• 한국의류학회지
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• 제17권2호
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• pp.265-279
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• 1993

The channel of distribution exists for the purpose of moving product from the manufactuerer to the final consumer. In order to satisfy consumer needs, channels provide for the those products to arrive at the right place, at the right time and in the quantity, quality and price desired. Currently, there has been an emerging interest in the improvement of distribution system in many areas of industries and Korean government because of a market liberalizatiion begun at 1989 and still has processed step by step. In the wave of market liberalization, an understanding of the channel of distribution and structure would be very crucial when developing the opportunities of competitive advantages in Korean apparel industry. The purposes of this study were to investigate the determinants of the distribution channel and to identify how to respond to the market liberalization for developing the possible future strategies in the apparel industry. Data for this study were obtained from interviews with managers in apparel company in addition to a questionnaire mailed to over 106 middle management position of apparel company. Data were analyzed by using descriptive statistics. The results of this study were summarized as follows. 1. In the distribution channel of the apparel industry, a vertical marketing system, comprising producer, apparel company, retailer, prevailed without intermediaries such as wholesalers or vendors. Especially, the apparel company controlled marketing channel members. This type of system may reflect added product cost and may be not advantageous to retailers and consumers because most apparel companies are responsible for its own transfortation, storage and stocks after season. 2. In the view of market liberalization, most apparrel companies showed double-edged viewpoints. In terms of positive aspect, it would give stimulus to broaden variety of fashion merchandise and to improve product quality of fashion merchanise which were the most disadvantageous factors in competing with oversea's brands. In terms of negative aspect, it would bring the bankruptcy of small or medium sized apparel firms and the foreign products' penetration in domestic market. From this study, severel recommedations were suggested forward to improve the present condition in apparel industry. They included eliminating the power of apparel company and reinforcing middlemen for more efficient distribution system and for satisfying consumer needs in rapidly changing environment. Also it included government supports, reinforcement of information system, improvement in channel structure, and career development program in conjunction with apparel companies and academic society for improving scientific management and future potential strategies in Korean apparal industry.

• 한국산학기술학회논문지
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• 제18권2호
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• pp.681-688
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• 2017

이 연구는 경제상황 변화와 인구통계학적 구조변화 등으로 인하여 국내 취업시장이 불안하게 인식되고 있는 가운데 항공산업 발전을 배경으로 항공사 취업을 목표로 하는 대학생을 대상으로 항공사 승무원 이미지가 항공사 취업결정에 미치는 관계를 분석하였다. 연구목적을 달성하기 위하여 설문조사를 실시하였고, 342부의 설문지를 바탕으로 SPSS 20.0을 이용하여 빈도분석, 요인분석, 신뢰도분석, 상관관계분석, 다중회귀분석을 실시하였다. 연구결과 항공사 승무원 이미지가 항공사 취업결정에 미치는 영향은 부분채택 되었다. 세부적으로는 항공사 승무원 이미지 중 고객지향성과 패션성이 항공사 취업결정의 호감성에 영향을 미치는 것으로 나타났다. 직업전문성과 외향성은 신뢰성에 영향을 미치는 것으로 나타났다. 항공사 승무원 이미지 중 직업전문성, 패션성, 외향성 등은 장래성에 영향을 미치는 것으로 나타났다. 그리고 연구결과를 바탕으로 다음과 같은 시사점을 도출하였다. 첫째, 유형성은 서비스에서 필수적인 요인이지만 승무원을 준비하는 대학생은 취업결정에 앞서 직업으로서의 승무원에 대한 인식이 필요하다. 둘째, 항공사 취업준비생은 풍부한 상식, 항공관련 정보력, 기내 식음료 정보 등의 지식을 기반으로 한 직업전문성을 고려한 접근이 필요하다. 셋째, 인적서비스가 강조되는 승무원은 밝은 표정, 고객을 배려하는 인성, 친근한 미소, 상냥한 말씨, 승객과의 친화력, 탁월한 기내서비스 능력 등 고객지향성 요인의 중요성인식과 자질 준비가 필요하다. 이 연구는 취업 준비생이 인식하는 항공사 승무원 이미지와 취업결정에 대한 세부적 인과관계 연구한데 의의가 있으며, 준비생은 직업전문성과 아울러 외향성, 패션성 등과 같은 유형적 요인가 취업결정에 영향을 미쳤다.

• 복식
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• 제66권8호
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• pp.109-122
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• 2016

This study is to explore the ways to increase the export performance of start-up companies, as opportunities are rising along with more companies entering the global market. Thus the study analyzed the factors affecting export performance of the start-up company by mainly looking at the international marketing capabilities of enterprises type of marketing strategy and internal environmental capabilities. The following were derived as factors for marketing 4P strategy: innovation of product, flexibility of export price, differentiation of distribution channels, diversity of promotional activities, and positive-ness of promotion. For internal capabilities of enterprises, innovation of CEO, initiative of CEO, risk susceptibility of CEO, information power of export market, and information power of competitor were derived as factors. Two types of performances were considered for export performance, financial and non-financial. Among innovation of product and risk susceptibility of CEO the non-financial performance of export performance, and only differentiation of distribution channels of marketing 4p strategy the financial performance. It showed that since performance was different depending on the entrepreneurship of the CEO, only innovative products differentiated from small and medium enterprises. risk susceptibility of CEO increased export outlook by corporate acknowledgment and image, creation of potential customers, and financial performance affected only differentiation in distribution channel rather than entrepreneurial spirit, information power, or organizational flexibility because of short business career and insufficient period enough to gain trust. Therefore, start-up companies need to improve their non-financial export performance by increasing innovation of product and risk susceptibility of the CEO. The companies need to widen the differentiation of distribution channels in the financial export performance.

• 복식문화연구
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• 제22권4호
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• pp.632-639
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• 2014

The purpose of this study was to verify the effect of drive swing on multiple functional wear wearing in golf. The subjects were 6 men ($22.67{\pm}0.82$ yrs, $175.42{\pm}3.42cm$, $78.75{\pm}4.78kg$), who had career each with at least 8 yers golf experience with right-hander. For kinemetical analysis, this study used equipments with 7 motion capture cameras (300Hz) and analysis program (Nexus1.5). The total time of the club head, displacement magnitude of the COM and swing plane were compared of according to functional wear wearing and non-weraing during golf drive swing. The results of the study are as follows. The total time of the club on wearing ($2.18{\pm}0.06sec$) was faster than non-wearing ($2.52{\pm}0.15sec$). Displacement magnitude of the COM on wearing ($4.06{\pm}0.67cm$) was shorter than non-wearing ($5.79{\pm}0.72cm$). Also, swing plane was found to be significantly different of 3 phase excepted BST-DS (back swing top-down swing) phase. AD-BST (address-back swing top) phase on wearing ($13.86{\pm}3.08cm$) decrease more than non-wearing ($20.82{\pm}3.99cm$), DS-IP (down swing-impact) phase on wearing ($6.25{\pm}1.35cm$) decrease more than non-wearing ($7.18{\pm}1.52cm$) and IP-FT (impact-follow though) phase on wearing ($7.93{\pm}2.09cm$) decrease more than non-wearing($9.68{\pm}2.02cm$). The multiple functional wear wearing was contribution to come close for one-plane, a long with consistency and accuracy on golf drive swing.

• 한국콘텐츠학회논문지
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• 제10권5호
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• pp.173-184
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• 2010

현재 중국인들의 생활수준은 점점 향상하고 있으며 최근에 한국에 유학하러 오는 중국학생도 증가하고 있는 시점에서 이들의 의복관여도에 따른 브랜드애착 및 브랜드충성도간의 차이를 알아보는 연구는 의미가 있을 것으로 판단된다. 본 연구에서는 부산에 거주하는 중국 유학생들을 대상으로 이들이 패션제품에 대한 의복관여도 요인이 브랜드애착과 브랜드충성도에 어떠한 영향을 주는가를 밝혀보고자 한다. 조사결과는 다음과 같다. 1. 의복관여도 요인으로는 유행성, 인상향상, 계획성, 무관심, 그리고 선택성 5가지 요인이 도출되었으며, 브랜드 애착 요인으로는 브랜드 과시, 브랜드 중시, 브랜드 자부심 3가지 요인이 도출되었다. 2. 의복관여도 요인들은 브랜드 애착 요인에 긍정적 영향을 미치며, 브랜드 애착은 브랜드 충성도에 유의한 영향을 미치는 것으로 나타났다. 3. 의복관여도는 브랜드 애착을 경유하여 간접적으로 브랜드 충성도에 유의한 영향을 미치는 것으로 나타났다.

• 복식문화연구
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• 제15권3호
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• pp.510-524
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• 2007

There is something common between the Korean female Kukkuk and the Japanese Takarazuka Revue in that actors are all females and love is the main theme. Some of the females should play men's roles, so they are described as ideal men and are more manly than real men, and female audiences are attracted by them. It is hard for actresses to play men's roles-they have to stretch open their shoulders, walk with long steps and produce a deep voice. They put on a makeup a little exaggeratedly to perfectly disguise themselves as men and express strong images-some red tone makeup on their face, thick eyebrows with their ends upward, thick eye lines to make eyes seem bigger and stronger, and thick side whiskers. On the contrary, a makeup for female characters is softer to highlight femininity with thin penciled hair parted and braided on the sides of the face. The Takarazuka Revue's students are divided into male characters and female ones from the regular course of music schools, and they select their roles in consideration of their height and range of voice, mainly based on their wish. In case of male characters, they need a long career and verification of ability to be the best. Females playing men's roles and showing their manliness are violation of a social custom standardizing the character of males and females and are the reverse of roles expected by a society or a culture. A world experienced by these plays is a kind of revolt breaking the taboo of the patriarchal system.

• 한국의류학회지
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• 제30권8호
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• pp.1301-1311
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• 2006

This study rearranged a concept of Friday wear considered as casual wear by searching social background through analysis of literature study and photo materials and classifying by characteristics of casual wear. It investigated growing changes of casual wear and the progress of changes casual brands through a market survey based on departments in Seoul. And then, it examined characteristics of a design and the critical point of easy casual selecting GIORDANO, TBJ and NII of three easy casual brands. Conclusions of the study are as follows: Firstly, present casual wear showed subdivision of casual wear as abundant grouping vocabularies appeared contrary to the past. Secondly, easy casual wear has continuously increased by results of investigating departments in Seoul on the progress of changing easy casual wear brand including the concept of Friday wear. Thirdly, if a main target sets the early 20s, women workers in their 20's and 30's are likely to be reluctant to wear it according to results of investigating designs and characteristics based on GIORDANO, TBJ and NII of existing three easy casual brands through the market survey. Also, it was verified that most of these brands have no a luxurious image because they adhere to middle-low price. Fourthly, it improved problems of easy casual through developing designs of easy casual wear. Easy casual wear supplementing weak these points of easy casual wear was evaluated as suitable clothes for workers to wear in on and off their own time in Friday.

• 디지털융복합연구
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• 제11권9호
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• pp.279-287
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• 2013

본 연구는 부산지역에 소재하는 미용관련대학 재학생 366명을 대상으로 대학생활스트레스, 자기효능감이 우울에 미치는 영향을 파악하고자 하였다. 첫째, 미용관련 대학생의 학교생활스트레스, 자기효능감, 우울 수준의 차이가 있는지 알아본 결과 학교생활스트레스 수준은 M=2.40으로 중간수준 이하였으나, 하위요인 중 학업문제로 인한 스트레스가 가장 높았고, 다음은 장래문제, 경제문제 순으로 나타났다. 자기효능감은 M=3.21로 중간수준 이상으로 자기효능감은 높은 것으로 나타났다. 하위요인 중 자기조절력이 가장 높았으며, 과제난이도가 가장 낮았다. 둘째, 학교생활스트레스는 자기효능감과는 부적상관이, 우울과는 정적상관이 있는 것으로 나타났으며, 자기효능감과 우울은 부적상관이 있는 것으로 나타났다. 셋째, 학교생활스트레스 중 학업문제와 가치관문제가 우울에 정적 영향을 미치는 것으로 나타났다. 자기효능감은 학업문제와 가치관문제는 정적 영향을 미치며 자신감과, 자기조절은 우울에 부적 영향을 미치는 것으로 나타났다.