• Title/Summary/Keyword: Experience Quality

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A Study on the MOT of Household Telecommunication Services: The Effects of MOT Experience and Service Quality on Product Evaluations across Different Phases of the Product Life Cycle (국내 가구기반 통신서비스의 고객접점에 관한 연구: PLC단계별 접점경험과 서비스품질의 상대적 영향)

  • Son, Minhee;Han, Kyesook;Lim, Hyoyeol
    • Asia Marketing Journal
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    • v.11 no.3
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    • pp.91-124
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    • 2009
  • With the intensity of competition and the standardization of technical attributes in telecommunications service market increasing, differentiated activity and customer experience in service encounter is regarded as an important means for creating customer value, however, there is a dearth of good literature examining what MOT activity is composed of according to consumption chain, and how service quality of MOT has influenced customer performance. Especially there exist various services across different phase of Product life cycle(PLC) in household telecommunication service market, customer requirement for MOT might depend on whether its phase is introduction-growth stage or maturity-decline stage, the empirical study is completely lacking. This study classified household telecommunication services into two types by PLC, VOIP and IPTV as Introduction-growth stage services, Internet and PSTN as maturity-decline stage service, and investigated whether there exists a gap between service types in how consumer have experienced MOT, what they consider as important and the relative importance of quality dimension how service quality of MOT has influence on consumer performance. The empirical result from 858 participants shows that there is a difference in consumer experience and requirements across different phases of the PLC, tangibles and assurance are regarded as the most important service quality factors which have a positive influence on customer performance (consumer satisfaction, repurchase intention and word of mouth) at the introduction-growth stage, whereas, reliability, empathy and interactivity are at the maturity-decline stage. Finally, managerial implication is made, limitation is clarified and a direction for further studies is suggested.

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A Research on Christian religion that is embodied to Emil Nolde's holy picture (에밀놀데의 종교화에 구현된 기독교 사상에 관한 연구)

  • Lee, Il-Cheong
    • Journal of the Korean Society of Fashion and Beauty
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    • v.3 no.1 s.4
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    • pp.78-87
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    • 2005
  • The Purposes of this article are to find Christian religion and Germany expressionism which were background of Nolde's art and analyze formation and special quality, expression mode of holy picture. If synthesize contents of these analysis, we could know that faith is giving religious inspiration continuously during his lift to Protestant experience through the Bible. Though there is some difference by time but we could foretell that he accomplished modern holy picture of new sensitivity by doing individual expression with equal Bible subject traditionally in 20th century that change unlike existent holy picture with these motive power. That is, with new trend which religious inspiration as imagination which spring up in experience that is not experience of artificial Christian religion is then expressionism various that historically, he accomplished unique holy picture to related each other with the historic event.

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Experience of 'Well-being' of Female College Students (여대생의 '웰빙(Well-Being)' 경험)

  • Lee, Yoon-Shin;Kim, Kwuy-Bun
    • Women's Health Nursing
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    • v.14 no.2
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    • pp.104-113
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    • 2008
  • Purpose: This study was to identify the meaning of the experience of 'well-being' of female college students in Korea and provide fundamental materials to improve nursing interventions. Methods: The participants were six female students who gave consent to participate in this study. This study was conducted between August 2006 and November 2006. Each interview took one to three hours. The contents of the interviews were recorded and dictated afterwards. In addition, the interviews were carried out such a way that the gathered information was sufficiently saturated. The data was analyzed with the phenomenological analytic method suggested by Giorgi (1985). Results: As a result of analysis, the following have been identified.: proper dietary treatment, proper physical treatment, harmonized psychological treatment, environmental-friendly treatment, and hypersensitivity to the mass media. Conclusions: The finding of this study offers profound information on the 'well-being' of female college students in Korea and provides fundamental materials to improve the quality of nursing interventions.

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A Study on the Conduct and Development of Experience Program according to Recreating Village Project by the Inhabitants Participation - Focused on the Chungju Mokge Village - (주민참여에 의한 마을가꾸기 사업에 따른 체험프로그램 개발과 운영에 관한 연구 -충주 목계 문화·역사마을을 중심으로 -)

  • Kim, Seung-Geun
    • Journal of the Korean Institute of Rural Architecture
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    • v.11 no.4
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    • pp.35-42
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    • 2009
  • The aim of this study is to provide the conduct and development of the experience program according to recreating village project by the inhabitants participation on the culture and historical villages resources. The conduct and development of the experienced program according to recreating village project by the inhabitants participation is that should be developed step by step the experienced program. The result of this study are summarized as follows; firstly, the experienced program of the village is typical exchange program. secondly, the inhabitants participation is necessary on the experienced program, and the planning program that the improved residential quality life. thirdly, the experienced program will be represent to the attributes. lastly, the experienced program is the important that the village's leaders of all competences. Therefore, the experienced program must be able to take advantage of the residents and to develop of the better programs.

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A Study on CATV Home Shopping of Apparel and Life Style (소비자의 라이프스타일과 케이블TV 홈쇼핑 의류제품에 관한 연구)

  • 강영의;이옥희;최경은
    • The Research Journal of the Costume Culture
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    • v.9 no.3
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    • pp.343-356
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    • 2001
  • The purpose of this was to classify consumer groups according to the life styles and analyze buying intention and evaluation criteria of apparel product, opinion to 4p\`s aspect among consumer groups. And it was to clarify relationships between the experience of CATV home shopping and buying intention and evaluation criteria of apparel product, opinion to 4p\`s aspect. The subjects of this study were 270 women living in Chonbuk and Chonnam regardless their experience in CATV home shopping. For data analysis, frequency, percentage, mean, t-test, factor analysis were conducted. The results were as follows; First, the type of life style were classified into the following subdivisions: products confirmed type, price-quality regarded type, time regarded type, new product regarded type. Second, the significant differences among the classified life style groups were found in buying intention, evaluation criteria of apparel product, and opinion to 4p\`s aspect. Third, there were significant differences in buying intention, evaluation criteria of apparel product, and opinion to 4p\`s aspect according to TV home shopping experience.

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Lived Experience of Yangsaeng Exercise through Kouk-Sun-Do among Korean Elderly (국선도 수련 노인의 양생 체험)

  • Park, Gyeong-Sook
    • Korean Journal of Adult Nursing
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    • v.21 no.1
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    • pp.62-76
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    • 2009
  • Purpose: The purpose of this study was to provide understanding of the meaning of 'Yangsaeng' through lived experience of the elderly who practiced Kouk-Sun-Do. Methods: A hermeneutic phenomenological methodology developed by Max van Manen was adopted. The data were collected from the interviews and observations on the actual experience of 9 people who were over 65 years old and practiced Kouk-Sun-Do from August to December 2006. Results: The essential themes were discovered as 'body in comfort', 'spouting vigor', 'improving selfconfidence', 'developing one's mind', 'setting oneself in order', 'being aware of the value of Kouk-Sun-Do', 'recognizing importance of value of getting along' Conclusion: Therefore, practicing "Kouk-Sun-Do" is a suitable exercise for the elderly, as an effective nursing interventions for improving the quality of life of older people.

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User experience and multi-purposing of stereoscopic content

  • Kawai, Takashi
    • 한국정보디스플레이학회:학술대회논문집
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    • 2009.10a
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    • pp.1095-1098
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    • 2009
  • Stereoscopic (3D) content must be viewable in a variety of visual environments, from 3D theaters to 3D mobile displays. However, the depth sensations provided by 3D media are affected by the viewing conditions, such as screen size, viewing distance, and other factors. This user experience (UX) aspect makes it difficult to create multi-purpose 3D content. This paper describes two study cases in which the authors have focused on the UX and the multi-purposing of 3D content. The first case is an evaluation of 3D image quality on a mobile display. The second case is a trial development of a scalable 3D conversion process.

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Mother's Experience of Caring Child with a Severe Atopic Dermatitis (중증 아토피 피부염 환아를 돌보는 어머니의 경험)

  • Chang, Eun-Young;Chung, Seung-Won;Lee, Ja-Hyung
    • Korean Parent-Child Health Journal
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    • v.9 no.1
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    • pp.17-32
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    • 2006
  • The purpose of this study was to understand mother's experience of caring child with a severe atopic dermatitis. Twelve participants were selected and collected on their caring difficulties using in-depth interview. Data were analyzed according to the method of Colaizzi. Significant statements were extracted from the data. From the significant statement, 18 clusters of themes and 7 categories were emerged. Eighteen cluster of themes formed 7 categories : Thinking of atopic dermatitis during 24 hour, Mom would cure you, You are atopic, I'm depressive, I need 12 or more bodies to take care of him/her, Great conversion of daily life, From a bitterness to a frailness, In peace with an atopic dermatitis. In this study, it was implicated that mothers were suffered from caring children with an atopic dermatitis and nurses need to have more interests in the maternal stress and their quality of life as well as provision of information.

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Spatial Audio Technologies for Immersive Media Services (체감형 미디어 서비스를 위한 공간음향 기술 동향)

  • Lee, Y.J.;Yoo, J.;Jang, D.;Lee, M.;Lee, T.
    • Electronics and Telecommunications Trends
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    • v.34 no.3
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    • pp.13-22
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    • 2019
  • Although virtual reality technology may not be deemed as having a satisfactory quality for all users, it tends to incite interest because of the expectation that the technology can allow one to experience something that they may never experience in real life. The most important aspect of this indirect experience is the provision of immersive 3D audio and video, which interacts naturally with every action of the user. The immersive audio faithfully reproduces an acoustic scene in a space corresponding to the position and movement of the listener, and this technology is also called spatial audio. In this paper, we briefly introduce the trend of spatial audio technology in view of acquisition, analysis, reproduction, and the concept of MPEG-I audio standard technology, which is being promoted for spatial audio services.

A Phenomenological Study on the Infertility Experience of Women of Childbearing Age in South Korea: Caring for My Marginalized Identity

  • Im, Young Soon;Noh, Gie-Ok
    • International Journal of Advanced Culture Technology
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    • v.10 no.2
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    • pp.21-27
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    • 2022
  • Background: While the application of procedural methods to solve the infertility problem has increased, the decline in the quality of life of women who experience infertility has been disregarded. Methods: This qualitative study used phenomenological analysis of data collected from 13 women with infertility in South Korea to reveal the subjective meaning of physical experiences perceived by women over the course of treatment. Results: Upon analyses of the treatment experiences of women with infertility in South Korea via a phenomenological analysis method, 10 themes were extracted and integrated into four theme clusters ("Perceiving infertility," "The body that gives birth," "A process in an endless tunnel," "Caring for my marginalized identity"). Conclusion: The results of this study suggest that women with infertility in South Korea perceived their own bodies as givers of birth living in traditional and patriarchal societies. A contextual flow proceeded to the final stage of women caring for their marginalized identity, which had suffered throughout the course of their infertility journey.