• 품질경영학회지
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• 제39권1호
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• pp.34-44
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• 2011

In this research, the selection of rail tour items of importance and achievement of service quality will be different 'analysis under the assumption that the relationships between them, were studied. Through this research, managers' subjective judgments of the customer rather than by a judge, ie, the true value to our customers think of the rail service quality for tourism products is crucial to develop the important elements. In addition, market-oriented thinking is to present the basic data of the transition. To summarize the conclusions of this paper is as follows. First, what tourists are seeking, constant research and improvement of tourism services should be looking for ways. Secondly, the focus on service quality aspects of products and the urgent need to identify the side of part "Concentrate Here" and "Possible Overkill" by reducing the effort to improve the efficiency of management is considered to be accelerated. Finally, most point in terms of focus and means of transport for the tourism sector as well as the railway tourism products, using the railway as a tourism product now on tour items should be changed.

• 동아시아경상학회지
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• 제8권2호
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• pp.43-56
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• 2020

Purpose - This study is regarding customer service environment in casino marketing under a study on the factors affecting casino tourist satisfaction based on casino tourists' various needs. Research design and methodology - The study of casino tourism policy factors is proceeded by interviewing tourists of Macao casino. A total of 220 copies were distributed and 193 copies were collected, but 13 copies were not conceded due to insincere responses, and a total of 180 cases were analyzed for this study. Based on the analysis results, the casino tourism policy factors were derived through satisfaction level of casino tourist service as follows. Results - Firstly, the casino tourist satisfaction is a positive influence on casino visits, so efforts should be made to enhance tourist satisfaction when establishing cultural experience programs and casino marketing strategies. Casino culture for tourist should be matured to develop casino tour. In order to increase the satisfaction level of revisiting casino resorts, various cultural products such as clean environment should be developed to enhance the satisfaction level of casino visitors in the future. Secondly, a positive impact of cultural, experiential visits and psychological motivations affect to tourists' psychological stability through cultural experiences as well as casino games. Thirdly, casino tourist satisfaction has been shown to provide a positive impact on behavior intention. Conclusions - Based on the results of this research, the marketing of casino tour is to identify tourists' needs and increase satisfaction.

• 패션비즈니스
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• 제9권3호
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• pp.134-149
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• 2005

Although Internet retailing is becoming a viable channel for apparel retailing, consumers are still reluctant to use Internet for apparel purchasing because at their concerns at Internet security and the difficulties at virtual shopping in unfamiliar shopping environment. The purpose at this study is to examine the nature at perceived risk associated with Internet apparel shopping and risk-reduction strategies used by Internet apparel shoppers. The data were collected via an online survey by a online research company. A total at 4,254 Internet users participated in this survey. Among these Internet users, 1,146 respondents had previous shopping experience in Internet shopping. Within this group, 195 were Internet apparel information seekers, and 589 were Internet apparel purchasers. Descriptive statistics, analysis of variance, and t-test were used to analyze the data. The perceived risks and risk-reduction strategies used by Internet apparel no-interest shoppers, Internet apparel information seekers (browsers), moderate Internet apparel purchasers, heavy Internet apparel purchasers were examined and compared. The results indicated that these tour groups were significantly different in apparel related risk, performance risk, and privacy risk. Internet purchasers tend to perceive more apparel-related, performance, and privacy risks than others. The results also indicated that these tour groups were significantly different in their opinions of risk-reduction strategies.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2007년도 추계 종합학술대회 논문집
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• pp.927-931
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• 2007

논산그린투어는 논산지역의 특산물인 딸기를 중심으로 농산물재배, 채취를 주제로 하여 농촌의 일상생활 체험을 바탕으로 일반인을 대상으로 한 그린투어가 활발히 진행되고 있다. 그 결과 방문자에게는 최근농촌생활의 체험및 농작물의 채취의 기회를 제공하고 지역주민에게는 도농교류를 통한 관광농업과 친환경농업의 촉진을 도모하여 농 특산물의 홍보효과와 더불어 농가의 소득증대와 지역이미지의 고취와 같은 긍정적 효과를 창출하고 있다. 단, 현재 논산그린투어의 관광자행동 특성 중 하나인 경유형 당일체험의 한계를 벗어나기 위하여 논산지역의 한국전통가옥을 적극적으로 활용하여 '체류형'농촌관광지로 변화시킬 숙박시설의 적극적인 활용방안이 필요한 시점으로써 논산지역의 전통가옥과 그린투어의 접목 방안을 시도하고자 한다.

• 대한치과의사협회지
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• 제58권4호
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• pp.222-250
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• 2020

Although museums of dentistry and dental museums are both museums related to dentistry, they may differ significantly in the scope and the content regarding the audiences. Museums of dentistry, which display a variety of dental instruments, materials, and photographs, help you learn about the development of dentistry and primarily attract a lot of attention from those who work in dental fields. These museums, however, don't get much attention from the general public. The dental museum, which displays everything related to teeth and dental care, can attract a lot of curiosity and attention not only by those in dental fields, but also by the general public. Dental museums should purpose public health education; they should not just be a place for looking around. This is because the experience of the dental museum has the power to engage people. Therefore, if you add educational functions to the dental museum and make it a place to learn about dental history and oral health care, it can be the institution where culture and health are combined. We need to study history to better understand which improvements we have made and also to see what we need to aim for in the future. The purpose of this study is to examine the actual way each of 28 dental museums in 7 different countries is operated by describing what I saw when I visited them. In addition, the current state of museums of dentistry in Korea is examined and the future development directions is also considered.

• 한국농촌건축학회논문집
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• 제9권1호
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• pp.51-59
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• 2007

This study is on analyzing of current and operation situation of rural Traditonal Theme Community started from 2002. In this study it analysed result of strength and weakness from the step of selection of plan to the process and operation situation about Bullat Community at Sojun-li in Cheongweon-gun, and suggested improvement method based on the result. First, rural communities have to get peculiar theme for success of green tourism. In spite of the disadvantage as regional conditions for access, the special themes of every communities brought good results about project propulsion. Second, It is need to manage programs which are tour events for short-term, and experience programs for staying all days for increasing income. To make succeed this kind of program, is necessary for giving informations for various visitors such as personal, family and groups. Third, there is need to make continuous programs attracting for four seasons, and operation management having a stable income.

• 한국전자통신학회논문지
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• 제17권6호
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• pp.1187-1192
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• 2022

강원도는 대표적인 레저휴양 관광지이다. 그러나 관광정보 제공이 기존의 이미지와 텍스트 위주의 단순성을 벗어나지 못하고 있다. 따라서 관광지 활성화를 위한 콘텐츠 사업의 연계 전략이 필요하다. 본 논문에서는 첫째, 360도 회전 VR 콘텐츠 저작기능을 제공하며 둘째, VR 콘텐츠를 맵 상에 등록한 후 사용자가 손쉽게 투어스케줄링을 저작하는 기능을 포함한 동적 플랫폼을 제안한다. 최종적으로 제안 시스템은 예비 관광여행 고객들에게 온라인 선체험을 제공하여 만족도를 높일 수 있는 기회를 제공한다.

• 한국산학기술학회논문지
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• 제20권9호
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• pp.188-197
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• 2019

본 연구는 국적 항공사를 이용하여 해외여행을 떠나는 아웃바운드 여객들이 인식하는 국적 항공사의 객실서비스 품질이 그들의 관광지 관광체험과 관광만족도에 어떠한 영향을 미치는지 실증 분석하였다. 왜냐하면 국적항공사는 우리나라를 대표하는 항공사이기 때문에 한국을 여행하려는 외국인 인바운드 여객의 긍정적인 국적항공사의 서비스품질 인식은 한국여행 관광만족을 증대시킬 수 있는 중요한 요인이 될 수 있기 때문이다. 실증분석을 위해 국적항공사를 이용하는 관광이 여행목적인 내국인 승객들을 대상으로 설문지를 배포 후 회수하여 실증분석을 실시하였다. 연구자는 해외로 아웃바운드 관광을 떠나는 내국인 승객들에 대한 실증분석을 통해서 유의미한 분석결과가 도출된다면, 역으로 한국을 관광지로 하여 인바운드 관광을 오는 외국인 여행객들에게도 적용가능한 시사점을 제시할 수 있다고 판단하였기 때문이다. 따라서 여행객이 인식하는 항공사 객실서비스 품질, 관광지 관광체험 및 관광만족도를 선행연구들을 통해 이론적 측면에서 고찰하고 잠재변수들 간 통계적으로 유의한 인과관계를 도출하였다. 분석 결과 항공사 객실서비스 품질은 친절성, 반응성, 용이성 및 유형성으로 구분되었다. 객실서비스 품질에 대한 긍정적인 인식은 인지적 관광경험과 정서적 관광경험을 매개로 하여 궁극적으로 관광만족도에 영향을 미치는 것으로 판명되었다.

• 현장농수산연구지
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• 제26권1호
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• pp.30-39
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• 2024

Korean arboretums where a large number of people are visiting could not do visitor's satisfaction in qualitative side and communication through education and event, although a lot of those things statistically have been doing so far. At this side, it needs an arboretum's segmentation: preparing to an adaptation strategy of a new paradigm, differentiated strategy, and problem solving strategy tied by a similar group for the Korean arboretum visitors. This research tries to classify several patterns with Korean arboretums by visitor's behavior and propose each type of subspecialized management plan after analyzing characteristic of supply and demand. The research for this tries to classify several patterns of Korean arboretum and suggest segmentalzed management plan by types after analyzing characteristics of aspects of demand and supply. By looking at the main patterning result of arboretum as a standard of the demand, there were four sorts of arboretums. In the first, it is the arboretum of intermediate type: not a clear characteristic. In the second, it is an arboretum of multipurpose resort type: strongly demanding motivational factors of a rest, health, access, low cost, experience, learning and sightseeing. In the third, it is an arboretum of theme tour type: a strong sightseeing motivational factor and demanding appreciate scenery. In the last, it is an arboretum of studying and admiring type: demanding a motivational factor of sightseeing landscape and plants, a strong experience and learning.

• 한국콘텐츠학회논문지
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• 제13권11호
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• pp.415-422
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• 2013

최근 인터넷 및 사이버 관광을 위한 다양한 콘텐츠 개발이 여러 분야에서 시도되고 있다. 3차원 지형환경의 공간 영상콘텐츠는 국토계획 및 국토정보의 미래 관광콘텐츠로서 입체적인 유비쿼터스 도시 구현에 의한 안전한 관광을 위한 주요한 공간정보로 이용할 수 있게 됨에 따라 그 중요성이 크게 부각되고 있다. 국내 운행하고 있는 국토 및 도시지역의 국토의 공간정보를 정밀하게 촬영하기 위하여 인공위성과 항공기에 카메라를 탑재하여 원하는 지역에 대한 다양한 사진영상을 입체 촬영을 실시하여 필요한 공간 정보를 확보할 수 있게 되었다. 다양한 지형공간정보를 직접 혹은 간접으로 수집하여 데이터베이스화하기 위한 정확한 초기 공간 자료의 수집, 저장, 편집, 조작 및 응용기술의 데이터베이스 구축을 통하여 미래의 변화된 3차원 지형 공간 콘텐츠 구성을 확보하여 유비쿼터스 미래 체험관광을 새로운 관광산업에서 크게 활용할 수 있도록 하였다. 본 연구의 결과로 미래 입체관광을 위한 3차원 지형공간정보의 분석과 모델링에 의하여 지능형 국토정보화와 더불어 간접적으로 입체적인 현장체험과 관광 적지분석으로 다양한 공간정보의 취득과 활용을 입증할 수 있었다.