• 한국의류학회지
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• 제40권6호
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• pp.1072-1084
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• 2016

Over the years, the relationship between fashion and art has received significant attention in fashion studies. This study seeks to research and inquire on the relation of pastiche strategies with art-works in fashion advertising with a focus on luxury fashion brands. Pastiche means 'the exhaustion of creativity' and can be represented in fashion advertising's borrowing of art-works. This study examines the concepts of fashion advertising and pastiche, focusing on the relation between fashion and art. Based on this as a framework, this study examines cases of art-work in fashion advertising, then reveals the effect that luxury fashion brands achieve through art. Unfortunately, every case cannot be confined to pastiche, but drawing on the strategy of pastiche allows us to show how art is being used in advertisement as well as how fashion and art are being changed.

• 한국의류학회지
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• 제35권1호
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• pp.77-88
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• 2011

This study examines the fashion and beauty involvement according to a conspicuous consumption tendency. Questionnaires were used for female university students in their 20s and employees residing in Busan. The results of this study are as follows: The subfactors of conspicuous consumption tendency were divided into the individual pursuit orientation, brand orientation, high price orientation, and fashion pursuit orientation. The subfactors of fashion involvement were composed of physical supplementations, social symbols, outward appearance direction, sex appeal, and assimilation; in addition, those of beauty involvement consisted of hair design, skin management, make-up application, and shape management. Because of the examination of the differences, fashion involvement, and beauty involvement, conspicuous consumption tendency had a significant difference between the two groups in brand orientation, fashion in physical supplementation and outward appearance direction as well as beauty involvement in skin management and make-up direction. The conspicuous consumption tendency in the student influences the fashion pursuit orientation of fashion and beauty involvement because of the examination of the effect. Conspicuous consumption tendency in employees influences the individuality pursuing orientation and high price orientation in fashion involvement. In conclusion, the results show the tendency that university students put the most importance on fashion for fashion and beauty related product purchases and management direction; in addition, employees with income pursue high prices that can show their positions and economic power at work.

• 복식문화연구
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• 제28권1호
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• pp.96-113
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• 2020

A new form of media is changing the expression and content of fashion. In this paper, fashion films that have appeared since 2010 - when digital fashion communication was increasing - will be discussed and explored to consider how technological transitions in fashion media are changing the appearance and role of fashion. A literature review was conducted to derive characteristics, types, and expressive elements of new media fashion films, which were defined for this study as fashion films produced and distributed since 2010 using digital media. Films were categorized into three types: promotional, editorial, and independent fashion films. Furthermore, elements of the films were identified as fashion mise-en-scene, auditory structure, and content structure. Types and expressions of digital fashion images in 40 fashion films were analyzed according to these elements. The results showed that promotional fashion films maximize various narrative and sensory effects on fashion products, whilst editorial fashion films strengthen the role of entertainment. Independent fashion films expand the area of fashion and promote the diversification of fashion systems. Moreover, the results show that fashion films are not a secondary form of media that just expresses fashion; they provide a tool for the creation of new fashion content. New media fashion films promote the expansion of expressive spectra and boundaries, offering various multisensory experiences of fashion, and enhancing creativity and the aesthetic values of fashion.

• 패션비즈니스
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• 제24권1호
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• pp.75-87
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• 2020

The purpose of this study is to find trends in new media fashion content by analyzing the fashion content of the official Instagram accounts of domestic fashion magazines that are being transformed by digital media. The framework for these analysis of fashion content type and methods of production is based on one used in an earlier research project. Empirical analysis is conducted on Vogue Korea's official Instagram accounts, using the highest number of major views as the secondary measure of interest. After screening for fashion content in posts on the Vogue Korea account for four months, 291 short video postings were extracted to analyze the number of views the postings received. The results were categorized as 'star', 'show/exhibition', 'product', 'shop', 'fashion film', 'designer', or 'event', included in the data are the number of postings by type and the number of views by post. Based on the characteristics of the creator and the editing, the posts were classified into 'professional production highlight', 'professional production private', 'UCC' or 'GIF' videos, the number of views per post were also collected. The research results show different levels of interest depending on the type of fashion content, and also on the way the videos were produced. The study also investigated how the combination of these two factors affects interest. When producing a new media fashion content, combining a 'star' type post with 'professional production private' video content was most popular. The selection of production method is therefore important even given the same type of content.

• 한국의류학회지
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• 제41권6호
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• pp.1085-1097
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• 2017

In the era of new media, images hold an important position as episteme to express and convey ideas. Fashion films provide dynamic and unique fashion images, differentiated from prior fashion media as a representational tool for showing a realistic fashion image only; consequently, their production and spread are increasing rapidly as a new fashion media. This study identifies the meaning and type of fashion images in fashion films based on the concept of Deleuze's image that help discover distinctive characteristics of fashion films as a new fashion media of an expressive tool. Literature research was conducted on new media, concepts and types of images by Deleuze to analyze types of new media images. According to research, fashion image in fashion film is defined as a fashion event; consequently, three types of new media images are derived. As the result of the empirical study, fashion images in fashion films are classified by images of realistic movement, variable time, and virtual experience. The results of the consideration show that fashion films expressed fashion through temporality and narrative, senses, and diegesis. Fashion images of new media in fashion films portray fashion as a process that transcends reality and imagination.

• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2000년도 추계학술대회
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• pp.291-296
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• 2000

본 논문은 가상현실의 한 분야인 VRML을 이용하여 한복 Shopping mall과 Fashion show에 관하여 기술하였다. VRML로 3차원의 장면 생성과 각 장면에 대한 움직임을 설계함으로 좀더 인터렉티브한 장면을 생성할 수 있다. 그리고 VRML의 기본 구성이 되는 한복에 대하여심도 있는 연구로 가상현실 공간에서 한복쇼핑몰을 운영하는 것에 대하여 연구하였다.

• 패션비즈니스
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• 제15권3호
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• pp.51-66
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• 2011

The purpose of this study is to investigate the effect of the traditional color sentiment on the contemporary clothing color by studying the pictures of street fashion of Dalian in China, in view of the clothing color of women in their 20-30 years of age having highest purchasing power, along with traditional Chinese color. The clothing color is various in frequency depending on the items in street fashion. Due to the seasonal impact of summer, the most frequent item was one-piece dress with the Multi of various color patterns, followed by White, Black, PB, R and B category. In the top color, the White was most prevalent color due to the seasonal factor, followed by Black, Grey, Multi, R, Y, RP category. Achromatic color is more dominant with the ratio of 7:3, comparing with its counterpart, which consists of R and Y category of V, B, P, VP tone. In the bottom color, Dp tone of PB shows most high frequency, followed by Black. This results illustrate that Chinese women prefer blue jeans and to be looked as slimmer by using of the dark colors. In the accessories, colors of bags and shoes show different results. The bag colors show the high frequency of Dk tone, YR category, and the chromatic colors are little bit dominant than achromatic ones with the ratio of 5.3:4.7. On the contrary, the shoes colors show the highest frequency in Black, the achromatic colors are more dominant than chromatic ones with the ratio of 6.6:3.4. These results somewhat diverge from the international color trend. Color trend in Dalian street fashion in which the high frequency of V tone is observed through all the colors of the items followed by P, VP, Lgr tone in sequence. In the light of Chinese traditional color preference, this result denotes that the traditional color preferences of red, yellow are still affecting the contemporary color choices of clothing in Chinese women. The high incidence of PB category in the bottom and one-piece dress does not seem to have its origin form traditional Chinese color sentiment.

• 한국의류학회지
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• 제25권4호
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• pp.783-794
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• 2001

This research focuses its study on the expressions of the visual images of the fashion illustration as a part of visual art and utilizes it to formulate the theoretical basis. Main findings of our research are as follows: The structure of communications in the fashion illustration is based on the four elements. They are the expression of the texture, drawings, composition, and the human body and dress. The characteristics in expression of texture level in fashion illustration can be the expression of creative texture in pattern or crease, and also can be expressed as various collage and photomontage by computer graphics. Secondly, the analysis on the characteristics of the drawings show that the drawing skills are imagination and sequential drawings. Thirdly, the characteristics of composition method are mainly shown as the application of plane composition which was previously used in avant-garde arts. Fourthly, most of the human body in the fashion illustrations are shown as the results of simplification, exaggeration and deformation in human body and also expressed or analyzed by the method of the body modification. Based on the above findings of this research we conclude that the way of expression in the fashion illustration is very similar in its composition as in visual art. However, they also show differences between the two in expression method or the method for the image development in specific expressions.

• 복식
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• 제61권9호
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• pp.114-130
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• 2011

The purpose of this research is to analyze expressional traits and meanings of hommage expressed in the 2000s' fashion, based on studies of film, art, and design areas. For achieving the purpose, this research surveys related research works and performs a demonstrative analysis of fashion collection photographs. The scope of this study is from 2000 to 2011. The results are as follows: First, the term of hommage is generally used to mean any show of respect publicly to someone or something one feels indebted. Second, artists and fashion designers pay hommage to various objects to show respect and love, and they also empathize with them. Hommage works are recreated ones, not just simply copied or repeated ones. They are new but familiar. Third, expressional traits of hommage in the fashion of 2000s are categorized into reinterpretation, insertion, inclusiveness, and symbolization. The internal meanings are respect and love, communication and empathizing, interaction with art, and recreation. In conclusion, by using hommage technique, fashion designers in the 2000s create something new with their own experiences and creativities while pursuing the timeless values.

• 복식문화연구
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• 제11권2호
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• pp.231-242
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• 2003

This study was aimed at analyzing how the dualism of hippie style in the modern retro-fashion, namely, the neo hippie style and the hippie chic style were expressed. For this study, domestic & foreign fashion magazines, preceding theses, literatures, an encyclopedia, and Internet sites were reviewed. The results of this study could be summarized as follows; 1. Silhouette : The neo hippie style was expressed in slim and long silhouette to show the natural beauty. The hippie chic style was expressed in various silhouettes depending on designer's tastes. 2. Color : The neo hippie style was expressed in strong color and analogous color coordination to show richness of human nature. The hippie chic style was expressed in psychedelic color, multi-color, and fluorescent color to show an unconventional and a future oriented idea. 3. Material . The neo hippie style used such soft, thin, and flexible materials as chiffon, satin, silk, knit, etc. to show the natural beauty The hippie chic style used expensive and luxurious materials, high-technological materials, harmony of different materials, etc. 4. Pattern . In the neo hippie style, it was generally used various patterns including plant, animal, insect. In the hippie chic style, it was widely used the natural pattern as well as the ethnic pattern. The neo hippie style was characterized by the natural beauty, purity, elegance as style symbolizing the social problem, on the other hand, the hippie chic style was characterized by designer's identity suggesting an idea of new style rather than a symbol of the social problem.