• Journal of the Korea Fashion and Costume Design Association
• /
• v.9 no.1
• /
• pp.89-101
• /
• 2007

Young casual brands today is beset with perplexing difficulties, as consumer tastes become more sophisticated. Consumers request the type of product they want and how they want it differenciated from existing product. This study research that young casual brands seek to react to consumer who wants special and different fashion items, have a look for definite concept and target. Also In modem digital environment, Young Casual brands needs a quick and comprehensive action against a change of scene. So This study propose resort wear design with the use of computer graphics to applicate on young casual brands as developing various and effective design method, target on girlish young casual with unique indiviuality of lovely sensitivity. The result of this research as follows. First, young casual brands will have to seek ways to differentiate as brand identity, value of product, satisfaction for consumer's culture and lifestyle. Second, As a result of the adaptation of ethnic fashion, 8 resort wears designed development of girlish young casual wear using computer graphics. Third, computer graphics could contribute to the rapid composition of diverse, new and differenciated design research on it.

• Journal of the Korean Society of Costume
• /
• v.58 no.10
• /
• pp.78-94
• /
• 2008

Contemporary fashion is experiencing a rise in design that combines heterogeneous things, or goes beyond the roles, boundaries, and meanings of existing things. This can be described as a 'heterogeneous fusion' that is different in character from the mixed use of heterogeneous materials, borrowed designs, and exaggeration of the silhouette that have been practices in fashion design, or the non-structure, deconstruction, and recombination that have existed since the age when post-structuralism was a central philosophy. This 'fusion' causes a 'confusion' of the generally accepted mental principle of 'one sense reacting to one stimulus', and breaks the boundary between the various senses, causing confusion in the senses of the individual, and leading him or her to experience unfamiliar feelings. In this process, all information received from external sources is not perceived as it is seen, but rather is perceived through a fusion of the individual's motivations, the environment in which it is perceived, the resulting change in emotion, and the individual's past memories. The combination of these heterogeneous elements visually accepted, or such a non-territorial combination acts as a 'fusion of senses' in the individual's perception, which causes confusion in the homeostasis of perception, and a change in emotion, and serves as a factor that causes the information to be stored in the memory for a long time. In parallel with deconstruction or non-structure, the 'heterogeneous fusion' found in modern fashion is taking root as a representative creative trend, and is represented in various forms such as the mixed use of subjects and materials, non-territorial borrowing, fusion with animal forms, fusion with non-physical geometry, and fusion with heterogeneous hair decoration.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.5 no.3
• /
• pp.79-88
• /
• 2003

So many patterns of the clothing give the specific indication for one's clothing behavior and present the common style for the society. Human being gives the one's free expression and attempts to change the existing cultural environment by the clothing even though human being would be restricted in choosing the clothing within the category of the society & the culture. The value of human being which attempts to escape the restriction through the behavior theory of T. Parsons is analysed and studied. The role of the modern society is being transformed and human being attempts to express one's self through the clothing very strongly. The clothing behavior means the expression of oneself for others. This phenomenon comes from the changing of human being's view of value through the social & cultural environment which give human being the freedom of the individual to choose the various clothing.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.9 no.3
• /
• pp.133-149
• /
• 2007

Amid a wave of informatization, the world is allowing diverse exchanges and cooperations in the global village to be promoted. And, a change in the life environment and the consumption pattern allows the key word in distribution revolution called 'online' and 'emotion' to be recalled. As the emotion is being positioned as the trend of the new era, this study has its significance in that even the fashion industry desperately requires the emotion marketing aiming at the artistic value and practicality in fashion and the creation in value-added, and requires the development and utilization plan for diverse VMD programs on the rational dress shop, like the successful case of the trendy shop such as America's large bookstore 'Barnes & Noble.' Accordingly, the purpose of this study is to design and suggest the virtually trendy dress shop as one plan of utilizing VMD, by examining about the fashion business environment and about 'emotion trend' according to the consumer purchase needs, and through researching into the cases of the trendy dress shops with the emotion marketing. The virtual trendy dress shop 'Muse,' which was proposed as its research result, was designed with having the main concept as urban naturalism, which points to the urban and sophisticated coordination, and to the simple personality and rational value, as one method of utilizing VMD in the differentiated dress shop. And, it is desired to be performed the researches on the development and the utilization plan for diverse VMD programs in the dress shop down the road.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.2
• /
• pp.270-279
• /
• 2004

The purpose of this study is to make a basic resource in developing a design satisfying male consumers＇ fashion inclination by examining the features of the men＇s fashion style shown in the fashion collections. Collected were 1,291 photos relating to the suit style through the analysis on the men＇s fashion collections for 8 years(1995-2002). Representative men＇s fashion images are extracted from these photos, then figurative features were analyzed and typified according to image, and finally representative fashion styles were presented and its meaning was analyzed. Representative men＇s fashion images are Sophisticated, Casual, Elegant, Active, Natural, Classic, Romantic, Ethnic, Military, Marine, Colonial, and Avant-garde. With the subcategories such as detailed shape of jacket and trousers, the relationship of color between upper and lower clothes, type and organizing method of material quality, type and arranging method of pattern, and coordination, the extracted fashion images were analyzed the figurative features. After finding out the common and different features, four men＇s fashion styles were suggested. Formal style maintains the typical suit style and has the feature expressing the men＇s authority, tradition, and honor. It includes Sophisticated, Elegant. and Classic image. Casual St Sporty style has the feature that there is a change in the volume of suit by adding activity to the typical suit style. It includes Casual, Active, and Natural image. Uniformed style is that political and social environment such as war has an influence on the suit design. It includes Military, Marine, and Colonial image. Deformed style has the feature that it suggests new type instead of adhering to the typical suit design. It includes Ethnic, Romantic, and Avant-garde image.

• Human Ecology Research
• /
• v.51 no.3
• /
• pp.263-273
• /
• 2013

The purpose of this research is to examine track suits which appear in mass media and to attempt to understand their embedded symbolism. Hence, a theoretical inquiry and case study on suit tracks were carried out. The case study was confined to the period since 2000, when sportswear emerged as a megatrend in fashion, to 2012. Occurrences of track suits in film, TV dramas, music videos, advertisements, and fashion collections were examined. Research indicated that the track suits in film or TV drama worked as items to give a change to coordination, material and decoration, so that the track suits highlighted the characters in them rather than emphasizing external factors or their own design. They were used as tools to indicate the sensual and dynamical feminine image in the rap and hip hop genres in music video. They also showed the dynamic image of modern woman via advertisements of sports brands. In the case of celebrity fashion, both inside and outside Korea, they introduced the track suits in a comfortable and sensual manner through both official and unofficial image releases. In the fashion collections, transboundary deconstructiveness was strongly expressed in terms of design, material, color, and production method. The case study in this research indicated that the symbolism in track suits was characterized as transboundary deconstruction as well as value in dynamic femininity, and products from reactionary nostalgia.

• Journal of Fashion Business
• /
• v.27 no.2
• /
• pp.88-107
• /
• 2023

This study aimed to understand the current status of practice for sustainability in luxury fashion brands. A total of five luxury brands (Louis Vuitton, Hermès, Gucci, Burberry, and Prada) were selected. Each company's official website, sustainability reports, and articles on sustainability practices were compiled. In addition, analysis was performed based on criteria of sustainability such as environmental, social, economical, and cultural dimensions. As a result, the biggest commonality of the five brands was that they promoted the most active change in the environment. These brands tried to reduce energy consumption in materials and production processes. Among them, Burberry, Gucci, and Louis Vuitton had their own departments for sustainability. However, there were differences in strategies of activities between brands for social, economical, and cultural sustainability. Among the five companies, Burberry and Gucci pursued sustainability strategies the most aggressively. They separated their sustainability strategies in terms of environmental, social, economical, and cultural aspects and shared them with consumers. A set of outcomes for the plan were provided as objective data. The sustainable management strategy has become a key strategy for long-term growth of the luxury brand market. To survive in the market, luxury brands should elaborate sustainable management strategies and actively share them with consumers.

• The Research Journal of the Costume Culture
• /
• v.25 no.6
• /
• pp.880-892
• /
• 2017

In this study, the appearance change and the heat moisture transfer properties of knitted fabric by yarn shrinkage were examined to obtain useful data on the development of thermo-sensitive functional materials. Eleven types of knitted fabric were knitted using highly bulky acrylic-blended yarn. After shrinking the specimens using dry heat treatment, the appearance change and thickness were measured. An HEC simulator was adopted for measuring the heat moisture transfer properties of specimens by yarn shrinkage. When holes were arranged vertically in the mesh structure, the specimens with 2,500 and 5,000 holes showed high percent change of hole area, appearance, and thickness. When holes were diagonally arranged in the mesh structure, the percent change of hole area in the specimen with 1,250 holes was larger than the one with 2,500 holes. However, the dimensional stability of the specimen with 2,500 holes was better because of its smaller appearance and thickness change. In the tuck structure, the percent change of hole area in the specimen with 625 and 416 holes was relatively large compared with the appearance and thickness change. Furthermore, the hole size in the tuck structure was smaller than that in the mesh structure but the percent change of hole area was larger. Therefore, it was proved that the tuck structure is more suitable than the mesh structure for developing thermo-sensitive functional materials. Heat moisture transfer property test verified that the change of hole area by yarn shrinkage enabled obtaining the thermal effect due to the distinct temperature difference in the inner layer.

• Journal of the Korean Society of Costume
• /
• v.60 no.7
• /
• pp.31-46
• /
• 2010

Fashion industry is faced with issues of raising the competitiveness of established designers recently. As well as the change of business system, the specialization of professionals in design team increases the needs of in-service training of fashion designers. But, the education programs of enterprise are generally focused on adaptability to the organization and harmony among men as an introduction level. Furthermore, there are few professional institutions that give an education to the working-level designers. Thus, this study aimed at development of specialized in-service training program that could educate established designers for more integrated thought to cope with rapid changes in the fashion field. Firstly, the theoretical study on the in-service training and changes of fashion environment had been studied through literature review. Then, the current state of in-service training of fashion enterprises and the courses for established designers in fashion institutions were analysed. Finally, a comprehensive framework of in-service training program for fashion designers has been established as a result of this study. The program was designed in accordance with the previous research which reached 4 different educational needs for in-service training: brand planning and management, understanding production, understanding practical fabrics & colors, computer program. The study went further to apply the program to each design group divided by career: new designer, junior designer, senior designer, design leader. This study also suggested evaluation process to confirm the effects.

• Fashion & Textile Research Journal
• /
• v.17 no.6
• /
• pp.907-918
• /
• 2015

With the pervasiveness of digital environment and expansion of new media, ICT (Information and Communication Technology) leads the role of consumer to change from a passive customer into an active co-producer. As customer participation in the fashion industry increases, this study attempts to explore the cases of customer participation as a co-producer in fashion industry through analyzing business models of companies, including Threadless, Blank label, Cut on Your Bias, Acustom Apparel, Thinkgivers. The results show that customer participation is mainly facilitated through design participation in fashion industry, with different level of participation and IT as well as different contribution target. Compared to the past, consumer’s preference is reflected through participation before the stage of production. Results indicate three main characteristics of customer participation in fashion industry. First, value co-creations using customer experiences and understanding customer needs are important. Second, active online communication among customers are critical. Third, it is important to ensure customer’s own item. From a customer perspective, participation enables them to purchase their own distinctive product and offers exciting experience and satisfaction over the production processes, and compensation can be used to increase customer participation. On the other hand, companies using customer participation can take advantage of cost reduction in product development, inventory, and marketing. Customer participation, as a win-win strategy for business and consumer, is expected to expand further in the future with the development of ICT.