• Fashion & Textile Research Journal
• /
• v.11 no.1
• /
• pp.6-13
• /
• 2009

The purpose of this study is to analyze the sensibility of the compound fashion image of contemporary fashion. The specific objectives were to analyze 1)the structure of meaning about fashion sensibility on 2)the difference of fashion sensibility by categories on 3)the difference of fashion sensibility by demographical aspects on 4)the consumer sensibility on the compound fashion image. For collecting data 55 stimulus and questionnaire which consisted of bi-polar 21 pairs adjective scale were contributed 675. The results were summarized as following : 1. Factors of fashion sensibility consist of estheticism, activeness, personality and feminity. And the meaning of fashion sensibility is young and personalty. 2. The man/woman and the past/present are highly estimated personality, the main/subcultural is activeness and the local/global is feminity of fashion sensibilities. 3. gender and age have high difference of the compound fashion image so they are important variance for fashion sensibilities. 4. Preference, purchase and quality are highly influenced by estheticism, pleasure is influenced by personality. The results of this study will be utilized in the clothing design for accepting customers' specific fashion sensibility about compound fashion image.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.27 no.8
• /
• pp.904-912
• /
• 2003

This study for‘Head Image’, which is affected by individual Image, is via fashion collection to analyze formative feature, fashion emotion and meaning structure of emotion and to inquire into correlation. I will offer fundamental data, which is can use Image making from the state of thing. First, to make charm and personal image, if we consider Head image well, it will very effective by the reason that personality and charm operate as important factors in fashion sensibility of Head Image. Second, we can know Head Image has more strong influence the part of emotion than fashion sensibility by showing that the sense of emotion is higher than this point of view of fashion sensibility in Head Image. Third, As a result of the correlation of fashion sensibility and emotion in Head Image, personal Head Image is effective to attract public gaze by causing negative emotion, and attractive Head Image is effective to give pleasant feeling by causing positive emotion. Forth, Avant-garde, Punk, Kitsch Image were estimated as the most personal things and Romantic, Ethnic Image were estimated as the most attractive things of the type of Head Image. Natural Image was estimated as the most feminine thing, and Elegant Image was estimated as the most mature thing. Fifth, when we look into the different appraisals between experts and amateurs about fashion sensibility and emotion of Head Image, a selection of experts are used to peculiar and strong Head Image, so amateurs respond it more sensitively and highly evaluate.

• Journal of the Korean Home Economics Association
• /
• v.41 no.9
• /
• pp.31-41
• /
• 2003

This research was designed to investigate the effect of hand and sensibility image on the preference to textiles for slacks. 85 subjects majored in fashion design were surveyed and 10 kinds of fabrics used as specimen at each season. Factor analysis, t-test, Pearson correlation, Regression were used for statistical analysis by SPSS Win 11.0. The results of this study were as follows: 1. In Spring ${\cdot}$ Fall season, 5 factors were extracted as hand factor and 3 factors as sensibility factor of textiles for slacks. 2. 5 factors were extracted as hand factor and 3 factors as sensibility in Summer. 3. 6 factors were extracted as hand factor and 3 factors as sensibility in Winter season. 4. There were significant differences according to sex between hand factor and sensibility image in Spring ${\cdot}$ Fall. 5. There were significant correlations between hand factor and sensibility image in Spring ${\cdot}$ Fall, Summer and Winter. 6. Hand and sensibility image effected on the preference to textiles for slacks in Spring ${\cdot}$ Fall, Summer and Winter.

• Fashion & Textile Research Journal
• /
• v.7 no.2
• /
• pp.169-178
• /
• 2005

This study was aimed at investigating the relationship between the sensibility image of Dangcho pattern and the pattern composition variables(representation type, pattern arrangement, object of application, desire of purchase, ages). The results obtained are as follows: The sensibility image which is derived from Dangcho pattern was investigated in the property of five dimensions, that is, the property of fascination, elegance, high grade, uniqueness, and correctness. The sensibility image of Dangcho pattern was the significant main effect according to pattern composition variables(representation type, pattern arrangement, object of application, desire of purchase, ages), and was the significant collation effect between each of pattern composition variables. The sensibility image of the Dangcho pattern which had most an influence on degree of preference and desire of purchase was examined by the property of fascination.

• International Journal of Human Ecology
• /
• v.8 no.1
• /
• pp.27-37
• /
• 2007

The purpose of this study is to investigate the preference of the hand and the sensibility image of underwear textiles according to seasons. According to a recent survey of 109 college students, using a 7 scale evaluation to the preference of the hand and the sensibility image among 13 summer and 10 winter underwear textiles. The data was analyzed through mean, SD, factor analysis, t-test, Person correlation analysis and regression analysis using SPSS Win 11.0. The summer underwear textiles were classified according to six tactile factors: stiffness/surface unevenness, weight, elasticity, moistness, extension, and warm-cool and 3 sensibility image factors: elegant individual, modern, and sporty-casual. The winter textiles were classified according to six tactile factors: stiffness/surface unevenness, elasticity, warm-cool, drapability, moistness and flexibility and divided into 2 sensibility images: modern elegant and sporty-casual. Factors expressing hand and sensibility image according to season showed significant difference. In the summer, weight, in the winter, drapability and flexibility showed significant difference at the hand factor evaluation. The hand factors: weight, warm-cool and modern sensibility image factors effect the preference of summer underwear textile, also the hand factors-elasticity, stiffness/surface unevenness and the sensibility image factor-easy-sport-casual-effect the preference of winter textiles. Therefore, the thin, light, and cool textiles which are also gorgeous and sporty-casual are preferred for summer underwear textiles while soft, simple and comfortable textiles are preferred for winter textiles.

• Korean Journal of Human Ecology
• /
• v.20 no.5
• /
• pp.1025-1034
• /
• 2011

The purpose of this study was to examine the evaluation of fabric characteristics on the drapability, texture image and preference of blouse fabrics, and to analyze the effects of the texture image, objective and subjective drapability on the preference. As specimen, silk and polyester fabrics were collected. 52 female subjects evaluated 16 specimens with semantic differential scale of 18 fabric image and 20 sensibility. Data were analyzed through factor analysis, pearson correlational coefficient using spss win 12.0. For the evaluation, structural characteristics such as fiber contents, weave type, weight and thickness were analyzed. The results were as follows: The evaluation results of objective and subjective drapability showed differences. Sensory image factors of blouse fabrics were 'surface smoothness', 'elasticity', 'weight' and 'flexibility'. Sensibility image factors were 'elegance', 'classic', 'characteristic' and 'mannish'. 'Elegance', 'classic' and 'characteristic' of sensibility images showed high correlation with 'surface smoothness' and 'elasticity' of sensory image, also 'mannish' of sensibility image showed significant correlation with 'weight' of sensory image. The significant fabric characteristics affecting objective drapability were density, weight, thickness. The significant texture image factors affecting objective drapability were 'weight', 'flexibility' of sensory image and 'elegance' of sensibility image. On the other hand, the significant factors affecting subjective drapability were thickness of fabric characteristics and 'elegance', 'characteristic', 'mannish' of sensibility images. 'Elegance', 'characteristic' and 'classic' of sensibility image, 'elasticity' of sensory image and subjective drapability affected on the purchase preference.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.29 no.2
• /
• pp.210-219
• /
• 2005

This research was designed to investigate the effect of hand and sendibility image on the preference to textiles for shirts. 85 subjects majored in fashion design were surveyed and 10 kinds of fabrics used as specimen at each season. Factor analysis, t-test, Pearson correlation, regression were used for statistical analysis by SPSS WIN 11.0. The result of this study were af follows : 1. In Spring ${\cdot}$Fall season, 5 factors were extracted as hand factor and 3 factors as sensibility factor of textiles for shirts. 2. 6 factors were extracted as hand factor and 3 factors as sensibility image in Summer. 3. 5 factors were extracted as hand factor and 3 factors as sensibility image in Winter season. 4. There were significant differences according to sex between hand factor and sensibility image at each season. 5. There were significant correlations between hand and sensibility image in Spring${\cdot}$Fall and Summer. 6. Hand and sensibility image were related to the preferene to texitiles for shirts in Spring and Winter.

• Fashion & Textile Research Journal
• /
• v.4 no.1
• /
• pp.47-55
• /
• 2002

This paper is to study pertinent consumer evaluations and preferences of fashion depending upon human sensibility. Focus is placed on quantifying consumer's sensibility through the sensibility analysis of men's fashion. The subject are 227 male and female university students of who take the course of "Modern Life and Fashion" and "Understanding of Colors" in the OCU Cyber University. Data has been collected by survey method and subsequently analyzed and interpreted. To measure consumer's consuming sensibility, G-Sensibility tool developed by 'Fuji Central Institute' has been employed. The results of the analysis of ANOVA and MANOVA show significant differences among the following 5 styles: Active style G2, Open-minded style of G-3, Mania style of G4, Sensitive and emotional style of G5. According to ${\chi}^2$ test, the results show that the distinction of sex and their interests in fashion are significant different. The evaluation of men's fashion, according to Multi-dimensional test, shows a variety of differences according gender and G sensibility styles. These varied distinctions are illustrated statistical in Picture 1, Picture 2, Picture 3, Picture 4, Picture 8, and picture 10. Based art the results, a follow-up study to develop the case study and the apply it's results are recommended to produce products placed in the market.

• Journal of the Korean Home Economics Association
• /
• v.49 no.1
• /
• pp.121-133
• /
• 2011

This research was designed to compare the subjective evaluation of texture image and preference between offline and online by structural characteristics of women' jacket fabrics for spring and summer. 78 participants evaluated the sensibility image and preference of various fabrics. The data were analysed by factor analysis, t-test, Pearson's productive correlation, regression, and multi dimensional scale. The results were as follows: Sensibility image factors of women' jacket fabrics were 'classic' 'sophisticated' 'natural' 'characteristic' and 'practical'. Between offline and online, sensibility images showed no differences. In sensibility images, 'classic'-'sophisticated', 'natural'-'practical', and 'practical'-'characteristic' images showed significant correlation. By analyzing the contribution of fabric structure on sensibility images, density affected on the 'classic' image offline and online. By the results of regression analysis, thickness, density and weave affected on the tactile preference. In sensibility images, 'classic', 'sophisticated' 'characteristic' images were the influencing factor. 'Sophisticated', 'natural', 'characteristic' and 'practical' images affected on the purchase preference.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.3 no.2
• /
• pp.87-106
• /
• 2001

This study is to measure and evaluate the sensibility image for textile color and pattern design of woman's golfwear. Four-group colors and four patterns classified by a pracical survey on the market are presented. A questionnaire has 14 sensibility related words scaled by 7 point semantic differential method. The practical research is performed for 150 women screened by sensibility test for individual preference analysis based on the ages. Each subject is answered by a face-to-face interview method to improve survey's accuracy. For statistical results there are significant differences in treatment means of sensibility measurements according to the ages. Sensibility image for textile color and pattern design is significantly different according to individual character based on ages. In summary, this paper has proposed the sensibility image scale for textile color and pattern design of women's golfwears to satisfy individual sensibility according to ages. The results of this study can be effectively applied to develop textile color and pattern design based on human sensibility.