• Title/Summary/Keyword: Fashion concepts

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A Tendency of Appearance Management Behavior and Pursuing Ideal Age -Focused on the 20's and the 30's Korean- (외모관리 행동과 이상적 연령 추구경향 -20~30대를 중심으로-)

  • Lee, Yoon Kyung;Lee, Hyewon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.3
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    • pp.468-475
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    • 2015
  • This study has examined the 20's and the 30's Korean who have a desire, 'to be getting younger' and how to relate what appearance management-behavior they follow. The methodology of this study used both theoretical and quantitative research for an empirical study. First, a theoretical study researched a big stream of the 20's and the 30's Koreans' to be getting younger' on articles based on the social and cultural background of the past 30 years that defined various concepts of age through previous research. Data was also collected via SMS for five months (August to December 2014) and 96 Korean participants in their 20's and the 30's who have lived in and around Seoul. The results of the survey analysis showed that the desire of 'to be getting younger' irrelevant to the age among Korean young people. In addition, this tendency to be the ideal age as being younger is realized by appearance management sort of skin care or clothing styling among 20's and the 30's Korean. This study suggested a phenomenon, 'to be getting younger' in Korean society would lead to an alternative sort of age that targets individual taste rather than the chronological age in the apparel market.

A Study of the National Aesthetic Tastes in Global SPA Brands (글로벌 SPA브랜드에 나타난 국가별 미적 취향에 관한 연구)

  • Suh, Sung-Eun;Kim, Min-Ja
    • Journal of the Korean Society of Costume
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    • v.62 no.8
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    • pp.28-44
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    • 2012
  • The aim of this research is to examine the tendency of national tastes reflected in global SPA brands based on the theories of Gans' taste culture and Bourdieu's cultural capital. In this study, the leading global SPA brands such as H&M, ZARA, GAP and UNIQLO can be considered as a representative taste culture as well as an icon of popular culture in the $21^{st}$ century global fashion and also the aesthetic taste of each brand differentiated from their national aesthetic values based on socio-cultural backgrounds. H&M represents fashionableness, practicality and environmental friendliness based on naturalism, democratic humanism, and functional practicality of Sweden. ZARA emerges as the most trend oriented brand as well as customer centered on the basis of cultural diversity, passion and glamorous artistic sensibility of Spain. GAP shows American iconic style, which is the functional sports casual wear, originated from American leisure culture and mass production. Lastly, UNIQLO represents high-tech functionalism and practical simplicity based on Japanese delicate workmanship and simple, concise lifestyle while relatively does not much follow the fashion forward trends. Consequently, the national taste has been proved as a solid foundation to identify each global brand. This should be the key component also applied to Korean global brands for developing their concepts and strategies more successfully based on our own national aesthetic taste.

Study on features that pregnant women find important and desirable when choosing maternity wear - Focused on British pregnant women in London -

  • Park, Hye-Sook;Lee, Jae-Jung
    • Archives of design research
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    • v.20 no.2 s.70
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    • pp.41-52
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    • 2007
  • Today, many pregnant women also advance up the business ladder and remain very active. They are consequently increasingly aware of the clothes they can wear. Despite these social changes, maternity wear has not been specially designed to satisfy the consumer's demands. From this, the purposes of this study are to investigate the current status of maternity wear and the apparent buying trends of pregnant women through a customers' opinion survey and interviews for the future maternity markets. In summary, the survey and interviews illustrate some important points which are that: Firstly, not all pregnant women buy maternity wear. Some pregnant women said they couldn't find enough difference in maternity wear prices even though they would like to buy some, commenting that maternity clothes were too expensive for such a short period of time. Also some already had maternity wear from a previous pregnancy, or had been passed on from friends and family. Secondly, on the other hand, many respondents were strongly concerned with style and quality rather than price because they agreed that there were not enough suitable maternity clothes for work and special occasions. Therefore some respondents would buy a maternity outfit for a special occasion. It also indicates that for a particular time, place or occasion like a party, wedding or other celebration, some respondents would buy a special outfit to make themselves feel good. Finally, according to the survey, the most important design concept is for wearable designs which change with the body during pregnancy; followed closely by designs which are able to be re-used when the pregnancy has finished. Nowadays, as recycling and saving resources are the biggest issues, if maternity manufacturers are encouraged to develop new products incorporating these new design concepts, more maternity markets will be developed to buy maternity wear.

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A Study on Development of the Basic Hat Pattern using 3D Scan Data for Korean Women - Focusing on the 6 pieces Crown - (3D 측정치를 이용한 여성용 모자 패턴 개발 - 6면 크라운 중심으로 -)

  • Kim, Cha-Hyun;Kim, Gum-Hwa
    • Fashion & Textile Research Journal
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    • v.12 no.3
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    • pp.354-363
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    • 2010
  • The purpose of this study was to provide some preliminary results on application of 3D scan data of head shapes to the hat design and pattern-making. This paper defined necessary measurement items and concepts in 3-dimensional images of head shapes. And also it presented the methodology to pattern-making of 6-piece crown hat based on 3D data. It used the data of Size Korea to pick up and choose a head shape model with the average head size of Korean women in their twenties. Main results were: 1. The 3D scan data of head shape was better than the 1 dimensional measurement data. Because I could establish a hat pattern-making theory by the 3D scan data of head. 2. The 3D scan data provided the basis for conceptualization of basic measurement points and items for a better fit of hats as well as the definition of the basic hat circumference. 3. This presented a methodology for analyzing out head shape by 3D scan data, and allowed the derivation of the basic hat circumference from the maximum head circumference. 4. As the 6-piece Crown cloche hat made by this method fitted the head shape model perfectly, this methodology could suggest potential applicability to various hat design.

A study on Korean ancient conical hat(Kotgal) and the paper-folding (한국 고대 고깔과 종이접기)

  • Chae, Keum-Seok;Kim, So-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.4
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    • pp.1-16
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    • 2018
  • This study focuses on the correlation between Kotgal and paper-folding. This paper first examines the meaning and history of Korean ancient Kotgal and then investigates relationship between Kotgal and Korean paper-folding culture which has been inherited in various ways. Throughout the study, literature research and analysis have been conducted along with empirical studies. The results of the study are as follows. First, it has been told that Kotgal was used a as a trident hat symbolizing the sky, land, and man, whereas Korean paper-folding is known as closely related to the folk beliefs which had existed since ancient times. From ancient times, the Korean ancestors expressed the Three Gods representing beauties of the nature, 'sky(Chun), land(Ji) and man(In)' on the conical hat and prayed for their wish to the heaven. Second, Kotgal has been evolved in various ways from ancient times through Goryeo and Joseon Dynasty to present. The form of Kotgal has begun with folding and this is closely related to the origin of Korean paper-folding, which is the Korean traditional craft. Third, the paper-folding tradition of Korea has been variously applied in the Korean culture such as rituals, life crafts and plays and expresses the unconventional philosophical concepts unique of Korea. In conclusion, this study evidently shows that the Korean philosophical ideas behind Kotgal which originated from ancient paper-folding are scientific and systematic.

Development of Korean Type Up-cycled Design Products (한국적 업사이클링 디자인 제품개발)

  • Han, Jihae;Kim, Seongdal
    • Journal of Fashion Business
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    • v.23 no.4
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    • pp.127-139
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    • 2019
  • Up-cycling has evolved from its original form of the simple recycling of waste, into an industry of its own that has been gaining momentum. In many developed industries, up-cycling is increasingly seen as an 'environmentally-friendly way of production and ethical way of consumption'. However, an examination of the designs of branded up-cycled products suggests that there is a need for product development fueled by further research on materials. The purpose of this study is to introduce various production methods that can overcome the shortcomings of using waste material and Korean motifs for use in product development, which ultimately contribute to enhancing the potential variety and character of up-cycled products. In order to do so, the up-cycling industry was examined to define key concepts, domestic and overseas markets were surveyed, and case analyses were conducted on domestic and foreign up-cycling brands. In addition, after tracking how leather is discarded and accumulated as waste and then collecting the discarded leather, the properties of the material were analyzed. A study of Korean motifs was followed by the concept summary, and upcycling design expressions that exemplify Korean images were identified. The following two novel methods were used to create six up-cycled bags using collected discarded leather. First, lucky bags and moon pots were selected from various Korean motifs in order to use motifs with identifiable features. Secondly, different variations of cutting and attachment methods were used, including iron mold production methods and presses.

Analysis of the psychological effects of beauty therapy using beauty management programs (뷰티 관리 프로그램을 활용한 뷰티 테라피의 심리적 효과 분석)

  • Seo, Kyung Ja;Lee, Hye Won;Kim, Mi Young
    • The Research Journal of the Costume Culture
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    • v.29 no.5
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    • pp.719-734
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    • 2021
  • The aim of this study was to determine the therapeutic effects of beauty care on negative mental health, including stress and depression. Nail care, massage care, and makeup were used as programs for beauty therapy. Qualitative research was conducted with six female participants over five-month period. After interviewing the subjects in advance, beauty care treatments were performed every week 4 weeks in the following order: nail care, massage, and makeup. The results are as follows, First, the participants perceived beauty care in the form of 4 concepts: "courtesy in social life," "investment in oneself," "self-satisfaction," and "self-care." Second, the effects of beauty therapy were categorized as "psychological effects," "confidence," "behavioral changes," "evaluation of others," and "positive social effects." Third, each subject showed different psychological effects during the process when the function of the therapy took effect through the beauty care treatment. It was confirmed that confidence levels increased as a result of treatment through the process of becoming re-aware of oneself. Positive statements from the participants included: "I want to go out," "I have become kind and positive to others," "I have become more active in a given task," and "It seems that my work ability is improving." Finally, t-test results for self-esteem, depression, and stress showed there were significant differences in self-esteem and depression. This confirmed that self-esteem increased, and depression decreased after the beauty care treatment.

Traditional Embroidery in India based on Bourdieu's Cultural Theory (부르디외 문화이론으로 살펴본 인도 지역별 전통자수)

  • Kim, Yi Rang;Kwon, Mi Jeong
    • Fashion & Textile Research Journal
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    • v.23 no.6
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    • pp.758-769
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    • 2021
  • The purpose of this study is to analyze the traditional embroidery in India by region based on Bourdieu's cultural theory. As the research methods for this study, literature and case studies were conducted. The results of the study are summarized as follows. First, India's regions could be divided into four distinct regions based on language and religion. The main concepts of Bourdieu's cultural theory, namely the sub-dimensions of field and habitus, were the field of social system, the field of goods & economy, the field of environment/region, culture, and ethnicity. Second, Eastern India's embroidery was influenced by Hinduism and traditional art. The embroidery used various fabrics such as the Applique work, and vivid colors and patterns were mainly used in the Hindu myths, animals, and flower patterns of the embroidery. Third, embroidery in Western India was influenced by exotic cultures like Persian due to geographical conditions, and embroidery via the use of gold threads and various ornaments was developed. Symbolized flower patterns and geometric patterns were used a lot in the respective embroidery. Fourth, embroidery in southern India was influenced by the Dravidian culture and their architectural style, which saw the emergence of an embroidery that used simple colored cross-stitch. Most of the patterns in this embroidery are geometricized. Fifth, Northern Indian embroidery has historically served as the center of power, resulting in an embroidery that uses various forms and materials. In this embroidery, flower patterns are mainly used. Finally, the characteristics of the traditional embroidery of India's each region is based on Bourdieu's cultural theory, which could be summarized as ethnic religiosity, exotic splendor, structural formality, and symbolic power.

A Study on the Development of the Weapon System Effectiveness Indices (I) (한국적 무기체계 효과지수 개발에 관한 연구 (I) -무기체계 효과측정 방법론-)

  • Min, Kye-Ryo;Park, Kyung-Soo
    • Journal of the military operations research society of Korea
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    • v.5 no.1
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    • pp.123-135
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    • 1979
  • Weapon System effectiveness indices are a key factor to the cost-effectiveness analysis in the process of allocating national resources in an optimal fashion. First part of this paper reviews the need of weapon -effectiveness indices, historical development of methodologies on military strength evaluation with various models of indices, and the interrelation-ship between weapon effectiveness indices and war-game. Second part of this paper analyzes the concepts and usage of the already developed methodologies, i .e., index of power, weapon lethality index (W.L.I.), index of fire power potential (I.F.P), fire power potential (F. P. P), and weapon effectiveness indices/weighted unit value (W. E. I/W. U. V.). Finally, weaknesses and limits of these methodologies are compared and evaluated. Result of this research shows that the W. L. I, I. F. P, and F. P. P seem to possess many non-scientific or ambiguous facets, but the W. E. I/W. U. V method produces more detailed, inclusive, and reasonable indices. The paper concludes with the emphasis on the importance of the provision of the theoretical bases to develop effectiveness indices which can be used to evaluate Korean weapon systems, and the early establishment of a specialized research group to manage and develop methodologies on the weapon effectiveness indices.

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The Effects of Body-image Measured by Multi Measurements on Body Modification, Self Concept, and Clothing Behavior (신체이미지에 따른 성형욕구, 자아개념, 의복행동 -다중 측정도구를 사용하여-)

  • Song Kyung-ja;Kim Jae-sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.3_4 s.141
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    • pp.391-402
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    • 2005
  • Tile purposes of this study were to find out any significant relations among body image, needs for body modification, self concept, and some selected clothing behaviors of two age group females using social comparison theory as the research background. The sampling method was a convenient sampling, and the subjects were 56 females aged from 20 to 24 years and 54 females aged from 40 to 49 years. The quasi-experiment and survey were conducted from May 1 to June 30, 2002. The results of tile study were as follows. First, the perceptual body image is more important than measured body size and ideal body size in body image. Apart from measurement instrument, people who perceived slim had higher self concept, exhibition and conformity of clothing. Second, there were significant differences between the two age groups(twenties and forties) in needs for plastic modification, self concepts and clothing behaviors. The younger age group exhibited higher need for modification than the older age group and the younger group also showed higher self concept, higher interests in clothing and fashion, more exhibition tendency and conformity to clothing.