• Title/Summary/Keyword: Extract Keywords

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Design and Implementation of Potential Advertisement Keyword Extraction System Using SNS (SNS를 이용한 잠재적 광고 키워드 추출 시스템 설계 및 구현)

  • Seo, Hyun-Gon;Park, Hee-Wan
    • Journal of the Korea Convergence Society
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    • v.9 no.7
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    • pp.17-24
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    • 2018
  • One of the major issues in big data processing is extracting keywords from internet and using them to process the necessary information. Most of the proposed keyword extraction algorithms extract keywords using search function of a large portal site. In addition, these methods extract keywords based on already posted or created documents or fixed contents. In this paper, we propose a KAES(Keyword Advertisement Extraction System) system that helps the potential shopping keyword marketing to extract issue keywords and related keywords based on dynamic instant messages such as various issues, interests, comments posted on SNS. The KAES system makes a list of specific accounts to extract keywords and related keywords that have most frequency in the SNS.

Design and Implementation of Web Crawler with Real-Time Keyword Extraction based on the RAKE Algorithm

  • Zhang, Fei;Jang, Sunggyun;Joe, Inwhee
    • Proceedings of the Korea Information Processing Society Conference
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    • 2017.11a
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    • pp.395-398
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    • 2017
  • We propose a web crawler system with keyword extraction function in this paper. Researches on the keyword extraction in existing text mining are mostly based on databases which have already been grabbed by documents or corpora, but the purpose of this paper is to establish a real-time keyword extraction system which can extract the keywords of the corresponding text and store them into the database together while grasping the text of the web page. In this paper, we design and implement a crawler combining RAKE keyword extraction algorithm. It can extract keywords from the corresponding content while grasping the content of web page. As a result, the performance of the RAKE algorithm is improved by increasing the weight of the important features (such as the noun appearing in the title). The experimental results show that this method is superior to the existing method and it can extract keywords satisfactorily.

A Methodology for Extracting Shopping-Related Keywords by Analyzing Internet Navigation Patterns (인터넷 검색기록 분석을 통한 쇼핑의도 포함 키워드 자동 추출 기법)

  • Kim, Mingyu;Kim, Namgyu;Jung, Inhwan
    • Journal of Intelligence and Information Systems
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    • v.20 no.2
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    • pp.123-136
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    • 2014
  • Recently, online shopping has further developed as the use of the Internet and a variety of smart mobile devices becomes more prevalent. The increase in the scale of such shopping has led to the creation of many Internet shopping malls. Consequently, there is a tendency for increasingly fierce competition among online retailers, and as a result, many Internet shopping malls are making significant attempts to attract online users to their sites. One such attempt is keyword marketing, whereby a retail site pays a fee to expose its link to potential customers when they insert a specific keyword on an Internet portal site. The price related to each keyword is generally estimated by the keyword's frequency of appearance. However, it is widely accepted that the price of keywords cannot be based solely on their frequency because many keywords may appear frequently but have little relationship to shopping. This implies that it is unreasonable for an online shopping mall to spend a great deal on some keywords simply because people frequently use them. Therefore, from the perspective of shopping malls, a specialized process is required to extract meaningful keywords. Further, the demand for automating this extraction process is increasing because of the drive to improve online sales performance. In this study, we propose a methodology that can automatically extract only shopping-related keywords from the entire set of search keywords used on portal sites. We define a shopping-related keyword as a keyword that is used directly before shopping behaviors. In other words, only search keywords that direct the search results page to shopping-related pages are extracted from among the entire set of search keywords. A comparison is then made between the extracted keywords' rankings and the rankings of the entire set of search keywords. Two types of data are used in our study's experiment: web browsing history from July 1, 2012 to June 30, 2013, and site information. The experimental dataset was from a web site ranking site, and the biggest portal site in Korea. The original sample dataset contains 150 million transaction logs. First, portal sites are selected, and search keywords in those sites are extracted. Search keywords can be easily extracted by simple parsing. The extracted keywords are ranked according to their frequency. The experiment uses approximately 3.9 million search results from Korea's largest search portal site. As a result, a total of 344,822 search keywords were extracted. Next, by using web browsing history and site information, the shopping-related keywords were taken from the entire set of search keywords. As a result, we obtained 4,709 shopping-related keywords. For performance evaluation, we compared the hit ratios of all the search keywords with the shopping-related keywords. To achieve this, we extracted 80,298 search keywords from several Internet shopping malls and then chose the top 1,000 keywords as a set of true shopping keywords. We measured precision, recall, and F-scores of the entire amount of keywords and the shopping-related keywords. The F-Score was formulated by calculating the harmonic mean of precision and recall. The precision, recall, and F-score of shopping-related keywords derived by the proposed methodology were revealed to be higher than those of the entire number of keywords. This study proposes a scheme that is able to obtain shopping-related keywords in a relatively simple manner. We could easily extract shopping-related keywords simply by examining transactions whose next visit is a shopping mall. The resultant shopping-related keyword set is expected to be a useful asset for many shopping malls that participate in keyword marketing. Moreover, the proposed methodology can be easily applied to the construction of special area-related keywords as well as shopping-related ones.

An Analysis on Keywords in the Journal of Korean Safety Management Science from 2018 to 2021 (2018년부터 2021년까지 대한안전경영과학회지의 주제어에 관한 분석)

  • Byoung-Hak Yang
    • Journal of the Korea Safety Management & Science
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    • v.25 no.1
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    • pp.1-6
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    • 2023
  • This study tried to analyze the keywords of the papers published in the Korea Safety Management Science by using the social network analysis. In order to extract the keywords, information on journal articles published from 2018 to 2021 was extracted from the SCIENCE ON. Among the keywords extracted from a total of 129 papers, the keywords with similar meanings were standardized. The keywords used in the same paper were visualized by connecting them through a network. Four centrality indicators of the social network analysis were used to analyze the effect of the keyword. Safety, Safety management, Apartment, Fire hose, SMEs, Virtual reality, Machine learning, Waterproof time, R&D capability, and Job crafting were selected as the keywords analyzed with high influence in the four centrality indicators.

Keyword Reorganization Techniques for Improving the Identifiability of Topics (토픽 식별성 향상을 위한 키워드 재구성 기법)

  • Yun, Yeoil;Kim, Namgyu
    • Journal of Information Technology Services
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    • v.18 no.4
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    • pp.135-149
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    • 2019
  • Recently, there are many researches for extracting meaningful information from large amount of text data. Among various applications to extract information from text, topic modeling which express latent topics as a group of keywords is mainly used. Topic modeling presents several topic keywords by term/topic weight and the quality of those keywords are usually evaluated through coherence which implies the similarity of those keywords. However, the topic quality evaluation method based only on the similarity of keywords has its limitations because it is difficult to describe the content of a topic accurately enough with just a set of similar words. In this research, therefore, we propose topic keywords reorganizing method to improve the identifiability of topics. To reorganize topic keywords, each document first needs to be labeled with one representative topic which can be extracted from traditional topic modeling. After that, classification rules for classifying each document into a corresponding label are generated, and new topic keywords are extracted based on the classification rules. To evaluated the performance our method, we performed an experiment on 1,000 news articles. From the experiment, we confirmed that the keywords extracted from our proposed method have better identifiability than traditional topic keywords.

Representative Keyword Extraction from Few Documents through Fuzzy Inference (퍼지 추론을 이용한 소수 문서의 대표 키워드 추출)

  • 노순억;김병만;허남철
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2001.12a
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    • pp.117-120
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    • 2001
  • In this work, we propose a new method of extracting and weighting representative keywords(RKs) from a few documents that might interest a user. In order to extract RKs, we first extract candidate terms and then choose a number of terms called initial representative keywords (IRKS) from them through fuzzy inference. Then, by expanding and reweighting IRKS using term co-occurrence similarity, the final RKs are obtained. Performance of our approach is heavily influenced by effectiveness of selection method of IRKS so that we choose fuzzy inference because it is more effective in handling the uncertainty inherent in selecting representative keywords of documents. The problem addressed in this paper can be viewed as the one of calculating center of document vectors. So, to show the usefulness of our approach, we compare with two famous methods - Rocchio and Widrow-Hoff - on a number of documents collections. The results show that our approach outperforms the other approaches.

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Structuring Risk Factors of Industrial Incidents Using Natural Language Process (자연어 처리 기법을 활용한 산업재해 위험요인 구조화)

  • Kang, Sungsik;Chang, Seong Rok;Lee, Jongbin;Suh, Yongyoon
    • Journal of the Korean Society of Safety
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    • v.36 no.1
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    • pp.56-63
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    • 2021
  • The narrative texts of industrial accident reports help to identify accident risk factors. They relate the accident triggers to the sequence of events and the outcomes of an accident. Particularly, a set of related keywords in the context of the narrative can represent how the accident proceeded. Previous studies on text analytics for structuring accident reports have been limited to extracting individual keywords without context. We proposed a context-based analysis using a Natural Language Processing (NLP) algorithm to remedy this shortcoming. This study aims to apply Word2Vec of the NLP algorithm to extract adjacent keywords, known as word embedding, conducted by the neural network algorithm based on supervised learning. During processing, Word2Vec is conducted by adjacent keywords in narrative texts as inputs to achieve its supervised learning; keyword weights emerge as the vectors representing the degree of neighboring among keywords. Similar keyword weights mean that the keywords are closely arranged within sentences in the narrative text. Consequently, a set of keywords that have similar weights presents similar accidents. We extracted ten accident processes containing related keywords and used them to understand the risk factors determining how an accident proceeds. This information helps identify how a checklist for an accident report should be structured.

Deep Learning Document Analysis System Based on Keyword Frequency and Section Centrality Analysis

  • Lee, Jongwon;Wu, Guanchen;Jung, Hoekyung
    • Journal of information and communication convergence engineering
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    • v.19 no.1
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    • pp.48-53
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    • 2021
  • Herein, we propose a document analysis system that analyzes papers or reports transformed into XML(Extensible Markup Language) format. It reads the document specified by the user, extracts keywords from the document, and compares the frequency of keywords to extract the top-three keywords. It maintains the order of the paragraphs containing the keywords and removes duplicated paragraphs. The frequency of the top-three keywords in the extracted paragraphs is re-verified, and the paragraphs are partitioned into 10 sections. Subsequently, the importance of the relevant areas is calculated and compared. By notifying the user of areas with the highest frequency and areas with higher importance than the average frequency, the user can read only the main content without reading all the contents. In addition, the number of paragraphs extracted through the deep learning model and the number of paragraphs in a section of high importance are predicted.

A Study on the Keyword Extraction for ESG Controversies Through Association Rule Mining (연관규칙 분석을 통한 ESG 우려사안 키워드 도출에 관한 연구)

  • Ahn, Tae Wook;Lee, Hee Seung;Yi, June Suh
    • The Journal of Information Systems
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    • v.30 no.1
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    • pp.123-149
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    • 2021
  • Purpose The purpose of this study is to define the anti-ESG activities of companies recognized by media by reflecting ESG recently attracted attention. This study extracts keywords for ESG controversies through association rule mining. Design/methodology/approach A research framework is designed to extract keywords for ESG controversies as follows: 1) From DeepSearch DB, we collect 23,837 articles on anti-ESG activities exposed to 130 media from 2013 to 2018 of 294 listed companies with ESG ratings 2) We set keywords related to environment, social, and governance, and delete or merge them with other keywords based on the support, confidence, and lift derived from association rule mining. 3) We illustrate the importance of keywords and the relevance between keywords through density, degree centrality, and closeness centrality on network analysis. Findings We identify a total of 26 keywords for ESG controversies. 'Gapjil' records the highest frequency, followed by 'corruption', 'bribery', and 'collusion'. Out of the 26 keywords, 16 are related to governance, 8 to social, and 2 to environment. The keywords ranked high are mostly related to the responsibility of shareholders within corporate governance. ESG controversies associated with social issues are often related to unfair trade. As a result of confidence analysis, the keywords related to social and governance are clustered and the probability of mutual occurrence between keywords is high within each group. In particular, in the case of "owner's arrest", it is caused by "bribery" and "misappropriation" with an 80% confidence level. The result of network analysis shows that 'corruption' is located in the center, which is the most likely to occur alone, and is highly related to 'breach of duty', 'embezzlement', and 'bribery'.

Text-mining Based Graph Model for Keyword Extraction from Patent Documents (특허 문서로부터 키워드 추출을 위한 위한 텍스트 마이닝 기반 그래프 모델)

  • Lee, Soon Geun;Leem, Young Moon;Um, Wan Sup
    • Journal of the Korea Safety Management & Science
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    • v.17 no.4
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    • pp.335-342
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    • 2015
  • The increasing interests on patents have led many individuals and companies to apply for many patents in various areas. Applied patents are stored in the forms of electronic documents. The search and categorization for these documents are issues of major fields in data mining. Especially, the keyword extraction by which we retrieve the representative keywords is important. Most of techniques for it is based on vector space model. But this model is simply based on frequency of terms in documents, gives them weights based on their frequency and selects the keywords according to the order of weights. However, this model has the limit that it cannot reflect the relations between keywords. This paper proposes the advanced way to extract the more representative keywords by overcoming this limit. In this way, the proposed model firstly prepares the candidate set using the vector model, then makes the graph which represents the relation in the pair of candidate keywords in the set and selects the keywords based on this relationship graph.