• Journal of Korea Multimedia Society
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• v.24 no.9
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• pp.1285-1298
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• 2021

Among the diverse apartment brand TV Ads, KCC Switzen uses a unique advertising strategy. Unlike their competitors, KCC Switzen uses a strategy without fancy rhetoric such as luxury, premium or high-tech to enhance the value of their housing. In order to define the value of contemporary housing this paper analyses the socio-cultural messaging of KCC Switzen's television advertisements using Qualitative content analysis and Floch's Semiotic Square of Consumption Values method. As a result of this analysis, KCC Switzen's advertisements are shown to contain both intrinsic values of housing and cultural humanism by asking ablout the daily lives of real families and their relationships with neighbors. This directly contrasts with the standard advertisements that focus on the investment value of residential housing. The unique KCC Switzen advertising strategies are expected to change the paradigm of residential housing.

• The Journal of Korea Robotics Society
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• v.14 no.2
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• pp.114-121
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• 2019

This paper presents a new benchmark system for visual odometry (VO) and monocular depth estimation (MDE). As deep learning has become a key technology in computer vision, many researchers are trying to apply deep learning to VO and MDE. Just a couple of years ago, they were independently studied in a supervised way, but now they are coupled and trained together in an unsupervised way. However, before designing fancy models and losses, we have to customize datasets to use them for training and testing. After training, the model has to be compared with the existing models, which is also a huge burden. The benchmark provides input dataset ready-to-use for VO and MDE research in 'tfrecords' format and output dataset that includes model checkpoints and inference results of the existing models. It also provides various tools for data formatting, training, and evaluation. In the experiments, the exsiting models were evaluated to verify their performances presented in the corresponding papers and we found that the evaluation result is inferior to the presented performances.

• Korean Journal of Environment and Ecology
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• v.27 no.6
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• pp.695-703
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• 2013

The fish fauna and population Zacco koreanus in the Cheonggye stream after the rehabilitation was investigation from April 2011 to May 2012. The collected species during the survey period were 24 species belonging to three families. Among them, Korean endemic species such as Rhodeus uyekii, Acheilognathus yamatsutae, Acheilognathus gracilis, Squalidus japonicus coreanus and Zacco koreanus were observed in the stations. Dominant species was Zacco platypus (St. 1, 3, 4) and Z. koreanus (St. 2). A total of species of A. gracilis, Hemibarbus longirostris, Gnathopogon strigatus, S. japonicus coreanus, Pseudogobio esocinus, Erythroculter erythropterus, and Tridentiger brevispinis were first observed this study with compared the previous data (2005, 2008). It seems that the introduction species of artificially to the Cheonggye stream were Cyprinus carpio (fancy carp), Carassius auratus (gold fish), Carassius auratus (chinese carp), Zacco temmincki, Z. koreanus and Misgurnus mizolepis. Calculation of the length-weight relationship of Z. koreanus showed the value of constant a as 0.000007 and b as 3.58, and condition factor (K) was 0.82 on average. The frequency analysis of total length indicated that the group 20~80mm in total length is represented by one year-old individuals, the group 90~120mm by two year-old individuals, and the group over 130mm by three year-old individuals. It is assessed that stable spawning occurred following the introduction to the Cheonggye stream.

• Journal of Conservation Science
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• v.30 no.3
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• pp.317-327
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• 2014

Iron objects excavated from the sites of Mahan and Baekje are dominated by swords, spearheads and arrowheads. Spearheads usually have a function of weapon and swords with ring pommel are considered fancy articles because of ornament in ring pommel. In Gongju Suchon-ri site, the central type and the local type of the Baekje tombs co-exist together. The sword with ring pommel, the long sword and spearheads were excavated. They are investigated metallurgically and we focused of their functions and manufacturing techniques. Solid carburizing technology and quenching of heat treatment applied the sword with ring pommel was presumed as fancy article in the late 4th century while these techniques didn't apply spearhead from same tomb. This informed that the central government of Baekje had high technology on iron manufacture in 4th century. In case of local gentry, they didn't apply this high technology to mass-produced spearheads, even though they had it. Thus, it is able to say the sword with ring pommel was applied techniques of the central government and spearheads, the weapons were applied techniques of local societies.

• Journal of the Korean Society of Costume
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• v.43
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• pp.169-186
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• 1999

The objectives of the present study were to investigate the relationship between self-concept and clothing buying pattern in accordence with their self-concept. The method employed to conduct this study was normative-descriptive survey using questionnaires. Subjects were 438 high school girls in Seoul and the survery was implemented from the begining of May 1998 to the end of June 1998. The questionnaires were completed by students during class. Mean Standard Deviation Chi-Squeare and t-test were employed to analize the data gathered. The results are summarzed as follows: (1) The group who has the higher score in total positive self, self identity self satisfacton self behavior physcial self moral ethical self personal self and family self cares more about economical efficiency of clothing than the group who has the lower score. (2) The group who has the higher score in total positive self, self satisfaction personal self and family self attachs greater importance to the practical use of clothing than those who scored lower with in said categories of self concept. (3) The group who has the higher total positive self score cares originality more than the group who has the lower score when they purchase outdoor garment. (4) The group who has the lower social self score cares modesty and ostentation more than the group who scored higher in social self. (5) The group who has the higher score in positive self behavior personal self and family self cares about convenence in care and maintenance of the clothing than the group has the lower score. (6) Friends buying and use experiences of herself and the observation of other's attire are the main source of fashion information for the present Korean high school girls. The group who has the higher score in total positive self personal self family self, self identity self satisfactio self behavior used their own experiences more often as a source of fashion information than those who scored lower with in said categories of self concept. The group who has the higher score of total positive self personal self family self, self identity self satisfaction self behavior uses family members more often as a source of fashion information than those who scored lower with in said categories of self concept. The group who has the higher score in self identity and self behavior uses store displays more often than the group who scored lower. (7) Bonded processing goods stores or fancy goods shops(haberdashery) located in trendy shopping district discount stores and outlet stores of the famous manufactures are main places where Korean high school girls buy their outdoor garments. The group who has the higher score in social self, self identity and personal self uses department stores more often and rerely shops at bonded processing goods stores of fancy goods shops located in thendy shopping district compared to those who scored lower with in said categories of self concept.

• Korean Journal of Environment and Ecology
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• v.32 no.3
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• pp.261-273
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• 2018

This study investigated the characteristics of fish communities in the streams flowing into the Han river in Seoul in May 2016 through April 2017. The investigated streams were Ui stream, Danghyeon stream, Cheonggye stream, Yangjae stream, Mokgam stream, Dorim stream, and Hongje stream, which were restored to their natural form. We collected 41 species of 10 families using skimming nets and cast nets from 21 points during the investigation period. There were 7 Korean endemic species, or 17.1% in collected species, such as Acheilognathus yamatsutae, Acheilognathus gracilis, Scrcocheilichthys nigripinnis morii, Squalidus japonicus coreanus, Zacco koreanus, Coreoperca herzi, and Odontobutis interruta. There were 5 (12.2%) exotic species: Cyprinus carpio (fancy type), Carassius auratus (goldfish), Carassius cuvieri, Lepomis macrochirus, and Micropterus salmoides. The dominant species were Zacco platypus, Carassius auratus, Acheilognathus lanceolatus, Acheilognathus gracilis, and Oryzias sinensis. The Yangjae stream showed more stable fish community than other streams as it showed higher species diversity, and evenness and richness indices. Regarding the fish tolerance guild according to water quality, there were 3 (7.3%) sensitive species, 16 (39.0%) intermediate species, and 22 (56.7%) tolerant species. Twelve (29.3%) were insectivore species, 23 (56.1%) were omnivore species, and 6 (14.6%) were carnivore species, indicating the dominating presence of omnivore fish species.

• Archives of design research
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• v.17 no.3
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• pp.343-352
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• 2004

Under the production system of a free market economy, the modern consumers'goods that feature current trends reveal diverse aspects of the whole society and culture. This phenomenon is progressing at such a rapid speed that theories can barely keep up to explain it dearly. It is believed that the reason for the lag in academic theories is the formation of pluralistic values in human lifestyles due to the development of science and information communication. The pluralism of values in contemporary society is being studied in many academic fields, and the design among these fields often sees such a phenomenon as one of the post-modernism concepts, where post-modernism suggests a diversification and dismantling of modernism. In other words, the current design is closely watching products that are totally different from existing products, from complex and conceptual outcomes in the field of design to products that reflect various trends. Thus, it is true that package design, which proactively reflects current trends, freely traverses among specific domains of various fields that have been determined tacitly. It is also believed that other fields are also reflecting the same developments. Such a phenomenon is strikingly revealed with so-called 'fancy products', while other products 'parody' package design. This study sees the phenomenon as dismantling the border between product design and package design. The examined package design reflects the broader characteristics of the times, based on current concepts and meanings, after reviewing design examples.

• Journal of People, Plants, and Environment
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• v.23 no.5
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• pp.521-535
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• 2020

Background and objective: This study investigated plant type and color preference and conducted a psychological assessment for gardening activities of firefighters in a high-risk occupational group. Methods: A survey was conducted on 117 firefighters aged 39.01±9.17 in Sunchang in March 2020 to examine their preferences in plant type and color and conduct a psychological assessment of firefighters on gardening activities. Results: For plant experience and awareness, plant-related event showed the highest score, followed by plant preference tendency and plant growing experience. The level of plant gardening activities was higher among older age and higher job position. As a result of examining the quality of life according to the demographic characteristic with WHOQOL-BREF (World Health Organization Quality of Life Assessment Instrument), it was found that the quality of life was higher among the 20s-30s than 50s, firefighter position than fire lieutenant or higher, those with higher average monthly income, and the singles group than married (p < .05). The administration group showed lower scores than the fire suppression group working in the field, showing statistical significance. Most firefighters showed high preference for herbal plants among the 12 types of flowering plants, in the order of Rosmarinus officinalis>Lavandula spp.>Mentha piperita, Calendula officinalis. Pelargonium spp. was preferred the least out of the flowering plants, Lycopersicon esculentum was preferred the most out of 12 types of vegetable plants, while Angelica acutiloba was preferred the least statistical significance. For the preference of plant colors, yellow was the most preferred color, followed by white, blue, orange, red, and green, showing statistical significance. For the psychological survey responses of emotion words toward 6 plants colors, it was found that 'bright' was the emotion felt most strongly by the white, yellow, and orange groups, 'calm' and 'comfortable' by the green and blue groups, and 'fancy' by the red group. Conclusion: The effect of agro-healing programs can be increased by using mostly yellow plants when creating indoor healing gardens at the workplaces of fire officials in a high-risk occupational group, and using herbal plants and Lycopersicon esculentum in the gardens for agro-healing activities.

• The Research Journal of the Costume Culture
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• v.17 no.5
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• pp.897-910
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• 2009

Clothing exports of Korea have been steadily declining since 1990, but its international competitiveness will be continued in the future because of its history and technology. The purpose of this study is to find out the characteristics of knitted clothing exports of Korea compared to China. Statistical data of knitted clothing articles(HS 61) $2000{\sim}2008$ were used for analyses. The results of the study were as follows: First, the proportion of knitted clothing export out of the total clothing export has been consistently increased in Korea and China both, it is similar now. Second, export articles of large proportion are different between Korea and China. Socks, gloves and fancy goods became major export articles in Korea and men's and women's clothing in China in late 2000's. Third, the unit price of Korean export clothing is higher than that of Chinese from two to ten times. Generally the growth rate of unit prices of Korea outpaced that of China. The results of this study will help Korean export firms to develop competitive export articles and make out export strategy.

• The Research Journal of the Costume Culture
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• v.8 no.2
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• pp.261-271
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• 2000

In order to investigate the function and feature of western men's underclothes in the second half of the 19C, in this study, the historical changes of western men's underclothes are compared the first half of the 19C with the second half of the 19C. In the second half of the 19C, the useful function to ease for body was important. In the 1860's, for day-shirt, the tucked panels was disappeared and the front was pain. But the evening dress-shirt continued to show an expansive front tucked. Coloured shirts was used for country and sporting occasions. Ready-made underwear was used. In the 1870's, the plain breast was introduced and the Gladstone collar was used. Paper collars and dickeys were unfashionable. The drawers was composed a gusset at the back of the waistband. The dress of one generation was became the livery of the next. In the 1880's, a new feature was one stud and the use of pique for the breast. Coloured shirt was composed of stripes across the breast. In the 1890's, height of the collar steadily increased. The coat-shirt and regatta shirt became popular. The nice choice of shirt, collar and tie was a matter of supreme importance .The social status of the white shirt was further threatened by fancy coloured shirts. The mode of relaxation affected sports shirts. By the close of this period, both sexes accepted the hygienic rule of wool next the skin.