• 한국패션뷰티학회지
• /
• 제4권3호
• /
• pp.25-34
• /
• 2006

This study was carried out to examine the level and relevant factors of influencing quality of lift of Hair Designer and to provide basic data to prepare intervention program for them. The data were collected from 733 Hair Designer who worked in beauty shops located in big and small cities including Seoul, Busan, Daegu, Daejon, Gwangju, Gyeongju, Changwon, Andong, using self-administered questionnaire for four months from February to June 2005. The results of this study show that the level of quality of life of Hair Designer are lower than one of workers in other jobs. Particularly, there is a close relationship quality of life, and that the lower the income and the shorter working hours, the lower the level of quality of life. Thus, the health promotion and education program to improve the quality of life of Hair Designer should be developed considering working conditions.

• 복식
• /
• 제30권
• /
• pp.261-274
• /
• 1996

In the present age dominate by both cer-taingty of 1% and uncertainty of 99% 'Fuzzy thinking' of Bart Kosko that is the way to solve the problems by the scientific way through a worldview of Buddhism or Taoism greatly prevails around the world over 'Lateral greatly prevails around the world over 'Lateral thinking' and the authenticity or the right and-wrong of the uncertainty which is the thinking way to find the answer of the problems of illogical way of Edward de Beno against the western vertical thinking were Concurrently fashion designers over the world also adopt the oriental elements. But there exist differences of thoughts between the orient and the occident. And they have dif-ferent thinking way of aestheticism and references of the value on the beauty. Not only beauty but the view through the mind as intuitional thought in which not only the rec-ognition of sense but also the rationalism and the naturalness play key role. The aesthetic sense in the orient contains both the truth and virtue. 2) The beauty of the mean It's from the thought of neutralization of Confucius. The mean or moderation state which in harmony with ethical virtue and aes-thetic beauty is the ideal and is the ultimate. Therefore the thought of Confucian is the creativity in which the balance and the har-mony is most important. Fashion design is also one of the representation of the mean because the spirit of the designer is harmonized for-mlessly with the object of the model of the fashion design. 2) The beauty of skillfulness It indicates the Taoism of Lao-tzu and Chuangtzu. It takes a super-artistic declar-ation that human can feel and recognize the color of colorlessness the sound of sound-lessness and the taste of tastelessness. The thought of arts affected by Taoism is 'ad-vanced age' called the beauty of skillfulness. The view of arts of lao-tzu takes the beauty of cosmos and the nature as a standard. Es-pecially the beauty of inactivity is recognized by the linkage between the beauty and the ugliness. And these things appear in fashion design as a design element such as humor or exaggeration. 3) The beauty of non-dualism It is thought of Buddhism that all evil passions of worry occur form the opposition in dualism. Finally this thought leads to that everything is consistent and truth is only one from the point of view that virtue and vice has on linkage that is 'no virtues no vices' and 'one with two, two, with one, one is not two' A big tendency like this became the root forma-tion of the thought of the oriental arts. 3. Characteristics of the oriental aesthetic sense on the present fashion design 1) The formation of the fashion design on the oriental elements In the picture-incantation which was a representation of an era when the thought of 'cosmic dual forces' dominated the basic polygons of 'a circle square triangle' means both 'one two three' and 'the negative positive mean' of cosmic elements. From this point of view the was of planner cutting in the Orient is dif-ferent from that of the Occidental which is in three-dimensional. The planner polygon type of the cut-pieces comes to have the meaning of the three-dimension when they consist of a suit that has the combination of each cut-piece. This shows the consistency with the principle of cosmos creation of Taoism that one is two two is three and three is every-thing. 2) The coloring and the symbolic represen-tation of the fashion design on the orien-tal elements The sense on the colors in the Orient from the thought of 'the cosmic dual forces and the five elements' is not the experi-enced from the knowledge but contains the consideration of philosophy Five-primary-color representing compass directions Blue(East) Red(South) Yellow(Center) White (West) and Black (North) is called ' the posi-tive' for this five-primary-color secondary-color which comes from the compound of the primary colors is called 'the negative' The thought of 'the cosmic dual forces and the five elements' is also an theory containing the natural order of the cos-mos and this shows the perceptional differ-ence that they are not conceptual but to be recognized and fell directly. A thought of Buddhism which is 'Colors are colorlessness and Clolorlessness are color's proves that. 3) The pattern and symbolic representation of the fashion design on the oriental elements The pattern as a visual style is a figure of symbolic representation which adopt the mental and physical world of human and are the compo-sition of artistic revelation of the human nature and the religous thought of incantation. Es-pecially the symbolic representation of the oriental thought of Confusion. Buddhism and Taoism There are patterns such as plants aminals the oriental four gods and geometry. From the above it's the time toward the 21'th century when the world is constructing one global area and one historical zone. And the exotic mood of the Orient represented in the fashion which doesn't make the common feeling in general does not cease to develop only to express the visual modeling but also adopts the thought religion and the art which are the root of the Orientail and contains inherent willing of modeling.

• 복식문화연구
• /
• 제26권1호
• /
• pp.56-72
• /
• 2018

In recent years, there has been increasing interest in the senior people in our aging society. This paper will give an account of the current cases of senior shift. The first section of this paper will examine a conceptual approach based on a literature review and analyze case studies of senior shifts by national fashion and beauty brands. It will be helpful for the 'New Senior' consumer group, which in emerging in an aging society. The research methods applied were a literature review and a case study, and a database search was conducted to determine the current situation of global brands. The results of the literature review showed that seniors can be classified into four types based on their physical aging condition and emotional tendency: Prime Senior, Smart Senior, Rational Senior, and Slump Senior. The first thing that needs to be said is that the Prime Senior type is found commonly in as a way to appoint a senior model in order to switch brand image. Cases of the Smart Senior type appeared only in the beauty field, which attempted multilateral approaches such as launching products exclusively for seniors and offering make-up services after improving the usability and functionality in response to senior consumers'needs. However, as no cases of senior shift were found for the Rational Senior and Slump Senior types in either the fashion or beauty field, future studies should explore the market approaches used in those categories.

• 한국의상디자인학회지
• /
• 제19권1호
• /
• pp.121-134
• /
• 2017

The purpose of this study is to investigate the effect of educational satisfaction on the school conversion intention according to the quality of university education service. To survey the perception of students majoring in Department of Beauty on both colleges and universities of beauty education, we distributed 600 questionnaires and utilized them as final analysis data except for 60 unreturned or defective papers. As a result of t-test and one-way ANOVA, there were differences among university education service quality, education satisfaction and school transfer intention. In addition, the effect of the quality of education service on the education service, the effect of the quality of education service on the school conversion intention, and the quality of the university education service influenced the school conversion intention. The results of this study suggest that, for the development of the beauty education, priority should be given to the facilities and equipments related to the beauty education as well as the importance of leadership and professional teachers and instructors.

• 한국의류산업학회지
• /
• 제3권2호
• /
• pp.131-139
• /
• 2001

The fashion designers in Korea can achieve the winning position in the competitive international market of fashion industry by adapting our own traditional beauty to the modem fashion design through the modernization of the Korean traditional styles. Therefore, this study attempted to analyze the works of the active Korean fashion designer, Lee Young-Hee, focusing on the subject how she incorporated the modem fashion with the elements of Korean traditional costume. In order to study this subject, both quantitative and qualitative research methods were used to collect and analyse the design elements of Korean costume used in the designer's works found from the major fashion magazines, FASHION TODAY, WWD, ELLE, BAZAAR, Marie Claire, Areumdown-Uri-Ot, The Beauty of Korea and FASHION SHOW from 1993 to 1999. The collected research data, 95 works, was counted and analyzed in terms of the formal characteristics borrowed from Korean traditional clothing items and their application techniques. Other aesthetic characteristics of her works such as color, fabric and pattern were also analyzed. As a result of the study, it was found that Lee Young-Hee has adapted many different kinds of major Korean clothing items including 'chima', 'paji', 'po', and 'chogori'. Also it was apparent to note that the formal characteristics of Korean traditional clothing items were successfully incorporated into her fashion design works expressing the beauty of oriental grace, naturalism, sophistication, and above all, the modem sense.

• 한국패션뷰티학회지
• /
• 제4권4호
• /
• pp.75-80
• /
• 2006

There are three goals of college students volunteerism. First, to act up to community needs. Second, to strengthen the academic ability and social responsibility, required skill as a citizen. Third, to provide opportunity for students quantitatively as well as qualitatively. We have many social backgrounds why we need beauty volunteerism but, if we summarize, things going like this, 1. An advanced age has come, and most of the elderly citizens are suffering from financial difficulties. 2. They have strong desire for youth regardless their physical mental aging. 3. The elderly citizens: living in solitude, the disabled, war veteran's family and low-income family. 4. The coverage of beauty is getting various and has many services areas. Up to present, beauty services are just limited to hair but skin and make-up have the various ways. This study final aims are how to do effective healthy volunteer activity and develop a program to fit according to each person's major, improve the curriculum in order to have effective volunteerism.

• 한국의류산업학회지
• /
• 제24권6호
• /
• pp.719-730
• /
• 2022

This study explored the impact of beauty influencers' characteristics and product characteristics on new product acceptance intentions and studied the mediating effects of consumer trust in this process. A survey was conducted from February 22, 2021, to February 28, 2021, with Gen Y and Gen Z women in China, and 379 questionnaires were analyzed. The conclusions are as follows: First, the characteristics of beauty influencers are authenticity and expertise, similarity, attractiveness, interactivity, familiarity, and trustworthiness; product characteristics are cost, image, product quality, product perception, sales promotion, and sustainability. Second, partial beauty influencers' characteristics and partial product characteristics have a positive impact on consumer confidence and acceptance intention of the new product. Third, the mediating effect of consumer trust in the process by which beauty influencers' characteristics and product characteristics influence the intention of new product acceptance was determined. Therefore, when beauty companies use influencers in marketing, it is necessary to understand their characteristics, consider their professionality and authenticity, examine their reliability, and assess their ability to form connections with images and viewers that match their products. Additionally, to increase the acceptance intention of new products, companies should present the price of high-quality products, product sensibilities, and corporate images of products and establish measures that can positively affect consumers' acceptance intention of new products by combining them with the characteristics of beauty influencers.

• 한국패션뷰티학회지
• /
• 제5권2호
• /
• pp.75-84
• /
• 2007

All styles began to coexist by recognizing diversity and changeability instead of an absolute value system of beauty or truth in the general culture field of modern society. In other words, the characteristic of deconstructism, which breaks down the boundary between order, balance, style and genre within the texture, is brought out. This characteristic is also having an effect on the field of up style in a hair genre to secure the beauty of incompletion as the beauty of the present time, involving the beauty of ugliness in the boundary of beauty. This study aims at presenting new vision by applying deconstuctism to the up style to express as an original and experimental formative art with various expressive methods. In addition, it aims at being perfect for presenting the creativity and artistry through expressive techniques by formative factor of deconstructive up style to find new methods and directions to design concept with main expressive ability of deconstructive up style.

• 복식문화연구
• /
• 제16권6호
• /
• pp.1008-1018
• /
• 2008

The purpose of this study was to examine the effects of consumption value, service quality, and customer satisfaction on store loyalty of beauty consumers. Using a questionnaire developed from previous studies, data were collected from 319 females at beauty stores located in Busan. They were analyzed by factor analysis, cluster analysis, ANOVA, and path analysis using SPSS 14.0 Program. Results showed that beauty consumers were classified into three groups by their consumption values; Subjective group, Practical group, and Epistemic group. There were a little differences among three consumer groups in the influence of perceived service qualities on consumer satisfaction. They suggest that the more satisfied with store services, consumers were the greater loyalty of beauty stores. Additionally, satisfaction of beauty consumers was a very important variable to develop the store loyalty. These findings would provide retailers and marketers related to beauty stores the informations encouraging consumer satisfactions and developing strategies of beauty stores.

• 복식
• /
• 제63권3호
• /
• pp.46-60
• /
• 2013

With a goal of establishing a marketing strategy which allows businesses to hold a dominant position in beauty service industry, this study has attempted to investigate causal relations among behavioral intentions by customer satisfaction once service recovery strategy is recovered depending on customers' emotional responses against service failure. In order to provide relevant data to make correct decisions during management and marketing planning so that better customer satisfaction can be achieved in the beauty service industry, the results of the previous studies on service failure and recovery strategy in the beauty service industry have been examined. Then after selecting i) the efforts to recover service failure, ii) satisfaction after recovery and iii) behavioral intention after satisfaction as causal variables, the relation among these variables were verified using a structural equation model. As a result, an appropriate recovery strategy which is developed after service failure makes customers have positive behavioral intentions when customer satisfaction is achieved just as described in previous studies. Furthermore, it is a critical fact which helps businesses keep their customers in a mature market, where it is hard to attract new customers and create long-term profit. This study empirically supports information on how service failure and related variables occur in the beauty service industry. It is significant in that it has helped beauty service providers build service recovery-related strategies.