• Journal of Information Technology Services
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• v.20 no.4
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• pp.23-33
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• 2021

The prolonged coronavirus 19 (COVID-19) has caused serious problems such as job losses and youth unemployment, but as the fourth industrial revolution and digital transformation accelerate, the importance of SW is highlighted and more qualified jobs are expected in the SW industry. However, domestic SW companies are having difficulties in not properly recognizing the value of SW products. Among many related issues, commercial SW maintenance-related issues are representative, and the main problem is the difference in the maintenance fee rates between domestic and foreign SW. In this study, the expected job creation effect when the SW maintenance rate is raised was analyzed using data related to the SW industry and commercial software. As a result of the analysis, the amount required to raise the commercial SW maintenance rate by 1% is 162 billion won. If all of these are used for employment, the expected new job creation effect is 3,240 jobs per year, and 15,451 jobs are created per year when calculated and estimated as the effect of increasing sales through the employment inducement coefficient. In addition, the amount required to raise the current average maintenance rate of 11.1% to 15% is 631.9 billion won, and it was possible to estimate the effect of creating jobs for 12,648 people based on the simple average wage and 60,259 people from the sales increase effect.

• Journal of Fashion Business
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• v.3 no.4
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• pp.41-54
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• 1999

The purposes of the study were to investigate the job content of fashion merchandisers. The study examined the differences in the job content according to the types of merchandisers and their demographic characteristics. A questionnaire was developed by the authors and distributed to 150 fashion merchandisers, and 130 questionnaires were used for the study. The questions were revised through the pilot study and interviews with fashion merchandisers. The results of the study were as follows: Planning merchandise was the most important job to the planning merchandisers, purchasing merchandise to the buying merchandisers, planning sales and sales promotion to sales merchandiers. All three types of merchandisers were involved very much in the information analysis work. This study, on the basis of the above results, was expected to contribute to make the fashion merchandisers and students who want to be fashion merchandisers recognize their job content more clearly.

• Journal of Distribution Science
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• v.18 no.1
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• pp.5-13
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• 2020

Purpose: The purpose of this study is to examine the growth and change process of Korean cosmetic market that has grown more than three times since 2000. It also examined how the growth and decline of the cosmetics brands are related to the change of the cosmetic distribution structure. Research methodology: This study tried to classify the change of the Korean cosmetics market into four stages based on the market sales information. It analyzed the sales information of Korean cosmetic companies and the relationship with the sales of the brands by distribution channel. Results: One-brand store channel had played a leading role in the market growth, and multi-brand stores have grown and a number of brands also grew through that channel since 2013. Since 2016, multi-brand stores have continued to grow and have dominated the market beyond one-brand store channel. Conclusions: The changes in sales of domestic cosmetics companies have been classified based on the distribution channel type in four stages: the emergence of one-brand store, the growth of one-brand store channel, the growth of multi-brand store channel, and the decline of one-brand store channel. In conclusion, multi-brand store channels have recently grown in the Korean cosmetics market, and this trend is expected to continue.

• Journal of Distribution Science
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• v.18 no.11
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• pp.5-13
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• 2020

Purpose: This research investigates the cost behavior of the distribution industry. Specifically, we investigate if the ratio of the increase in costs with an increase in sales is consistent with the ratio of the decrease in costs when sales decrease. Traditionally, cost is assumed to be symmetrical. In the case of the distribution industry, it was expected that the downward rigidity of the cost would be shown because it would be very difficult to decide to adjust resources when sales temporarily decrease. Therefore, studies have looked at Korean capital markets based on manufacturing and steel industries. However, no research has been done on the distribution industry. Research design, data, and methodology: To verify the hypothesis of this study, the asymmetry of cost was measured by Anderson et al. (2003). The sample used 28,695 firm-year data from 2002 to 2019 for the KOSPI and KOSDAQ stock markets. Results: The empirical analysis results are as follows. First, asymmetry of cost was observed in the case of the distribution industry. We confirm cost rigidity when sales decreased. Conclusions. This is the first study to look at cost behavior in the distribution industry, and the downward rigidity of cost in the distribution industry is observed.

• Journal of Physiology & Pathology in Korean Medicine
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• v.23 no.6
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• pp.1503-1507
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• 2009

The objectives of this study were to examine the present state of Oriental clinical service based on Constitutional medicine and to make an accurate estimate of it's scale in 2015. The data for this study were collected from a questionnaire survey to 335 Traditional Korean Medical doctors who were selected as random samples. And this questionnaire is consist of several inquiries related with management and application of constitutional medicine. The 38.8% facilities of all Oriental medical centers and Clinics in the whole country are applying Constitutional medicine for treating patients. The 8,870 persons in all health workers are engaged in Constitutional clinical service. The proportion of sales by Constitutional clinical services to the total sales by Traditional clinical service is 26.6% in 2007. The proportion of application to medical care insurance by Constitutional clinical service is 21.6% of all amounts. After taking these results into consideration, the sales of Constitutional clinical service now are estimated to make up 26.6% percent of the total traditional medical service and the amount of it's sales in 2015 is expected to increase up to 2.8 times as much as the current quantity.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.451-455
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• 2021

This research seeks to find out how to provide satisfaction to consumers. The aim is to analyze and test empirically the effect of price and sales promotion on customer satisfaction that is mediated by service quality. This study uses primary data; questionnaires are distributed to 100 consumers at the Jingga Project boutique. The sampling technique uses simple random sampling. The data were collected using a questionnaire measured by a Likert scale with analysis tools using Warp PLS 7.0. The results showed that the variables price and sales promotion have a positive effect on customer satisfaction. Furthermore, the mediating variable, namely, service quality, is proven to be able to indirectly mediate the effect of price and sales promotion on customer satisfaction. In line with the marketing theory, which states that customer satisfaction is the feeling of pleasure or disappointment of someone who appears after comparing the performance (results) of the product against the expected performance. From the results of this study, it is clear that the variables price and sales promotion significantly affect customer satisfaction, as well as service quality, which is the mediating variable in this study. Service quality indirectly or partially mediate the effect of price on customer satisfaction.

• Journal of Distribution Science
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• v.20 no.5
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• pp.119-127
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• 2022

Purpose: The purpose of this study is to analyze the Cost-Effectiveness Analysis (CEA) of wholesale and retail brokerage businesses in Korea. And give managerial implications and contribute to academics. Research design, data and methodology: This research empirically analyzes the relationship between expenses and business performance. As for business performance, this research considered two financial performances; sales and profit. As for antecedent variables, this research measured three cost investment expenses; human resource management (HRM), marketing (MKT) and corporate social responsibility (CSR). This research used frequency analysis, correlation analysis, stepwise regression analysis and curve estimation analysis. Results: The result shows that HRM and CSR positive significant influence on sales yet marketing negatively significant influence on sales. And for profit, HRM and CSR give a positive significant influence. However, marketing's influence was not significant. According to curve estimation analysis, the relation between individual cost and performance, best functional relation was all quadratic functions. Some results show ∩ shape and others show shape. Conclusions: Based on this study result, implications for practical management to Wholesale and Retail Brokerage companies in Korea. And the contribution to academics is expected. Also, based on the limitation of this study, future research is suggested.

• The Journal of the Convergence on Culture Technology
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• v.4 no.3
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• pp.127-132
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• 2018

This study set out to examine message orientation in advertising expression through the content analysis of apartment sales advertisements in Busan. For this purpose, the study analyzed newspaper ads about apartment sales in the Busan area in terms of advertising appeal methods and message types. Advertising appeal methods(rational and emotional appeal) and message orientation(environmental, emotional, investment, and functional orientation) were categorized according to brands(nationwide and local brands). The findings show that most of apartment sales ads in Busan used a rational appeal method. While nationwide brands used rational and emotional appeal in similar percentage, local brands used a lot of rational appeal. Of the types of advertising message orientation, investment and emotional orientation recorded the highest percentage. Messages of investment orientation to show economic profit or premium were used most, being followed by messages of emotional orientation to show pride and happiness. These findings were interpreted to display differences in strategies for advertising expressions among brands. The findings are expected to offer useful practical implications for message strategies for apartment sales ads.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.46 no.2
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• pp.176-182
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• 2023

With about 80% of the global economy expected to shift to the global market by 2030, exports of reverse direct purchase products, in which foreign consumers purchase products from online shopping malls in Korea, are growing 55% annually. As of 2021, sales of reverse direct purchases in South Korea increased 50.6% from the previous year, surpassing 40 million. In order for domestic SMEs(Small and medium sized enterprises) to enter overseas markets, it is important to come up with export strategies based on various market analysis information, but for domestic small and medium-sized sellers, entry barriers are high, such as lack of information on overseas markets and difficulty in selecting local preferred products and determining competitive sales prices. This study develops an AI-based product recommendation and sales price estimation model to collect and analyze global shopping malls and product trends to provide marketing information that presents promising and appropriate product sales prices to small and medium-sized sellers who have difficulty collecting global market information. The product recommendation model is based on the LTR (Learning To Rank) methodology. As a result of comparing performance with nDCG, the Pair-wise-based XGBoost-LambdaMART Model was measured to be excellent. The sales price estimation model uses a regression algorithm. According to the R-Squared value, the Light Gradient Boosting Machine performs best in this model.

• Journal of Global Scholars of Marketing Science
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• v.16 no.1
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• pp.117-141
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• 2006

Daily sales volume in retailers seems to be changed because of five-days-work in a week resulting in growth of leisure time in Korea recently. The day of the week effect of sales volume that can not be theoretically explained, which sales pattern varies depending on days systematically and consistently, is so important. Especially the day of the week effect of sales volume exists in which retail branch and the extents of the day of the week effect from the perspective of marketing in retailing is very important. Thus, the purpose of this study was to investigate whether the day of the week effect of sales volume exists in men's clothing retailers and if so, there is difference in daily sales volume. There was insufficient researches in the field of anomaly such as the day of the week effect of sales volume in marketing. For this reason, this study has drawn upon research findings of finance, general demand theory, and previous studies of the day of the week effect in stock markets. In doing so, these works are referenced in theoretical background and applicability in retailing market of this study. This study empirically investigated the day of the week effect of sales volume through the revenues of a men's clothing retailers (P company) in past five years. As the result of this study, the day of the week effect of sales volume existed in men's clothing retailers and the day of the week effect showed positive from Monday to Sunday, which means Sunday, the biggest. Also, the day of the week effect by season was different. The result of this study is expected to provide some helpful evidence that offers effective operational strategies to retailers.