• Journal of the HCI Society of Korea
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• v.13 no.3
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• pp.35-42
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• 2018

Social Networking Sites (hereafter SNSs) have become a part of people's daily routines. Beginning as a hobby/communicating tool for a specific group of people, SNSs have expanded in terms of the number of users, frequency of access, and depth and range of sharing. It is recently reported that the users experience SNS fatigue from being connected at all time. However, limited research has addressed this issue. The purpose of the present study was to examine the mediating role of reputational concern and expectation of others' responses on the relationship between narcissism and Facebook fatigue. A total of 329 Facebook users completed an online survey. The results showed that individuals who rated high on narcissism experienced a high level of Facebook fatigue, and that both reputational concern and expectation of others' responses partially mediated the relationship between narcissism and fatigue. Implications of the findings and suggestions for future research are discussed.

• Journal of Korea Society of Industrial Information Systems
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• v.13 no.2
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• pp.35-46
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• 2008

This research developed a strategy for mobile banking services based on the important factors deduced from quality assessment of mobile banking service that is experiencing rapid growth of user. SERVQUAL model and importance-performance tool were used. First, SERVQUAL model uses the important factors of mobile banking service selected from literature reviews. As a result, four dimensions that affect user satisfaction are found; assurance, customer orientation, tangibility, and reliability. Second, importance-performance analysis is to develop the strategy using the four factors. The final results revealed that assurance dimension had the strongest influence on user satisfaction. Assurance dimension of high expectation and yet low real performance needs immediate improvement. Customer orientation dimension of low expectation and performance should be reconsidered definition of satisfaction. On the other hand, tangibility dimension of higher performance than expectation is simply to maintain current level. Reliability dimension of high expectation and performance is recommended consistent management.

• The Korean Journal of Franchise Management
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• v.11 no.3
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• pp.19-26
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• 2020

Purpose: The old axion to put the customers first (e.g., customers are king, customers are always right) has been taken for granted in the service sector. In addition, many companies in South Korea are providing customer-first education for employees at their contact points to strengthen their competitiveness. However, excessive increase in the psychological power of the customer can lead to a problem of abuse of power, called 'Gap-jil.' Despite these concerns, most companies hardly discard policies to give high priority to customers because of the assumption that it enhances customer satisfaction leading to organizational performance. However, in recent years, some franchise catering companies have posted warnings about the abuse of power by customers, and a movement to pursue a power-balancing between service providers and their customers is spreading. Research design, data, and methodology: This research is conducted to reconsider the principle of the customer-first perspective and to create a basis for arguments that can solve the problem of abuse of power, which is recognized as a serious social problem. In this research, we test and analyze the effect of customers' psychological power in the context of a restaurant on expectation for service and response to service failure. Result: The result of an experimental study shows that the effect of psychological power on customer satisfaction can be somewhat negative. Also, customers with high psychological power are more likely to have high service expectations. Especially high psychological power of customers causes a difference in the expectation level of human factors such as employee attitude, while the difference in expectations of non-human factors such as restaurant atmosphere was not statistically significant. In addition, when customers with high psychological power encounter service failure situation, they are more likely to feel disappointment and regret with a service provider. Meanwhile, the effect of psychological power on complaining behaviors are not significant. Conclusions: The findings of this research provide meaningful implications that the service providers should reconsider their existing corporate culture and management policies that put customers first. In addition, the result of this research is provided meaningful opportunities to review the management philosophy for the company's customers and the education philosophy for the employee education.

• Journal of Information Technology Services
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• v.20 no.2
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• pp.147-166
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• 2021

As vehicle sharing service is being widely used in China. The sharing economy appeared to be a way to make people's lives more convenient and to utilize limited resources efficiently. Sharing economy companies have created an app to satisfy users' needs with providing more benefits. Although research on vehicle sharing services has been continuously conducted at the level of the sharing economy, there are not many empirical studies related to the perception of the sharing economy from the consumer's point of view. In this sense, this study considered the perceived relationship benefits (social benefits, economic benefits, psychological benefits, and functional benefits) of Didi chuxing service as the key independent variables influencing users' confirmation and satisfaction, And suggests that users' confirmation and satisfaction are the key determinants of Didi continuance intention . To test the proposed research model, this study conducted structural equation model using 268 data collected on the users who have experience of Didi service. According to the empirical analysis results, This study verifies that: First, social benefits, economic benefits, psychological benefits, and functional benefits are determinants of user's satisfaction. Second, expectation confirmation depends on economic benefits, psychological benefits, functional benefits and social influence, meanwhile, social benefit has no effect on expectation confirmation. Third, expectation confirmation is proved to be a positive predictor of users' satisfaction. Finally, this results indicate that continuous use intention is determined by users' satisfaction.

• Journal of Families and Better Life
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• v.15 no.1
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• pp.1-12
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• 1997

This study is about understanding the single elderly's view on remarriage and finding factors that affect the remarriage which should provide basic data for the future research on the single elderly's view on remarriage. 251 single elderly men and women (divorced or widowed) were asked to answer the survey questionnaire which also involved individual interviews. A brief summary of the results of this study is as following. The elderly's view on remarriage significantly varies according to the factors like sex age and the number of children of the elderly cause of being single degree of loneliness need for remarriage degree of satisfaction out previous marriage prior remarriage experience. The degree of satisfaction out of previous marriage is high when they maintain cordial relationship with their children and the cause of breakup of marriage is death and the degree of loneliness is high and the period of the previous marriage is long while the period of being single afterward is short. Women's expectation level of remarriage is significantly different in most variables. But that of men's is not different significantly different in most variables. But that of men's is not different significantly in most variables. The satisfaction of the first marriage and the expectation level of remarriage are in positive correlation.

• Journal of Korean Academy of Nursing Administration
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• v.12 no.4
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• pp.541-554
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• 2006

Purpose: The purpose of this study is to provide basic data for the improvement of the quality in the emergency nursing services by investigating the expectation level and actual received level with nursing care and identifying the factors that influence patient satisfaction with the emergency nursing care in the military hospitals. Method: Using a self report questionnaire, data were collected from 150 patients who had been admitted in military hospitals emergency department. The data collection was done between April 17 and April 30, 2006. At least, 145 questionnaires were analyzed and used in this study. Results: The average sum score was 61.93 out of 76 with standard deviation 9.590. The mean of the patient's expectation levels with the overall emergency nursing services was $(3.25{\pm}.504)$ out of the highest score 4. the average sum score was 63.27 out of 76 with standard deviation 9.902. The mean score of the patient's actual levels with the overall emergency nursing services was $(3.33{\pm}.521)$ out of the highest score 4. Conclusion: nursing management strategies must be established to remove patient's dissatisfaction factors and to improve the emergency nursing care quality through continuous measurement and assessment of the patient's satisfaction with emergency nursing services in military hospitals.

• Journal of the Korean Society of Earth Science Education
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• v.2 no.1
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• pp.1-12
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• 2009

The purpose of this study is to find out the effect on academic achievement and science-related affective domain of elementary students though science journal writing about the units of Science textbook of the first semester of the sixth grade. The results indicate that science-journal writing has influenced the students positively in the academic achievement of a lower group's academic achievements, in science related attitudes, 'voluntariness' and 'cooperation', in science learning motives, 'self-satisfaction for science', 'superficial strategies for science', and 'expectation for science', in fear level for science subjects, its lower fear class, 'experiment performance'. A middle group was revealed to have more positive improvement in 'cooperation' and 'perseverance', both of which were lower categories of science related attitudes, and as subgrade of science learning motives, 'self-efficiency for science' and 'expectation for science' stood out. For fear level for science subjects, the lower group gained distinctive results from 'science evaluation'.

• Journal of Families and Better Life
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• v.15 no.4
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• pp.125-136
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• 1997

The present study compares motives for caregiving, actual caregiving provision, care expectation from children in old age, and the connections between caregiving and inheritance distribution patterns as perceived by caregiving daughters/daughters-in-law and their care-receiving mothers/mothers-in-law between Korea and the United States. The results indicated that there was no difference in caregiving motives between Korean and American children while American mothers/mothers-in-law perceived significantly lower obligatory caregiving motives than their Korean counterparts. Also, both Korean children and their mothers/mothers-in-law reported higher level of care provision than their counterparts. The level of caregiving expectation from their children in old age among Korean elders was significantly different from those of American elders while no differences were found between Korean and American children. Finally, both Korean children and their mothers/mothers-in-law were more likely to endorse distributing larger shares of inheritance to the child who cared for his/her mothers/mothers-in-law than American counterparts. On the other hand, American subjects were more likely to accept the notion of equal distribution of inheritance. Overall, this cross-cultural study showed the cultural differences in caregiving and inheritance patterns between Korean and American subjects exhibiting salient difference among the older generation.

• Journal of Information Technology Applications and Management
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• v.29 no.5
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• pp.13-25
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• 2022

The purpose of this study is to explore the factors that influence the purchase of AI speakers in China. We integrate the Unified Theory of Acceptance and Use of Technology (UTAUT) and Task-technology fit (TTF) model into one model and put forward assumptions. According to the characteristics of AI speakers, we selected 6 independent variables, such as Performance Expectation, Effort Expectation, Social Influence, Facilitating Conditions, Task and Technology-characteristics. The final impact on purchase behavior is evaluated through Task-technology fit and purchase intention. After counting 478 samples, through SPSS22.0 and AMOS analysis, hypotheses have been proved by strong experimental data, except facilitating conditions. These results also imply that improving the technical level of AI speakers and enhancing consumers' purchasing intention are the central line of marketing. Based on this, we put forward several suggestions to marketers, including strengthening the research and development of AI speaker technology, and building a circle of friends of AI speakers.

• Management & Information Systems Review
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• v.38 no.3
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• pp.137-150
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• 2019

As job market squeezes and more institutions have been requiring NCS(National Competency Standards) based recruitment, the importance of NCS has been growing. Among the 10 domains of NCS, the most relevant one with task processing and organizational performance filed is 'task processing capability group', which is becoming more important with the advent of the fourth industrial revolution era. The purpose of this study is to investigate the effect of college students' task processing capability group on their career outcome expectation and career preparation behavior. In this study, we set up a process model to comprehend the effect of college students' task processing capability group on career outcome expectation and career preparation behavior based on social cognitive career theory. Empirical analysis showed that task processing capability group(problem-solving capability, information capability, resource management capability, organizational capability) positively influenced college students' career outcome expectation and career preparation behavior for employment. However, the impact of technical capability on career outcome expectation and career preparation behavior was not explained. In order to strengthen the task processing capability group of college students, not only university-level efforts, but also college and faculty's efforts should be accompanied. Other academic and practical implications are discussed.