• Korean Institute of Interior Design Journal
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• v.20 no.5
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• pp.135-142
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• 2011

This study applies the 'interface' as the concept to interpret the facade design of parking garages. This study investigates the characteristics of interface design in the parking garages to improve design qualities of parking garages as a daily living space as well as a public space in today's city. The facade of parking garage is an interface between the urban streets and the parking space. Three concepts of interface and design in parking garage are defined. The concept of interface is explained as a boundary surface which activates communication and interaction. In facade design of parking garage, three main concepts of interface design are screen, communication and mobility. Through the investigation of the examples, this study summarizes the characteristics of the facade design of parking garage as follow; first, the facade of parking garage is designed as a screen which represents immateriality by specially selected and arranged surface materials. The screen facade is designed as one homogeneous surface as well as an irregular pattern with operable louvers. Second, the facade of parking garage is designed as a communication media to deliver direct information. The representation of natural or artificial characteristics at the local areas is to communicate with the people in the community. Third, the facade of parking garage is represented mobility which a car symbolizes. It emphasizes various movements and visual changes by movements. People can experience the visual changes of the building facade as they walk or drive. The visual changes of the facade are caused by natural elements such as wind and light as well as an optical illusion.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2003.05a
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• pp.131-134
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• 2003

Today the trend of department Is increasing stores to satisfy consumers to enjoy shopping comfortably and purchase desire. Specially, high stores focus on the sale environment improvement for consumers's pattern such as different corporate images, new life style and value system. However, nowadays Internet shopping mall is generalized, so consumer can purchase high brad more comfortably. Therefore, department store have to show high brand image through new interior production in departments. Specially, the importance of department store's facade is realized to link of company sales promotion of stores. Because the purpose of department store is sale, so the role of facade display is very important. Specially, facade in department stores contains many various concepts connotative logics, so this is more important than other space. Facade shows product images and connects consumer's purchase desire. Therefore the purpose of this study to find out the characteristics of high stores in departments and to help facade design of department stores.

• Korean Institute of Interior Design Journal
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• v.22 no.4
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• pp.70-77
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• 2013

This study has analysed the composition elements in a cafe space where visual transfer-elements are filled and the perceptual characteristics of facade designs with the purpose of drawing any important elements to advertisement and their related items for uniqueness of designs. For the analysis of the perception process shown in the consecutive situations of observing and visiting cafes, the cafe facade was grouped and stereotyped for the analysis of perceptual characteristics and significant composition elements for better designing of cafes through survey with representative facades as subjects. The conclusions from this study are the followings. First, for the uniqueness specific to cafes to be integrated into facade, memory was chosen first as the most significant advertisement factor followed by interest as with male and attention as with female. The memory has much to do with furniture and finishing material of Clause (4), Chapter 4.1 and the types having effects on perception of Clause (1) and the atmosphere having effect on that of Clause (2) were found to be major factors to attention and interest. Second, it was found out that women preferred horizontally stable partition and men clearly divided facades. The factor of shape was observed first among the constituents of facade followed by color. There was no difference with 'shape' between men and women and color was found to be a space constituent having a lot of effects on women. Third, the memory of experience from visiting a cafe was very likely to offer the motivation of visiting it again, on which furniture had the most effect followed by finishing material and color. Such elevation elements as facade and logo were found not to have effect on the memory or the re-visit. Any intention of visiting again seemed to be influenced by such comprehensive images as atmosphere rather than by any concrete facade, furniture, or appliance. From the above viewpoint, facade design should have any uniqueness or impressive feature as well as the effect of making passers-by drop in and attracting them into the shop. The analysis of attributes of facade constituents revealed that the abstract images in addition to the configuration of facade had much to do with interest or behavior.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.658-666
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• 2016

The term 'Media Facade' is an integrated information-Conveying Medium that turns the inside and outside of a building into a new meaningful space by converging with design, motion pictures and IT technology. Media Facade is not only associated with the exterior of a building but presents new experiences th the visitors in all available spaces where screens can be installed. Moreover, interactive Media Facade has expanded the former one-way communication to a two-way one bringing more sense of realism for the spectators and increasing attraction and participation. In this study, I explored the aesthetic characteristics of interactive Media Facade and analyzed pertinent cases; and based on domestic and overseas cases, I contemplated upon the future objectives of interactive Media Facade in Korea.

• Journal of the Regional Association of Architectural Institute of Korea
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• v.21 no.6
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• pp.119-128
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• 2019

The aim of this study is to examine the characteristics of facade expression designed by Kim. Han-sup, a key architect in the regional modern architecture movement in Gwang-ju and Jeonnam from the 1950's to 1960's. The study begins with the architectural background and thoughts of Kim. Han-sup through literature reviews and introduces an interview with Han. chong-un, a former college student and employee of Kim, which explains the aesthetic architecture that appeared in his design of facades that was reasonably applied to materials, technology, structure and function in line with the economically tough period in Korea. Furthermore, in order to investigate the characteristics of his facade expression, detailed analysis items will be derived from precedent studies. This study will attempt to conclude with statements that his aesthetic architecture can be defined as an emphasis on formative mass by contrasting between basic rectangular forms, implementation with detailed three-dimensional facade by extruding differently vertical and horizontal structural lines and with the pursuit of decoration through compartmental faces on his 12 representative architectural works.

• Korean Institute of Interior Design Journal
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• v.18 no.2
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• pp.16-24
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• 2009

Urban is made over a long period of time. In the process, architecture involves design characteristics of age and place. In the case of modem western style architecture, just depend on the economic logic, they are continuously threatened during urban changes. Therefore, the purpose of this paper is to recognize modern western style architecture as valuable things, which represents color of urban, and to seek how it can be reused. This is a process in order to find a new method for conservation and reuse of modern western style architecture. The result are as followings. Modern western style architecture must be recognized as resource, which expresses identity of urban, and found a method for conservation and reuse of facade at least. So we need to search design characteristics of facade. It has been analyzed that assigned modem western style architecture in seoul can be divided into 6 groups. Each group has individual characteristics of facade expression, which is 'dormer', 'vent', 'balustrade', 'cornice', 'dome', 'tower', etc in top part, and 'the shape of window and door', 'the element of ornament', 'finish', etc in middle part.

• Archives of design research
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• v.13 no.3
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• pp.245-252
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• 2000

The facade in the street is a unfixed type, thus it is not easy to investigate the characteristic of structures. In addition, a color mainly depends on sensitivity, therefore, it is very difficult to provide the solution of the problems. The purpose of this study is to investigate the relationship between a form of the facade and a color, and to introduce the methodology and the direction of the color scheme for the facade in the street. for the purpose of this study, 47 facades are empirically analyzed. Based upon the results of research analysis, this study try to find out the relationship among the formative continuity of the facade in the street, a color, and the quality of the material. From the results, it suggests the new direction for the image formation of the facade in the street centering around a color. This study concludes that the characteristics of the facade in the street is discontinuous, and the color scheme is not based on the formative continuity. Moreover, the whole street is composed of each strong individual character. In order to harmonious creation of the facade in the street, primary colors and painting colors should be constrained. Finally, the color scheme based on the formative continuity of the facade in the street should be carefully considered.

• Journal of the Korean housing association
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• v.22 no.2
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• pp.131-139
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• 2011

This study is to examine architectural designers' views on the correlations between components and contextual principle of the roadside building facade with the roadside building facade on the border of Asian Culture Center in Gwangju which is expected to undergo a great change by public policies. For setting direction of the roadside building management at the region examined, height of facade, advertisement/signboard, security of continuity through surface pattern management, nodes building, array of height by story, awning/arcade and locality of advertisement/signboard should be induced to design with locality and consideration of local characteristics with silhouette, window and external colors is needed for discrimination from other cities. Regarding the realization method important thing was found that the planning and implementation of architectural design guidelines, architectural aesthetics of the pre-hearing enhancement, active citizen participation, and then additional landscape screening system, incentive schemes, landscape designation of landscape zone was found to be a major realization system.

• Korean Institute of Interior Design Journal
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• v.22 no.6
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• pp.212-219
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• 2013

This study uses a fashion shop facade design to track human gaze, find gaze frequency for gaze time for the gaze points along the path of sight, and expose the importance of facade design and figure out the value through theoretical systematization. Thus, this study employed the measurement method in physiological psychology which is sight-tracking device with eye-tracking to perform effective data evaluation. To find gaze frequency and study the contents to reflect on the facade, precedent study review, and case study of facade design to collect stimulants to be used in eye-tracking experiment were executed. And the eye-tracking experiment which traces the movement of eye[pupil] was performed. As the result of analyzing gaze frequency, The characteristics of such gaze path formation made the characteristics for gaze frequency even clearer. What was characteristic in the analysis result according to 'average value for gaze time' was that only 8 out of 2000 areas showed over 1 second of frequency and, and all other shoed less than 1 second of gaze time. This indicates that human sight endlessly jumps around, and that it 'Stay' where it has interest. This study found the average of the frequency of this 'Stay' in facade design. This study well presents the major points to add value to the design of the space of facade based on scientific measurement/analysis data obtained through visual understanding. Through such, this study is thought to be able to have a positive interaction with marketing by forming a theoretical background bringing utility to purchase environment and assisting in sales increase.

• Korean Institute of Interior Design Journal
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• v.23 no.6
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• pp.187-194
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• 2014

Corporate images are created inside the corporate and then peppered throughout the public such as consumers, communities, countries, etc. who are outside the corporate. Therefore, corporations express their corporate images through such visible images as CI, products, brands, advertisements, company buildings, etc. in order to form a favorable corporate image for the public. Therefore, many corporations have begun to express various visual factors in order to form their images. So, the purpose of this study is to determined the connectivities of corporate images and facade design of company buildings, and to elicit the findings of whether corporate images are applied to the facade design of company buildings, and of what expressive factors are applied to the design, if so. The conclusions are as follows: First, an examination of the degree that the characteristics of corporate images and design components of the facade design of company buildings have been expressed showed that corporations preferred the design of company buildings on which a lot of components have been expressed. Second, it also showed that they preferred determinants of the facade design of company buildings in the order of architectural factors > visual factors > decorative factors. Third, it indicated that the corporations on which the design components of the facade design of company buildings have been reflected most were in the order of C > B, D > A, E > G > F, J > H, I. Fourth, it further showed that most of the corporations have used curtain walls as materials of the facade design.