• Journal of Digital Contents Society
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• v.16 no.4
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• pp.503-512
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• 2015

The purpose of this study is to examine facebook users' self-presentation on facebook in terms of narcissism and the relationship of narcissistic self-presentation and variables of self-esteem, using patterns, and information types. The results showed that facebook users' self-presentation were not likely to be narcissistic. In self-presenting on facebook users were likely to be exhibition but they are not likely to be ingratiating and competent. And this study failed to support the association of narcissistic self-presentation and self-esteem. But results suggested that facebook using patterns including frequency and period of use affected narcissistic self-presentation. Finally, profile information, but not posting information was correlated with narcissistic self-presentation.

• Journal of Distribution Science
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• v.17 no.8
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• pp.99-106
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• 2019

Purpose - Marketing has shifted towards communicating tailored messages and brand contents to consumers with the rise of the Internet and smartphones. These technologies and the brand contents provide the e-tailers with opportunities for brand loyalty and online shopping via SNS, especially Facebook. Thus, this study attempts to scrutinize the effects of the characteristics of brand contents on consumers' engagements. As well, Facebook allows global communication, and yet, Eastern and Western people still live under different cultures. Therefore, this study attempts to compare Germans and Koreans on Facebook. Research design, data, and methodology - 225 survey data were collected from Germany and Korea. The effects of Vividness, Entertainment, Credibility, and Relevance on Engagement in brand contents and the moderating effect of nationality were examined with the hierarchical multiple regression analysis. Results - Vividness and Entertainment are the most important characteristics to engage consumers in the brand contents regardless of nationality. However, Relevance is more important to Germans while Entertaining and Vividness are to Koreans. Conclusions - To engage young Facebook users and let them shop online, entertaining and vivid brand contents will be effective. Tailored brand contents are essential for users from different cultures on Facebook.

• The Journal of Information Systems
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• v.27 no.1
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• pp.67-88
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• 2018

Purpose The purpose of this study is to verify motivations of corporate Facebook usage and to examine the impacts of usage motivations on brand attachment, trust and loyalty. Design/methodology/approach A conceptual model is developed based on Self-determination theory(SDT) and the previous studies. We conducted a web survey with a convenient sample of 121 Facebook users who clicked "Like" button on the corporate Facebook pages. Findings The followings are the findings of the study. First, intrinsic motivation(Entertainment) turned out to have positive effects on brand attachment. Second, extrinsic motivation(information exchange) turned out to have positive effects on brand trust. Third, brand attachment turned out to have positive effects on brand loyalty. These findings provide a valuable basis for constructing an explanatory model for "Like"-clicking behaviors of corporate's Facebook community platform users, as well as making significant practical contributions to enhance social and commercial benefits for businesses and individuals.

• Journal of Internet Computing and Services
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• v.21 no.1
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• pp.87-93
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• 2020

The popularity of social media has led to a variety of communicative behaviors among users. This study targeted Facebook as a representative social medial platform because it has the most subscribers in order to investigate factors that influence Facebook usage. In particular, because a person's behavior is based on how they are perceived by others, self-conscious behavior was examined in the study. Facebook usage and news consumption were examined to ascertain the effects of self-consciousness. An online survey was conducted to examine how private SC and public SC (SCs), affects Facebook usage (profiles and writing posts) and news consumption (clicking "like" and sharing news). 616 participants completed the survey, and results indicated that public SC was positively related to the degree of profile updating and post writing. On the other hand, private SC was positively related to the degree of news sharing. These results suggest that psychological elements significantly predict a user's behavior on Facebook.

• Journal of Information Science Theory and Practice
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• v.9 no.1
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• pp.79-89
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• 2021

This study explores Facebook use in Vietnamese academic libraries by analysing libraries' posts on their Facebook pages and library users' interaction with those posts. A total of 260 posts on four academic libraries' Facebook pages were examined using the content analysis method. The findings reveal that Facebook was mainly used to encourage reading and to transmit announcements. Most of the academic libraries published one post a week. The photo was the most frequent media type of libraries' posts and gained a higher level of interaction than other posts. According to the research results, the user engagement was low, and the user interaction with libraries' posts generally was in the form of reaction. The findings can help better understand Facebook use in Vietnamese academic libraries and may assist libraries in creating a plan for using Facebook more effectively.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.1
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• pp.183-191
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• 2016

SNS is developing rapidly along with diffusion of smartphone. However as useage of SNS became excessive, SNS addiction became a social problem. Meanwhile the problem that users leavning SNS because of negative perceptions about SNS became issue. As both SNS addiction and continuance are important when using SNS, this study examines factors affecting Facebook addiction and continuance. We derive three personal traits, which is autonomy, competence, relatedness as variables that affect Facebook addiction and continuance to use Facebook. The authors' structural equation model using data, collected from 204 Facebook user, showed that autonomy and competence significantly affected Facebook addiction. Also, autonomy, competence and relatedness significantly affect Facebook continuance.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.662-670
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• 2016

This study notices that corporate crisis spreading throughout society through SNS, according to the growing influence of online e-WOM on the basis Mobile and SNS. The study will prove that users' psychological tendencies can be affected by online e-WOM and played a role factors of crisis management on Facebook fanpage. This study conducted Facebook Fanpages users' perception of authenticity, Fanpage identification theory and interactivity affected Online e-WOM before a crisis, and authenticity, Fanpage identification theory and interactivity affected negative Online e-WOM after a crisis. The result through the sample of 290 men and women in their 20s and 30s who use a Facebook fanpage. found that Facebook fanpage users' perception of authenticity, Fanpage identification theory and interactivity affect on Online e-WOM before a crisis. On the other hand, the results found that Facebook fanpage users' perception of authenticity, and interactivity affect on Online e-WOM in caused crisis. Based on the results from the present study, suggested authenticity, Fanpage identification theory and Interactivity function in the aspect of the relationship marketing or crisis communication.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.27 no.4
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• pp.63-84
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• 2016

This study aimed to investigate the extent that users participated in Facebook of U.S. state archives and the types of user responses to posts on the Facebook. For the purpose, data created between August 1st and September 30th in 2016 were collected from Facebook continuously operated by 27 state archives. The extent of user participation was measured based on the number of user comments, the number of unique commenters, and the average number of comments per post. According to the measures, top 10 Facebook of state archives were selected. Out of these, Facebook of Ohio (1st), Florida (5th) and Arkansas (10th) state archives were chosen to collect 687 user comments and 132 posts. The analysis showed that comments regarding users' emotional opinion and judgement, adding explanations to a post, and sharing personal stories occupied a large portion. Interactions among users or between a user and an archivist were also identified. With regard to posts, those for sharing information/knowledge of records held in archives were identified as a high percentage. The study suggested that archives should collect and present historical information and related records connected to users' lives, examine methods for effective communication with users via social media and facilitate publicity and outreach services of archives based on shaping and maintaining online user community through social media.

• The Research Journal of the Costume Culture
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• v.26 no.4
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• pp.547-562
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• 2018

As social media penetrates more deeply into people's everyday lives, social commerce (a type of commerce that combines SNS features and possibility for commercial transactions) has enjoyed unprecedented growth. Shopping on Facebook is a representative example of social commerce platform that allows consumers to interact with other users, exchange information and purchase products without leaving a Facebook page. Social commerce presents great opportunities for marketers in terms of leveraging social aspects of shopping experience. It also offers a large potential for Korean companies to reach various target markets, as well as establish their presence abroad. Yet, acceptance of social commerce as a legitimate shopping channel has been slow, and consumers are still hesitant to shop via Facebook. This study draws on uses and gratification theory and the concept of perceived risk to examine how different motives for SNS use and the associated types of perceived risks can affect the purchase intention on the platform. Empirical data from 288 young users of Facebook were analyzed. Findings identified two main motives for SNS use: information-related motive and communication-related motive. Information-related motive significantly affected the intention to shop on Facebook, whereas communication-related motive did not have any significant influence. Risks associated with shopping via Facebook included delivery risk, security risk, social risk and economic risk. Overall, consumers perceived a higher level of security and social risk associated with shopping on Facebook. However, only social risk had a significant negative influence on the purchase intention. Awareness and previous experience of buying via social commerce platform positively affected consumers' purchase intention.

• Journal of the Korean Society of Earth Science Education
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• v.12 no.1
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• pp.18-26
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• 2019

Vietnam is one of the countries most affected by climate change. Therefore, communication activities on climate change in Vietnam are focused with various media such as television, newspapers, radio, internet etc. In particular, Facebook social network is a potential media but less interested and developed. In this topic, Audience Insight tool of the Facebook social network and the online sociological survey method were conducted to assess the current status and effectiveness of climate change communication activities via Facebook in Vietnam today. Vietnam ranks seventh in the world with 58 million users. However, the number of climate change communication fanpages has only about 15 fanpages with the largest number of followings is 94,721 persons. Among of the 10 most contented Facebook users in Vietnam today, there is no fanpage related to climate change. The results of research and evaluation two fanpages of climate change communication that are the most and most frequent followers in Vietnam showed that climate change communication via Facebook in Vietnam is not as effective as expected. At the same time, online survey results also pointed out the causes of the above problems. This is the scientific basis for management agencies to find the solutions to promote the strength of Facebook social network in climate change communication in the future.