• Journal of Global Scholars of Marketing Science
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• v.9
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• pp.77-99
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• 2002

As current business environment is experiencing radical changes, interest in brands has increased theoretically and practically. The growing interest in brands creates the need for brand equity measurement and management models that help companies manage and fortify brands continuously. Given the situation, this study analyzes effects of brand equity on purchasing behavior of consumers. Outcomes of this study can be employed as integrated brand management system in order to satisfy corporate needs for systematic brand management. This model has been developed in an effort to transcend varied limitations of other previous studies and existing models. Consequently, the practical value of this model is highly expected. Beyond the mere concept of brand for establishing differentiated position against competitors, contents of the study cover extended forms of brand equity and brand performance. This model has been tested through practical applications of fifteen brands from three product categories. Despite several disparities among the categories, the study has revealed that the overall market performance of the brands is correlated with the brand power and other factors in the model. As the importance of brands is growing, brand management is an essential step for power branding. And brand management requires extensive brand diagnosis. The practical results of this study indicate that companies should put an emphasis on brand-oriented management as core strategy of their business.

• Korean journal of food and cookery science
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• v.30 no.1
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• pp.41-50
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• 2014

The purpose of this research was to exam the recognition and use for traditional Korean liquors and to consider the problems of traditional liquor businesses and the plans for its popularization. This study was conducted with 411 adults of 20 years old and above, all of whom lived in the Daegu and Gyeongbuk Provinces. According to the survey, females were higher than males(49.6%) by 50.4%, and ages 20 was the highest. With regards to what kind of liquor they enjoyed, the consumers enjoyed soju the most, followed by beer and traditional Korean liquors. The favorite liquor of the men was soju, followed by beer and traditional Korean liquor, and the women mostly liked beer, followed by soju and wine. An important-performance analysis (IPA) was performed for 17 attributes of traditional Korean liquor and identified the targets for product management strategies, including 'Variety', 'Functionality', 'Extended Recognition' and 'Healing hangovers'. The recognition of traditional Korean liquor was high in the order of takju, Fruit wine, Chongju, Yakju, Distilled soju, and Distilled liquor. As a result, the developing solid concepts of marketing strategy are required and may be achieved by understanding the consumer preferences and demands of traditional Korean liquors.

• KOREAN JOURNAL OF CROP SCIENCE
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• v.46 no.3
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• pp.215-220
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• 2001

Biochemical responses of rice to the flooding stress with different water turbidities and flooding time were evaluated. About 20% decrease of soluble protein was occurred with flooding stress. The decreasing rate was higher as flooding time and higher turbidity increased. Especially, dramatic decrease of soluble protein content was observed after 36 hrs of flooding. No protein subunit change was found before and after flooding. However, subunit product of 53 Kd increased from the beginning of flooding and subunit of 28 Kd was increased 48 hrs and 54 hrs after flooding. Lipid peroxidation increased about 150% by flooding. There was no significant difference in lipid peroxidation between clear and sub-muddy water, However, the lipid peroxidation was increased up to 180% at 60hrs of flooding. The malondialdehyde content (MDA) was higher in muddy water at the beginning of flooding and increased about 190-200% 36 hrs after flooding. Catalase activity increased with increasing turbidity and flooding time. Forty eight hours of flooding time provided a criteria for dramatic increase of catalase activity. In general, increase of saturated fatty acids and decrease of unsaturated fatty acids occurred with flooding treatment. Among unsaturated fatty acids, monounsaturated increased and polyunsaturated decreased. Double bond index(DBI) decreased as flooding time was extended and turbidity increased.

• Journal of Sericultural and Entomological Science
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• v.29 no.2
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• pp.51-57
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• 1987

The intent of this research is to acquire some basic informations about formulation of the viral pesticide, Hyphantria cunea nuclear polyhedrosis virus and its virulence under field condition. The nuclear polyhedrosis virus was formulated as wettable powder using spreader, sticker and U.V. protector. The formulated product and aqueous virus were diluted with water at the concentration of 1${\times}$106PIB/ml and sprayed on mulberry leaves in the field. The leaves were fed with 3rd instar larvae of H. cunea to determine the inactivation period of the viral pesticides. The aqueous virus was completely inactivated on 5th day after spray, while the formulated one showed a spare mortality to the larvae even on 20th day after spray. In field application test, The fromulated and aqueous virus were sprayed on individual mulberry tree and 3rd instar laevae of H. cunea were fed on the trees. The mortality of the larvae one day after spray of the formulated and aqueous virus were about 50% and 40%, respectively. The formulated virus exhibited a persistent virulence to the larvae up to 9th day after spray, which the mortality was approximately 30%. The residual virulence of the formulated and aqueous virus was extended up to 4th day and 2nd day after spray, respectively.

• Journal of Animal Science and Technology
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• v.48 no.4
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• pp.575-586
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• 2006

This study was performed to determine potential antimicrobial activity of lactoferrin, which incorporated into the low-fat/salt sausages during storage either at 30 or 4℃. First, the model study on the antimicrobial activity of lactoferrin was performed. Based on the model study, more than 0.25% of lactoferrin was required to have a distinctive antimicrobial activity for the growth of E. coli O157:H7 in the broth. However, extended shelf-life was not shown in the low-fat/salt sausages manufactured with lactoferrin during refrigerated storage. In addition, no synergistic effects of lactoferrin with sodium lactate were observed in the sausages. These results indicated that the addition of lactoferrin into the low-fat sausages did not have antimicrobial activity of E. coli O157:H7, due to the denaturation of lactoferrin or the complexity of the sausage, even though it had a distinctive antimicrobial effect in the model study.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.11
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• pp.731-739
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• 2017

As Additive Manufacturing (AM), so-called 3D printing technology, has become visualized, its potential for Mass-Customization, production costs and time savings has extended the scope of utilization to the architecture domain. Several cases that produced facilities, building elements and components using 3D printing technology have been announced mainly on the outside. There is also the development of foundation technologies including 3D printing-specific materials and equipment in Korea. As 3D printing technology in the architecture domain is currently in the early stages of adoption, realistic and systematic strategies are needed to advance it to the commercialization stages, considering the current circumstances of the industry. With this background, this study surveyed experts to investigate the status of the perception of 3D printing technology for adoption in domestic architecture industry. 3D printing technology is expected to be commercialized in areas of irregular-shape buildings and interior markets rather than general construction area. 3D printed products expected to be commercialized are limited to the level of building elements and the aesthetic factor is regarded as the most competitive factor. To enhance the possibility of the commercialization of 3D printed products, the 3D printing-specific construction method, related policies and systems are required along with the performance and stability of the materials and equipment.

• Journal of Korea Technology Innovation Society
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• v.17 no.1
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• pp.146-173
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• 2014

Extant studies have explained that firm's innovations including technological product and process innovations contribute to its competitive advantage and growth, thereby supporting competitiveness and growth of industry. These studies, however, have focused mainly on the role and effect of technological change that is primarily measured by the patent numbers and R&D intensity. Aside from these traditional streams, there has been growing interest on the impact by various dimensions of innovation including non-technological innovations. Apart from the discussions on the dimensions and scope of innovation, stages or processes of innovation also have been studied. Extant studies on innovation process model, however, has limited its interests in the structure of the transformation of knowledge. This study have established a comprehensive model embracing operational and financial performance to investigate the causal paths between innovation and firm performance. Using multi-level generalized linear model with path analysis, this study have found results as follows: First, the processes from innovative activities to innovation output and outcomes including operational and financial performance at firm level were verified. Secondly, the influence of innovation decreases gradually as the distance away from the direct outputs of the innovation increase in the direction of financial outcomes. Third, the effect of innovation on the sales growth rate is higher for small businesses than for medium-sized businesses. The effect of innovation on the profit rate, however, is significant only for medium-sized businesses. For large businesses, innovation has no positive significant impact on any financial performance at all. Fourth, Fourth, the appropriability of innovation has positive impacts on innovative performance, patent applications, and operational performance.

• The Journal of Industrial Distribution & Business
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• v.10 no.8
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• pp.45-53
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• 2019

Purpose - The purpose of this study was to clarify the factors to make an exclusive importation contract between foreign fashion brands and local retailers for successful business in Korea. Even though imported fashion brand market shows stead increasing in terms of sales amount, the number of store related study was very rare in fact. Meanwhile, as long as this business is glowing a lot of brands are suffering from bad business performance or getting in ruins thus these problems result in foreign currency loss. The local marketers therefore, strongly expect to know the solution for this matter. Research design, data, and methodology - For the qualitative research, 10 experts who are operating foreign brands with an exclusive contract at a department store or at duty free shop now and who had at least over 10 years of related working experience were included. The factors for the exclusive importation contract with foreign brands were drawn up through the one-to-one in-depth interview method from September 3, 2017 to January 15, 2018. The expert group for the validity analysis includes 2 professors and 5 postgraduate students. Results - As a result of qualitative study on the factors for imported fashion brand's launching with the exclusive importation contract, it turned out that there were 5 factors - safety, profitability, reliability, speed and global retailing. Safety, profitability, and reliability have been mentioned in most related surveys but some details are added and speed and global retailing have been newly highlighted and many unknown legal issues that it was not easy to get form common academic research are included. Speed simply means quick lead time and global retailing means stores where located in other countries. Conclusions - The reason that qualitative research should be done before the quantitative research is due to the scant theoretical background for this matter. Because the market of an imported fashion brand is steadily increasing, determining the factors to make exclusive importation contract is very meaningful from the point of academic and business. After this study, many marketers may get basic conditions to apply for real business and I hope the following quantitative research will give more effective results. The next study also will have extended range concerning industry area, product and distribution channel.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.4
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• pp.77-84
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• 2018

As the application of BIM (Building Information Modeling) to the civil sector has become practical, and mandatory for road projects, the standardization, development of systems, etc. for the application and operation of BIM are required. In particular, it is important to develop BIM data standards for producing, sharing and managing the lifecycle data of civil facilities because they are commonly national public facilities. The BIM data standards have been developed by utilizing or extending IFC (Industry Foundation Classes), which is an international standard, but schema extensions of river facilities has not been developed thus far. This study proposes an approach to an IFC extension for river facilities using the WBS (Work Breakdown Structure) as a fundamental study for IFC-based schema extension in the river field. For this purpose, the research was carried out as follows. First, the IFC extension development method was selected to represent the river facilities by analyzing the existing IFC structure and previous research cases for the IFC extension. Second, extended elements of the river facilities were identified through an analysis of the WBS and classified according to the high-level structure of the IFC schema. Third, the classified elements were arranged based on the IFC hierarchy and the IFC schema extension for river facilities was established. Based on the suggested extension method of IFC schema, this study developed the schema by defining the element components and parts of river facilities, such as distribution flow elements and deriving their detailed types and properties.

• Journal of Korea Port Economic Association
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• v.24 no.1
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• pp.61-83
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• 2008

The meaning of "added value" refers to the contribution of the factors of production, i.e., land, labor, and capital goods, to raising the value of a product and corresponds to the incomes received by the owners of these factors. The importance of added value in service industry has been recognized as one of the critical factors to economic growth, even in logistics industry. But, it is hard to find out the previous studies providing a clear definition and framework for designing and analyzing the performance of Value Added Logistics(VAL). The purpose of this study is to define the meaning of extended VAL that extensively includes activities initiating and operating the reverse logistics under the closed-loop logistic scheme, and to suggest the framework that describes the partnerships among participants involving in operating the value added logistics. Also, in this paper, we emphasize on the need for investigation of added value logistics definition and framework based on previous academic studies, and examine various value added logistics service activities of current leading 3PL companies across the world. Finally, we suggest the analytic framework for value added logistics throughout closed-loop logistics.