• 패션비즈니스
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• 제21권1호
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• pp.124-133
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• 2017

This study analyzed consumers' online fashion shopping site usage by site type and analyzed how product information search and product purchase differ. In addition, by comparing and analyzing preference and selection factors of PC and mobile shopping, we tried to provide basic data of effective mobile commerce operation strategy according to expansion of mobile market in fashion industry. We surveyed the use of 6 types of online sites (portal site, open market, general shopping mall, social commerce shopping mall, brand shopping mall and non-brand shopping mall) to understand the usage of mobile shopping site for consumers' fashion products. Consumer survey subjects were 373 college students in their early 20s who had the most mobile shopping experiences. The questionnaire consisted of online fashion site usage items, internet and mobile fashion shopping preference (6 items), internet and mobile shopping choice behavior (10 items), and purchase intention (3 items) .Data were analyzed using SPSS 14.0 program. The high preference of portal sites, open market, social commerce, and non-brand shopping malls in shopping online fashion products is a result of the perceptual changes of major distribution channels and the trends of consumers' value consumption tendency. Therefore, it is necessary for fashion companies to actively cope with fashion product distribution competition with huge shopping sites of current online market by well understanding consumers' preference trends and factors of online sites.

• 유통과학연구
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• 제15권12호
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• pp.5-19
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• 2017

Purpose - This study involves the following questions: "Does internalization theory fully explain reality?" and "Which additional factors may add extra value to the theory?" To answer these, this study divides market entry mode into two steps, initial and subsequent and then, focuses on the subsequent distribution step; that is, the post-entry strategy after initial entry. In addition, this study relies on finding strategic orientations that affect the decision of post-entry into foreign markets. Research design, data, and methodology - To investigate this, this study examines 252 cases of Korean online games for each foreign market and the distribution mode at the product-team level. Results - The result shows that companies use different distribution strategies as a post-entry mode, like licensing, or joint distribution rather than exclusive distribution, through subsidiaries even if they already have wholly owned local subsidiaries which have enough experience and resources to select the entry modes among various types and then provide full commitment and control. Additionally, it finds that strategic orientation affects post-entry strategies differently. Conclusions - Therefore, this study is noteworthy and significant, as it practically extends the existing theories such as an internalization and distribution for decision making regarding the overseas expansion of entertainment businesses.

• 디지털융복합연구
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• 제11권4호
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• pp.467-472
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• 2013

최근 ICT와 의료 기술 및 서비스의 융합 강도가 높아지면서 ICT 기반 의료기기 및 장비, 소프트웨어, 서비스 개발 등의 부가가치가 높아지고 있다. 본 논문에서는 의료분야 데이터 백업 이슈 등에 대한 시장 환경 분석을 통한 사업 타당성 검토와 클라우드 서비스 비즈니스 거래 유형 분석을 통해 의료 분야의 새로운 융합 비즈니스 모델을 도출하고, 향후 고객 확보 및 시장 확대, 경쟁력 강화 등을 위한 사업화 활용 모델의 개발 방향을 제안한다. 본 연구는 클라우드 서비스의 새로운 융합 비스니스 모델을 설계 할 때 산업의 핵심 역량 강화 전략 및 제휴 연계 전략을 수립하는데 가이드라인을 제공해 줄 것이다.

• The Korean Journal of Ecology
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• 제19권6호
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• pp.507-517
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• 1996

To explain the horizontal expansion of a rhizomatous perennial, Convallaria keiskei(lily-of-the-valley), in a study site of Chunchon, Kangwon Province, Korea, ramet growth and clonal structure were studied. Remarkable growth stategies were clarified. First, the timing for the successive phenological events such as sprouting. flowering and rhizome growth for lily-of-the-valley was fitted to exploit early spring when the canopy of overstory was opened. Second, these events were supported by effective matter allocation pattern: for example, two-year investment for new rhizomes enabled the first year ramets to mature in six weeks after sprouting and to grow up to 85% of the leaf area of perennial ramets. Finally, the ramet population was increased by local disturbances such as freezing, herbivory and collection by human. The rule that a clone was supposed to produce one new thizome per year was broken by occasional disturbances. Then, up to 5rhizomes from latent bur could be redeveloped. Based on clonal structure, 80% or total clones have from 1 to 4 ramets. this means there have occurred minor disturbances. Therefore, in conclusion, the successful flourishing of lily-of-the-valley came from its effective frowth strategy to take advantage of site disturbance.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2011년도 춘계학술대회
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• pp.487-490
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• 2011

최근 정보통신 국제표준을 세계 시장을 선점하기 위한 필수적인 전략으로 인식하여 선진 각국 및 기업 간의 국제표준화 경쟁이 심화되고 있다. 또한 정보통신 기술의 융 복합화가 통신과 방송의 융합은 물론이고 타 산업과 정보통신 기술 간의 융합으로 새로운 영역의 기술 분야가 대두되고 있으며, 이는 표준화의 중요성 및 영역의 확대를 가져오고 있다. 따라서 21세기 스마트 정보사회에서 우리나라가 세계 정보통신 시장에서 주도적인 위치를 확보하기 위해서는 정보통신시장을 주도할 미래핵심 기술에 대한 국제 표준화를 추진할 수 있는 정보통신 표준화 전략의 수립 및 체계적인 추진이 필요하다. 본 논문에서는 정보통신 동향 및 표준화 환경을 분석하여 향후 바람직한 표준화 추진 전략을 모색하고자 한다.

• 대한지리학회지
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• 제49권3호
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• pp.357-370
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• 2014

이 연구는 미국의 기숙사 REITs 사례를 중심으로 대학생 기숙사의 확충을 위한 REITs의 활용 방안을 모색하는 것을 목적으로 한다. 이를 위해 첫째로, 미국의 기숙사 REITs의 사례를 분석하고, 둘째로, 이를 토대로 국내에서 대학생 기숙사 및 임대주택 확충을 위한 기숙사 REITs의 활용 가능성 및 활용 방안을 모색한다. 미국에서는 대학생 기숙사 투자와 운영에 REITs가 참여하고 있는데, 기숙사 REITs는 대학생 임대주택의 설계-개발-투자-관리운영-컨설팅을 복합적으로 담당하는 수직적으로 통합된 부동산 투자 운영회사로 역할하고 있다. 기숙사 REITs는 국내에서도 활용 가능성은 충분하지만, 투자전략과 자산관리전략이 수직적으로 결합된 전략을 모색해야 하고, 수익성을 보장하면서도 임대료 수준을 적정 수준 이하로 통제할 수 있는 방안들이 마련해야 한다. 이러한 맥락에서 REITs의 활용 방안으로 합작투자형 모델과 민간투자사업 연계형 모델을 제시한다.

• 디지털산업정보학회논문지
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• 제11권4호
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• pp.1-12
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• 2015

This research analyzes the current state of the semiconductor industry delivering the prediction for the future development of the semiconductor industry along with some semiconductor memory's responsive strategies. In the 2014, top 10 semiconductor companies were targeted and studied its growth based on its profitability and growth indications in perspective during three years. The system semiconductor industry with the increase in Hyper-scale customers, proactive actions in the technology consortium, is polarizing caused by increased R&D expense to ensure process scaling limits and high performance, and some results have shown: PC and Mobile slowdown and growth recession phenomenon due to IoT's unclear direction. The leading company is to secure new growth engines through 'Acquiring'. While as the subordinated companies following this consecutive survival through the 'Acquired', the future of system semiconductor industry is to strengthen the market dominance and its techniques by concentrating on the reorganization of the market by few large companies. Accordingly, the semiconductor memory industry is expected to reach the limit of its expansion to domain of system semiconductor, and it is highly suggesting the need of the 'Memory Life Extension' growth strategy.

• 복식문화연구
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• 제27권2호
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• pp.98-108
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• 2019

With the expansion of various distribution channels in online and offline stores, TV, and mobile, consumers now have more information search and retail selection channels to choose from than ever before. Major retailers now use multi- and omni-channel strategies. This study focused on cross-channel consumption, which involves the use of different information search and purchase channels. Using cross-channel consumption, consumers can search for information online and then make purchases offline and vice versa. The purpose of this study was to examine the relationship between channel strategies and other consumer variables, and the study also assessed the effect of product type. To conduct this empirical study, the researchers developed a consumer questionnaire concerning three consumer channel strategies-on-on, cross, and off-off-and four product categories-clothing, cosmetics, books, and electronics. The results indicated that gender and marital status did not influence consumer channel strategies, but that age did have a significant influence. The analysis showed that consumers in their 40s preferred the cross channel strategy, perceiving it to be effective, satisfactory, and rewarding. Compared to other products, clothing products showed higher levels of cross channel strategies. Consumers indicated that they prefer searching for information online and then purchasing clothing offline. Overall, clothing products generated higher levels of channel satisfaction and channel switch intentions. Cross-channel clothing shoppers reported effective information retrieval times but longer delivery times.

• 산업경영시스템학회지
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• 제42권2호
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• pp.49-61
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• 2019

As the technological gap amongst manufacturers decreases, the life cycle of products has shortened, and competition accelerates due to the development of technology, incumbent manufacturing companies face growth limitations. In order to overcome such business issues, manufacturing companies are increasingly interested in changes in business models and innovations, especially in the direction of providing services where they can maintain the competitive advantage of their products. In such context, this empirical study examines managerial leadership, differentiation strategies, and products and services pricing as 'servitization factors', which can be driving forces for moving into a new era of growth for Korean SMEs, focusing on the mediating effects of servitization competency. The results are as follows : First, it was confirmed that executive leadership, differentiation strategy, and information & communication technology capability have a direct effect on service sales. Second, the process competency, partnership competency, and ICT competency, which are presented as the service competence of SMEs, were found to play an important role in inducing service sales in managerial leadership, differentiation strategy, product and services pricing. It also emphasized the role of the public policy such as helping to foster SMEs as key partners in the expansion of social facilities and establishing platforms through ICT and data utilization for the convergence of manufacturing services.

• International Journal of Internet, Broadcasting and Communication
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• 제13권4호
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• pp.55-65
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• 2021

The purpose of this paper is to present the Over-The-Top (OTT) platforms' strategies for two-sided markets. For this, we examine six strategic factors influencing OTT's success in Korea. The analysis reveals, among six OTTs, Netflix utilizes five strategic factors except the same-side network effects. OTTs from pay TV operators and channel providers tend to block the cross-side network effects on the opponent OTTs, because they think their giveaway to content providers is in vein, if the invested content by them would be consumed on opponent rival platforms. Interesting is that after experiencing a negative association between the market entry of Netflix and the subscription revenue growth rate of pay TV services, pay TV operators utilize the same-side network effects by offering hybrid services in partnership with global OTTs like Netflix, Disney+ which are considered as a complementary OTT. In conclusion, it is suggested to target a new connected TV based OTT service offering with collaboration with Korean TV device manufacturers for Korean OTTs' global strategy, because Netflix-like global market expansion is not easy for them to cover their content cost.