• Title/Summary/Keyword: Fashion code

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A Study on the Representation of Human Body in Antonio Lopez's Fashion Illustration (Antonio Lopez의 패션일러스트레이션에 나타난 인체재현에 관한 연구)

  • Lee, Kyung-Ah;Geum, Key-Sook
    • Journal of the Korean Society of Costume
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    • v.61 no.1
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    • pp.1-19
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    • 2011
  • The purpose of this study is to pursue the way of human body expression for prospecting of future fashion illustration through research of the methods and meaning expressed in the works of 30 years by Antonio Lopez. The research was conducted by looking into the perception of the body between 1960s and 1980s, when Lopez worked actively, on the basis of the discourse, art and fashion for the femininity and studying the representation method and meaning of the body in his works. Lopez suggested an index of the ideal beauty of the times through the representation of the immature body like a child in the 60s, the glamorous body in the 70s and the exaggerated muscular body in the 80s by predicting the changes of the perception of femininity and ideal beauty. As the result of this research, it is found that Lopez employed the art form for the representation of the body in his works and presented the polysemous implications of the art form in the context of the body expression. In addition, he redefined sexuality by focusing on the code that confronted the conventional women's morals by changing the representation method of the women's pose, and depicted the other's image such as the colored races, departing from the ideal human body based on the white women. Lastly, he deconstructed the human body in various ways, thereby enlarging the concept of the human body in the existing fashion illustration.

A Dual Path Model of Intention to Use QR Code Virtual Stores -The Moderating Effect of Consumer Use Experience- (QR코드 가상점포 사용의도의 이중경로모델 -소비자 사용경험의 조절효과-)

  • Kim, Eun Young;Yoon, Namhee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.6
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    • pp.913-928
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    • 2014
  • This study estimated a dual path model to predict consumers' intention to use a QR code virtual store by the effect of a mobile transaction system and a facilitating condition that also examined the role of experience and the use of an intention model in the context of a QR code virtual store. A longitudinal field study was conducted at selected QR code virtual stores. A questionnaire containing mobile transaction system, facilitating condition, performance expectancy, effort expectance, and intention to use was administered at two different points in time: Initial use (T1) and the second use after one month (T2). This study sampled 109 subjects who voluntarily participated in field studies twice at different time points (pooled sample=218). Participants were asked to visit at the QR code virtual store and undertake shopping tasks on their smartphones. The estimated dual path model showed that a mobile transaction system had a positive effect on performance expectancy, which influenced intention to use; however, facilitating condition had a positive effect on effort expectancy, but the effort expectance did not lead to intention to use. The effort expectance significantly also affected the performance expectance influencing intention to use QR code virtual stores. It was also found that use experience moderated the effect of mobile transaction systems on performance expectancy. The findings discussed a critical and success factor in consumer technology acceptance and use over time. A managerial implication was also discussed to capture potential users by emphasizing performance expectancy with the superiority of an innovative system or consumer facilitating condition as external resources in the introduction stage of new technology.

A Study on the African Image Expressed in 2005 S/S Collections (2005 S/S 컬렉션에 나타난 아프리카 이미지 연구)

  • Lee, Keum-Hee;Kim, Wan-Joo;Kim, So-Ra
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.6 s.165
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    • pp.911-922
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    • 2007
  • In this study, for the purpose of correct viewing on the image of Africa and understanding of modem fashion, African image and art, the general characteristics of African costume, the background of fashion subjecting African image, and the trend according to ages were examined based on theoretical background. Then the researcher drew African image by analyzing the works in four 2005 S/S major fashion collections to designers and design factors. The ten voted designers' and brands' works in 2005 S/S collections had four concepts of African image; 'Wild Erotic', 'Abstract Primitive', 'Natural Elegant' and 'Sporty Romantic'. The viewpoint of modem fashion on African image from the aspect of design, designer and fashion trend can be examined as below. First, African costume, which was religious and ceremonial, appeared to emphasize its esthetic side with decorative details in modem fashion design and designers competed to choose a method to harmonize tradition and modem style and by adopting these from occult to decorative meaning, Second, fashion designers presented city unpolished beauty of modem women to a special style and made african image to be recognized as a code of fashion culture by integrating it with modem people's mind to go back to the past and admiration for the purity of nature. Third, thanks to the instinctive vitality hidden in the primitive life, inspiration for creative design that is found in the esthetic mind of the Indians, foreign taste emphasizing ethnic trend, and admiration to naturalism due to the increase of concern over ecology, 'African image' led the beginning of 21C trend by being settled as a in fashion trend.

A Study on Fusion Image Reflected Upon Modern Fashions

  • Shin, Jae-Yong;Kwak, Tai-Gi
    • Proceedings of the Korea Society of Costume Conference
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    • 2003.10a
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    • pp.53-53
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    • 2003
  • These new Phenomenon influences with the new terminology 'fusion' on the way of our life in all areas of our society including the clothes and foods. Along with post-structuralism, which aims at diversification and senses deconstructionalism is a characteristic of this time post-structuralism is based upon the deconstructionalism. Especially the arts in the modern society which is called an information-oriented society lack the totality of a text and become fragmentary, and therefore it follows that traditional values are destroyed and at last a new code such as fusion which is incomprehensible if we would be in monolinear perspective.

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On Promotion of Wearing Hanbok for the Modernization of Traditional Costumes

  • Soh, Hwang-Oak
    • International Journal of Costume and Fashion
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    • v.8 no.1
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    • pp.75-84
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    • 2008
  • This paper starts with the assumption that in order for hanbok to be made known to the world as a cultural code representing Korean beauty, it must first be made familiar among Koreans with opportunities for widespread use of hanbok in a way which forms an understanding with the fashion sense of young generations, and that wearing hanbok must be promoted. We observe the contents and problems of past hanbok festivals and provide methods to promote the wearing of hanbok among the population, creating an occasion for mingling with various cultures in hanbok events which may be experienced by the general population, and developing hanbok as a tourist item and promoting the hanbok industry through standardized hanbok festivals. Globalization of hanbok most occur through a combination of related academic fields, division of roles in fields of expertise, and a scientific understanding of hanbok. The re-creating of traditional hanbok will allow for affirmation of Korean image, a rediscovery of the value of Korean culture, and the establishment of cultural identity. The development of such global designs will form a foundation for hallyu wave culture within popular culture.

A Study on Women's Costume Representations in $Chos\v{o}n$ Dynasty by the Approach of Semiotics (기호학적 접근을 통한 조선시대 여자 복식표현연구)

  • Kim Hyun-Jin;Chae Keum-Seok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.1 s.139
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    • pp.13-22
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    • 2005
  • The purpose of this study is to understand the feature and phenomena of women's costume in Choson dynasty by the approach of semiotics. In order to do so, F Saussure's linguistic symbol theory, C. Peirce's conception on semiology theory and cultural semiology of R. Barthes ware used as tool to analyse traditional women's costumes in $Chos\v{o}n$ dynasty. And I choose basic conceptions based on their semiotic theory. which were langue & parole. dennotation & connotation, paradigm & syntagm, code, and analysed. structure of sign, communication though the non-language. The fashion of the $Chos\v{o}n$ dynasty contains various meaning as sign symbol system and makes the communication possible as it is mentioned above. We nay understand the sign symbol system described in the fashion sign by analysing the structure and meaning operation of sign on the basis of social, political, and idealistic background of the times, to understand the polysemy quality of the fashion.

Expressional Characteristics of Retro Image Shown on Wedding Dresses (웨딩드레스에 나타난 레트로 이미지의 표현 특성)

  • Gai, Shunan;Yoo, Youngsun
    • Journal of the Korean Society of Costume
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    • v.66 no.2
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    • pp.103-116
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    • 2016
  • This study intends to discover characteristics and methods of retro image wedding dresses by analyzing prior studies about retro characteristics. The characteristics of retro image wedding dresses are as follows: 'Recreative Retro', Trend revival Retro', 'Nostalgic Retro' and 'Remixed Retro'. The expressional characteristics and methods of each character are as follows. The 'Recreated Retro' has been recreated in the wedding dresses worn by celebrities, actresses' wedding dresses in movies, and also in the famous designer's high end wedding dresses. These dresses do not merely duplicate the originals, but also reflect images, which were reproduced by combining modern technology. The 'Trend revival Retro' emerged as a combination of past fashion styles and new trends. It seems to stimulate the customers' reminiscence of past fashion trends and create unique designs through expressing the metaphor or the adaptation of past fashion styles. The 'Nostalgic Retro' started from the discovery of emotional values for something old or the inclination to be attracted to old styles. It has been expressed through design concepts with natural themes. The 'Remixed Retro' is from recombination of Retro elements. It is shown as a new interpretative code which explains how current time blends with different times.

Analysis on Symbolic Meaning and Kunstwollen of Issey Miyake's Art Works (Issey Miyake 작품 상징성과 예술의지에 대한 해석)

  • Yun, Ji-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.1
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    • pp.127-138
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    • 2009
  • This study is about the analysis on symbolic meaning and kunstwollen of Issey Miyake's art works which is influenced by various external factors such as social and cultural background, nationality and philosophy. Especially, this research focused on 'Pleats Please Issey Miyake' and 'A Piece of Cloth' which are the core of his works. The most important concept of Issey Miyake's works is the relationship of human body and a piece of cloth. Miyake's clothes has provided the time and the space where inspires the vitality into wearer. He accomplishes the most perfect beauty through incomplete beauty of cloth. Miyake wants to express the emotion of the human being through his clothes and tries to make special code between creator, wearer and viewer. Fashion is accomplished in connection with human body, not exists just as 'clothes'. Fashion has valued as an art which expresses the ideology and the sentiment of human being most directly. Issey Miyake who has tried to express human life and emotion has promoted fashion as an important part of art. Miyake is accepting and delivering the history and culture, expressing and communicating empathy, and combining the different fields harmoniously.

The Development of Clothing DIY Packages Including Commercial Patterns (상업 패턴을 포함한 의류 DIY 패키지 개발)

  • Lee Eunhye
    • Fashion & Textile Research Journal
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    • v.25 no.3
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    • pp.333-345
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    • 2023
  • The rising demand for fashion do-it-yourself (DIY) products that cater to individual preferences and which allow for creative expression has highlighted the need for systematic organization within the clothing society. This study addresses this gap by identifying and discussing clothing DIY packages and proposes a systematic package model comprising essential raw materials, commercial patterns, and production instructions. Four key elements have been emphasized to differentiate and enhance the product. Firstly, highly practical commercial patterns have been developed to facilitate easy transformations - from blouses to dresses. Furthermore, the versatility of these patterns has been optimized so as to allow their utilization as outerwear, increasing their efficiency. Secondly, to accommodate diverse body shapes, the package offers six different sizes, providing users with a range of options tailored to their specific measurements. Thirdly, detailed production instructions are provided, supplemented by a Q&A bulletin board. The instructions are available in a printed format, featuring actual photographs on A4 paper, while video production instructions are accessible via a QR code, ensuring comprehensive guidance. Lastly, the basic package comprises clothing patterns, production instructions, fabrics, and labels, providing a complete toolkit for clothing DIY enthusiasts. This study aims to contribute to the development of the hobby sewing field and to establish a practical resource for the clothing DIY package industry.

A Study on the Textuality Represented in Modern Fashion Photographs (현대 패션사진에 나타난 텍스트성 연구)

  • Park, Mi-Joo;Yang, Sook-Hi
    • The Research Journal of the Costume Culture
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    • v.18 no.5
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    • pp.977-990
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    • 2010
  • Today, as individuals show their social identities and reflect their being as the members of society with a culture, an art style and communication function are stood out in fashion photographs. Accordingly, the meanings of images into text are expanded in its interpretative width through the acceptor's various terms. This researcher looked into four theories of both positions on the textuality of language and image, and considered the point of discussion on image of each theory through modern fashion photographs. First, the theory which divides language and image as auditory and visual recognitions in the textuality of language and image is limited from the view it focuses on only one side without considering the ambivalent elements of each field. For the textuality in modern fashion photographs, the observer attempts to turn it into text to give meaning to it as the recognition through five senses conforming to the acceptor's condition. Second, the theory dividing language and image into the text of time properties and spacial properties has limitation in the text, for acceptor's experience of the object appears as the structured form in time and space rather than being defined as two things like time and space. Third, the theory classifying the language and image text into conventional taste and natural taste has limitation from the view that image text is hardly an object of consistent classification in ease of recognition by the code accepted in society. Thus, this can't be fundamental approach for the understanding of the text of decoding trend represented in modern fashion photographs. Fourth, accordingly, this researcher focussed on contextual and arbitrary text of fashion photographs through the theory of Nelson Goodman which discusses image text through the differences in textuality. Basic mechanism of perceiving and recognizing and distinguish image is closely related to habit and custom like language. So, each acceptor perceives the image as a text through arbitrary interpretation obtained by individual, empirical, historical, and educational viewpoints. The textuality of modern fashion photographs aims to widen the range of diverse knowledge and understanding, transcending the regulations of simple function of existing fashion photographs. Consequently, this researcher puts forward the opinion of consistent and diverse follow-up studies on instilling meaning into fashion photographs for the understanding de-regulatory and de-constructive through various senses by avoiding only one sense-dependent fixed and regulatory properties of it.