fat element appeared as a main element of the blue jean image.

• 복식
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• 제64권6호
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• pp.102-119
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• 2014

The purpose of this study is to develop various designs through renewing and changing perception of accessories by examining various and arbitrary Kitsch. For the method of this study, literature review was mainly used for research of formative characteristics in Kitsch fashion. 798 pieces of work from fashion magazines and website with a focus on Milan, Paris, London and New York collections, in the decade of 2000-2010 were collected. The results of this study are as follows. First, the characteristic of exaggeration is classified into two types: the visual exaggeration, which is characterized by psychological expression through excessive images and (2) the collecting exaggeration, which is not simple but a want of large quantities. Second, the characteristic of satire is classified into two types: (1) the imitation-satire, which satirizes messages to societies with creative humor by using easily consumed materials and (2) the resistance-satire, which is destructive and offensive against isolation and desolation of a capitalistic society. Third, the characteristic of amusement is classified into two types: (1) the playful-amusement, which raises a laugh slyly by using clever materials and (2) the childish-amusement, which involves childish imagination and humor-sense because of desire to be a child. Fourth, the characteristic of nostalgia is classified into two types: (1) the romantic character expressing a departure from modern society, which is desolate because of the urbanization process, and (2) the intermediate character recreating an esthetic category by interacting with different and relative elements. Fifth, the characteristic of inappropriateness is expressed through a deliberate mistake, and it denies existing senses of beauty by overturning common sense and creating new senses of beauty, expressions in distortion and modification of stereotype.