• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2008.11a
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• pp.203-208
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• 2008

The purpose of this study was to propose the design concept for the brand identity communication of the housing cultural center. The case studies, case of two flagship stores and two housing cultural centers, were used in this study for analyzing each case‘s characteristics, brand identity components and design components. As the result of this study, there are differences between the flagship stores and housing cultural centers. The major differences are as follows. First, the flagship stores offer variety of experiences in the store so people can enjoy a lot of unexpected programs whereas the housing cultural centers do not have ones. Second, the flagship stores have dramatic facades so that people want to enter the space even though they do not need to buy anything. However, the housing cultural centers do not have any exciting elements in the facade even most of them are located in the downtown. Moreover, people can have a lot of visual and emotional experiences in the flagship stores from unique merchandising display, changeable wallpapers, movable walls, etc. In other words, designers who are in charge of housing cultural centers should consider carefully to design both interior and facade. Also, company should invest their efforts to make better housing cultural centers because they are the best way to express their own brand identity.

• Steel and Composite Structures
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• v.51 no.5
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• pp.499-507
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• 2024

The paper delves into an emerging paradigm shift in architectural design, focusing on the development of a cutting-edge methodological framework for the artistic enhancement of nanocomposite brick facades in building construction. This innovative approach represents a fusion of art and science, harnessing the potential of advanced nanotechnology to redefine the aesthetic and functional properties of building exteriors. Central to this new methodology is the integration of state-of-the-art materials and fabrication techniques, aimed at not only elevating the visual appeal of architectural structures but also enhancing their structural robustness and environmental sustainability. By leveraging the unique characteristics of nanocomposite materials, the proposed method opens up new possibilities for pushing the boundaries of traditional brick facade design. Through a meticulous exploration of the intricacies involved in implementing this novel approach, the paper elucidates the transformative impact it can have on the architectural landscape. By marrying creativity with technical precision, the method environment for art design of nanocomposite brick facades promises to usher in a new era of sustainable, visually captivating, and structurally resilient building facades that are poised to redefine the very essence of architectural aesthetics.

• KIEAE Journal
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• v.6 no.1
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• pp.25-32
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• 2006

Regarding to the Domestic housing politics to improve residing environment and effective use of country land, apartment buildings have been constructed since early of 1970s. Now apartment is taking over 50% out of entire housing in Korea. In the view point of PV application to the apartment, PV has amny advantages because of the wideness of out-walls and high floors building in APT. Therefore, if APT could use the electricity produced by BIPV, we can solve more easily environment and energy problems caused by housing. The research conclusion by analysing conditions and application method to introduce BIPV application to APT in near future is as below. -The out look of APT has been developed periodically and recently gable roof or canopy is popular which PV installation is more favorable. -For Balcony part with double skin facade sassy window, It has a preferable condition to install on the wall depending on the window direction. -In case of shorter distance between buildings due to high ratio of outside measurement, it is more desirable to install PV on the roof than on the wall of Apartment by considering low solar altitude. -Also depending on the direction of APT building, it is more effective and productive in electricity in the broad surface of side wall of APT. -In case of superhigh floor APT where facade system is mostly double skin facade of curtain wall system, PV module can replace the traditional curtain wall and will reduce architectural materials and obtain various out look design thereof.

• KIEAE Journal
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• v.9 no.6
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• pp.65-72
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• 2009

Lighting for outdoor advertising is very common feature of building facades as they provide the information and commercial identification. As the interest of improving street beautification more widely, application of various lighting technologies has been develop for advertisement such as electric sign board and signage. Furthermore, the installation of higher sign luminance than needed has many negative consequences, including higher energy consumption and light pollution. There are now no standard for outdoor advertisements in terms of luminance, and installation of indiscreet outdoor advertisement without luminance consideration is becoming more commonplace. This study was to evaluate the luminous characteristics of outdoor advertising as a function of sign and building facade luminance, luminance ratio. Data were collected on 8 electric sign boards, 20 internally illuminated, externally illuminated, neon, and channel letter signs and 4 commercial areas. Photometric measurements were taken by CS-100(Minolta) and ProMetric-1400(Radiant Imaging) for various sign modes and sign design. Also luminance of building facades were analyzed according with CIE standard of maximum obtrusive light permitted for exterior lighting installations. The findings are as follows; (1) There were excessive luminance of electric sign boards that could affect adjacent building facade and night sky luminance. (2) Sings that are externally illuminated providing an inappropriate amount of light on to the outer surface of the sign caused higher building facade luminance and potential of unnecessary glare.

• Journal of the Korean Solar Energy Society
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• v.35 no.4
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• pp.1-7
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• 2015

The operation of the natural circulation type solar heating systems with facade integrated collector was analyzed by experiment. Two different types of flat plate solar collectors were used for these experiments. One was for the normal flat plate solar collector with the size of 1m*2m and the other was for the large size solar collector with $4m^2$(1m*4m). The experiments were carried out to investigate the effect of the series or parallel connection method on the performance of the collectors. As a result, the solar thermal system which is installed on the wall or facade would be applicable for the natural circulation type if the system design reflects various parameters, including collector connecting method(series or parallel), to provide enough vertical height between collector and storage tank, and to reduce pressure loss due to collector and piping network, etc. The natural circulation type of solar thermal system as proposed in this study can increase the system reliability by removing or minimizing the use of the components such as pump, controller, sensors which may cause serious troubles of the system for a long-time operation

• Archives of design research
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• v.13 no.3
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• pp.261-270
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• 2000

In general, sign is the way of communication directing human beings with their daily activities particularly in urban circumstances. And sign planning is designing and installing signboards systematically in urban environment. Generally, the range of application in space sign is pretty wide, and it may safely be say that the attractiveness of the city image is considerably decided upon the sign system. The subject of this study investigates the meaning and the role of sign system applying on human environment, and disirable design direction cope with the constant change of city space. The present study doesn't specifically deals with the basic function of signboards only, but with the problems and solution corresponding with sign system as structual element in city environment.

• Korean Institute of Interior Design Journal
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• v.23 no.1
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• pp.52-60
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• 2014

The purpose of this study is to analyze about the extension of user experience in the digital space. Through the digital technology and virtual space, the city's new environment is being changed. it makes people activate their aesthetic experience. Simultaneously, it elevates satisfaction levels regarding people's aesthetic experience. Research methods and settings of the range to study on the Extension of User Experience are as follows: First, establish digital space's characteristics comparing digital space at the structural change-points in modern society. Second, experience's approch way through the digital media in the contemporary space. And understand the concept about a variety of User Experience. Third. to classify the elements of access control for the user experience. Experience is being expanded through the generation process. Fourth, investigate analysis of the case studies, focused on the architecture and space design_Media installations that appear in the city park, the city's landmark buildings facade, the building facade by offering commercially applied for brand marketing_ announced through the media recently. Also, it is to look at the physical elements through digital media and to analyze the applicability of the public space. Therefore, the new approach to digital implementation shall be determined by looking in the direction of the user approaches.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.159-162
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• 2007

In the twentieth century, due to extraordinary development of companies and life style, etc, market environments to which companies around the world currently face are being changed with reflecting the current age in various fields, which result from globalization, digitalized innovation, diversity by information acceptance, an enhanced level of a consumer's consciousness, developed mass media, etc. The companies are trying to expand their sale areas, not only products but also their cultures, images, and brand power in the name of a 'marketing' in a space In other words, if companies and brands express some identities without considering an entire image evaluated by customers, a mis-positioning for the companies and the brands may be caused. In this case, the companies and brands may not influence on potential major customers at all, of an image for the companies and brands may be degrade Accordingly, a space marketing is required as a distinguished strategic means in characterizing identities according to brands. Also, a design for communicating the space marketing with the customers is required. Therefore, the purpose and effects of the present research are to analyze how identity characteristics for brands and company images are reflected by analyzing a faadeof a hall for housing cultures, and are to analyze how they are recognized by customer.

• Journal of the Regional Association of Architectural Institute of Korea
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• v.20 no.6
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• pp.63-70
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• 2018

This study is aimed to reflect the current status survey, analysis and response of 10 railway stations using geographical names in one of 19 stations located on Gyeongbu, Honam and Chungbuk line. Most railway stations in the study have shown normal images that are close to the standard type by selecting similar building materials rather than reflecting geographical features. Aside from the shape of the traditional Korean house in Cheongju, almost all newly constructed stations tend to incorporate light gray plating material on their modern exterior to produce Family look design as a railroad station. According to a survey of the sensitivity of the station's name, Osong Station was 73.6 percent, Gyeryong Station 67.3 percent, Heukseok-ri Station was 64.5 percent, Shintan-jin 62.6 percent, and Yeonsan Station 57 percent, more than half. Therefore, the results of the five stations were presented as a calculation and proposed design release focusing on the facades of each station. Each of these stations suggested a way to express the facade design image, considering the railway operation status of Korea Railroad, the area of the station and other surroundings.

• Korean Institute of Interior Design Journal
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• v.18 no.6
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• pp.184-193
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• 2009

In recent years, the architectural interest in the apartment design has been getting focused on qualitative improvement and design differentiation. Especially the facade design differentiation is one of the most important elements in this matter. The purpose of this study is to provide the basic informations that can be referenced when architects are dealing with exterior design by analyzed design types and characteristics of apartment entrances. Target apartment of this study was whasung dongtan the 2nd phase new city districts which was planned to solve a housing shortage in the capital region. Having examined eleven pilot districts, four 1st construction areas, and eight 2nd construction areas, - total 23 complexes - 282 apartment entrances in 212 apartment buildings were carefully researched. Apartment entrance design can be divided into 15 different design elements: design types and combination types, direction, shape, height, approach types, exterior wall finishes of entrance, exterior wall finishes of lower parts of apartment, handrail types of slope, floor finishes of slope, distribution ratio of piloti, ceiling height of piloti, floor finishes of piloti, space use of piloti, window establishment between piloti and elevator hall, landscape elements of piloti. Design characteristics of building entrances were also analyzed in 4 groups (I, II, III, IV) divided by construction contractors ranking. In conclusion, first, design types and combination types can be classified into 15 different kinds, and the group I and II tend to show wider variety of entrance combinations. Secondly, the height and volume of extrude entrance type tend to increase in the group I and II. Third, the spatial configuration of pilotis appears to show more of 'pass + store + break' rather than 'access', as we get closer to the group I.