• Smart Media Journal
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• v.5 no.3
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• pp.62-66
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• 2016

The recent increase in virtual reality (VR) technology around the world has been VR work in cooperation with technology from other sectors to form new trends. In the case of advertising, it is difficult to trace if VR users viewed a certain piece of advertisement because the current technology does not allow them to interact with the screen. Eye tracking technology can act as a solution to the problem of tracing advertisement views as it allows for data extraction in relation to which advertisements were viewed and for how long. The research paper suggests a method of how to track the eyes of users in VR advertising. The suggested method includes communication between a server and VR HMD (virtual reality head mounted display) as well as a screen of output from the server.

• Journal of Korea Multimedia Society
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• v.24 no.11
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• pp.1580-1587
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• 2021

Currently, the development and sale of various emoticons has given users a wider range of choices, but a systematic and specific approach to the recognition and use of emoticons by actual users is lacking. Therefore, this study tried to investigate the subjective perception and visual attention concentration of actual users on negative emotional expression emoticons through a survey and eye tracking experiment. First, as a result of subjective recognition analysis, it was found that emoticons are frequently used because their appearance is important, and they can express various emotions in a fun and interesting way. In particular, it was found that emoticons that express negative emotions are often used because they can indirectly express negative emotions through various and concretely expressed visual elements. Next, as a result of the eye tracking experiment, it was found that the negative emotional expression emoticons focused on the large elements that visually emphasized or emphasized the emotional expression elements, and it was found that the focus was not only on the facial expression but also on the physical behavioral responses and language of expression of emotions. These results will be used as basic data to understand users' perceptions and utilization of the diversified emoticons. In addition, for the long-term growth and activation of the emoticon industry market in the future, continuous research should be conducted to understand the various emotions of real users and to develop differentiated emoticons that can maximize the empathy effect appropriate to the situation.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.1
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• pp.95-117
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• 2022

This study developed and evaluated audio-visual (AV) semantics-based video summarization methods using eye tracking and electroencephalography (EEG) data. For this study, twenty-seven university students participated in eye tracking and EEG experiments. The evaluation results showed that the average recall rate (0.73) of using both EEG and pupil diameter data for the construction of a video summary was higher than that (0.50) of using EEG data or that (0.68) of using pupil diameter data. In addition, this study reported that the reasons why the average recall (0.57) of the AV semantics-based personalized video summaries was lower than that (0.69) of the AV semantics-based generic video summaries. The differences and characteristics between the AV semantics-based video summarization methods and the text semantics-based video summarization methods were compared and analyzed.

• Journal of the Institute of Electronics Engineers of Korea SC
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• v.44 no.6
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• pp.35-41
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• 2007

We proposed an eye gaze tracking system under natural head movements. The system consists of one CCD(charge-coupled device) camera and two front-surface mirrors. The mirrors rotate to follow head movements in order to keep the eye within the view of the camera. However, the mirror controller cannot guarantee the fast head movements, because the frame rate is generally 30Hz. To overcome this problem, we applied Kalman filter to estimate next eye position from the current eye image. In the results, our system allowed the subjects head to move 60cm horizontally and 40cm vertically, with the head movement speed about 55cm/sec and 45cm/sec, respectively. And spatial gate resolutions were about 4.5 degree and 5.0 degree, respectively, and the gaze estimation accuracy was 92% under natural head movements.

• Korean Institute of Interior Design Journal
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• v.26 no.5
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• pp.65-74
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• 2017

The purpose of this research is to analyze characteristics of street elements when pedestrians have a view in the street. The research was utilized eye-tracking experiment and two times survey before and after experiment. The experiment is composed as follows. The data collection was conducted two days period from March 30 to 31, 2017. There were 43 participants who were all male and undergraduate students. In the data recording, the stimulus image was presented 65 seconds on a 23-inch monitor. Prior to analyzing data, the images were represented into five elements of AOI(area of interest). The fixation rate was divided by a period such as 'fixation time' and 'fixation count' parameters. The results were additionally obtained by linking analysis with the area ratio of AOI, time series analysis, and questionnaire. First of all, both building signs and advertisement standing boards draws attentions in participants. From a comparison between fixation rate and survey, the data have negative perspective view. Second, the advertisement standing boards are more eye-catching than other elements regardless of AOI size. It shows the priority of elements what should be developed in the environment. Third, the pavement is rarely seen in the fixation rate. Fourth, the trees are not a long frequency but viewed as a positive element. People want to keep the natural site in the street. In summative research, this method of extracting eye movement data would be provided a foundation data for developing streetscape plan based on scientific factors.

• Journal of Convergence for Information Technology
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• v.10 no.5
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• pp.30-35
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• 2020

In this paper, we analyzed the tracking error for the monopulse radar by controlling the phase difference, amplitude ratio and engagement angle of the cross-eye jammer. Cross-eye jamming is an important jamming method for monopulse radars, which causes a displacement in the radar receiving antenna input and misleads the radar's tracking angle. As a result of analyzing the tracking distance error of the radar while changing the engagement angle between the monopulse radar and jammer, the maximum distance error occurs when the engagement angle is 0° and the phase difference is 180°. It was confirmed that the error decreased to 70% or less of the maximum distance error into 45°~135°. In order to increase the efficiency of jammers, it is necessary to study rotary jammers or multi-channel jammers. This study will be very useful for the design of cross-eye jammers for aircraft and ships.

• 제어로봇시스템학회:학술대회논문집
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• 1996.10b
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• pp.257-259
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• 1996

This paper presents the active eye system for tracking a moving object in 3D space. A prototype system able to track a moving object is designed and implemented. The mechanical system ables the control of platform that consists of binocular camera and also the control of the vergence angle of each camera by step motor. Each camera has two degrees of freedom. The image features of the object are extracted from complicated environment by using zero disparity filtering(ZDF). From the cnetroid of the image features the gaze point on object is calculated and the vergence angle of each camera is controlled by step motor. The Proposed method is implemented on the prototype with robust and fast calculation time.

• Proceedings of the KAIS Fall Conference
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• 2005.05a
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• pp.187-190
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• 2005

본 논문에서는 다양한 조명하에서 실시간으로 눈을 검출하고 추적하는 새로운 방법을 제안하고자한다. 기존의 능동적 적외선을 이응한 눈 검출 및 추적 방법은 외부의 조명에 매우 민감하게 반응하는 문제점을 가지고 있으므로, 본 논문에서는 적외선 조명을 이용한 밝은 동공 효과와 전형적인 외형을 기반으로 한 사물 인식 기술을 결합하여 외부 조명의 간섭으로 밝은 동공 효과가 나타나지 않는 경우에도 견실하게 눈을 검출하고 추적 할 수 있는 방법을 제안한다. 눈 검출과 추적을 위해 SVM과 평균이동 추적방법을 사용하였고, 적외선 조명과 카메라를 포함한 영상 획득 장치를 구성하여 제안된 방법이 효율적으로 다양한 조명하에서 눈 검출과 추적을 할 수 있음을 보여 주었다.

• Fashion & Textile Research Journal
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• v.23 no.3
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• pp.323-336
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• 2021

This study investigated the cognitive process of fashion design images through eye activity tracking. Differences in the cognitive process and gaze activity according to image elements were confirmed. The results of the study are as follows. First, a difference was found between groups in the gaze time for each section according to the model and design. Although model diversity is an important factor leading the interest of observers, the simplicity of the model was deemed more effective for observing the design. Second, the examination of the differences by segments regarding the gaze weight of the image area showed differences for each group. When a similar type of model is repeated, the proportion of face recognition decreases, and the proportion of design recognition time increases. Conversely, when the model diversity is high, the same amount of time is devoted to recognizing the model's face in all the processes. Additionally, there was a difference in the gaze activity in recognizing the same design according to the type of model. These results enabled the confirmation of the importance of the model as an image recognition factor in fashion design. In the fashion industry, it is important to find a cognitive factor that attracts and retains consumers' attention. If the design recognition effect is further maximized by finding service points to be utilized, the brand's sustainability is expected to be enhanced even in the rapidly changing fashion industry.

• Journal of Korea Multimedia Society
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• v.24 no.1
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• pp.146-154
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• 2021

Conspicuous consumption is often investigated in Korea and consumers purchase a product to publicly display economic power or social status. The existing studies argue that brand loyalty and luxury brand preferences escalate conspicuous consumption, and it is important to identify different visual perception to understand irrational consumers' behavior. Car emblem as brands' visual identity represents the brand's image, mission and message. Irrational consumers thus are expected have different visual perception to the emblem or logo. To understand the impact of irrational consumer behavior on visual perception, this study explored how brand loyalty and luxury brand preferences impact on the visual perception of car emblems between Korean domestic brand and imported brand. This study used eye tracking technology to measure the respondents' attention on an emblem of the cars. Eye tracking tools analyze fixations and measure the attention on a specific area of interests (AOI). This study explored the maintaining time and frequency on AOI, as well as explored the size of pupil to identify the respondents' attention on the AOI. In this experiment, the logos of domestic cars (i.e., Hyundai and Kia) and foreign cars (i.e., Mercedes-Benz and BMW) were swapped to see how irrational consumer behavior impact on visual perception of car emblem.