• Title/Summary/Keyword: Export Strategy

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A Study on the Influence that Factors for Venture Success Have on Business Performance -Focus on Export Marketing- (수출마케팅 활동을 중심으로 하는 벤처 비즈니스 성공요인에 관한 실증적 연구)

  • Kim, Hyung-Jun;Kim, Byeong-Chan
    • Journal of the Korea Safety Management & Science
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    • v.16 no.1
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    • pp.221-230
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    • 2014
  • The purpose of this study is to examine the influence that factors for a successful venture have on business performance. To fulfill this goal, factors for a successful venture are presupposed as the four elements of business creator, technological innovation, type of strategy, and organization, while business performance is set as subordinate variable, with a view to creating a model and establishing a hypothesis for a positive analysis. Data collection for the positive analysis was conducted using a questionnaire, and as for sampling, of the companies located in Seoul and greater metropolitan region and registered with Small and Medium Business Administration as of late December 2012, 98 companies have been selected for the final data. And I have come up with the two following results. First, factors for venture success have all proven to exercise statistically significant influence on business performance. Second, of all factors for venture success, business creator and technological innovation exercise huge influence on business performance, as compared to the other factors. From these two conclusions, it is understood that to upgrade business performance of a venture, business creator and technological innovation should be given priority over the other factors.

Global Value Chain Structure Analysis for ICT Industry (정보통신산업(ICT)의 글로벌 가치사슬구조분석)

  • Cho, Sang Sup;Chae, Dong Woo;Lee, Jungmann
    • Journal of Information Technology Applications and Management
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    • v.26 no.6
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    • pp.65-78
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    • 2019
  • This study describes the accounting approach of separating the value chain components that occur between the origin and destination of a country's total exports, and applied this analysis to the nation's information and communication industry. As a result of this study, the analysis results of ICT's global value chain for the United States and China, focusing on Korea, are as follows: First of all, the value added standard was relatively lower than the export amount standard for the information and communication industry. In particular, the gap was starkly visible in the information and communication manufacturing sector, where global vertical specialization was developed relatively. As a representative sector, the computer-related equipment sector exported to China became more specialized vertically than other information and communication industries. Next, the method of participating in vertical specialization of Korea's information and communication sector and its relative position in the global value chain came from domestic products (0.25/35.16) whose total exports, which were double calculated in the case of the U.S. market, returned home. On the other hand, about 32.68 percent returned to the Chinese market. Finally, in the global value chain level, the SW sector occupied a medium vertical culture location for the information and communication equipment sector and the information and communication service sector.

A Study on Acceptance of CDM/UCR in WCO as e-Customs clearance procedures (WCO의 CDM과 UCR을 수용한 전자통관시스템 발전 방안)

  • Ryu, Geun-Woo;Kim, Young-Chun
    • International Commerce and Information Review
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    • v.9 no.2
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    • pp.327-350
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    • 2007
  • A single window platform must be successfully established by implementing CDM/UCR in WCO and UNeDocs in UN/CEFACT, which is part of the framework of standards for secure and facilitate global trade. Core success factors in single window platform for international trade depend on political innovative capacity, advanced leadership of high ranking officials and departments in charge, effective collaborations between the ministries and offices concerned which are supported by supreme executives, self-controlled coordinations between users, convenience and access availability to users, promotion and marketing, identification on predictive impediments, financial raising and revenue model payable, communication's strategy, valid legal basis etc. To settle a stable ubiquitous e-trade platform, firstly, procedures and practices of customs clearance which different from one another mutually must be standardized globally. Secondly, the international standard electronic data exchanges must be introduced to facilitate and simplify customs clearing procedures by holding administrative informations in common between public institutions. thirdly, cooperative work model must be accepted with enhancing outsourcing business between reference groups (export-import firms and IT service providers).

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A Study of the Strategy for Fashion Business to get over Depression - Centered on Merchandising and Cost Reduction after IMF Controlling - (불황기(不況期) 극복(克服)을 위한 의류업체(衣類業體)의 전략(戰略)에 관(關)한 연구(硏究) - IMF 이후(以後)의 상품기획(商品企劃)과 원가절감(原價節減)을 중심(中心)으로 -)

  • Chu, Myung-Hee
    • Journal of Fashion Business
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    • v.2 no.4
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    • pp.21-27
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    • 1998
  • This study is regards to merchandising in terms of paradigm shift on marketing and cost reduction. All research was done to trace the change of customer's purchasing trend taking examples through two of major women fashion brand, Katharine Hamnett and Cynthia Rowley since Korea has been in IMF controlling. The conclusion is as following; 1. After IMF controlling, young character casual and middle-low priced unisex mode have mainly been in '98 fashion trend. On item terms, cross coordination with reasonable prices was formed as main stream. 2. Shortened production lead-time made it possible to reduce its cost. Also new types of fashion business has been introduced to customers. 3. Speedy action are more emphasized through the benefits of simplified marketing channel and shortened payment terms. 4. It used to be a typical style to enjoy the high margin with an famous overseas brand paying license fee. Currently, the trend is extended to re-export to overseas for the licensed OEM goods.

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A Comparative Study on Acceptance Attitudes and Expected Effects : Organizations between Korea and Canada (한국과 캐나다 조직간 원격근무 수용태도와 기대효과에 대한 비교 연구)

  • Park, Kiho
    • Journal of Information Technology Applications and Management
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    • v.24 no.4
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    • pp.25-39
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    • 2017
  • This research conducted empirical and comparative study following interview concerning the relationship of acceptance attitudes and expected effects of the teleworking between Korean and Canada organizations. Independent variable was acceptance attitude, and the expected effect as dependent variable. Totally, 201 responded questionnaires (Korea : 118, Canada : 83) were analyzed for multiple regression and mean difference between groups. On January 1, 2015, Canada had agreed FTA (free trade agreement) with Korea. Therefore, many organizations can have opportunities for sharing hands in social infrastructures and business area. As a result, the research found out that teleworking can positively improve employee's quality of life, efficiency of works. Moreover, respondents informed us that it may give us national and social cost saving. The BYOD (bring your own device) will be helpful to make employees do more active communication. This comparative research expects that two countries have some insights to cooperate in smart work or teleworking. In addition, several Korean companies can have chances to export IT technologies to Canada market.

Is China a Trade Competitor of ASEAN? A Chinese Perspective on the Proposing, Cultivation and Implications of the CAFTA

  • WANG, Liqin
    • Journal of Contemporary Eastern Asia
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    • v.10 no.2
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    • pp.1-23
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    • 2011
  • China's proposal of the CAFTA (China-ASEAN Free Trade Area) in 2001 prompted a great debate about whether China was a trade competitor of ASEAN, given their similarity in economic development levels and trade/export structures. That Beijing shifted its focus on economic cooperation from the international level to the regional level led to its proposal of the CAFTA. As the Framework Agreement (Framework Agreement on Comprehensive Economic Cooperation between China and ASEAN) showed, Beijing's careful consideration for four newer ASEAN members (Cambodia, Laos, Myanmar and Vietnam) intended not only to help all ASEAN members develop economically, but also to narrow the economic gap existing between them and the six old ASEAN members; in return, China was recognized as a full market economy, which it is not currently recognized within the framework of the WTO. The substantial rise in bilateral trade and the structural changes of the trade in goods between China and ASEAN member nations after 2001 proves that ASEAN benefited more from the CAFTA, particularly when the areas where ASEAN had the comparative advantages were designated as the priority cooperation areas between China and ASEAN. In sum, similarities existing in economic development levels and industrial structures between China and ASEAN made them natural economic competitors. However, closer studies of trade in goods of S1-7, S1-6 and S1-0 reveal that China acted as an increasingly complementary trade partner of ASEAN after 2001.

The Product-Oriented International Environmental Regulations and Korean Firm' Countermeasures - Focusing on the Electrical and Electronic Industry- (제품중심 국제환경규제와 한국기업의 대응 -전기.전자제품의 환경규제를 중심으로-)

  • Myung, Chang-Sig
    • Management & Information Systems Review
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    • v.24
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    • pp.45-71
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    • 2008
  • These days the international environmental regulations of the developed countries, especially from the EU, are rapidly changed to the regulations of product-based environment from a conventional end-of-pipe environmental technology. Especially the motive in this paper come from the EU's electrical and electronic equipment environment regulation. It may affect much to whole export of Korea Firms Integrated product policy has the potential to increase not only competitive power in today's global market, but also trade compatibility between countries. Furthermore it is important to make a contribution to sustainable development. CEOs must change their notions about firms' environmental policy from the end-of-pipe approach to the sustainable approach to improve company's competitive power. As emphasized a paradigm of naw environmental management by EU' environmental directives, the company must establish clean production system to save resources and reduces pollutant. Also Korean Company constructs a systematical network to collect EU' environmental regulation information which are changing rapidly. Large company will cooperate with small and medium-sized firm for their win-win strategy in the field of environmental management. Also it is necessary to make the domestic regulations of product-based environment to meet the international environmental regulations.

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A Study on Port Alliance between Incheon Port and Major Ports in Northern China

  • Chung, Tae-Won
    • Journal of Navigation and Port Research
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    • v.32 no.4
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    • pp.287-294
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    • 2008
  • Recently, amount of cargoes from main ports in Northeast Asia have rapidly increased and as well surplus port development in same region corresponded with the boom in external trade that resulted from successful export-oriented economics strategy by China, Japan and South Korea. To cope with this business circumstances, a certain form of port alliance is desperately needed to provide a suitable service to customer and establish their countervailing power against the shipping alliance. Nevertheless, Incheon seaport has not made a definite port alliance system with main ports in Northern China yet. Thus, the purpose of this study is to identify the key success factors to form a port alliance through examining previous studies. We have benchmarked previous studies which are related to main ports in global region and the questionnaire on customers of ports. By studying this, we are able to suggest a few strategies for forming successful port alliance to enhance Incheon port's capabilities in the long term plan. As a policy proposal, this study suggests Incheon port and main ports in Northern China should construct a logistics infrastructure through mutual investment and provide an incentive system when the ocean carrier makes port call to both ports.

An Analysis of Environment-friendly Foods Purchase Behavior and Possibility on Entering Chinese Market on the consumers of Shanghai, China (친환경식품의 구매행태 및 중국진출 가능성 분석 - 중국 상하이의 소비자를 중심으로 -)

  • Ro, Chae-Yeong;Cho, Kook-Il;Ahn, Pyong-Ryol
    • Korean Journal of Organic Agriculture
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    • v.16 no.3
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    • pp.259-274
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    • 2008
  • This study was designed to analyze the possibility to enter the Chinese market aggressively by giving light on the factors which have effects on the continuous intention of Shanghai consumers to purchase environment-friendly foods, and the purchase of Korean environment-friendly foods. The objects of analysis were the 209 consumers living in Shanghai, China. As for the analysis method, the frequency, percentage, crossing analysis, $X^2$-test and logistic regression analysis were carried out, making use of SPSS PC+ 13.0. The study results are as follows. Firstly, it was identified that the decisive factors, such as good taste, health of family, freshness, food shop in a department store, international quality authentication, diversity of items and number of family members, had effects on the possibility that the consumers in Shanghai, China would purchase environment friendly foods continuously, showing the meaningful variables. Secondly, as for the decisive factors having effects on the possibility to buy Korean environment friendly foods continuously, it was identified that good taste, health of family, freshness and price cutting were the meaningful variables. Therefore, it is necessary that to set up a export promotion strategy to make the Shanghai consumers get interested in Korean environment-friendly foods and choose to buy the foods.

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Factors to Influence on Buying Behavior of Chinese Male Consumers regarding to Apparel Types (중국(中國) 남성(男性) 소비자(消費者)의 의류(衣類) 상품(商品) 유형(類型)에 따른 구매(購買) 행동(行動)에 영향(影響)을 미치는 요인(要因) 연구(硏究))

  • Shin, Sang-Moo;Im, Soon;Shon, Hee-Soon
    • Journal of Fashion Business
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    • v.6 no.4
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    • pp.141-150
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    • 2002
  • The purpose of this study was to investigate factors to influence on buying behavior of Chinese male consumers in regards to apparel types. Furthermore, this study provided fundamental data for marketing strategy in export apparel business to China from domestic apparel business. Returned 863 questionnaires from Chinese male consumers analyzed by factor analysis, and multidimensional scaling with SPSS10.0. The result of this study were as follows: Chinese male consumers bought formal wear with evaluating two groups of factors; one for functional (fitness, A/S, durability, and management), the other for external (brand, and trend). They bought casual wear with evaluating three groups of factors; functional/useful (price, A/S, and durability), aesthetic (color, and design), and external (brand and trend). Also they bought sports wear with evaluating three groups of factors; functional/useful(price, A/S, durability, and fabric), aesthetic(design and color), and external(brand and coordination).