• 패션비즈니스
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• 제26권6호
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• pp.1-13
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• 2022

The purpose of this study was to find out the type of fashion codes hip-hop fashion has in contemporary Chinese fashion, and the frequency and characteristics of each fashion code. Text mining, which is the most basic analysis method in big data analyticswas used rather than traditional design element analysis. Specific results were as follows. First, hip-hop initially entered China in the late 1970s. The most historical turning point was the American film "Breakin". Second, frequency and word cloud analysis results showed that the "national tide" fashion code was the most notable code. Third, through word embedding analysis, fashion codes were divided into types of "original hip-hop codes", "trendy hip-hop codes", and "hip-hop codes grafted with traditional Chinese culture".

• 한국생활과학회지
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• 제22권5호
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• pp.477-490
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• 2013

This study explores critical and success factor of benefits and risks for predicting the acceptance of QR code virtual fashion stores. As an exploratory approach, this study conducted focus group interviews(FGI) with 21 panels who had experience with selected QR virtual stores (e.g., Home plus, 11th Street, Pin & Fit). Content analysis was used to generate 184 excerpts and classify into benefits and risks related to QR code virtual stores. With respect to benefits, content analysis identified four factors: Affective appeal, perceived usefulness, ubiquity, and brand promotion. Also, contents regarding perceived risks were classified into four factors: Complexity, lack of information, lack of technology infrastructure, and perceived cost. A managerial implication was discussed for predicting consumer technology acceptance of a QR code virtual store in the fashion retailing market.

• 패션비즈니스
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• 제18권2호
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• pp.80-94
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• 2014

The utilization of QR code for mobile marketing in fashion business has been receiving growing attention with the increasing smart phone users and wireless internet environment. The purpose of this study was to investigate the effects of utilizing QR code for mobile marketing on consumer's purchasing intention based upon TAM model. This research was conducted by questionnaire method, in which the questionnaire was distributed to the consumers in Seoul. Among the questionnaire returned from the consumers, 196 were selected to be included in the analysis by developing descriptive statistics, factor analysis, cronbach's alpha, and regression analysis using SPSS15.0. The results of this study were as follows: There was a significant effect of QR code characteristics such as usability, mobility, aesthetics of design on perceived ease of use. The factors of individuality, interactivity, and aesthetics of design significantly affected on the perceived usefulness of QR code. The ease of use and usefulness significantly affected the consumers' enjoyment which positively affected on purchasing intention.

• 한국의류산업학회지
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• 제16권5호
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• pp.730-744
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• 2014

With advances in QR code, mobile is becoming one of important channels in the fashion retail industries. This study attempts to understand the importance of QR code utilization in creating multi-channel business model. Study objectives are to classify types of multi-channel retailing by QR code utilization and to explore the role of QR code technology in strategic marketing elements for types of multichannel retailer. As an exploratory approach, a total of 78 news articles regarding QR code issues were reviewed and analyzed by focusing on 48retailers seleted in this study. The results found seven dimensions of QR code marketing strategies: abundant product information, additional information contents, transaction accessibility, connectedness to channels, location based service, loyalty program and multimedia advertising. Based a combination of channels and level of mobile apps' activation, multichannel retailers utilizing QR code technology were classified into four types; bricks-click-active mobile model, bricks-click-inactive mobile model, bricks-click model, and click-active mobile model. There were differences of using QR code marketing strategies among multichannel models. According to results, for bricks-and-mortar retailers, QR code was critical to integrate shopping experience with merchandise or sales promotions across channels. In addition, for non-store retailers, the QR code utilization was successful in expanding mobile channels, which can promote retail sales by a two-way interaction with customers via the mobile apps.

• 한국의류산업학회지
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• 제6권3호
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• pp.285-296
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• 2004

Fashion business must reflect the seasonable fashion trend because fashion has change always, and therefore fashion business has a big risk at the attribute. Careful consideration should be given to the selection of a particular color code to meet the purpose of marketing research in various color products. It must be designed to grasp systematically and comprehensively the current trend of colors. The most suitable color code for meeting this proposition would be one based on the designation by color ranges. The ISCC-NBS method of designating colors, published in 1955, was established by dividing the color solid into 267 color name blocks. The detailed classification like the ISCC-NBS system is very appropriate to serve the purpose of giving all color names according to color ranges. But it is somewhat too complicated to answer the purpose of surveying the trend of colors and of comparing and evaluating the ups and downs in the popularity of the range of each individual color. I have worked out the most convenient method of designating colors in accordance with the type of investigation needed. It is the classification which involves four classification system in itself, fundamental, gross, medium, and minute. The fundamental classification system classifies hues and neutrals into 16ranges. The gross classification system divides the above 16 ranges into 30. The medium classification divides the above 30 ranges into 103 in terms of tones. The minute classification divides the above 103 ranges into 207 in terms of specipic hues.

• 패션비즈니스
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• 제21권3호
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• pp.14-28
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• 2017

This purpose of this study to analyze effect material properties have on change in QR code recognition rate according to change of materials by comparing recognition rate of color QR code. QR code applied to textile materials has the advantage of being washable and being applicable to lost child prevention goods or clothes or a person with dementia through record of information relating to the material or input of additional information, differently from QR code printed on the conventional paper. An effective method of entering QR code in textile materials is Digital Textile Printing(DTP), that facilitates printing by rapidly applying diverse information, and small quantity production. It is possible to tailor various QR codes according to use. Regarding samples to use, cotton material used in clothing products and Tyvek material recently applied to clothing and related products were selected. Reactive dyes were used for cotton, pigment was used for Tyvek, and QR code was printed with an inkjet printer by direct printing method. Printing methods and surface textures are different between cotton and Tyvek. It was revealed that consequent print results and results of recognition rate were different. Regarding color to be printed, 2015 S/S - 2017 S/S color presented by Pantone was used. Color combination affected recognition rate of color QR code. Understanding color combination, material properties and print characteristics may be helpful in increasing recognition rate of color QR code, and may contribute to usability of color QR code applied to textile materials in the future.

• 패션비즈니스
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• 제26권5호
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• pp.1-21
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• 2022

Purpose of this study is to develop fashion design with greater added value and to seek the expandability of its expression domain by applying special computer code and tape embroidery machine capable of creating more special and fancier fashion to the development of fashion design by focusing on the fashion decorations that are becoming increasingly more computer systematized. For this purpose, expression techniques and effects of computer embroidery machine code and tape trimming decoration techniques, and cases of modern fashion design are examined. Major images are then deduced to designing and production of actual 6 creative pieces equipped with creativity and commercial value by applying such images deduced. As the results, it is not only possible to develop highly value added fashion design by utilizing mixed computer embroidery machine code and tape trimming decoration technique but also to produce countlessly new and unique surfaces by inducing changes in diversified pattern expressions, thickness of cord thread, and width, color and texture of material, etc. of the tape. This can maximize the expression domain of design, and fulfill the fashion desires of consumers wanting modern enhancement of quality and individualization. If multilateral attempts and studies for the aforementioned purposes can be expanded continuously, it is deemed possible to broaden the range of expression techniques in fashion design and, moreover, to make contribution towards enhancement of competitiveness of fashion industry.

• 한국의류산업학회지
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• 제6권6호
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• pp.785-798
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• 2004

Silk has always been coveted as the finest and richest of all fibers woven into cloth. The earlist woven silk fragments found to date come from the third century B.C. The filament created and spun into cocoon by the larva of the silk moth, silk was exported from China to Europe from as early as the third century B.C. Silk industry is export leading industry that guide national textile industry development after the 1960s in Korea. Korean silk industry reached to peak at 1975 is displaying appearance that export scale is decreased recently. Various kinds methods can be proposed for high value added in silk industry, the research about color is essential. The importance of color is increasing in modern textile and fashion industry. Color is important factor of textile and fashion industry because color affects strong influence in human's sensitivity. Silk fabric can give high added value developing high sensitivity color because dye ability is superior. In this study I planned the "Utility Silk Color Code 288" for efficient color management in silk industry. "Utility Silk Color Code 288" are attached the Munsell notation and dyeing data which can reappear the color when needed. This research constructs for insufficient domestic color infrastruction and expect that basic role to develop the competitive power for Korean silk industry.

• 복식
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• 제63권2호
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• pp.125-143
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• 2013

This study aims to clarify the identity of contemporary Chinese fashion design by examining how the characteristics of Chinese tradition are accepted and presented in fashion under the influences of western cultures. This study performed a literature survey on related works. Also this study performed demonstrative analysis of Chinese daily newspapers (People's Daily and Xinmin Evening News, 2007-2010) and fashion collections by Chinese and Chinese descent designers(2007-2011). The results are as follows: First, China is trying to express Chinese traditional ideas and factors in the design areas, and also trying to achieve an universal generalization. Second, the Chinese designers emphasized traditional ideas and culture in their designs. The Chinese descent designers were affected more by western culture. The common aesthetic consciousness were the beauties of sophisticated and splendorous decoration, vastness and elegance. Also the compromised images, neutral images and antique images were common in both groups. Third, the Chinese designers presented fashion designs on formalized and imitation stage. Also they tried to make a metaphorical stage. The Chinese descent designers showed designs on a metaphorical stage. In conclusion, the contemporary Chinese fashion design should find the way to globalize and identity of the traditional culture code simultaneously.

• 한국의류학회지
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• 제39권2호
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• pp.233-246
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• 2015

Focus on Digital Fashion Image, the conceptual framework for the thesis is established from Virtuality in Digital Art. Formative characteristics and aesthetic characteristics were studied by classifying the Digital Fashion Image applied and expressed by digital media and technology. A detective research method was used for a case study. A literature study for case-by-case data was analyzed with focus on the works expressing fashion that utilized digital media and technology since the 2000s. Through this study, the Digital revolution has created the socio-cultural impact of a Virtual representation to implement technology and fashion culture that finds ways to take advantage of the image shown in a Digital Fashion Media by understanding Virtuality. The results are as follows. First, it was a re-formation of the fashion culture through the experience of virtuality with mental zone parameters between the media 'Mediation Code'. Reflect the reality of the virtual environment as represented by a cultural image of fashion brands and fashion that reset the team relationship and formed a Homo Ludens cultural code. Second, 'Interactive Exchange' acts on the exchange interaction between the method of digital technology, the human and the machine as well as the technical interoperability of network elements and techniques. This exchange is applied to fashion images that express emotion. Forming personalized fashion items and the user interactively storage that expresses the interactive exchange to forward the identity of the emotional fashion by a change in the message delivery system fashion. Third, the emphasis on intuitive artistic expression 'Synesthesia Immersion' induces a sense of immersion and excitement through the fusion of the interconnected. Enhance a visual image in fashion sensory representation and maximize a tactile and visual virtual reality involvement.