• 디지털융복합연구
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• 제19권7호
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• pp.313-318
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• 2021

본 연구는 중고거래 온라인 플랫폼 중 국내 대표 서비스인 당근마켓과 번개장터를 중심으로 보안 관련 서비스에 관한 사용자 경험을 측정하는 데 목적이 있다. 모바일 애플리케이션을 이용한 태스크 실험과 설문조사 및 심층인터뷰를 진행하여 정성적, 정량적 연구를 진행했다. 연구 결과 현 중고거래 플랫폼 내의 안전성과 보안성 관련 서비스를 사용자들이 더욱더 쉽게 인지 할 수 있도록 적극적인 인터페이스가 필요하고, 판매자에게도 이익 실현이 이루어지는 거래방식이 필요하며, 보안성을 강화하기 위해 제공되고 있는 서비스 또한 지속해서 그래픽(Graphic) 요소의 시인성을 높여야 한다. 이 연구는 구매자가 판매자가 되는 C2C 형태의 플랫폼에서 보안성 측면을 고려한 안전한 중고거래 플랫폼의 지속적인 발전에 도움이 될 것으로 기대한다.

• 지식경영연구
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• 제3권2호
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• pp.49-70
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• 2002

The purpose of this study is to investigate the process and its influencing factors of technological capability building in a small and medium-sized capital goods sector. This paper first reviews the influencing factors of accumulating technological capability-technology trajectory, technology sources, technological capability, technological learning, technology strategy, and entrepreneurship. The paper then presents the integrative model of technological capability building. The experience of Mirae Corporation, the first generation of venture company in Korea, is also discussed as a case in point to analyse the process of technological capability building in a small and medium-sized capital goods company. Finally, the implications and limitations of the study arc discussed.

• 통상정보연구
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• 제8권4호
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• pp.231-254
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• 2006

This article is intended to investigate how the Japanese consumers have changed the country image on Korea, the evaluation toward products manufactured by Korea and the willingness to buy Korean products through the experience of Korean Wave. So the country image, the evaluation and the willingness were compared between the before and after experiencing Korean Wave The empirical result said that during the span of Korean Wave the country image and the evaluation have improved, but the intentions to purchase Korean products are still not positive in Japan. So an additional analysis was made to find the reason of the unwillingness to buy Korean products. Although they regard Korean products as qualitatively good against price, they seldom know Korean brand, hardly watch korean product's advertisement. Especially the intentions to purchase Korean products in durable goods was lower than in consuming goods.

• Journal of Information Technology Applications and Management
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• 제16권3호
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• pp.1-15
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• 2009

The paper analyzes a copyright owning firm's incentive to enforce its copyright in the presence of file-sharing networks. I devise a two-period model where a copyright owner sells two different versions of a creator's information good, and show that the firm's overall profits are enhanced by a strategy of differential inter-temporal enforcement of the copyright protection, compared to strategies of no enforcement or full enforcement in both periods. If the firm enforces no copyright protection in the first period, the low-valuation consumers may make and consume copies that are imperfect substitutes for the original information good. If there is a significant increase in the willingness-to-pay of some low-valuation consumers after they experience the information good, the firm can extract the increased consumer surplus by enforcing a positive level of copyright protection in the second period. Social welfare, however, is maximized in the case of no enforcement.

• 한국의류산업학회지
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• 제12권3호
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• pp.318-326
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• 2010

The advantages of the multi-channel retailing have been widely discussed but empirical research on fashion multi-channel retailing has been limited. In this study, multi-channel concept was discussed and then, channel choosing condition of apparel shopper and channel choosing criteria for information search and buying were investigated as a empirical study. Drawing on a sample of 298 customers of apparel products in Korea, the result demonstrated that some differences in the perception of experience goods and search goods among apparel products. And, according to buying channel, consumers were different from each other in information search time and clothing expenses. Some suggestion for the future research of multi-channel retailing was given.

• 융합경영연구
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• 제6권2호
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• pp.29-33
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• 2018

Purpose - This study aims to offer the suggestions for the researches and policies that could be used as important data to effectuate future FTA. The objective of this study is to suggest a direction of Korea that can form a new logistics hub in Northeast Asia. Research design, data, and methodology - This study was conducted in parallel with literature review and empirical studies for the analysis. 180 valid samples were collected from Korean consumers', and qualitative analysis was employed on the satisfaction level of imported goods welfare of Korean consumers. Results - It is expected that Korea and China would experience increased opportunity factors in this area with the growth of economic sphere in Northeast Asian. If existing problems are solved by utilizing regional environment efficiently together, the hub function of Northeast Asia logistics will be advanced. Conclusions - Korea is introducing and operating special economic zones that provide the exception and support for foreign investment. Therefore, it is necessary to monitor the prices of imported goods, so that the exporters can adjust the prices and obtain the unjust profit equivalent to the tariff reduction by grasping the overseas market trends of the imported product prices.

• 수산경영론집
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• 제47권4호
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• pp.45-55
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• 2016

The purpose of this study is to estimate the utility value of boat fishing experience marine tourism activity in Jeju Island's Chagwido. The utility value is estimated by single bounded and double-bounded dichotomous choice contingent valuation method. The contingent valuation method is used to estimate economic values for all kinds of coastal ecosystem services. The method involves directly asking people, in a survey, how much they would be willing to pay for specific environmental services. So, the method has great flexibility, allowing valuation of a wider variety of non-market goods and services than is possible with any other non-market valuation technique. This study collects the effective 504 questionnaires from boat fishing experience tourists in Jeju Island's Chagwido. The results show that the average willingness to pay amount(WTP) is estimated to be about 17,000 Korea won by single bounded and double-bounded dichotomous choice contingent valuation method. This indicates that the utility value of boat fishing experience marine tourism activity is estimated to be about 17,000 Korea won in Jeju Island's Chagwido.

• 한국실내디자인학회논문집
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• 제24권4호
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• pp.3-13
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• 2015

For last decades, the interests and efforts to enhance healthcare facility users' experience is focused on improving facility environments for healing (Delvin, 2003) and servicescapes in order to meet the users' needs (Becker, 2008; Seunghee, 2011). In the emerging experience economy, customer want experiences and they're willing to pay for the experiences and memories not goods. (Pine, J. & Gillmore, J., 1999). It is important to identify what supports customer experiences and how they perceive the experiences in healthcare environments and it will provide important information for healthcare planners, managers, architects, and interior designers. This study examines the service user experience design elements from a User Experiences design perspective. It focuses on healthcare facilities as user experience elements and build up a conceptual framework that outlines service user experience design elements in healthcare facilities. Literature review and case studies were conducted to build the service user experience design elements according to affordance theory. Findings from this study shows that service user experience design elements were introduced and newly developed which can be categorized into three factors; 1) Functional experiences in the physical environments (safety, accessibility, self-directiveness), 2) emotional expression and cognitive experiences (identifiability/clarity, natural features/pleasant environment, aesthetic elements/playful space, media richness), 3) social relational experiences(closeness, privacy, communication with staff, integrated system). These service user experience design elements will help healthcare facility designers to understand what customer experiences, how they increase the satisfaction, and how they improve facilities for modeling the industry's best practices.

• 한국의류학회지
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• 제29권11호
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• pp.1485-1497
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• 2005

The purpose of this study was to define the mutual relationship between the explanatory variables of brand loyalty and consumer's fashion luxury brand loyalty, and ultimately to show a path model of fashion luxury brand loyalty. Especially this was focused on the relationship among social risk perception, symbolism involvement, marketer leading information search, and continuing brand loyalty. In the empirical study, a questionnaire was developed through the literature search and a survey was conducted both in on-line and off-line questionnaire simultaneously. Finally 291 data from males and females who had a buying experience of luxury brand goods were analyzed. The result showed the 4 significant paths of fashion luxury brand loyalty existed, such as social risk perception$\rightarrow$symbolism involvement, social risk perception$\rightarrow$marketer leading information search, symbolism involvement$\rightarrow$continuing brand loyalty, marketer leading information search$\rightarrow$continuing brand loyalty. And the explanatory factor which has the strongest influencing power to continuing brand loyalty was symbolism involvement. The powers of social risk perception and marketer leading information search to continuing brand loyalty were weaker than symbolism involvement. The findings of this study are expected to contribute to develop a theory on the consumer's loyalty to fashion luxury goods and marketing strategies for enhancing the brand loyalty.

• Journal of Korea Trade
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• 제27권4호
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• pp.1-18
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• 2023

Purpose - The purpose of this paper is to study how flexibility and mutuality in determining trade terms impact logistics efficiency in the context of relational theory. Additionally, the effect of relational contracts on logistical efficiency relative to the value of the goods being traded is investigated. Design/methodology - According to the relational contract theory, we developed 17 factors utilizing a 7-point Likert scale to measure variables related to flexibility, mutuality, logistics efficiency, and the added value of goods. The survey occurred over four months, and was distributed directly, and via email, phone, and online Google surveys. A total of 403 surveys were collected out of 1,800 distributed, and 380 were analyzed. The principal respondents were import/export companies and members of the Korea International Trade Association and the Korea Small and Medium Business Export-Import Association. The collected data were analyzed using frequency analysis, exploratory factor analysis, and correlation analysis using SPSS ver. 26.0 statistical software, and hypothesis test results were derived using Process Macro ver. 3.5. Findings - This study provides evidence that negotiation flexibility for trade terms affects the efficiency of the logistics process, and the mutuality of such arrangements is shown to be associated with the flexibility and efficiency of logistics processes. Additionally, it has been established that companies whose trade goods possess a low degree of added value may experience increased efficiency in logistics operations if they agree to trade terms that are both flexible and mutually beneficial with their counterparts. Originality/value - This study suggests that in an environment of rapidly shifting global logistics and unpredictable related costs, trade companies may be able to improve logistics efficiency by establishing flexible, mutually beneficial trade terms when entering into contracts. Furthermore, it is suggested that companies dealing in low-value-added products may improve the logistical performance of approaching trade from a perspective of relational contracts.