• Journal of Fashion Business
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• v.9 no.5
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• pp.65-76
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• 2005

The purpose of this research is to investigate the types of name spectrum and their characteristics of domestic fashion brand names focusing on women' wear and bisex wear, and also studied the differences based on the sex of brand target. 224 of women's wear brands and 99 of bisex wear brands were selected from ‘2002 Korea Fashion Yearbook’ under the criterion that their brand names were made in Korea and they should engage in business in 2002. The data analysis quatitatively evaluate the frequency and qualitatively evalute the image of brand product and the meaning of brand name. The result as follows; 1.The domestic fashion brands for women's and bisex wear appeared to have to three types of name spectrum ; the descriptive name was the most frequently used one, then followed by the arbitrary, and the suggestive name. There were only one coined brand name and no generic brand name. 2. The characteristics of descriptive brand name was that, in most cases, it used the name of designer. For the suggestive brand name, it implied the features or the image of its products. For the arbitrary brand name, some bear the ideology or the foundation belief of company itself. 3. For women's wear, the discriptive name appeared most, and followed by arbitrary, and the suggestive name. For bisex wear, the suggestive brand name appeared most, and followed by arbitrary name, and the discriptive name. 4. For descriptive brand name, the names of designer were used most in women's wear brands. Otherwise, the brand names that directly described the image or the characteristics of products were used most in bisex wear brands. For suggestive brand name, soft and feminine images were prevailed in women's wear brand names but comfotable and casual images were dominent in bisexsual brand names. For arbitrary brand name, as the various types of languages were combined and the various meanings and words were mixed, and imply the various meanings in both cases, it was hard to classify the characteristics into some categories.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.1
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• pp.11-20
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• 2011

The yarn company needs to conform to the consumers' sensibility, which has become diverse, in developing its yarn, which fixes the matter property and the sensibility in knit product. In particular, the development of fancy yarn, which is expected to have great influence upon the sensibility of material due to being a diverse form of knit yarn, may increase activation of the knit industry. Eight different fancy yarns were chosen: loop, Ratine, tam tam, fur 1, fur 2, chenille, ladder and tape yarn. The manufacturing methods of these yarns are all different. The sensibility was evaluated through a questionnaire targeting 60 women in their 20s of the expert group. Factor analysis, reliability, correlation analysis, ANOVA, Duncan, and regression analysis were carried out by using SPSS 12.0. First, according to the results of analyzing the sense factor, three factors were extracted: 'inflexibleness/rugged', 'lightweight' and 'smooth'. 'Activity', 'grace' and 'purity' were extracted in regard to the sensibility factor. H3(tam tam) sample showed high value in all of preference, purchase intention and word-of-mouth intention. To increase consumers' preference, purchase intention, and word-of-mouth intention, its effect is thought to be likely to be possibly seen only when increasing the factor of pure and simple grace and when reducing the hard and stiff inflexibleness/ruggedness sense. It is expected to be likely to possibly secure marketability as knit product, which has product competitiveness, given the product planning in a company of producing knit.

• Journal of Fashion Business
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• v.16 no.5
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• pp.207-219
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• 2012

It is intended to study the colors of work environment and the working clothes colors between humans and environment with application of the arrangement of working clothes colors to domestic machinery companies that play pivotal roles in the industry of Korea. The purpose of this study is to provide the foundation of color plan for the integrated environmental harmonization and the safety of industrial sites by analyzing the photographs of working clothes in the sires in consideration of the functions of colors (clearness, attention-getting, and safety) using the Faber Birren's Color Harmony and by analyzing the result of a questionnaire survey. The study was conducted by the method to shoot a worksite using a digital camera after wearing 24 sets of uniforms, which were developed by the color plan established in a previous study, in the same worksite. The shooting place was an outdoor steel sheet inspection site of D company, a machinery company in Changwon-si, Gyeongnam, and the intensity of illumination was 2400lux. 24 pieces of images were printed in 5x7 inch size and a questionnaire survey was performed at 5-point scale. The questionnaire survey was performed for 13 subjects consisting of 6 field professionals having more than 30 years of experiences, 4 clothes color professionals, and 3 industrial engineering professionals. The result of the survey was statistically analyzed by the method of frequency analysis using IBM SPSS Statistics 20 Program. As the result of assessment of basic four colors (yellow green, sky blue, blue, and violet) of working clothes, yellow green, sky blue, and blue showed high mean values in (Tint)+(Shade)+(Tone)+(Gray) equation indicating that its is a harmonized equation.

• The Journal of the Convergence on Culture Technology
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• v.3 no.4
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• pp.137-144
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• 2017

The purpose of this study is to examine the effectiveness of Customer Relationship Management (CRM) factors in the Supply Chain Management (SCM) context focusing on ashion apparel company. Especially, this study reveals whether a long term relationship is beneficial for all businesses regardless of negotiation power leverage. To this end, the mixed research methods that combined qualitative and quantitative approaches were conducted. The findings of this study are as follows: First, the research model which is CRMs for interactive relationship building were developed. Second, cause-and-effect relationships in the proposed model were partially supported depending on CRMs. The most effective CRMs offered are a guarantee of sales and a special discount. Customized products and quality, convenience, competitive pricing, and development of a product/system/service were effective to ultimately increase a switching cost.

• Fashion & Textile Research Journal
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• v.13 no.2
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• pp.269-278
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• 2011

This study aims at setting up productive capacity which can be usefully utilized for work management of apparel manufacturers. So as to achieve this goal, an apparel manufacturing company which has been operated by miniline system in Seoul was selected. Standard time and man-hour were calculated to create the accurate productive capacity by observing and measuring a work flow included cutting, sewing and finishing processes. And the result is as following. The standard time for each process was presented as cutting process 47004.5s, sewing process 671050.5s and finishing process 22426.3s. And 15284.4ms was computed as total procession man-hour per day of the manufacturer which is organized of 16 people. Also, the procession man-hour for each process was revealed as cutting process 396.7ms(2.6%), sewing process 14509.3ms(94.9%) and finishing process 378.5ms(2.5%). +Surplus was found in the productivity for each process included the cutting process(outshell, lining and seam process), the sewing process(preparation and arrangement process) and the finishing process. But, additional man-hour 52436.18ms was required because the productive capacity was calculated as -surplus(-13.9%) in the sewing process(part and assembly process). Therefore, a work schedule was planned based on the previous result. However, loading can be ideal when a capacity and a load become '0'. The object company should find the way to reduce allowance(26.25%) of the sewing process through reconstruction of consciousness and improvement in functions with analyzing works of operators. Also, they need to consider an additional supplement of the personnel.

• Journal of Fashion Business
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• v.4 no.4
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• pp.135-151
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• 2000

The porpose of this research is helping product developments and establishment men's marketing strategies. This contents are divided into two parts; the dress shirt's wearing condition and the dress shirt's buying condition. The subjects of the research were male that aged 25-50 and their company is resided in Seoul. The conclusion of this research is summarized as below ; 1. Many consumers have wrong term recognition of dress shirt. Most of men know their dress shirt's sizing designation as casual method(ex, $\cdots$95, 100$\cdots$). Therefore it is happened fitness complains. Dress shirt's wearing frequency for a week is 1-2 days or 5days mostly. A number of dress shirt’s wearing period for one is 6-12 months. Dress shirt‘s wearing frequency fand wearing period varies according to their age, unmarried or married situation, scholarship, occupation. So the manufacturer of men's dress shirt grasps the factor's for their character. 2. The conclusion of dress shirt's buying motivation is need better than impulse buying. If company planning season event, the selling will be improved. Most of men buy their dress shirt by themselves. It means a lot of men are interested in their clothes comparing to old days. And men's favorite purchase place is a department store and agent. when they purchasing, the color and size is very important factor. But dress shirt's sizing designation is not yet established. Therefore the dress shirt's sizing designation is needed as possible.

• Journal of Fashion Business
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• v.9 no.6
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• pp.39-55
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• 2005

This study examines closely the relationship between beauty art service quality and value. And satisfaction and purchase action that they do perceive to customers who have beauty art service company's service use experience. Moreover, this study was achieved purposely to present service raising plan of good quality to beauty art company managers and business employees. First, to investigate the concept of beauty art service quality and special quality was with doctrines that have been presented through a virtue aspect to achieve this study. Moreover, the wave and beauty art service, human service relativity is a let down unlike manufacture enterprise. Further more, beauty art service by complex composition of existence and nonexistence style is sold, and it could be known by having personality consumed at the same time production. The concept of quality about beauty art service and quality that became perceived through virtue study of concept and measurement about value. Therefor, value was deduced, and could deduce measurement, the linear measure that is applied to measure this. Large majority virtue study found is measuring quality of service to 22 articles on PZB's theory, and this study corrects measurement, the linear measure that is applied in Morritt's study that is based in PZB matrix and supplements and attempted measurement to 22 items. The result measurement dimension is consisted of functional quality, technological quality, physical quality dimension. To measure this through virtue study about value that become perceive, could confirm that all expense and beauty art companies which the customer is paid, connect with offering general quality of service. Therefor, through measurement, 2 dimension was deduced by monetary value and the non-monetary value.

• Journal of the Korea Fashion and Costume Design Association
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• v.23 no.3
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• pp.99-108
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• 2021

The present study examines the overall manufacturing status of local wetsuit makers, problems in the manufacturing process, and future research tasks. The study revealed that most manufacturers use neoprene fabric of varying thickness, depending on the body part. Normally, 3 mm-thick fabric is utilized for high-activity body parts and 5 mm-thick fabric is used for high-activity areas requiring thermal insulation. In terms of the manufacturing method, the tools and manufacturing processes used by companies were found to be similar. However, because of the nature of wetsuits requiring a more complicated manufacturing method than that of general clothing, there were some differences in the manufacturing method processes from company to company, such as bonding and ease treatments. According to wetsuit manufacturers, they make incisions in consideration of the body's curvature and the overall shape and design of the wetsuit when developing patterns. For example, most answered that they preform the wrist and ankle parts, where the body's curvature is obvious. On the question regarding the "difficult manufacturing process", the most frequent response was the "bonding" process. Most manufacturers were found to focus on designs that can improve mobility and clothing fit, and commonly experienced low-order quantity as an operational difficulty. As for the question on the wetsuit-related technology needed in the future, the "development of various designs" was the most frequent answer, followed by the "development of lightweight and diverse materials".

• Journal of the Korean Society of Costume
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• v.56 no.2 s.101
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• pp.83-100
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• 2006

As online fashion businesses achieve rapid growth in the last few years, they gather various kinds of customer information through customer registration procedures and expect to utilize this information for CRM programs. The purpose of this study were to understand the current practices of customer information management of online fashion companies and to discuss how to improve it for the benefit of both customers and fashion businesses. This study included three steps of empirical data collection process: First, online fashion companies were visited and content analyzed at three time periods-2002, 2003, and 2004. Second, a questionnaire was developed and surveyed with 488 customers. And third, interviews with two groups were conducted, one with customers who experienced customer registration with online fashion companies and the other with experts of web developing. Through customer registration procedures, personal and contact information such as name, citizen registration number(social security number), home address, home telephone number, and cellular phone number were most frequently required. Customers were asked to provide more specific information regarding their privacy, online behavior, and taste recently. The variety of information category in 2004 observation was larger than 2002, but the amount of required information from each company got smaller. Customers tended to provide some false infor- mation, and the most frequently cited reason for that was 'too much hassle' and 'no practical benefit from information provision'. Customers were concerned with the exposure of personal information such as citizen registration number. The ideal number of pieces of information required was identified as 3 to 5 including name, phone number, and address. The paper was concluded with the discussion of customer information management from CRM perspective, CRM program, information analysis methods, and security.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.2
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• pp.93-100
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• 2016

This paper aimed to provide the basic data on consumers' purchasing tendency required to start and operate online shopping malls on internet. The survey selected the female college students from 19 to 24 years old majoring fabric and fashion design in colleges in Gyeonggi-do. Total 283 questionnaires were selected for statistical analysis. The analysis results are presented below. The first online shopping was during the middle school times showing the highest responses as 63.54%, followed by high school times, college times and elementary school times in that sequence. Most female college students(97.88%) purchased goods from online shopping malls. The purposes of search in online shopping malls were 'need to purchase goods(47.18%)', 'habit/hobbies(27.57%)', 'need to collect data on goods(20.27%)' and 'to relieve stresses(4.98%)'. About 50% of respondents selected 'I visit mainly several online shopping malls. If there is no goods that I try to find, I search other sites and purchase what I want to buy(46.57%).' For the goods purchased from online shopping malls, everyday wears showed the highest ratio, 85.92%. About the time to purchase goods related to trends, most respondents selected 'purchase whenever it is necessary without respect to trends(87%).' Main considerations when the respondents purchased the goods from online shopping malls were 'design(64.98%)', 'price(18.41%)', 'quality(11.20%)', 'company recognition(2.53%)', 'color(1.44%)', and 'materials (1.44%)' in that sequence. 64.62% of respondents had the experience of returning goods after purchasing from online shopping malls. The reason why the respondents returned goods after purchasing from online shopping malls was mainly 'because of size(52.17%)', the response with the highest ratio. 42.24% responded that they experienced damage by washing the goods purchased from online shopping malls. It was found that the respondents didn't think about the country of manufacturing when purchasing goods from online shopping malls.