• Title/Summary/Keyword: Fashion company

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Study on Capstone Design Program in Fashion Major

  • Park, HyeSook
    • International Journal of Advanced Culture Technology
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    • v.8 no.2
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    • pp.6-11
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    • 2020
  • In today's world, the design industry is becoming more complex, with the development of networks such as the internet and revolutionary changes in information and telecommunications. As the demand for designers to cope with various situations occurring in these industrial sites or solve problems in practice promptly is required, a capstone design program was developed in collaboration with the industry. Capstone design classes have positive effects on creative problem solving ability, academic achievement and learning satisfaction by allowing students to think and experience the practical problems of the industrial field. It is also effective in improving communication, creative thinking and critical thinking. The purpose of this study is to search for talent training methods needed in the fashion industry and to develop effective programs through capstone design class studies conducted in the fourth grade of fashion design majors from 2017 to 2019 (6 semesters). Through these studies, the aim is to search for talent training methods needed in the fashion industry and to develop effective programs. If the capstone design learning method is used as a method of solving problems through close communication between the company and the educational field as an industry-academia cooperation system, it is expected to be positioned as a field-type human resource education method that is required in the industrial field.

A Case Study of the Sustainable Practice in Luxury Brands (럭셔리 브랜드의 지속가능 실천 사례에 관한 연구)

  • Soo Min Yoo;Jung Soo Lee
    • Journal of Fashion Business
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    • v.27 no.2
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    • pp.88-107
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    • 2023
  • This study aimed to understand the current status of practice for sustainability in luxury fashion brands. A total of five luxury brands (Louis Vuitton, Hermès, Gucci, Burberry, and Prada) were selected. Each company's official website, sustainability reports, and articles on sustainability practices were compiled. In addition, analysis was performed based on criteria of sustainability such as environmental, social, economical, and cultural dimensions. As a result, the biggest commonality of the five brands was that they promoted the most active change in the environment. These brands tried to reduce energy consumption in materials and production processes. Among them, Burberry, Gucci, and Louis Vuitton had their own departments for sustainability. However, there were differences in strategies of activities between brands for social, economical, and cultural sustainability. Among the five companies, Burberry and Gucci pursued sustainability strategies the most aggressively. They separated their sustainability strategies in terms of environmental, social, economical, and cultural aspects and shared them with consumers. A set of outcomes for the plan were provided as objective data. The sustainable management strategy has become a key strategy for long-term growth of the luxury brand market. To survive in the market, luxury brands should elaborate sustainable management strategies and actively share them with consumers.

Sustainable Fashion Design Prototype Development in Terms of Clothing Composition -Focused on Pattern Classes- (의복구성학적 측면에서의 지속가능한 패션 디자인 프로토 개발 - 패턴 수업을 중심으로 -)

  • Park, Youshin;Kim, Jihye
    • Journal of Fashion Business
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    • v.24 no.5
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    • pp.125-139
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    • 2020
  • The fashion industry that perceived the severity of environmental pollution, has sought various methods of sustainable fashion. However, most of the businesses paid attention to the development of materials using industrial waste, or vegan material. Thus, this study aims to present the methods for improvement in creativity for inversely developing the design from patterns and present new approaches by applying the contrarian development of proto to class under the limited condition of material concerning general design, selection of material, and production of sample. In the case of three student teams enrolled in the first semester of the second year, the fabric and used clothing donated by industry were used as material. The whole cut for cutting a single fabric in connected state, and Zero Wastes Design within a rectangular frame of fabric, upcycling of used clothes, and cutting out of Geometric Form are suggested. The team(A) produced a zero-wastes coat and whole-cut Pancho that could be variously represented. The team(B) produced two kinds of asymmetric dress by utilizing used check-patterned shirts through upcycling. The team(C) utilized the fabric in geometric forms such as rectangle, trapezoid, and atypical figure by drawing design within donated fabrics. The items were a dress, blouse, and skirt. Consequently, an opportunity for both academia and industry to present more concrete methods for sustainable fashion and deeply perceive the sustainable fashion is presented along with novel methods for creation by carrying out the composition of pattern and design at the same time.

An Analysis on the Color Trend of Street Fashion in Dalian, China(paper no. 2) - Focused on 2010 Winter, Compare with the Chinese Traditional Color Preference - (중국(中國) 동북지역 다롄시 스트리트 패션에 나타난 컬러트렌드 분석(分析)(제2보) - 2010 겨울, 중국의 전통 색채감정과의 비교를 중심으로 -)

  • Bae, Soo-Jeong
    • Journal of Fashion Business
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    • v.15 no.5
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    • pp.161-177
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    • 2011
  • The purpose of this research is to analyze the effect of the traditional color sentiment on the contemporary clothing color by researching the street fashion of 2010 Winter season of Dalian in China, in view of the clothing color of women in their 20-30 years of age, along with traditional Chinese color. This is the 2nd paper following the paper no. 1, focusing on 2010 Summer season, so the research method is same as the paper no. 1. As a result, Black and deep tone PB color most frequently appeared. The vivid and strong tone of R, YR, Y color showed high frequency of clothing colors. This results illustrate that the clothing color choices of Chinese women was affected by Chinese traditional color sentiment rather than the international color trend. Characteristically, in winter season, frequency of R and Y color categories were higher than in summer season, specially in the top and accessories color, those colors showed higher frequency than the other colors. These were the important points in dealing with winter color trend, so that the fashion company and brands should take it an important points when they are planning winter clothing colors. The achromatic colors show the high frequency in both seasons. The bottom color shows high incidence of Black and deep tone of PB color categories as in the previous researches. That means consistent color trend existed in Dalian city, however it does not seem to have its origin from traditional Chinese color preferences. This kinds of regional and seasonal research might contribute to finding the basic informations about the design and marketing strategies to launch into the Chinese fashion market.

Technology Trends Related with the Natural Dyeing by Patent Analysis (특허분석을 통한 천연염색기술의 현황)

  • Kim, Ho-Jung
    • Fashion & Textile Research Journal
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    • v.11 no.6
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    • pp.942-946
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    • 2009
  • The trends of patents related to natural dyeing were examined in order to guide the development of natural dyeing into a high value-added technology. Total 181 patents data provided from KISTI were analyzed and following results were drawn. Korea had the overwhelming number of patents related to natural dyeing over Japan or United States of America from 1970 to 2007. In case of domestic, the number of patent applications were heavily focused on the metropolitan area in 1990's, but started to increase in the Honam region and Youngnam region in the first half of the year 2000 which indicated that the researches and the developments of natural dyeing were very active. In the case of foreign countries, most of their patent applications comes from the corporation such as a company while the number of patents applications from individuals overwhelms that of corporation in South Korea. Also, more of individuals' patent applications were denied than corporations' patents applications. The vegetable dye, a type of dyestuff which is a research subject for patent application, had the most research done above all other dyestuff.

A Study on C2B2C Business Integration Model Design Focusing On the Fashion Clothes Business

  • Cheng, Zhi-Chao;Kwon, Donghwoon;Jin, Chang-Hai;Kwon, YoungJik
    • Journal of Multimedia Information System
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    • v.3 no.3
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    • pp.85-90
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    • 2016
  • We firstly tried to understand consumers' purchasing tendencies and mainly focused on designing a platform model that offers integrated support. C2B (Customer to Business) orders integrate with a consumption platform of a B2C (Business to Customer) model, and integrated support aims at design, supply, processing, and distribution of a fashion business. All the information such as orders, sales, production, supply, and settlement of accounts is synchronized under the C2B, B2C, and O2O (Online to Offline) environment so that accurate information can be shared in real time. Our platform automatically handles with a net income of a product designer, manufacturer, and shipping company once shipping is confirmed.

A Study on the Apparel Advertising Strategy and popular music singer (의류업계 광고전략과 가수들의 패션에 관한연구)

  • 정은숙
    • Journal of the Korean Society of Costume
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    • v.29
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    • pp.183-196
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    • 1996
  • Study on the Apparel Advertising Strategy and Popular Music Singer. From the 1990s popular musics begin to reflect modern fashion. Especially those dance musics such as Rap or Reggae captivate teenagers through the mass media. So middle-low price causal cloth-ing companies hire the most popular singers as their role model. this marketing strategy succeeds to increas their sales and now many companies compete to engage famous singers,. in western countries where the music and the fashion have interacted for some times famouse singers express their personalities through the clothes they wear. The consumers try to imitate them by puchasing smiliar clothsing. And it makes the apparel company to produce more goods. However if those companies continue to be shiortsighted in terms of increasing sales in the shortrun with out their personality and differentiation brand concept. they will only instigate the teenager's consumptionand they'll fail to create their own fashion-style.

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A Study on the Sizing System for Middle and Highschool Girls' Uniforms (여자 중고등학생 교복 치수 설정에 관한 연구)

  • Hyun, Eun-Kyong;Nam, Yun-Ja
    • Fashion & Textile Research Journal
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    • v.11 no.4
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    • pp.602-613
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    • 2009
  • This study aims to improve the fit of middle and high school girls' uniforms. This study researched on the sizing system reflecting their body figures. The results are as follows. First, to classify the middle and high school girls' figures, factor analysis, and cluster analysis were conducted. 4 factors were extracted for upper body of the middle school girls, and 5 factors were extracted for the highschool girls. For the lower body, 3 factors were extracted for both the middle and high school girls. The middle school girls were then divided into 4 groups for the upper body and 4 groups for the lower body. The high school girls were divided into 4 upper and lower body groups. Third, KS size intervals were used for frequency distribution of height and bust for the bodice, height and waist for the lower body. Sizing system of the uniform company and the frequency distribution of sizes were compared. As a result, sizing system of the uniform company and the frequency distribution overlapped very little. Fourth, sizing system considering body type distribution and high frequency distribution of sizes was suggested. As a result when 6 sizes were suggested 30% of the population was covered, and when 11 sizes were suggested 55% of the population was covered.

A Study on the Sizing System for Highschool Girls' Uniforms (여자 고등학생 교복 치수 설정에 관한 연구)

  • Hyun, Eun-Kyung;Nam, Yun-Ja
    • Fashion & Textile Research Journal
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    • v.11 no.3
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    • pp.445-452
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    • 2009
  • This study aims to improve the fit of high school girls' uniforms. This study researched on the fit of the recent high school girls' uniforms and developed a sizing system that adequately reflects their body figures. The results are as follows. First, the research showed that over 50% of the highschool girls wore their blouses too tight, whereas over 60% of the girls wore skirts that were appropriately fitted. Second, to classify the high school girls' figures, factor analysis and cluster analysis were conducted. 5 factors were extracted for upper body and 3 factors for the lower body. The girls were then divided into 3 groups for the upper body and 4 groups for the lower body. Third, KS size intervals were used for frequency distribution of height and bust for the bodice, height and waist for the lower body. Sizing system of the uniform company and the frequency distribution of sizes were compared. As a result, sizing system of the uniform company and the frequency distribution slightly overlapped. Fourth, sizing system considering body type distribution and high frequency distribution section of sizes was suggested. As a result, for the upper body, when 6 sizes were suggested, 43.9% of the population was covered and when 11 sizes were suggested, 58.3% was covered. For the lower body, when 6 sizes were suggested, 32.2% was covered, and when 11 sizes were suggested 58.9% of the population was covered.