• The Research Journal of the Costume Culture
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• v.17 no.1
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• pp.76-89
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• 2009

Popular music unites people who have different genders, ages, locals, and values. Through the popular music, youth interchange their emotion and create their fashion. Fashion and music formed the twin pillars on which the first historically significant youth sub-culture was built. Glam rock and Punk rock which won popularity in the 1970s influenced the fashion of the times. The purpose of this study is to compare Glam and Punk make-up which appeared as a symbol of the rebel against an older generation. The methodology utilized in this study was the analysis of materials from the survey through the literature, internet sites, and visual references. The results of this study are as follows: In face make-up, Glam used a white base to appear cosmic; on the other hand, Punk used a white base to appear pale and horrid. In eye make-up, Glam used black, pink, and blue eye shadow, and accented the eye by using black eye lines. Punk used black eye shadow, and drew black circles or squares around eyes. In lip make-up, Glam used pink, purple, red, and black lip color and silver and pink lip gloss to glitter. Punk used red and black lip color to appear horrid. In body make-up, Glam used glitter powder to appear with a bright skin. Punk drew tattoos and horror patterns in their body. The common themes of Glam and Punk make-up were rebellion, androgyny, and the beauty of ugliness as well as a self-created persona.

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.143-153
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• 2005

The purpose of this research is to study face images according to the difference of facial shape and make-up. A variety of face images can be formulated by computer graphic simulation, combining numerously different facial shapes and make-up styles. In order to check out the diverse images by make-up styles, we applied five forms of eye brows, two types of eye shadows, and three lip shapes to the round-shaped face of a model. The question sheet, used with a operational stimulant in the experiment, contained 28 articles, composed of a pair of bi-ended adjective in 7 point scale. Data were analyzed using Varimax perpendicular rotation method, Duncan's Multiple Range Test, and Three-way ANOVA. After comparing various results of make-up application to various face types, we could find that facial shape, eye-brows, eye-shadow, and lip shapes influence interactively on total facial images. As a result of make-up image perception analyses, a factor structure was divided into mildness, modernness, elegance, and sociableness. Speaking of make-up image in terms of those factors, round form make-up style showed the highest level of mildness. Upward and straight style of make-up had the highest of modernness. Elegance level went highest when eye shadow style was round form and lip style was straight. Lastly, an incurve lip make-up style showed the highest of sociableness.

• The Research Journal of the Costume Culture
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• v.17 no.4
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• pp.561-574
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• 2009

Black has been the most important color of all since the ancient times when the recognition of black roused, as well as during most of the eras; and can especially be said as the main color which controlled the chronicles of fashion. The purpose of the study was to broaden the application of black color image make-up by inquiring into make-up design elemental characteristics of lines and textures, after classifying magazine illustrations and advertisement make-up images using black. The photos which made effective use of black among fashion illustrations, magazine advertisements after 2001 were classified in to each type, and make-up expression method and characteristics according to design element of each image type was analyzed. The conclusion of such study was the following. 'Erotic image' showed contrast effect between eye make-up and lip color by using pale tone or red color. 'Mannish image' emphasized form and texture of eyebrow by restraining the colors of eyelids with natural brown tone eye make-up; 'Modern image' expressed vague eyebrow to bring the sensation of the direction of eye shadow on eyelids and eye line as well as slant line to relief. 'Kitsch image' showed free and light imagery by creating unique hair style with various colors; expressing lips mostly with colors similar to skin tone or by restraining colors on lips. 'Decadence image' showed messy and foul sensation with unstandardized eye make-up and matt skin of shimmer, glossy and pale tone, also with black colored lips; 'Retro image' expressed reinterpretation of images from 1920${\sim}$1960 to contemporary styles.

• Journal of Fashion Business
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• v.14 no.2
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• pp.14-26
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• 2010

This study aims to investigate how the woman's beauty makeup trend had been changed in 1960s by analyzing the characteristics of woman's make-up in that period. For this study, a lot of documents and papers related to the woman's make-up were collected and reviewed. In particular, to analyze the characteristics of woman's make up trend in 1960s, a lot of women's pictures and makeup-related articles from 143 volumes of woman's magazines such as Yeowon and Jubusaenghwal were collected. Among the 624 pictures, fifty two pictures which were good enough for studying the total face and makeup were used for this study. The period of this study ranges from 1960 through 1969 and the analysis is focused on skin expression, eyebrow, eye shadow, eye line, lipstick, and brusher and through the related articles, the intention and contents of make up. were delivered and found out. The results are as follows. In early 1960s, the woman's make up was characterized by the make up ranging from unnatural and gray skin expression to dense pink skin expression, giving natural and glossy tint onto the skin and in particular putting a bright accent on the eyelid, eye or lip. In the mid-1960s, the make up style expressed skin more naturally, giving more shading on the eyelid, nose and lip, thus having cubic make-up. In the late 1960s, the make up became more refined and harmonized by using colors according to the TPO (time, place and objective) and skin color. The study results show that the women in 1960s pursued the "cute and young looking image" and used the make up to express their images young and cute. In the mid 1960s, the minimalism which pursued the pure and simple make up appeared in US. That trend affected the make up style of Korean women and hence Korean women showed more natural make up style in the mid and late 1960s.

• Journal of the Korean Society of Costume
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• v.61 no.10
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• pp.32-41
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• 2011

The purpose of this study is to prove an importance of systemic analysis paradigm to interpret fashion make-up. This research employed 'paradigm for interpretation of fashion make-up signs' theory to analyze data. This theory consists of three steps to interpret the meaning of a work: (1) recognition of form, (2) analysis of connotation meanings, and (3) analysis of symbolic meanings and communication. The results of this study were as follows. Jean Paul Gaultier's eye make-up uses a square pattern that mostly consists of the color black. He presents a Glam Rock image by using rimmed make-up that portrays an avant-garde and a nonmainstream culture. Jean Paul Gaultier's make-up was showing black color and square eye pattern and was presenting Glam Rock image and was a rimmed make-up meaning a nonmainstream culture and Avant-garde symbolically. Chanel's make-up emphasizes the eyehole with the rimmed technique by applying the make-up of Marchesa Casati and including non-popularity, Limited Marketing symbolically. Christian Dior's make-up applies the representative make-up of Joan of Arc and Siouxsie sioux and also uses rimmed make-up to portray the meaning of religion persecution, the dark-ages militarism and including Humanism symbolically.

• Fashion & Textile Research Journal
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• v.7 no.5
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• pp.527-534
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• 2005

The purpose of this research is to study face images according to color of make-up was made by computer graphic simulation. The various facial images can be helpful for choosing suitable make-up color planning. In order to find out the differences of face images by make-up color, three different foundations and seven eye-shadows, six lips were applied on the round face model. Make-up Image Scale was used the scale of seven point modified the S-D method. Data were analyzed by Varimax perpendicular rotation method, Duncan's Multiple Range Test, Three-way ANOVA. As the result of make-up image perception analysis, a factor structure was divided into mildness, modernness, elegance, unique. The factor of mildness, modernness, unique affected on the foundation color. Foundation color was found out to be influential variable to distinguish color perception abilities. Also, the foundation, eye-shadow, lip color were influenced interactively on the perception of elegance factor. Pink color was important color, influenced on the mildness factor. Gray and purple color were influenced on the modernness factor. Mildness factor was perceived as the most bright foundation but unique factor was perceived as the most dark foundation. Then, the foundation, eye-shadow, lip color were influenced interactively on the perception of facial images. The results can be effectively applied to today's marketing and color design management which is focused on the product's emotional image in customer's mind.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.1
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• pp.77-84
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• 2005

The purpose of this study is to know on the changes characteristics of eye brow forms of the wester women. A facial image which people recognize contents on changes of image according to various eye brow changes on the face. Various changes of image were seen by length, angle and thickness of eye brow types. The ancient Egyptians used antimony powder to blacken their brows huge black lines. In medieval times, women shaved both their eye brows and their hairlines to give a pure look. The early nineteenth century, brows were untweezed and natural. In the 1920s, when women started paying attention to their faces and their freedom, brows were tweezed, narrowed. In the 1930s, the idealized faces of Jean Harlow, Marlene Dietrich and Greta Garbo - narrow tracery of drawn on brows. The eyebrows is filled various shape of the 1950s. In the 1970s, the Disco Decade of Dreadful tastes, women were at their tweezers again, manicuring their brows. Brooke Shields's natural-looking brow would be an example of the 1980s. In the 1990s, the eyebrow designed by superstar makeup artists who determined the look of fashion model and screen star.

• Fashion & Textile Research Journal
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• v.7 no.6
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• pp.657-664
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• 2005

Man's search for beauty has been going on from prehistoric time until today, and the pursuit of beauty has been progressing, regardless of the times, as a human psychological desire. In the search for beauty, hair and make-up have been subjects of interest for a long time, but the development of designs for these two aspects are still behind compared to other areas. Therefore, this study aims to propose various new and creative hair and make-up designs and to suggest their possible development. Using existing literature, this paper studied the skin color and hair color of Koreans that had been studied in earlier papers. It also aimed to understand the hair color and hair color images that are suitable for each skin color, classify the modern hair and make-up trends into different images - natural, surrealistic, minimalist, and cyber look, and also analyze them. Actual hair and make-up were also designed based on these images. To depict the natural image, the make-up was made intentionally dark as the skin color; natural materials were used for hair decoration; brown and yellow were used for the eye shadow to express the natural and romantic image of autumn, in general. Second, in the work expressing the surrealistic image, the hair was creatively decorated with a collage of various objects; yellow, green, and red eye shadows and lip expression were used to visually achieve the surrealistic fantasy look. Thirdly, in the work expressing the minimalist image, hair style with bangs without any hair decoration was used; make-up colors were minimized as well, creating a generally simple image. Finally, for the work expressing the cyber image, metallic material decoration was used on a puff-up hair style; the cyber image was emphasized through the use of graphical elements in the make-up.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.3_4 s.141
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• pp.414-424
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• 2005

This study aims to suggest new directions for the development of make-up design by understanding characteristics of deconstruction make-up and to search for new directions and methods in theme expressions and design conceptions by making illustrations with deconstruction themes. This study examines conceptual characteristics of Derrida's deconstruction, and analyzes the various deconstruction make-up styles through the famous fashion magazines such as Beauty Collection, Collections, Fem, Modain, and Vogue since 1997. The make-up illustration works in this study were made depending on these styles. At first, the nature of deconsouction make-up can be explained as deconstruction of existing methods, deconstruction of the sexes and deconstruction of history or ethnicity. The deconstruction of existing methods can be subdivided into decadence make-up, detester make-up, graphic make-up and collage make-up. Deconstruction of the sexes can be explained androgynous make-up. Deconstruction of history or ethnicity is subdivided into white makeup, ancient Egyptian dark eye make-up and raceless make-up. The deconstruction make-up illustrations present infinite possibilities in expression styles through three dimensional expressions and media mixture using not only drawing materials including watercolor, poster-color, and color pencils but also objets including magazines, coarse fabrics, screentone, beads, suede, sand and so on. The study shows that since deconstruction make-up illustrations are not limited to depiction-centered expressions, they serve creating unique images and future inspirations.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.2 s.2
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• pp.59-70
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• 2004

The purpose of this study were to find out appeal types and variation of make-up image and make-up style in cosmetics advertising. The research of this study were collected from cosmetics advertisement printed in Amole Pacific Cosmetic industry from $1970{\sim}2004$. The results were as follow: 1. A cosmetics advertisement appeal were three types. it were models and products appeal advertisement as emotional appeal, products-appeal and mixed appeal advertisement. 2. A variation of make-up image were different by the time. In the 1970s make-up were model empersis eye-line and colorful make-up were classic and active make-up image. From the 1980s various color make-up were used and persuited of individuality and started to appeal that were romantic and elegance image. In the 1990s multi-color make-up image were manish and modern used ambivalence and multi-message, and in the $2000{\sim}2004$ natural and romantic-sexy remarkable make-up image were used of new concept of beauty.