• 제목/요약/키워드: Fashion communication

검색결과 574건 처리시간 0.021초

Comparative Study on the Trust and Purchase Intention of Korean and Chinese Consumers by Web Design Factors of Open Market Websites

  • Choi, Yean;Lee, Yu-Ri
    • International Journal of Costume and Fashion
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    • 제12권1호
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    • pp.65-82
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    • 2012
  • This study examines open market websites of Korea and China and identifies differences in the web design factors so as to verify how the design factors affect consumers' trust and purchase intention in the open market websites. Two hundred consumers, respectively in Korea and China, filled out survey questionnaires. According to the survey result, design factors of open market websites of both countries consisted of context, contents, communities, communication, connectivity and commercial transaction; and trust-building factors were comprised of customer services, product perception and security perception. This study found that there was no significant difference in the design factors of open market websites between the two countries, but trust levels in accordance with design factors and purchase intention in accordance with trust level differed by country. Therefore, this result would help Korean companies targeting Chinese consumers understand that there are differences between Korean and Chinese consumers in their trust level and purchase intention in accordance with open market website designs; encourage Korean online shopping malls to move to the Chinese market; and provide rich insights into developing marketing plans based on the different web design factors of Korean and Chinese open markets.

스마트폰 환경에서의 유러닝 지원시스템의 기능 정의 및 활용 방안 연구 (A Study on Function Definition of U-learning Support System in Smart Phone Environment)

  • 전우천
    • 한국정보교육학회:학술대회논문집
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    • 한국정보교육학회 2011년도 동계학술대회
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    • pp.271-279
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    • 2011
  • 유비쿼터스 시대에서 새로운 교육형태인 유러닝(Ubiquitous Learning: U-learning)은 언제(Anytime) 어디서나(Anywhere) 어떠한 형태의 네트워크를 이용하여(Any Network) 어떠한 단말기로도(Any Device) 정보의 전달이 가능한 새로운 교육형태이다. 유러닝은 무선인터넷과 휴대단말기의 발달과 더불어 더욱 진화되고 있으며, 대중화되고 있다. 유러닝 지원시스템(U-learning Support System: ULSS)은 유러닝을 지원하는 포괄적인 시스템이다. 한편 최근들어 스마트폰(Smart Phone도 급속히 대중화되고 있으며, 교육 분야의 활용에도 각광을 받고 있다. 본 논문에서는 스마트폰 환경에서의 유러닝지원시스템을 정의한다.

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구매행동유형에 따른 에너지절약 태도와 절약행동 분석 (An Analysis of Attitude and Behavior for Energy-Saving by the Purchase Style)

  • 허경옥
    • 가족자원경영과 정책
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    • 제13권3호
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    • pp.17-30
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    • 2009
  • This study investigated the relationship between style of purchase behavior and search information, attitude, and behavior for energy saving. In addition, this paper classified several consumer groups based on their different styles of purchase behavior and investigated whether those groups differ in attitude and behavior for energy saving. The following is a summary of the main results. First, consumers were classified according to style of purchase behavior into a rational consumer group, a fashion- or brand-oriented group, a group uninterested in consumption, and a neutrally oriented group. Second, there were no significant differences among the four consumer groups in the amount of information search and the level of communication with other consumers related to energy-saving information; however, there were significant differences in terms of the information sources used. For example, the neutrally oriented group was more likely to use more objective information sources. Third, the level of attitude toward energy saving was more likely to be active when consumers were old and rational. Consumers with a high income, education and experience in energy saving, and an active attitude were more likely to be active in energy saving, especially in the disposal stage of purchase. Finally, attitude toward energy saving was the most influential factor in the level of energy-saving behavior.

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90년대 이후 도시가계 피복비 지출 패턴의 구조적 변화 (Changes in the Clothing Expenditure Patterns of Korean Households)

  • 이미영
    • 대한가정학회지
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    • 제44권6호
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    • pp.163-174
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    • 2006
  • The purpose of this research was to examine the level and trends in household clothing expenditure in Korea. Raw data sets produced by the National Statistical Office from the Family Income and Expenditure Survey from 1991 to 2004 were used to support time-series and cross-sectional analyses. The clothing expenditures decreased severely and quickly during the economic crisis of late 1997 through 1998, then increased slowly after the economic crisis until 2003, only to slightly decrease again in 2004. The ratio of clothing expenditure to total household expenditure decreased from 8.03% in 1991 to 5.11% in 2004. This decrease in relative clothing expenditure was greater in the lower income group than in the middle and high income groups. Clothing expenditure patterns were unique and differed from other household expenditures. Although the economic crisis in the late 1990s affected Korean consumers' clothing expenditure, clothing expenditure patterns showed a more fundamental and structural change from 1991 to 2004, with the overall decrease in such expenditure resulting from the concurrent increase in educational and information-communication related expenditures. Clothing expenditure was shown to be luxurious through cross-sectional analysis, but necessary through time-series analysis.

신사복 재킷디자인의 감성 및 형상 데이터베이스를 이용한 제품검색 시스템 개발에 관한 연구 (The Development of a System for Product Search Using a Sensibility and Configuration Database on Designing Men's Jackets)

  • 박윤아
    • 대한가정학회지
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    • 제44권4호
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    • pp.133-144
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    • 2006
  • The contemporary period is called "the age of sensibility" in which each individual consumer seeks to have her or his own products. Businesses are in need of design developments with an emphasis on customer sensitivity, and at the same time consumers must understand their own sensitivity to acquire information on designs that suit them. This research established a sensitivity and configuration database on designing men's jackets using the sensitivity engineering approach to clothing design information. The user interface was created on the Internet. Sixty-seven sensitivity terms of vocabulary appropriate for the assessment of men's jacket design were selected, and the different designs were classified into six items and 24 categories. Thirty men's jackets with different designs were produced for sensory testing and the results were analyzed in accordance with general linear I statistics. A sensitivity database was established for each category. My-sql, PHP, Java Script, and Html were used for the configuration database work. The configuration of items/categories, with the most appropriate sensitivity database information assigned to the selected sensitivity vocabulary, was programmed for display on the computer screen. The sensitivity vocabulary of a customer's choice for each factor was selected for the program to run, while the category and product configuration of the men's jacket most suitable for the search was displayed based on the user interface.

미용실의 매스커스터마이제이션 실행 전략 (Implementation Strategies of Hair Salons for Mass Customization)

  • 권태신;김용숙
    • 복식
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    • 제59권1호
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    • pp.146-158
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    • 2009
  • The purpose of this study was to identify hair salon's implementation strategies and current service condition for mass customization. The questionnaire was composed of 82 questions. 115 hair salon's directors were subjects of this study. The results were as follows: Hair salon's mass customization strategies were categorized into 6 factors such as staff's technique, communication service, electronic products, monetary support, man-to-man service, and dissatisfaction removal service. Hair salons were categorized into 2 groups of a high implementation group and a low implementation group. A high implementation group had a higher monthly sales and more regular customers and staff. The hair salons were franchises and were more spacious in the high group. They were located at fashion street, department store, or outlet mall, and offered fashionable hair styles. However, a low implementation group had a lower monthly sales and less regular customers and staffs. The size of hair salon was small in the low group. They were located in residential areas and offered basic hair styles.

경극분장의 상징적 의미와 특성에 관한 연구 (A Study of the Symbolic Meanings and Characteristics of Makeup in Beijing Opera)

  • 문정은
    • 복식
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    • 제59권1호
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    • pp.29-46
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    • 2009
  • Aiming at finding symbolistic meanings and characteristics of makeup in Chinese Beijing Opera("BO"), this study formulated a theoretical framework mainly from literature in the Symbolism and symbolistically analyzed materials related to BO makeup from literature, internet web pages and illustrated news concerning performing arts. Main objects to analyze are the characteristics of four main roles in BO and the patterns, symbols, ornaments and traditions of Beijing Opera facial makeup("BOFM"). Four main roles are Sheng, Tan, Ching and Chou, categorized by gender, age, social position and personality. The result to analyze symbolistic meanings and characteristics of makeups for the roles in BO are as follows: the patterns and colors of BOFM function as explanations to help audiences understand each role's personality and dramatic situations as well as provide hints about the development and ending of an opera: that is, BO makeup is a communicative intermediary between audiences and actors in BO. It tends to follow the stereotypes, which conventionally dress and exaggerate the characters of roles, and copy the traditional Chinese perception about colors. Thus, by the metaphysical and typical expression of BOFM, Chinese people have not been pursuing the realism in opera but applying BO makeup to a mutual communication method between audiences and performing artists as to share their collective cultural heritages and spirits. Threfore, BO makeup has been an interacting language between the two entities and grown within the history of BO as a beauty art to highlight a BO by its unique systems, ornaments and beauty.

대칭용량 달성을 위한 극 퀀텀 채널 코딩 (Polar Quantum Channel Coding for Symmetric Capacity Achieving)

  • 양재승;박주용;이문호
    • 전자공학회논문지
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    • 제50권8호
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    • pp.3-14
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    • 2013
  • 본 논문에서는 어떠한 이진 입력 이산 퀀텀채널(quantum channel)이 주어지더라도 대칭 용량을 달성할 수 있는 qubit(quantum bit)를 생성하기 위해, 극(polar) 퀀텀 채널 코딩이라 부르는 퀀텀 채널의 결합과 분리 형태를 제시한다. 현재의 용량은 동등 확률을 갖는 임의의 qubit 입력에 따라서 결정된다. 퀀텀채널의 분극은 대칭채널이 1에 근접하면 rate 1로 아니면 rate 0으로 전송하는 채널을 통해 퀀텀 데이터를 부분적으로 전송하는 퀀텀 오류정정 부호화에 아주 적합하다.

고속 통신을 위한 향상된 적응 다단 반향 제거기 (Enhanced Adaptive Multi-stage Echo Canceller for High Speed Communications)

  • 권오상
    • 디지털산업정보학회논문지
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    • 제10권3호
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    • pp.119-125
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    • 2014
  • Echo cancellation is required for a dual-duplex high speed communication such as digital subscriber line(DSL), in order to allow each individual loop to operate in a full duplex fashion. Echo cancellation was one of the most difficult aspects of DSL design, requiring high linearity and total echo return loss in excess of 70 dB. For a long and rapidly changing echo response, if the echo is cancelled by an adaptive echo canceller, the echo canceller needs more taps and its performance is decreased. But if the response is divided into several responses, which response is estimated by a adaptive digital filter and combined, the computation complexities are decreased and the performance is increased. Therefore, the adaptive multi-stage echo canceller is proposed to decrease the computation complexity and increase the performance of echo return loss, in which the echo canceller is composed of several stage echo canceller estimating each divided echo response. Through computer simulations, this multi-stage echo canceller is verified to have merits for high speed communications such as DSL application.

착용형 U-헬스용 3D 정보 입력장치 구현 (Implementation of 3D Information Acquisition Device for Wearable U-Health)

  • 김윤호;박기홍
    • 한국항행학회논문지
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    • 제12권6호
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    • pp.640-645
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    • 2008
  • 유비쿼터스 지능화 사회로 진입하면서 웨어러블 컴퓨터, 스마트 섬유, 스마트 패션 등 다양한 형태의 스마트웨어 관련 연구들이 가시화 되고 있다. 본 연구에서는 휴대성과 편의성을 개선시킨 부착형 3D 정보 입력 장치를 구현하였다. 3D 정보입력 시스템은 공간 좌표인식을 위한 자이로 센서, RF 송수신기 및 신호처리모듈 등으로 구성되었다. 테스트 보드를 제작하여 인체부착 용이성, 통신거리, 동작감지도 등의 일련의 실험을 수행하여 설계된 시스템의 효용성을 검증 하였다.

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