• 통상정보연구
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• 제14권1호
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• pp.391-418
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• 2012

최근의 소셜 네트워크 서비스 (Social Network Service)는 그 사용범위와 목적이 확장하고 있다. 초기의 이메일, 리스트서브, 뉴스그룹 등 비교적 동질적 집단 간의 네트워킹 중심의 SNS로부터, 이제는 기업들에게도 게시판, 개인의 미니홈피나 블로그, Facebook, Twitter를 이용한 소셜미디어 마케팅이라는 개념이 형성되고 있다. 본 연구에서는 소셜미디어 활용과 수출마케팅 성과의 관계성을 검증하는 것이 목적이다. 이를 위하여 SNS활용의 유형을 살펴보고, 이들과 수출마케팅 성과와의 관계를 검증하고자 하였다. 연구결과, SNS활용은 수출마케팅 성과와 직접적인 영향을 미치는 것으로 분석되었다. 또한 제품의 온라인 적합성과 조직의 혁신수용성은 SNS활용에 긍정적인 영향을 미치는 것으로 도출된 반면, 마케팅역량과 국제화역량은 SNS활용을 통하여 수출마케팅성과로 이어지지 않는다고 파악되었다. 따라서 SNS의 활용을 증진시킬 수 있는 제품과 서비스의 개발과 함께, 조직 내부의 SNS활용에 대한 적극적 관심과 수용이 필요하다는 점을 시사하고 있다.

• 통상정보연구
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• 제9권3호
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• pp.181-204
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• 2007

Trade Portal Site(TPS) is one of the innovative skills which makes it possible for small and medium-sized enterprises(SMEs) to manage international trade activities more efficiently by using the newest information and telecommunication technology. Based on performance and an existing research related to using information technology, this research analyzed the user's degree of utilization of TPSs which moderates effects between SMEs characteristics and export performance of SMEs. According to the results of the empirical study on actual data of 194 sample firms by using moderated regression analysis, there are significant only organizational characteristics among determinants(such as organizational characteristics, export characteristics) as the degree of utilization of TPSs. These research results provide many useful insights to the CEOs of SMEs using the services of TPSs, e-Trade system developers, and government policy makers. First, CEOs and managers of SMEs should have thorough understanding of the importance of the new information technology and e-Trade and positively adopt new e-Trade solutions and systems to their export processes to enhance global competitiveness. Second, TPS managers and e-Trade systems developers must concentrate on improving the user's degree of utilization of TPSs. Finally, the government agency should develop the various e-Trade promotion policies to support the efforts of SMEs organizational characteristics and TPS to increase the degree of utilization of TPS, which have positive effects on the export performance of SMEs.

• 무역학회지
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• 제42권3호
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• pp.49-74
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• 2017

본 연구는 기업이 국제 특허 활동을 통해 자사 혁신의 해외 경쟁 우위와 현지 경쟁 기업들에 대한 지식을 습득하여 수출 성과를 높일 수 있지만 기업 규모와 연령에 따른 조직 학습의 비효율성 때문에 국제 특허 활동으로 인한 학습 효과는 기업 규모와 연령에 의해 약화될 수 있다는 가설들을 제시한다. 한국 제약 기업들을 대상으로 실증 분석한 결과 국제 특허 출원 집중도는 수출 집중도에 긍정적인 영향을 미쳤다. 그리고 기업 규모와 연령이 증가할수록 국제 특허 출원 집중도와 수출 집중도 간의 정의 관계는 약화되었다. 실증 분석 결과는 기업의 해외 시장에 대한 지식 습득은 해외 시장에서의 직접적인 사업 운영 외에도 다양한 경로를 통해 이루어질 수 있으며 이러한 외부 지식 학습에 있어 중소기업 및 신생기업이 상대적인 강점을 지닐 수 있음을 시사한다.

• 통상정보연구
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• 제9권3호
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• pp.107-129
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• 2007

In 1990s, both development of internet and digital economy would make new products such as digital goods. Recently, digital goods composed of softwares, digital contents, and digital services have grown up rapidly in the world market. Characteristics of goods and transaction forms in the international trade of digital goods is different from those of traditional goods. Thus, this difference would appear a new risk that did not exist in the international trade of traditional goods. Identification and confirmation about unique export risks of digital goods would be necessary to the increase of export of digital goods needs; however, in spite of the importance, very few studies have been based on the export risks of digital goods particularly in research on the relationships between export risk management and export performance. This study classifies the types of export risks based on the previous studies, and examines the relationship between both management and identification of export risks.

• 통상정보연구
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• 제10권2호
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• pp.189-209
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• 2008

This paper discusses the practical improvements for state government promotion programs to strengthen export competitiveness of small and medium trade business in the province to meet the needs of e-trade. This paper, first of all, describes how the problem on this subject relates to the existing literatures. It provides theoretical background about what programs mainly influence the export competitiveness of the province's small and medium business. Based upon the above results, the questionnaire for the analysis was grounded. The approach methodology is IP(Importance-Performance) analysis of satisfaction. The analysis collected the relations between the implementation and the satisfaction of 159 firms on the export promotion programs provided by its associated organizations. The I-P analysis results also reported that the organizations provided with the programs were listed in highly order of satisfaction as follows; KOTRA, Small and Medium Business Administration, Small Business Corporation, Gyeongbuk Internet Trade Center. Even though limitations of this paper exist, it can find provide the frames of ideal export promotion programs to meet the needs of a new era of trade.

• 통상정보연구
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• 제11권3호
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• pp.217-237
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• 2009

The purpose of this study is to measure importance and performance levels of marketing 4P components of exporting companies, to compare & analyze domestic and foreign exporters' levels and to establish marketing 4P strategies with maintaining some components, improving some marketing activities and reducing activities to enhance korean exporters' competitiveness. Korean exporters' performance is better than foreigners' in product quality, inquiry and order processing of product, product adoptions. And foreigners' performance is better than koreans' in lower price, price adoption, various ways of payments, discount prices.

• 무역상무연구
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• 제50권
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• pp.215-250
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• 2011

Korean won overseas construction projects worth 71.6 billion US Dollars in 2010, which exceeded that of 2009 by 45.6%. An overseas construction project is a transaction of large scale, long term project, many parties participating, deferred payment, and of high-technology. It contributes to foreign currency earning, and also leads the nation's export restructuring work towards high value-added one. There are various kinds of risks towards the relevant parties respectively, which are key elements in successfully performing the overseas construction project. There are completion risk, financing risk, operating risk, revenue risk etc, in an employer's place. A contractor may be confronted with payment risk, issuance risk of performance bond, financing risk, performance risk of sub-contractors, and exchange rate risk. In lenders place there are repayment risk, completion risk, and political risk in the host country. In order to mitigate risks, the parties shall take relevant measures or require relevant securities. A contractor needs to evaluate the credibility of an employer in respect of payment risk, and can also request export insurance cover by the Korea Trade Insurance Corporation(the former 'Korea Export Insurance Corporation"). An employer can require a contractor to provide performance bond in respect of completion risk, and employ a well-known first class bank as a mandated arranger to arrange financing with regard to completion risk. Lenders needs to evaluate the credibility of an employer and accomplish feasibility study of the project. Lenders can request insurance cover from export credit agency. Once the parties assess the respective risks and obtain relevant securities, the project will be successfully completed. The success of the project will be sure to bring the parties involved enormous profits and another opportunity to participate in overseas construction project afterwards.

• 예술인문사회 융합 멀티미디어 논문지
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• 제9권7호
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• pp.891-900
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• 2019

본 연구는 2006년~2014년 매년 행해진 「기업활동조사」 데이터를 활용해서 기업의 수출을 통한 학습 가설을 검증하고 지식재산권의 활용이 수출에 미치는 영향을 실증한다. 실증분석에 활용한 「기업 활동조사」는 6,144개 기업을 9년에 걸쳐 설문한 총 55,281개 샘플을 포함하고 있다. 데이터는 샘플의 특성으로 기업의 종업원수와 같은 규모에 관한 정보와 종사 산업분야, 수출액, 보유 혹은 활용 지식재산권 수, 외부 혁신활동에 대한 정보를 포함하고 있다. 우선 가설 1에 대한 실증을 통해 본 연구는 기업이 수출활동에 종사하는 여부가 지식재산권의 생산으로 대변되는 기업의 혁신에 연관된다는 결과를 도출했다. 수출을 통한 혁신을 확인할 수 있었다. 다음으로 가설 2에 대한 검증을 통해 본 연구는 연구개발과 지식재산권의 활용이 수출성과에 양의 영향을 미친다는 것을 확인했다. 수출기업은 해외시장에 진출해서 경쟁하기 위해 새로운 제품과 공정을 개발함으로써 더 높은 수출성과를 올린다. 또한 수출기업은 지식재산권 활용을 통해 해외시장에서 혁신성과를 전유한다.

• Journal of Korea Trade
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• 제25권6호
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• pp.105-125
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• 2021

Purpose - This study analyzes the effects that the response to the technical barriers to trade (TBT), which are used by various countries as means to restrict imports, exerts on exports at a time when protectionism is emerging in the face of a global economic downturn. TBT has been widely used in developed countries for the safety and protection of their people. Recently, the use of TBT as a tool of protectionism has increased considerably in developing countries as well. Therefore, this study analyzes the South Korean SMEs' response and export performance. Design/methodology - To analyze SMEs' response to TBT and their export performance, this study conducted empirical analysis through statistical analysis. To this end, the research established a theory based on previous research and designed its hypothesis and research model. To verify the hypothesis and research model, factor analysis addressing validity and reliability was performed using SPSS 25 and AMOS 26, and the structural equation model was analyzed. Findings - This study found the causal relationship between the independent variable, the mediating variable, and the dependent variable adopted against the theoretical background to have little or no effect, in contrast with previous studies. In a break from previous studies, all hypotheses were rejected for innovation strategic competencies, one of the sub-factors of the independent variable, which is believed to be a result of the lack of practical research related to TBT. Originality/value - Previous studies performed analysis using trade statistics or macro data. A number of such studies analyzed the relationship between technical regulation and trade volume. This study differs from previous studies in some respects, because it analyzed the export performance of companies by establishing a hypothesis and implementing a research model with the factors analyzed in previous studies. In addition, a new attempt has been made by classifying the TBT response factors into technology competencies, human resource competencies, and innovation strategic competencies, and utilizing technology innovation and the export support system as mediating effects.

• 유통과학연구
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• 제16권1호
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• pp.87-99
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• 2018

Purpose - The Export Infrastructure Strengthening Program(EISP) is a project to expand exports of agri-food products through providing customized export information to food distribution companies and supporting overseas information activities. A total of 39.6 billion won was provided by 2016. So, the purpose of this study is to analyze whether EISP is effective for expanding exports of agri-food products. Research design, data, and methodology - A simple average difference between the export performance of the policy beneficiaries and the non-policy beneficiaries can be biased if the export capacity or inherent characteristics of the enterprise are not taken into consideration. In order to solve the problem of such a bias, the propensity score matching(PSM) method has been employed in this study. PSM is a method of converting the characteristics of an export company into an index through logit analysis and then reducing the matching to one dimension to improve the accuracy of the performance measurement. Results - The balancing test was conducted to determine how the characteristics of the policy beneficiary group and the matched policy non-beneficiary group corresponded to each other. As a result of the test, we could not reject the null hypothesis that there was no difference between the two groups, so that after the matching, the two groups were similar and the explanatory variables were well controlled. Using the nearest neighbor matching with propensity score estimating through logit analysis, we estimated average treatment effect on the treated(ATT). The food companies participating the EISP had the effect of increasing the exports of $ 5.88 million. As a result, the number of export contracts increased by 11.77, the number of exporting countries by 7.52, the number of export items by 47.51, and the number of buyers' consultation by 3.50. And overseas marketing expenses increased by 35.92 million won. Except for the number of export contracts, other export performance results showed statistically significant results. Conclusions - As the EISP has a positive effect on the expansion of agro-food exports, efforts should be made to find out the limitations or problems of the policy in the future and to make a greater contribution to the increase of exports.