• 복식문화연구
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• 제6권3호
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• pp.126-156
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• 1998

The purpose of this study was intended to analyze mechanical beauty of the art style represented on the second half of the 20th century fashion. From the early 20th century, when the mechanical civilization began to develop in full scale, various distinctive styles of art began to emerge by the denial of the traditional artistic style, which is said to be an inevitable consequence fo the 20th century's spirit. That is, the diversified styles of modern art, which has developed in line with the rapid growth of civilizations, experienced environmental pollution, non-humanization and un-individualization. Those phenomena became mental anguish for artists and designers, they have come to meet with changes, by their efforts to find new way. SO, the mechanical beauty is becoming a very important factor arts. Especially, the collage of the Cubism have used as art techniques of positive mechanical beauty. And in the transition from Dada to Surrealism, the objects provided an important harmony, suggesting that all things, even those achieved by chance or presented in new associations or radical dissociations, could be said to have meaning. Pop Art that expressed daily living of spending culture in the post industrial society, scaled up the induction of mass media which was much more realistic than Dada or Surrealism. According to the results of this study, the second half of the 20th century fashion has generated mechanical beauty was examined and plundered by modern art styles. The mechanical beauty of modern art was represented in the modern fashion as the positive and negative formativeness. Above all, the best way that the fashion design should take in the future, is in the search of ways how to restore humanity that was lost due to use of machine, how t develop its merits and how to harmonized with mechanical civilization.

• 문화기술의 융합
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• 제9권2호
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• pp.413-427
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• 2023

본 연구의 목적은 베를린 현대미술에서 예술매체로서의 패션이 어떠한 미적 역할을 수행하고 있는지 율리우스 폰 비스마르크와 히토 슈타이얼의 작품을 중심으로 분석하는 데 있다. 연구 목적을 실현하기 위한 연구 문제는 다음과 같다. 첫째, 베를린 현대미술과 현대패션의 특징은 무엇인가이다. 둘째, 율리우스 폰 비스마르크와 히토 슈타이얼 작품의 특징은 무엇이며, 작품에 내재된 패션의 예술매체적 속성은 무엇인가이다. 셋째, 베를린 현대미술에 활용된 패션 매체의 속성은 어떻게 도출되는가이다. 본 연구의 연구 방법은 문헌연구, 내용분석, 사례분석이다. 본 연구의 결과 베를린의 현대미술은 기술 미디어의 본질과 사회적 의미에 대한 성찰을 바탕으로 한 실험적 예술성이 특징이었고, 베를린 현대패션은 첨단 기술로 만들어진 기능성 소재와 문화 콘텐츠를 생산하는 매체로서의 패션이 특징이었다. 베를린의 현대미술 작가들은 패션에 내재한 예술매체적 속성을 활용하여 창작을 하는데, 대표 작가인 율리우스 폰 비스마르크와 히토 슈타이얼의 작품에는 동시대적 반사회성, 메타포적 연극성, 물질적·비물질적 알고리즘성이라는 패션의 예술매체적 속성이 내재하였다.

• 한국의류학회지
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• 제45권2호
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• pp.346-355
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• 2021

Art strategies have been addressing the problem of volume growth caused by changes in the distribution environment of luxury brands. Art is a universal language that transcends borders and communicates across cultures, therefore, artification acts as a strategy for the globalization of luxury brands. This study aims to study how contemporary luxury brands communicate their artifacts strategically through branded products via artification. As a research method, a literature review and case studies were combined. The cases of artification range from the 2000s to the present, and the top 100 brands in the luxury category of Millward Brown were selected. Drawing on the characteristics of artification defined in this study we analyzed the cases of articulation of luxury brands. As a result, first, appropriation of art in the product frame is carried out by borrowing ideas from renowned works or artists. Second, as an experimental attempt, it is effective to associate the international reputation of an artist with a product through a reinterpretation of the product. Third, as an artistic creation for the brand narrative, luxury products are sublimated into artwork and idealized.

• 패션비즈니스
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• 제18권6호
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• pp.100-115
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• 2014

This study examined the history of nail art in 20th century, defined characteristics of many techniques used on nails, and analyzed how those techniques have been utilized in recent nail art works. For the method of the study, books and previous studies on nail art were examined as primary sources, and newspaper articles on nail art were studied as references. Then, the case studies were conducted on photographs of nail art works published in Nail Holic in 2012. As a result of analyzing expression techniques of nail art featured on Nail Holic, there had been a total of 517 works created using a single technique. The reason why hand painting is used very frequently is because artists can draw unique images of their own to create various designs according to their tastes. Rhine stone is also very popular, because stones are easy to apply and various in their shapes and colors. There were a total of 555 works created using two or more techniques. The most important point to examine is that hand painting, rhine stone, and 3D art were most popular among all techniques. These works featured highly various effects and images by combining flat effect of hand painting with three-dimensional effects of rhine stone or 3D art. The tendency can also be found in the fact that there have been many works using techniques of flat effects such as decal or marbling combined with techniques of three-dimensional effects such as rhine stone or 3D art.

• 복식문화연구
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• 제4권3호
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• pp.427-445
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• 1996

According as the fashion at the latter half part of the 20th century is diversified and made into high-class gradually, it is demanding the individuality of each one. Especially, since the beginning of 1980s, fashion came to represent the restoration mood in a modern style because of the popularization of post-modernism. And with this, it came to result in the reappearance of minimalism which was one of anti-culture in 1960s. In this study, this researcher grasped the appearance background, concept and structural concept of minimalism, and tried to study the influence that he minimalism had on fashion in the flow of fashion over the first half period of the 20th century. Minimalism is the fine art trend of American characteristic which quicked by the meeting of European culture and American culture, according as the new avant-grade art of Europe moved to America after World War II Minimalism which appeared, refusing the mechanisation, industrialization and mass production of America and the falsehood of consciousness and sensitivity under existing system remained obscure by the pop art which is the commercial fine art of same period, but it came to expand the domain of work possibility of modern fine art, and it became the basis of appearance of post-modernism. Minimalism has 4 kinds of structural features which are nonside nature, repetitiousness and environment nature with 3 dimensional feature which is issue nature. Minimalism is appearing in the exfcellent and future-oriented fashon of Andre Kureju t the time of 1960 well. Then science revolution and minimalism aroused the mini-revolution, and they made the compact radio in electric home appliances and the miniskirt in fashion appear. The features of minimal fashion as Retro '60' which appeared in the decedent mood with the 21st century just before on are as follows: First, the are the pursuit of concise plastic line. Second, it is the use of high tech material Third, the miniaturization in size amy be enumerated. Minimal fashion will appear s the positive confrontation from of mankind as the optimistic viewpoint about feature in the situation hat environment was destroyed and the resources were exhausted.

• 복식
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• 제60권3호
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• pp.110-122
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• 2010

The purpose of this study is to analyze the expressional traits and internal meanings of fake design in the 2000s' fashion, based on study of art and design area. For achieving the purpose, this study performed related research works and a demonstrative analysis of fashion collection photographs. The scope of this study is from 2000 to 2009. The results are as follows. Fake design uses trompe-l'oeil which is an art technique related to the meanings of 'deceive or fool the eye'. This eye-deceiving technique has been used for a long time in the art, and particularly noticed as one of techniques of Surrealism. Art works using trompe-l'oeil express familiar and unreasonable world at the same time, and also the fusion of reality and fabrication. Fake design in design area of the 2000s makes people take daily life in unfamiliar way by unusualness and breaking the boundary between real and fake. By fake design, people can enjoy fun and a sense of freedom with amusement rather than unpleasant of being deceived. Fake design in the fashion of the 2000s uses eye-deceiving technique and also focuses on the concept of 'fake'. The expressional traits were categorized as realistic expression, surrealistic expression and fake value expression. The internal meanings were analyzed as breaking boundary between real and fake, rediscover dailiness, new attitude to traditional thinking. In conclusion, fake design in the fashion of the 2000s gives playfulness, fun, feeling of release and will be pursued continually.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2003년도 봄 학술발표대회논문집
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• pp.224-225
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• 2003

• 한국의류산업학회지
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• 제10권5호
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• pp.784-795
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• 2008

This study is a thesis about the hair art reflected minimalism which is expanded to various art fields using minimum formative measures minimalism is a kind of modern art trend. It is analyzed theoretically that the works of this researcher approaching minimalism and consideration of minimalism about hair, flexible clothes and artistic costume. It is defined that the "hair art" is "aesthetic hair", and I include my three works approaching minimalism that are researched, extended, made. I spread the works which have minimalism characteristic by design intent, concept, title, color, ingredient, size and detail, consider the hair art works theoretically and present the basis and method of scholar study minimalism art trend. I think that succeeding studies related to the hair art should be continued. I expect that various work activities of hair art artists and scientific breakthrough via theoretical thesis about the work of themselves.

• 한국패션뷰티학회지
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• 제2권2호
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• pp.1-11
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• 2004

The purpose of this study was to analyze the hair style trend in the respect of fashion trend in 1960s. The study also attempted if there were significant influences to current hair designers and hair styles as beehive, mods hair, short cut. geometric cut, wigs, natural hair, unisex hair. This study is a descriptive study, involving the collection of picture data and examine the art of the 1960's. Because 1960's is a revolutionary decade in the way of living and fashion trend. This study also adopted review of literature and analysis of magazines. 1960's was a period of major street fashion as Mods, Jackie Look, Miniskirt, Pop Art, Op Art Look, Space Look, Hippie Look, Unisex Look. The results of this study can be summarized as follows: 1) A review of literature had shown that little or no studies for an in depth analysis of 1960's fashion trend and hair design. 2) During the sixties, the trend of fashion and hair style were remarkable change in the way of living. 3) There were strong influences hair styles of 1960's until today.

• 패션비즈니스
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• 제14권5호
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• pp.112-127
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• 2010

Primitivism is a concept that expresses and organizes natural feelings of human beings which is hard to be identified by a rigid definition. It means "staying in the beginning or the initial state, not evolving or developing, and not affected by human beings from the intact natural state". Based on this meaning, the artistic style features inherent natural beauties, as well as plain and inornate design. These features have been reflected in a variety of art pieces. The aesthetic features shown in the primitivism art pieces can be categorized into four different aspects: naturalness, folksiness, sentimentality, and humorousness. These features, influencing modern fashion, have been reinvented by a number of fashion designers. They also adopted ideas from the fancy clothes and ornaments created in carefree life style of the regions retaining their primitive cultures, such as Africa, Oceania, and Pacific coasts, and applied those ideas to various silhouette, colors, patterns, and textiles. Particularly as for textile expressions, they tried printing techniques using the patterns motivated from primitive folk symbols or the nature, applied objet of primitive materials and elaborated ornaments that represent folk and primitive feelings, and employed the primitive techniques such as knotting, crude cutting, or natural draping, to reinvent them as textile expressions in modern fashion.