• Journal of Fashion Business
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• v.15 no.2
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• pp.1-11
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• 2011

The purpose of this study is to investigate the influence of the suitability of the chronic regulatory focus and the advertising message type on the evaluation of the beauty product. In addition, feeling right while and individual is reading an advertisement is measured to check the mechanism making the regulatory fit effect. The experimental design was designed with the mixed design of 2(chronic regulatory focus: promotion / prevention, between group) ${\times}$ 2(advertising message type: promotion /prevention, within a group). 100 female university student subjects in their twenties in Seoul and in the metropolitan area were asked to respond to questionnaires in the study. The reliability analysis, T-test, analysis of variance(ANOVA), and analysis of covariance (ANCOVA) on the collected data were done with SPSS WIN 12.0. The results of the study are as follows. First, the regulatory fit effect that when the individual chronic regulatory fit corresponds to the advertising message focus each other in the advertising of a new beauty product, the evaluation on the product is more positive could be checked. The promotion focus message of shampoo, the promotion focus group showed more positive response than the prevention focus group and as for the prevention focus message, the prevention focus group showed more positive results than the promotion focus group so that the effect of regulatory fit appeared. Second, when the regulatory fit effect appeared in the evaluation on the new beauty product, the fit effect on the individual chronic regulatory focus and on the advertising message focus also appeared in the measurement of feeling right. Hence, feeling right could be checked by using the mechanism of the regulatory fit effect.

• Asia Marketing Journal
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• v.17 no.1
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• pp.123-148
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• 2015

Built on regulatory focus theory, this article develops a research model proposing the relationship between management controls (outcome, activity and capability), sales employees' prevention and promotion focus and their behavioral responses (feedback seeking from different sources and relationship investment). The model also suggests that salesperson perceived organizational fit (P-O fit) contributes by influencing the situational self-regulatory mechanism based on regulatory fit theory. To analyze the data, a structural equation model procedure using LISREL 8.5 was employed. To access the potential common method bias, the MV" marker method was applied using a scale theoretically unrelated to at least one scale in the analysis as the MV marker. The results showed that the greater the salesperson's perceived activity control system, the greater the extent of employee prevention focus. The findings also showed that output control and capability control system are positively related to the promotion focus of salespeople. Salespeople's prevention focus relates negatively to the relational investment and positively to organization feedback seeking. The results indicate that salespeople who have promotion focus exhibit the predicted positive influence on their relationship investment. A significant contribution of this research framework is suggesting salesperson regulatory focus as a mediator and its' effects on different types of sales-related behaviors. The author suggests that the motivational orientations of salespeople play key roles in shaping feedback seeking behaviors from different sources; broadly, that employees with a promotion focus will be more sensitive to customers' feedback, and employees with a prevention focus will seek more feedback from the organization. Furthermore, salespeople with a promotion focus will invest more resources to build relationships with customers than salespeople with a prevention focus. This research also explains the moderating role of person-organization fit on the effect of salespeople's regulatory focus and behavioral responses based on regulatory fit theory

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2010.07a
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• pp.435-437
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• 2010

렌즈의 피사계심도 (Depth of Field)가 낮은 카메라로 영상을 획득 했을 때, 한 영상 내에도 in-focus 영역과 out of-focus 영역이 동시에 존재하게 된다. 따라서 영상을 복원하기 위해 in-focus 영역과 out-of-focus 영역을 구분하는 focus measure가 필요하게 된다. 기존 focus measure 알고리즘은 획득된 영상의 intensity 값의 절대적인 변화나 고주파수 성분 값에 따라 in-focus와 out-of-focus를 결정하기 때문에 out-of-focus 영역이 smooth 하지 않을 경우에는 in-focus 영역이라 잘못 판단할 수 있을 뿐만 아니라 잡음에 민감한 단점을 가진다. 본 논문에서는 기존 알고리즘의 한계점을 보완하는 연구 방향을 제시한다.

• Korean Journal of English Language and Linguistics
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• v.4 no.2
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• pp.195-227
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• 2004

This paper concerns the issue related to the focus phenomena with a particular reference to the two alternating orders (continuous vs. discontinuous orders) in particle constructions in English. To explain the alternation of word order in particle constructions, I will argue that the choice of word order is closely related to the focus property of the object DPs. Following Drubig (2003), I will assume that focus-feature is taken to be a syntactic feature assigned freely to a lexical head in the process of the mapping into Lexical Array (LA) from the lexicon (LEX). I argue that the focus-marked object DP cannot move out of its focus domain and thus the continuous order is derived. In the case of non-focus-marked object DP, however, the object DP moves out of VP in order to receive an appropriate interpretation. As a result, the discontinuous order is derived.

• Language and Information
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• v.8 no.1
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• pp.1-26
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• 2004

This paper investigates the nature of the discourse domain involved with focus sentences. The major theories of focus including Roothian Alternative Semantics are critically reviewed: Alternative Semantics takes a contradictory attitude toward the truth conditional aspect of free focus. The truth conditional differences are treated as a pragmatic inference, while they are captured by the semantic mechanism, that is, the alternative sets generated by focus constructions. In addition, the alternative sets are ad hoc since they are generated only for focus constructions. This paper attempts to show that the alternative sets introduced by foci in the framework of Alternative Semantics are neither necessary nor sufficient for an analysis of focus. It is argued that the domain sets simply provided by the model itself suffices for a proper analysis of focus constructions.

• Phonetics and Speech Sciences
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• v.1 no.2
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• pp.119-128
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• 2009

Many researchers have argued about the relationship between information structure and intonation. Their results can be summarized in three main points: the intonation of topic and focus in English information structures is implemented as i) a pitch accent, ii) a tune (a pitch accent + (an) edge tone(s)), or iii) a boundary tone. The purpose of this paper is to study various intonational patterns of topic and focus in English information structures, using natural conversations. In this paper, the types of topics and foci are divided, based on contrastiveness. The topics are classified as five non-contrastive and four contrastive topics. The foci are classified as neutral focus, informational focus, and contrastive focus. The results show that the intonation of the topic in English information structures is mainly implemented as a pitch accent, except for the type of the pronoun topic (Lp) which is not implemented as a pitch accent or a tune. However, the intonation of the focus is implemented as a tune in the neutral focus (Fn) and as a pitch accent or a tune in the informational focus (Fi) and the contrastive focus (Fe). In our discussion and conclusion, we suggest that it is not always true that for the meaning of contrast, the topic or the focus is represented as a $L+H^{\ast}$ pitch accent, which has been the main contrastive intonation from earlier studies.

• Journal of ILASS-Korea
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• v.14 no.2
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• pp.77-83
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• 2009

In this study, the effect of important parameters such as the pixel size and number of a CCD, the object distance, the wavelength of laser, and the particle diameter on the depth of focus in digital in-line particle holography were investigated. The depth of focus in several different cases was calculated using simulation holograms and detailed description of the depth of focus in digital particle holography was presented. The depth of focus is directly proportional to the object distance and the particle size. With the increase of the wavelength of laser, the depth of focus is decreased. The depth of focus is also inversely proportional to the pixel size and number of a CCD. Using the data of depth of focus from simulation holograms and a data-fitting software, we obtained the prediction equations of depth of focus for typical CCD cameras. Finally, the prediction equations of depth of focus in digital particle holography were verified by investigating real holograms of the calibration target in different cases and satisfied agreement between measured values and predicted values was confirmed.

• Journal of the Semiconductor & Display Technology
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• v.12 no.2
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• pp.27-32
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• 2013

Shape From Focus (SFF) is a passive optical technique to recover 3D structure of an object that utilizes focus information from 2D images of the object taken at different focus levels. Mostly, SFF methods use a single focus measure to compute image focus quality of each pixel in the image sequence. However, it is difficult to recover accurate 3D shape using a single focus measure, as different focus measures perform differently in diverse conditions. In this paper, a nonlinear Total Variation (TV) based approach is proposed for 3D shape recovery. To improve the result of surface reconstruction, several initial depth maps are obtained using different focus measures and the resultant 3D shape is obtained by diffusing them through TV. The proposed method is tested and evaluated by using image sequences of synthetic and real objects. The results and comparative analysis demonstrate the effectiveness of our method.

• Journal of Distribution Science
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• v.14 no.3
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• pp.93-101
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• 2016

Purpose - Due to the heavy reliance on the human dependence, several factors such as attitude, behavior, emotional status and the quality of the service by the employees have been a decisive effect on the existence of a business in service industry. This study made use of the cases from the beauty salons in Korea, and tried to find out the meaningful results with following purposes. The purpose of this study is to find out the effects of psychological ownership with focusing on the employees in service industry. Therefore, this study is based on the literature reviews in the fields of psychological ownership, regulatory focus, and customer satisfaction. In particular, this study focuses on the regulatory focus with two parts. The two parts are composed of the promotion focus and prevention focus. Also, the relationship between the regulatory focus on employee and customer satisfaction was identified through empirical study. Mediating effects of regulatory focus were also studied, that is, the regulatory focus was on the relationship between psychological ownership and customer satisfaction. In conclusion, practical and intellectual implications were discussed for the growth and development in service industry. Research design, data & methodology - The survey for this study was conducted from November 15th to December 15th in 2015. The same amount of survey was given to both, the service providers and customers. For both of them, such as the service providers and customers, 260 questionnaires were distributed to them in total. After excluding the missing and unreliable responses for the exact analysis and process, 250 responses were collected and used in the research analysis. This study conducted a survey questionnaires, and the confirmatory analysis was used for the reliability and validity in this study. SPSS & AMOS programs were used for the analysis. Results - The first variable that was looked at from this study is the psychological ownership. The psychological ownership had positive effects on the performance both in improving focus and prevention focus. It indicates that this study supports the results from the previous studies. Second, the effects on the performance in improving focus and prevention focus for customer satisfaction were studied. As a result, the performance in improving focus had positive effect on customer satisfaction, but prevention focus did not have any positive effect. Third, this study looked at the mediating effect of regulatory focus on the relationship between the psychological ownership and the customer satisfaction, and only partly, they had positive effects on customer satisfaction. Conclusions - The results of this study showed that the psychological ownership has positive effects on regulatory focus both in performance improving focus and prevention focus. However, the mediating effects had partial positive effects on customer satisfaction and these results indicate that the service enterprises should focus on the employees' psychological ownership in order to maximize the customers' satisfaction.

• KIPS Transactions on Software and Data Engineering
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• v.6 no.1
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• pp.23-28
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• 2017

Shape from focus (SFF) is a technique used to reconstruct 3D shape of objects from a sequence of images obtained at different focus settings of the lens. In this paper, a new shape from focus method for 3D reconstruction of microscopic objects is described, which is based on gradient operator in Mathematical Morphology. Conventionally, in SFF methods, a single focus measure is used for measuring the focus quality. Due to the complex shape and texture of microscopic objects, single measure based operators are not sufficient, so we propose morphological operators with multi-structuring elements for computing the focus values. Finally, an optimal focus measure is obtained by combining the response of all focus measures. The experimental results showed that the proposed algorithm has provided more accurate depth maps than the existing methods in terms of three-dimensional shape recovery.