• Title/Summary/Keyword: Experiences

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The Effect of Brand Experience in the Metaverse on Consumers' Pleasure and Behavioral Intention (메타버스에서의 패션 브랜드 경험이 소비자의 즐거움 지각과 행동의도에 미치는 영향)

  • Shinyoung Park;Su-yun Shin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.48 no.1
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    • pp.82-93
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    • 2024
  • This study confirms how brand experiences perceived by consumers in the metaverse affect their pleasure and behavioral intentions (intention to use the platform, and purchase the virtual product). The results of this study are as follows. First, consumers have sensory, affective, behavioral, and intellectual experiences while interacting with fashion brands in the virtual space of the metaverse. Second, in the metaverse, consumers experience pleasure when they have various brand experiences including those mentioned above. Third, the pleasure gained through consumers' brand experiences has a positive effect on their behavioral intentions, including their intentions to use the platform and purchase the virtual product in the metaverse. This study is academically meaningful in strengthening brand experience-related research and expanding into the metaverse context through empirically verifying the influence of consumers' brand experiences on pleasure in the metaverse. Also, related fashion companies will be able to use the results of this study to strategically create consumers' sensory, affective, behavioral, and intellectual experiences to elicit pleasant emotions from consumers in the virtual space of the metaverse.

A Validation Study on the Mediating Effect of Parental Support on the Relationship Between Adolescents' Experiences of Discrimination and Depression

  • Chun-Ok Jang
    • International Journal of Advanced Culture Technology
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    • v.12 no.2
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    • pp.360-367
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    • 2024
  • The purpose of this study was to examine the role of parental support in mitigating the impact of discrimination experiences on depression among children and adolescents. This focus was based on the premise that experiences of discrimination can negatively affect peer relationships as well as behavioral and emotional development in youths who spend a significant amount of time with their peers at school. We aimed to explore the mediating role of parental support and to present policy and practical recommendations from a social welfare perspective. For this purpose, data from the "2020 Survey on the Human Rights of Children and Adolescents" was utilized, involving 9,000 students ranging from 4th to 6th grade in elementary school, grade in middle school, and grade in high school from across the country. The study was conducted targeting these groups. For research analysis, frequency analysis using SPSS 26.0 was employed to calculate the general characteristics of the study subjects and the reliability coefficient of the testing tool. And regression analysis was conducted to verify the mediating effect of parental support on the impact of discrimination experiences on depression. The analysis revealed that there were 4,473 males (51.9%) and 4,150 females (48.1%), and that experiences of discrimination had a negative effect on depression (B=311, P<0.001). It was found that the more frequent the experiences of discrimination, the higher the level of depression, and the more a youth experienced discrimination, the greater the psychological depression they endured.

Linking Omnichannel Integration Quality and Customer Loyalty in Vietnamese Banks

  • Thu Trang PHAM
    • Journal of Distribution Science
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    • v.22 no.6
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    • pp.95-106
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    • 2024
  • Purpose: This study investigates the complex dynamics of consumer behavior in Vietnamese banking omnichannel environments, focusing on the roles of service consistency, service transparency, flow, perceived privacy risk, and loyalty intention. Research design, data and methodology: Using a sample of 422 Vietnamese bank customers, data analysis revealed significant relationships among the variables under investigation. Results: Firstly, service consistency was found to positively influence flow experiences and negatively impact perceived privacy risk, highlighting the importance of uniform service quality across channels in enhancing consumer engagement while mitigating privacy concerns. Similarly, service transparency was positively associated with flow experiences and negatively associated with perceived privacy risk, underscoring the importance of transparent information dissemination in fostering immersive consumer experiences while alleviating privacy apprehensions. Furthermore, both flow experiences and perceived privacy risk significantly influenced loyalty intentions, indicating the pivotal roles of engaging experiences and data security in driving consumer loyalty. Additionally, mediated relationships were observed, demonstrating the interplay between service consistency, service transparency, flow, perceived privacy risk, and loyalty intention in shaping consumer behavior in omnichannel contexts. Conclusions: These findings provide valuable insights for retailers and marketers seeking to optimize consumer experiences and cultivate loyalty in omnichannel environments by prioritizing consistency, transparency, and data privacy protection.

An Intervention Model to Help Clients to Seek Their Own Hope Experiences: The Narrative Communication Model of Hope Seeking Intervention

  • Kim, Dal Sook;Kim, Hesook Suzie;Thorne, Sally
    • Journal of Hospice and Palliative Care
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    • v.20 no.1
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    • pp.1-7
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    • 2017
  • The paper describes The Narrative Communication Model of Hope Seeking Intervention developed by the authors as an approach to help clients to have individually specific hope experiences. The Model is founded upon the existential conceptualization of hope that views hope as subjective, unique experiences of meaning and processes. The Model has been developed based on the findings both in the literature and the authors' work on the nature of hope and hope experiences and integrating the concept of hope as subjective meanings and experiences, the processes of story-telling and the concept of narrative configuration as a way to engage in person-specific experiences, and person-centered communication. The results of the experiences with the application of the model in a study are used to clarify the model further. The Model incorporating story-telling and narrative construction through person-centered communication is identified in three components-the story-telling, the narrative intervention, and the communication components. These components are processed as an intervention to culminate into person-specific hope experiences in which active participation of clients as the story-teller and of interventionist as the communicative facilitator is required to produce narratives of hope with individual specific thematic plots that become the basis for hope experiences. The application of the Model has shown positive outcomes in clients with successful seeking of own hope experiences. The success of the Model application seems to depend upon interventionists' understanding of the model and the competency with the application of person-centered communication strategies.

A study on the oral health behavior of oral prophylaxis clients (스켈링 실습실 방문자의 구강건강행위에 관한 연구)

  • Jang, Gye-Won;Kang, Yong-Ju;Jeong, Mi-Kyoung
    • Journal of Korean society of Dental Hygiene
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    • v.10 no.6
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    • pp.1083-1093
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    • 2010
  • Objective : The purpose of this study was to examine the relationship of the oral health behavior of oral prophylaxis clients and some residents in a community to their simplified oral environment index. Methods : The subjects in this study were 520 people who had their teeth cleaned in the oral prophylaxis practice lab in the department of dental hygiene at J health college. A survey was conducted from March 23 to June 3, 2010, by way of the self-reported questionnaire. The data materials are analyzed by general characteristics frequency and ratio, the relationship of oral health behavior and sex, age, scaling experience, simplified oral hygiene index $x^{2}$ test analysis. Results : 1. Concerning links between gender and oral health behavior including daily toothbrushing frequency, the largest group of the respondents brushed their teeth three times a day(p<0.05). As to educational experiences on toothbrushing method and the use of oral hygiene supplies, the women had more educational experiences than the men(p<0.05). 2. Regarding connections between age and oral health behavior involving daily toothbrushing frequency, the largest number of the respondents brushed their teeth three times a day in every age group (p <0.001). As for educational experiences on toothbrushing method, those who were in their 50s and up(64.7%) learned about that, and they had more educational experiences with age(p<0.05). As for scaling experiences, the older respondents had their teeth scaled more often (p<0.001). 3. As to relationship between scaling experiences and oral health behavior, there were differences in toothbrushing frequency according to scaling experiences(p <0.05). Regarding educational experiences on toothbrushing method, those who had their teeth cleaned received more toothbrushing education(p<0.001). Concerning smoking, the nonsmokers had more experiences to get their teeth cleaned (p<0.001). 4. As for links between simplified oral environment index and oral health behavior including a time for toothbrushing, the respondents who did toothbrushing after every meal(80.4%) had good simplified oral environment indexes(p<0.05). 5. In regard to relationship between simplified oral environment index and oral health behavior, oral environment index had a positive correlation to the use of oral hygiene supplies( r=0.129**), toothbrushing time(r=0.116**) and educational experiences on toothbrushing method (r=0.099**). Smoking(r=-0.092**) had a negative correlation to that. Conclusion : The above-mentioned findings illustrate that oral health behavior is one of crucial factors to affect oral health status and oral environment care. Therefore oral prophylaxis practice lab visitors should receive education on the right toothbrushing method and the use of oral hygiene supplies to promote their oral health, and an incremental oral health care system that involves regular scaling should be introduced.

Effects of Experiences of Elderly Using Social Welfare Organizations in Socio-economic Deprivation on their Relational Aggression Damage Experiences: Verification of the Mediating Effects of Rejection Sensitivity (기관이용 노인의 사회경제적 박탈 경험이 관계적 공격성 피해 경험에 미치는 영향: 거부민감성의 매개효과 검증)

  • Jeong, YoungHee
    • The Journal of the Korea Contents Association
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    • v.18 no.6
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    • pp.267-282
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    • 2018
  • This study analyzes the impact of the experiences of elderly using social welfare organizations in socio-economic deprivation on their relational aggression damage experiences, and verifies the mediating effects of rejection sensitivity. For data collection, 275 of 290 questionnaires, excluding 15 questionnaires with inadequate responses, were used for the final analysis. The SPSS and AMOS programs were used for data analysis through the following procedures. The analysis showed that socio-economic deprivation experiences, relational aggression damage experiences, and rejection sensitivity were higher for the groups of male elderly, higher age, education above college, absence of spouse, and longer institutionalization. The size of indirect effect (${\beta}=.32$) was larger than that of direct effect (${\beta}=.14$), signifying that the indirect impact through rejection sensitivity was larger than the impact of socio-economic deprivation on the experiences of damage by relational aggression. With the above findings, this study makes practical suggestions for institutional measures to reduce the elderly's relational aggression damage experiences and rejection sensitivity and programs on socio-economic deprivation, etc.

The Effects of Headquarters' Levels of Control and Subsidiaries' Local Experiences on Competency in Foreign Subsidiaries: A Quadratic Model Investigation of Korean Multinational Corporations

  • Lee, Jae-Eun;Kang, Joo-Yeon;Park, Jung-Min
    • Journal of Korea Trade
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    • v.24 no.1
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    • pp.82-98
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    • 2020
  • Purpose - This study aims to overcome the limitations of existing studies, which linearly determine the precedence factors of competency in overseas subsidiaries. The research objectives are as follows. First, what kind of nonlinear effects does the level of control held by Korean headquarters over foreign subsidiaries have in terms of competency in the subsidiaries? Second, what kind of nonlinear effects do the local experiences of overseas subsidiaries have on their competency? Design/methodology - With data on Korean multinational corporations (MNCs), this paper analyzes the effects of control levels of headquarters (HQs) and host-country experiences of foreign subsidiaries regarding competency in overseas subsidiaries. In particular, this study focuses on nonlinear models, differentiating it from previous studies. In order to examine research hypotheses, this study conducted a survey of overseas subsidiaries of Korean corporations. Surveys were conducted through various methods including e-mail, online questionnaires, fax, and telephone calls. Copies of the questionnaire were distributed to a total of 2,246 overseas subsidiaries, and 409 completed responses were collected. Excluding 15 copies that were insufficiently answered, responses from a total of 394 copies were used for analysis. Findings - This study presents the following results. First, there is a U-shaped relationship between levels of HQ control and competency in foreign subsidiaries. This means that higher levels of HQ control negatively impact the competency levels of subsidiaries because strict control undermines autonomy in subsidiaries. However, if the level of HQ control exceeds a certain point, then the transfer of knowledge between HQs and subsidiaries is facilitated. Knowledge transferred from HQs can be used as prior knowledge by foreign subsidiaries to the benefit of all parties. Accordingly, knowledge transfer negates the negative effects of excessive HQ control and positively affects competency in subsidiaries. Second, there is an inverted U-shaped relationship between the local (host-country) experiences of subsidiaries and competency in foreign subsidiaries. This means that foreign subsidiaries can overcome the liabilities of foreignness and contribute to capability building by accumulating unique knowledge about their host countries. However, if local experiences accumulate excessively beyond a certain point, then the host country-specific experiences of foreign subsidiaries will offset the benefits discussed above. Excessive local experiences not only increase organizational inertia, but also create a problem of goal incongruence due to information asymmetry between HQs and subsidiaries. Therefore, excessive local experiences have negative effects on competency in foreign subsidiaries. Originality/value - This study suggests the following implications. First, unlike existing studies based mainly on linear models, this study presents important theoretical implications in its focus on nonlinear models and its analysis of the effects of HQ control and local experiences on competency in foreign subsidiaries from perspectives of organizational learning theory and agency theory. Second, in terms of practical implications, the results of this study suggest that optimally raising levels of HQ control and managing the local experiences of subsidiaries without increasing organizational inertia is important for enhancing competency in foreign subsidiaries.

Exploration on Teaching and Learning Experiences Improving Positive Experiences about Science of Scientifically-Gifted Elementary School Students (초등 과학영재 학생의 과학긍정경험 향상을 위한 교수-학습 경험 탐색)

  • Seo, Sunjin;Kang, Hunsik
    • Journal of The Korean Association For Science Education
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    • v.41 no.2
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    • pp.133-144
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    • 2021
  • The purpose of this study is to explore the teaching and learning experiences to improve the positive experiences about science (PES) of scientifically-gifted elementary school students. For this study, 36 students in grades 5~6 at a gifted science education institutes in Seoul were selected and conducted pre-test and post-test for 'Test for Indicators of Positive Experiences about Science (TIPES).' After the weekly science classes of the institutions were over, individual in-depth interviews were also conducted with some students to explore the teaching and learning experiences for improving their PES. The analysis of the results reveals that the science classes for scientifically-gifted students have been shown to improve PES of scientifically-gifted elementary school students. The teaching and learning experiences to improve their PES included eight teaching and learning experiences that appeared in general elementary school students of previous study such as 'practice-centered exploratory activities,' 'student-led class,' 'positive and professional feedback,' 'construction of knowledge through exploration,' 'class considering student's interest and aptitude,' 'use of materials related to real life,' 'smooth communication and collaboration in group activities,' and 'appropriate difficulty in learning content.' There were also six teaching and learning experiences that newly emerged from science-gifted students: 'Learning experience through the strategies for improving scientific creativity,' 'inquiry experience as a little scientist,' 'advanced or accelerated learning experience,' 'learning experience with excellent students,' 'experience helping other students,' and 'experience with high or low achievement'. Based on these results, the practical implications for improving the student's PES are suggested.

A study on the preventive dental service experience and dental fear (예방치과서비스 경험 유무와 치과 공포도에 관한 연구)

  • Kim, Soo-Kyung;Park, Ha-Ran;Lee, Da-Eun;Lee, Su-Jeong;Jung, Eun-Seo
    • Journal of Korean society of Dental Hygiene
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    • v.18 no.3
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    • pp.335-346
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    • 2018
  • Objectives: This study was conducted to examine the degree of dental fear according to the experiences of the preventive dental care services. Methods: A self-administered survey was conducted in the subjects of male and female teenagers who lived in Seoul and Gyeonggi-do areas, and 231 copies of collected data for a month from July 26, 2017 were analyzed to find the following results. Results: In terms of the experiences of the preventive dental care services, they were classified in the order of preventive scaling (67.5%), education of toothbrushing (60.6%), fluoride application (49.8%) and sealant (44.2%). For the degree of dental fear according to their general characteristics, treatment avoidance factor ($2.56{\pm}1.19$) in the married was higher than that in the unmarried. All of treatment avoidance, physiological response and fearful stimulus induction factor, and the entire degree of fear were higher when there were experiences of the preventive dental care services than those without such experiences. The factors affecting the degree of dental fear included dental health conditions, experiences of toothbrushing education, sealant and fluoride application. In case those without the experiences considered their dental health condition was not healthy, the degree of dental fear was increased. Conclusions: This study verified that the degree of dental fear was increased in case no experiences of the preventive dental care services. Therefore, it is necessary to seek out the measures for promotion of the preventive dental care services, to reduce the degree of dental fear and enhance the dental health.

Differences in sexual experiences between general and multi-cultural adolescents: verifying regulation effects of fathers' education and sex education (일반 청소년들과 다문화 청소년들의 성 관련 경험 차이: 아버지의 학력과 성교육의 조절효과 검증)

  • Nam, Su-jung
    • Journal of Korean Home Economics Education Association
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    • v.27 no.1
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    • pp.1-12
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    • 2015
  • This investigation analyzed differences in sexual experiences between general and multi-cultural adolescents using the 7th data of youth health behavior online survey and examined effects of fathers' education and sex education on these differences. Specifically, sexual experiences were assigned as dependent variable, multi-cultural background as independent variable, and fathers' education and sex education as moderating variable. Effects of independent and moderating variables were examined using SPSS 20.0 to perform GLM (General Linear Model). As a result, a main effect of multi-cultural background was verified along with the regulation effects of fathers' education and sex education. Specifically, multi-cultural adolescents had more sexual experiences than general adolescents and the effects of fathers' education and sex education were more significant with multi-cultural adolescents than those with general adolescents. While fathers' education and sex education of general adolescents did not make a big difference in sexual experiences, multi-cultural adolescents whose fathers' education levels were low and those who were not taught sex education had more sexual experiences.

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