• Title/Summary/Keyword: Expected Value

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A Study on the Intent to Accept Online Art Platforms (온라인 미술품 플랫폼 수용 의도에 관한 연구)

  • Lee, Seung-Haeng;Lee, Won-Boo
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.630-646
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    • 2022
  • This study examines online art platforms as a new type of informational technology and seeks to verify the impact of the user's perceived value and acceptance of new technologies on the behavioral intention about art platforms. For this, it was conducted to survey 489 users of the online art platform. Several emotional value, functional value, social value, and value for money were selected as perceived value variables, and performance expectancy, effort expectancy, and facilitating conditions were set as variables of new technology adaptation. As evident in the correlation with perceived values, emotional value and social value have a significant impact on all parameters of new technology adaptation, while functional values and value for money only affect facilitating conditions and behavioral intention, respectively. Furthermore, the impact of acceptance of new technologies confirms that performance expectancy and facilitating conditions affect behavioral intention. This study demonstrates the perceived value of online art platform users and the acceptance of new technologies. Therefore, it is expected that platform providers will be able to use it as primary data to understand and reflect user requirements.

A Comparison of Customers' Perceived Value on Electronic Commerce and Traditional Commerce (전자상거래와 전통적 상거래에서 고객이 지각한 가치 비교)

  • Jang, Si-Young;Lee, Chung-Seop
    • Asia pacific journal of information systems
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    • v.10 no.3
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    • pp.159-180
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    • 2000
  • As the importance of electronic commerce(EC) increases, some people argue that traditional commerce(TC) will ultimately give way to EC in the near future. Regardless of the type of commerce, however, it is the value factors of the customer that would formulate the direction of change in the market. This study investigates the influence of those value factors upon the attitude towards the type commerce and the repurchase intention of products and service. It also addresses the impact of the customer's risk disposition and level of confidence. A number of customer's value factors are hypothesized to affect the attitude, and the attitude in turn is expected to be related to the repurchase intention. Based on two hundred and ninety responses from the computer survey, the hypotheses are tested. The convenience, cost reduction, and information satisfaction factors affect EC attitude and repurchase intention. Similarly, the reliability, personal interaction, and shopping enjoyment factors affect TC attitude and repurchase intention. The comparison between EC and TC factors indicates the significant difference in the time saving factor in favor of EC. The personal characteristics such as risk disposition and level of confidence also influence the attitude and repurchase intention. The implications and limitations of this study are discussed. The value factors identified in this study may serve as important checklists for those firms already in EC and those intending to enter the market.

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A Study on the Value Changes for the Korean Women in 1977~1998 -A Content Analysis of Print Ads- (한국여성의 가치관 변화에 관한 연구 -화장품과 의류상품 광고를 중심으로-)

  • 전양진
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.4
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    • pp.773-782
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    • 2001
  • This study was to investigate the value changes in Korean women by analyzing the ads of womens magazines. The contents of ads were classified into two types of values: general and consumption values. The general values, composed of inner-directedness and outer-directrdness, might predict consumer behavior in general. The consumption values, utilitarians and hedonic, were expected to affect the consumer purchasing attitude to a specific product. Factors affecting the cultural values were per capita income and womens social status. Total 2969 illustrated ads with verbal theme from 32 Korean womens magazines were used. The content analysis, chi-square test, logistic regression were done for the analysis. The results showed that inner-directedness was dominant general value in Korean womens culture and increased over time. Younger consumers were more inner-directed than older ones were, and inner-directed values increased with income growth. For the consumption values, utilitarian values were higher than hedonic ones and went up over time. For the product types, utilitarian ads were frequent in cosmetics while hedonic ads were high for apparels. Those results implied that Korean womens culture became more inner-directed with increased income. Also consumption values were likely to differ between product groups. Per capita income was shown to increase inner-directedness while womens social status was to increase outer-directedness.

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Analyses of Value System through Web Accessibility User Evaluation : For People with Low Vision (웹 접근성 사용자 평가를 통한 가치체계 분석 : 저 시력 장애인 대상으로)

  • Lim, Jong Duck;Ahn, Jae Kyoung
    • Journal of Information Technology Services
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    • v.19 no.1
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    • pp.113-127
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    • 2020
  • Current web accessibility checks and automatic assessments have been pointed out that the assessment items and scores are evaluated from the developer's point of view rather than from the user's one. In addition, although most of the grades of an automatic assessment on the public web sites are excellent because they are built in accordance with the web accessibility development guidelines, not a few web sites shows relatively low grades in evaluating their usability test made by those users. Taking into account the inadequacy of these web accessibility assessments, this study has identified the differences between the grades of usability evaluations and automatic evaluations for people with low vision and analyzed the major factors affecting web accessibility usability evaluations using Repertory Grid Techniques. Also, the Hard Laddering method of the Means-End Chain theory was adopted to visualize the relationship between Attributes-Conferences-Value and a hierarchical value system analysis based on FGI(Focused Group Interview) to people with the low vision. This study proposed the measures to improve the current web accessibility automatic assessment allocation, expert evaluation criteria, and user task assessment. In particular, it is a web accessibility user evaluation model that can consider the web accessibility quality certification criteria and user review assessment by directly analyzing the user cognitive structure and value system. This study is expected to be useful as a research to enhance the quality of web accessibility assessment.

Evaluating the Impact of Win-Win Growth Policy Announcements between Large Firms and SMEs on the Market Value of Firms (대기업-중소기업의 상생협력 정책이 기업가치에 미치는 영향: 이벤트연구방법론을 기반으로)

  • Baek, JongHyun;Kwon, Suhn Beom;Choi, Byounggu
    • Knowledge Management Research
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    • v.13 no.5
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    • pp.139-160
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    • 2012
  • Win-win growth between large companies and small and medium enterprises (SMEs) become a critical encomic and social issue in Korea. Korea government has been attempted to establish strong policy to build right win-win relationship between large companies and SMEs. Along with this strong drive from Korea government, a variety of strategies that enhance win-win relationships between large companies and SMEs have been adopted. Win-win growth policy is expected to provide positive impact on sustainable competitive advantage of firms. Therefore, many studies have focused on the win-win growth policy success factors, type of the policy, and the results of the policy. Although there is much literature on the win-win growth policy, the effects of win-win policy on firm value is not well understood. We addressed this issue by exploring how win-win growth policy influences a firm's market value using event study methodology. We evaluated the cumulative abnormal returns for win-win growth policy announced by Korean large firms from 2004 to 2012. The results of this study insisted that the announcements of win-win growth policy show negative impact on firm's market value, which is not consistent with previous studies. The findings of this study offer insights that may help government policy makers and managers to revise their policy for better outcomes of their win-win growth policy.

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PATH AVERAGED OPTION VALUE CRITERIA FOR SELECTING BETTER OPTIONS

  • KIM, JUNSEOK;YOO, MINHYUN;SON, HYEJU;LEE, SEUNGGYU;KIM, MYEONG-HYEON;CHOI, YONGHO;JEONG, DARAE;KIM, YOUNG ROCK
    • Journal of the Korean Society for Industrial and Applied Mathematics
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    • v.20 no.2
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    • pp.163-174
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    • 2016
  • In this paper, we propose an optimal choice scheme to determine the best option among comparable options whose current expectations are all the same under the condition that an investor has a confidence in the future value realization of underlying assets. For this purpose, we use a path-averaged option as our base instrument in which we calculate the time discounted value along the path and divide it by the number of time steps for a given expected path. First, we consider three European call options such as vanilla, cash-or-nothing, and asset-or-nothing as our comparable set of choice schemes. Next, we perform the experiments using historical data to prove the usefulness of our proposed scheme. The test suggests that the path-averaged option value is a good guideline to choose an optimal option.

A Study on the Effects of Perception of Airline's Service Management Strategies to Realize Customer's Expected Value (항공사 서비스 경영전략에 대한 인식이 고객가치 실현에 미치는 영향 연구)

  • Ko, Kyong Pyo;Lee, Nam Ryung;Park, Sung Sik
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.23 no.4
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    • pp.109-116
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    • 2015
  • The more advanced IT and mobile technologies get, the smarter customers become in the use of airline services. Using an airline, passengers are expecting more value than what airline're willing to provide them. Therefore this paper tries to find out the effect of airline staff's perception of airline's service management strategies to realize passengers' value based on previous oversea's research results. First of all, this paper provides t-test analysis results between passengers and airline staff regarding the perception of airline's service management strategy and customer orientation. Moreover, it was analyzed how the staff's understanding of the upper management's decision on service strategies would results in meeting customer's expecting values through such mediating variables as job satisfaction and customer orientation. It was proven the perception of service management strategies by staff played a very important role to realize customer's value.

The Develope Methodology for the Design Value Engineering Checklist by Categorizing the Drawing Information (도면정보의 범주화를 통한 설계VE 점검 체크리스트 개발 방법)

  • Song, Ji-Won;Ha, Young-Seo;Yu, Jung-Ho;Kim, Chang-Duk
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2008.11a
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    • pp.863-867
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    • 2008
  • Value Engineering is one of the most effective too13 to achieve the required cost and time reduction, quality and safety improvement. The role and importance of design value engineering is expected to be high, so the research is needed for its effective accomplishment. Therefore, in this research we have suggested the method of checklist development for the effective accomplishment of design value engineering work. Also, the way of development is that derives major elements from drawing information category and from the base of the derived elements, the research lists up the checklist items. At last, it developed design value engineering checklist based the item that listed up throughout the experts.

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Ki Hadjar Dewantara Leadership Concept Development as a Sustainable Shareholder Value Driving Force

  • NUGROHO, Satriyo;NIMRAN, Umar;MUSADIEQ, Mochammad Al;SOLIMUN, Solimun
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.563-573
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    • 2020
  • This research examined the effect of KHD Leadership toward Sustainable Shareholder Value and mediated by IT & Business Strategy Alignement and Integrated Supply Chain Management. Therefore, with this research, it is expected to be able to develop the KHD Leadership in State-owned enterprises' (SOEs) Indonesian. The population in this study were all echelon 1, 2, and 3 employees in the PT Pupuk Kalimantan Timur, PT Pupuk Petrokimia Gresik, PT Pupuk Sriwidjaja Palembang, PT Pupuk Kujang Cikampek, PT Pupuk Iskandar Muda, as many as N = 1002 people. The appropriate sampling technique used is Proportional Stratified Random Sampling (n=300 employees). The statistical analysis used is SEM-WarpPLS method. IT & Business Strategy Alignement and Integrated Supply Chain Management significant and positive on Sustainable Shareholder Value. IT & Business Strategy Alignment and IT Integrated Suppy Chain Management is a mediating variable between the influence of KHD Leadership on Sustainable Shareholder Value. Novelty in this research is the development of Ki Hadjar Dewantara Leadership as the development of the concept of Javanese leadership that grows inherent in Indonesian society, especially Javanese society and is believed to be applicable in business and industrial organizations in Indonesia, of course it can also be implemented in Pupuk Indonesia Holding Company.

A Study on Earned Value Management System (EVMS) For Project Using ERP System (ERP 시스템을 이용한 프로젝트 EVMS에 관한 연구)

  • Park, Je-Won;Lee, Chang-Ho
    • Journal of the Korea Safety Management & Science
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    • v.12 no.4
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    • pp.145-151
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    • 2010
  • It seems that a primary concern of the project-based company, which provides a large scale product or service over long term period, is to run a successful project through systematic project process control and control costs. One of the typical project control methods is Earned Value Management System(EVMS) which analyses the precess through performance measurement. Even though the EVMS is a highly efficient tool in the managerial aspect, it cannot easily determine the Planned Value(PV), Actual Cost(AC), or Earned Value(EV) due to the indistinct criteria and extensive data. The accurate calculation of AC in particular, is the basic of project management, but most companies record direct personnel expenses or direct expenses only. Since they calculate indirect expenses based on the estimated ratio, it limits the systematic project management that reflects changes in profit and loss of a company. This study introduces a EVMS for project management and its actual case based on EVMS and ERP system which some additional modules are installed for performance measurement. It is expected that this new method enables a company to save time and effort, and also to improve transparency by specifying expense items in detail and to switch quarterly settlement to monthly by reducing the time of calculation.