• Journal of the Korean Institute of Landscape Architecture
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• v.32 no.5
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• pp.1-10
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• 2004

This study applied the leisure constraints and negotiation concept to the travel context, especially for traveling in national parks. More specifically, it tries to identify how constraints and negotiation impact a person's travel behavior. The population of this study is the people who intend to visit the national parks for their summer vacations. The data was collected through the panel study, which surveyed the same set of people before and after their trip. Among 527 samples, 39.7％ traveled what they planned without any changes. 24.7％ did not travel or postponed their trip, and 35.7％ enjoyed their vacation but with changes of destination, time or travel periods. These results support that people may use negotiation strategies to overcome their constraints in a travel context. However, there were no statistically significant differences in the impact of constraints on travel behavior among the three groups. The results also confirm that people have to overcome intra-, inter-, and structural constraints for visiting the national parks. Thus, the findings of the study suggest that the concepts of leisure constraints and negotiation is applicable to the travel contexts. Because of its exploratory characteristics, several limitations and cautions were raised.

• Journal of Distribution Science
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• v.10 no.9
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• pp.23-29
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• 2012

Purpose - The main purpose of this study is to find consumers' usage behavior in mobile services. To achieve these research goals, we empirically estimate the relationship between characteristics related to the use and provision of mobile services and factors influencing consumers' intentions. Research design / data / methodology - This study based on TAM, in which behavior is seen as a consequence of affect and intentions and used the theory of consumption values which is a means of explaining user decisions to employ a utilitarian and hedonic facet using by smart phone. Results - The result of the study verified that specific factors, such as expectations about pleasure and monetary value, had the biggest influence on the service usage pattern of mobile consumers. And typically, when consumers are expected to monetary damages, it will be avoided. However, in result of this study, it was found that mobile service users pay a high cost, but they are in pursuit of pleasure and fun. Conclusions - These results, a variety of applications in the mobile service are being provided to users. As information technology has developed, companies should have providing diverse application programs and good quality of services with advanced information technology.

• Korean Journal of Human Ecology
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• v.11 no.3
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• pp.237-247
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• 2002

The purpose of this study was to compare the attitudes and behaviors toward money among college students after and before IMF economic crisis. The subject of investigation consists of 389 students in the year of 1995 and 112 students in the year of 2000 in Wonkwang university. The major findings are as follows: 1) The exploratory factor analysis of money attitudes and behaviors scale drew four factors such as; power, obsession, money management and pleasure. 2) Male students have a tendency more likely than females not only to look upon money as power but also to have an obsession before IMF economic crisis. But gender differences were disappeared after. 3) In comparison of the before and after IMF economic crisis, the behavior value in reference to money is generally increased. The social power and the cognitive attitude like an obsessional increased smaller than that of a practical such as money management or pleasure. The pleasure is raised the largest. 4) The level of attitudes and behavior for money management is raised the most for female students while, the value of the pleasure has the greatest increase for male students rate.

• Journal of Distribution Science
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• v.13 no.10
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• pp.57-63
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• 2015

Purpose - This study investigates the effects consumer perceptions of wine attributes have on repurchase intention. It examineshow wine purchase channels (online or offline) influence perceptions about wine attributes and repurchase intention. Research design, data, and methodology - A total of 390 responses from Florida residents over 21 were collected using online surveys. Responses were analyzed using exploratory factor analysis to identify the underlying wine attribute factors. Multiple regression and multi-group analysis were employed to test the hypotheses. Results - Results revealed that consumer perceptions of wine attributes (sensory, origin, reputation, and price point) significantly influence their repurchase intention. Additionally, the effects of wine attributes on repurchase intentions were found to be significantly different based on the channel used. Findings indicated that wine attributes pertaining to reputation and price point strongly influenced repurchase behavior of online consumers, while offline wine consumers were influenced more by sensory and origin attributes. Conclusions - Study findings provide useful information for wine industry sales channels for developing new marketing strategies to effectively attract wine consumers to repurchase wine.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.345-351
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• 2020

The study investigates how marketing mix factors are mediated by health consciousness and service quality in creating fresh fruit buying decisions of customers in Vietnam. This study employs samples of customers in Vietnam via the survey questionnaire. The authors have used a total of 256 responses that acquired the valid criteria. The compound of data analysis comprises reliability test, validity test, exploratory factor analysis, group analysis and multiple regression analysis to structure the hypothesized model. Respectively, the structural equation model (SEM) is applied to conduct the multiple multivariate equations. By the assumption of causal-effect relationship between independent variables such as marketing mixed factors, and mediator as health consciousness and service quality, which potentially impact on purchase decision; the SEM method is deployed. The results reveal that consumers have paid no attention to the marketing mix factors, but they care much about service quality and health consciousness. Thus, health consciousness and service quality are effective mediators. These findings are new and contribute to the consumer behavior and retail marketing literature. The findings of this study can provide assistance to managers in the given field to understand more easily the consumer behavior about fresh fruits, then improve their own performance.

• Journal of Families and Better Life
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• v.20 no.6
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• pp.209-217
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• 2002

In this study, I analyzed single people time use and leisure behavior. I have compared patterns of time use of the single people who completed a survey for this study with the data from Time Use Survey(Korea National Statistics office, 1999). The survey participants included 160 single people who were thirty- to forty-years-old and who were living alone. The data from the Time Use Survey by NSO contained 2,004 married people cases and 30,155 unmarried individuals cases. The major findings are as follows: First, the single people who participated in this study were not especially anti-marriage; they simply have not been married yet and were living in a one-person household. Second, single people spent more time at work and less time for leisure and socializing than two comparative groups. Third, single people spent more time for household labor than other groups, and the only exception was the married female group. There was no gender difference in the time spent at household work Finally, single people tended to spend their leisure time with passive activities such as reading a newspaper or a magazine, watching television, and listening to the radio.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.7
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• pp.1030-1041
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• 2007

The purposes of this study were to identify the sub-dimensions of consumers' attitude and types of loyalty behavior toward fashion brands, and to analyze the influence of consumers' brand attitudes on brand loyalty. A survey was conducted with the questionnaire for consumer's buying experience of fashion brand. A total of 350 questionnaires were distributed, and 341 complete responses were analyzed. Exploratory factor analysis, confirmatory factor analysis, path analysis, and multi-group analysis were used for data analysis. The results of this study were as follows. First, the consumers' brand attitude consisted of four sub-dimensions of affective, familiar, value-expressive, and utilitarian attitude. Second, each brand attitude significantly influenced the brand loyalty behavior(single-brand loyalty, multi-brand loyalty, and brand switching). Finally, the causal relationship between brand attitude and brand loyalty differed by consumer's variety seeking tendency.

• Journal of Nutrition and Health
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• v.50 no.5
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• pp.494-503
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• 2017

Purpose: The purpose of this study was to evaluate the effects of an eco-friendly foodservice program at a high school on dietary behaviors of students, awareness of importance of eco-friendly activities, and foodservice satisfaction. Methods: The survey was conducted with students at two schools in Gyeonggi, Korea. A total of 576 of 650 students were used for this study. Data were analyzed using Chi-square test, independent t-test, and factor analysis to test the two group's differences. Results: The practices of 'eat balanced meals' or 'finish all food on the plate' scored high (p < 0.001) in students that participated in the eco-friendly foodservice program than those who did not. Regarding awareness of the importance of eco-friendly activities, all attributes scored higher in students that participated in the eco-friendly foodservice program. All attributes for satisfaction except two scored higher (p < 0.05) in students that participated in the eco-friendly foodservice program. Principal Components Analysis (PCA) of the correlation showed that high subjective income status was positively associated with foodservice satisfaction. Conclusion: Students that participated in the eco-friendly foodservice program are highly aware of the importance of eco-friendly activities. They demonstrate more positive dietary behaviors and higher awareness of the importance of eco-friendly programs with greater foodservice satisfaction.

• Asian Journal of Business Environment
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• v.8 no.3
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• pp.5-12
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• 2018

Purpose - The purpose of current paper is to identify features of advertisements at social media that generate the ad-click and to further identify if these advertisements lead to purchase. If no purchase is made, then reasons for not making purchase are identified. Users' purchase experience after users clicked at advertisements are also studied. Research design, data, and methodology - Research design followed is exploratory research, where various factors leading to ad-clicks and generating purchase at social media platform were explored. Raw data was gathered by means of survey among a sample of 185 respondents in India using online structured questionnaire. GLM model and multinomial regression were used to analyze the data. Results - Several factors including endorsement by friends, advertisement aesthetics, product reviews, and aggressive pricing played major role in generating ad-clicks. Major impediment to purchase on were product misrepresentation in advertisement, false discounts, and site security. Female users clicked more on social media advertisements and made more purchases compared to their male counterpart. Conclusions - Social media advertisements have significant positive effect on buying behavior of online customers. Transactions culminating from social media ad-click generated significant positive experience for social media users. Thus, social media can be effective marketing tool.

• International journal of advanced smart convergence
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• v.10 no.3
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• pp.172-180
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• 2021

The purpose of this study is to analyze the structural relationship among perfectionism and dance achievement of middle and high school students majoring in dance. Specifically, this study aims to investigate the effects of perfectionism on dance achievement through the medium of dance commitment and career decision-making self-efficacy. For this purpose, a structural equation model based on the previous studies was constructed with perfectionism as an exogenous variable and dance commitment, career decision-making self-efficacy, and dance achievement as endogenous variables. The final subjects of this study were 279 middle and high school students majoring in dance. The data were processed by frequency analysis to find out personal characteristics using SPSS 23 and exploratory factor analysis and reliability analysis were conducted on the research tools. In addition, AMOS 21 was used for confirmatory factor analysis, correlation analysis and structural equation model analysis. As a result of data processing on the research model. First, the sub-dimensions of perfectionism tendency 'worry about mistakes', 'personal standard', and 'doubt about behavior' had a statistically significant effect on dance commitment. Second, the sub-dimensions of perfectionism 'worry about mistakes', 'personal standard', and 'doubt about behavior' had statistically significant effects on career decision-making self-efficacy. Third, dance commitment did not have a statistically significant effect on dance achievement, but career decision-making self-efficacy had a statistically significant effect on dance achievement. These results provide implications.